ICICI Direct vs Mangal Keshav (Compare ICICI Direct vs Mangal Keshav)

So many brokers are offering stock trading & Demat services in India, which one is best, which one provides the services at the lowest price, provides best mobile trading application, the best research team, etc. All answers to your questions would be available here.

Here we provide side by side comparison between ICICI Direct vs Mangal Keshav, Below comparison of ICICI Direct vs Mangal Keshav highlights the variations of Brokerage charges & services offered, Compare their ratings, brokerage & AMC charges, Investment choices, Customer Service, Demat Account, features, Platforms, and running offers.

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One on One comparison of ICICI Direct vs Mangal Keshav is given below:

ICICI Direct

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Mangal Keshav

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	ICICI Direct	Mangal Keshav

About The Brokers	ICICI Direct : "ICICIdirect.com, an award winning, pioneering online broking platform, The platform not only offers convenient ways to invest in Equity, Derivatives, Currency Futur >>> more	Mangal Keshav : Mangal Keshav was started in 1939 and since then dedicatedly working towards serving their customers. They have evolved their working accor >>> more
Find More Information about the Broker :	ICICI Direct : OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING	Mangal Keshav : OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING
Type of Broker	ICICI Direct : Full Service Broker	Mangal Keshav : Full Service Broker
Promo/offers	ICICI Direct : Special Offer: Free Futures Trading + Intraday Trading charges at Flat ₹20 + Commodity & Currency Derivative at Flat ₹20. Get the offer	Mangal Keshav : N/A
Pros	ICICI Direct : 3-in-1 online trading account. Security of your investment & money 24/7 customer service. Easy-to-use website. Innovative offerings like - Margin, MarginPlus, BTST, SPOT. Derivatives trading,NRI services, mutual funds, IPOs and on-line life insurance. Own DP services Award winning research services Instant payout for your stocks sold (eATM) By Subscribing ICICI Direct Neo Plan you get ZERO BROKERAGE IN FUTURES, RS 20 UNLIMITED PER ORDER BROKERAGE IN OPTIONS AND INTRADAY EQUITY !	Mangal Keshav : Provides NRI trading. Strong customer support system. PAN India presence with 365 branches. Professional representatives for proper guidance. Broker member of Dubai gold and Commodities Exchange (DGCX)
Cons	ICICI Direct : Very High delivery brokerage. Not a good fit for small and penny stock traders. Charges for trading terminal usage. High Minimum Brokerage Charges.	Mangal Keshav : The broker does not provide any kind on mobile base trading. No-proper trading plans available with the broker.
Why This	ICICI Direct : A Unique 3-in-1 On-line Trading Account, which includes ICICI Bank Account, ICICI Trading Account and ICICI Demat Account, is the key offering for retail stock market investors in India. Security: Instead of transferring monies to a broker's pool or towards deposits, you can manage your own demat and bank accounts when you trade through ICICIdirect.com. It provides you the flexibility to pay only when you trade. Largest Equity E-Broking House with >40 Lac customers. Share trading in both NSE and BSE, innovative offerings like - Margin, MarginPlus, BTST, SPOT, Derivatives trading, overseas trading, mutual funds, IPOs and on-line life insurance. Call-n-Trade: you can place orders securely over the telephone with the Call N Trade service. Award Winning Research	Mangal Keshav : Diversity in investment. Dedicated relationship managers and experts who can help you in portfolio management. Provide Services to NRIs. 325 business units all across states provides extensive reach to the customers. In-depth market research and correct evaluation of market trends gives you a clear idea which stock to invest upon. Real-time report and data. Also provides quick platform for the transactions.

ICICI Direct vs Mangal Keshav Account Opening & AMC Charges

ICICI Direct Trading Account Opening Fee is ₹975 and Mangal Keshav Trading Account Opening Fee is NULL . ICICI Direct Demat Account AMC is ₹700 and Mangal Keshav Demat Account AMC is NULL .

	ICICI Direct	Mangal Keshav
Trading Account Opening Fee	Trading Account Opening Fee : ₹975	Trading Account Opening Fee : NULL
Demat Account Opening Fee	Demat Account Opening Fee : ₹0	Demat Account Opening Fee : NULL
Demat Account AMC	Demat Account AMC : ₹700	Demat Account AMC : NULL
Trading Account AMC	Trading Account AMC : ₹0	Trading Account AMC : NULL

ICICI Direct vs Mangal Keshav Brokerage Charges

ICICI Direct Brokerage Charges Equity Delivery is 0.55% and Equity Intraday is 0.275% and Equity Options is ₹95 to ₹35 per lot . Mangal Keshav Brokerage Charges Equity Delivery is 0.30% and Equity Intraday is 0.03% and Equity Options is ₹100 per lot .

	ICICI Direct	Mangal Keshav
Plan Name	Plan Name : I-Saver Plan	Plan Name : Basic Plan
Equity Delivery	Equity Delivery : 0.55%	Equity Delivery : 0.30%
Equity Intraday	Equity Intraday : 0.275%	Equity Intraday : 0.03%
Equity Future	Equity Future : 0.05% to 0.03%	Equity Future : 0.03%
Equity Options	Equity Options : ₹95 to ₹35 per lot	Equity Options : ₹100 per lot
Currency Futures	Currency Futures : 0.050% to 0.030%	Currency Futures : 0.03%
Currency Options	Currency Options : ₹25 to ₹10 per lot	Currency Options : 0.03%
Monthly Fee	Monthly Fee : -	Monthly Fee : NULL
Margin Trading	Margin Trading : 0.05% - 0.03%	Margin Trading : -
Commodity Futures	Commodity Futures : NA	Commodity Futures : -
Commodity Options	Commodity Options : NA	Commodity Options : -

ICICI Direct vs Mangal Keshav Transaction Charges (Per Crore)

ICICI Direct Transaction Charges (Per Crore) Equity Future is ₹180 per Cr (0.0018%) and Equity Options is ₹5000 per Cr (0.05%) (on premium) . Mangal Keshav Transaction Charges (Per Crore) Equity Future is ₹190 Per Cr and Equity Options is ₹5000 Per Cr .

	ICICI Direct	Mangal Keshav
Equity Delivery	Equity Delivery : NSE ₹310 per Cr (0.0031%) \| BSE ₹280 per Cr (0.0028%) (each side)	Equity Delivery : ₹325 Per Cr
Equity Intraday	Equity Intraday : NSE ₹310 per Cr (0.0031%) \| BSE ₹280 per Cr (0.0028%) (each side)	Equity Intraday : ₹325 Per Cr
Equity Future *	Equity Future : ₹180 per Cr (0.0018%)	Equity Future : ₹190 Per Cr
Equity Options *	Equity Options : ₹5000 per Cr (0.05%) (on premium)	Equity Options : ₹5000 Per Cr
Currency Futures *	Currency Futures : ₹120 per Cr (0.0012%)	Currency Futures : ₹110 Per Cr
Currency Options	Currency Options : ₹5000 per Cr (0.05%) (on premium)	Currency Options : ₹4000 Per Cr
Commodity	Commodity : NA	Commodity : -

ICICI Direct vs Mangal Keshav Other Charges

ICICI Direct Minimum Brokerage is ₹35 per trade and Call & Trade is ₹25 per call after first 20 free calls per month . Mangal Keshav Minimum Brokerage is Null and Call & Trade is Null .

	ICICI Direct	Mangal Keshav
Minimum Brokerage	Minimum Brokerage : ₹35 per trade	Minimum Brokerage : Null
Call & Trade	Call & Trade : ₹25 per call after first 20 free calls per month	Call & Trade : Null
Stamp Duty *	Stamp Duty : Charges as per the state of residence	Stamp Duty : Charges as per the state of residence
DP Charges (on sell side)	DP Charges (on sell side) : 0.04% (Min ₹25 and Max ₹25,000)	DP Charges (on sell side) : Null
Other Miscellaneous Charges	Other Miscellaneous Charges : -	Other Miscellaneous Charges : -

ICICI Direct vs Mangal Keshav Features

ICICI Direct and Mangal Keshav both offer a host of features, trading tools & platforms to their clients. Their comparative analysis is in the below table:

	ICICI Direct	Mangal Keshav
Trading Platform	Trading Platform : Trade Racer Web, Desktop, ICICI Direct Mobile App	Trading Platform : ODIN Diet
Placing orders through charts	Placing orders through charts : No	Placing orders through charts : -
Trading Alerts	Trading Alerts : Yes	Trading Alerts : -
Research and Advice / Trading Tips	Research and Advice / Trading Tips : 1	Research and Advice / Trading Tips : Yes
Detailed Education Initiatives	Detailed Education Initiatives : Yes	Detailed Education Initiatives : No
Unique features & Offers	Unique features & Offers : Bullet Trading, Can trade in 32 exchanges through Saxo Trader	Unique features & Offers : -
Referral Program	Referral Program : -	Referral Program : -
Margin Against Shares (Equity Cash) *	Margin Against Shares (Equity Cash) : Yes	Margin Against Shares (Equity Cash) : Yes
Margin Against Shares (Equity F&O) *	Margin Against Shares (Equity F&O) : Yes	Margin Against Shares (Equity F&O) : Yes

ICICI Direct vs Mangal Keshav Demat Account Charges

A comparative table of various demat account charges between ICICI Direct and Mangal Keshav is below:

	ICICI Direct	Mangal Keshav
Depository Service Provider	Depository Service Provider : CDSL and NSDL	Depository Service Provider : CDSL & NSDL
Account Opening Fee	Account Opening Fee : ₹975	Account Opening Fee : NIL
Advance Deposit	Advance Deposit : ₹0 for ICICI Bank customers. ₹7500 for Non ICICI BANK customers.	Advance Deposit : Deposit Scheme? ₹1000/- where AMC will not be charged and amount will be refundable at Time of Closure of demat account. If the account is closed prior to one year deposit amount will not be refunded.
AMC	AMC : ₹0	AMC : Scheme A: ₹750/- Individual Scheme B: ₹199/- Individual Scheme C: ₹500/- NRI Scheme D:₹199/- Plus CDSL Charges for Corporate
Dematerialisation Charges	Dematerialisation Charges : ₹50 Per Demat Request Form and ₹3 For Each Certificates	Dematerialisation Charges : ₹ 150/- Inclusive of Courier Charges + ₹ 100/- Per Certificate
Rematerialisation Charges	Rematerialisation Charges : ₹25 + CDSL charges at actual	Rematerialisation Charges : Upfront ₹ 150/- plus CDSL Charges Inclusive of Courier Charges + ₹ 100/- Per Certificate
Transaction Charges (Credit)	Transaction Charges (Credit) : -	Transaction Charges (Credit) : -
Transaction Charges (debit)	Transaction Charges (debit) : ₹0 for trader on ICICIDirect.com	Transaction Charges (debit) : 0.05% On the Value of the Debit Transactions with Minimum ₹100/-
Pledge Creation Charges	Pledge Creation Charges : 0.02% or minimum of ₹50	Pledge Creation Charges : Charge Charged By the Depository + 0.02% On the Value of the Application
Pledge Creation Confirmation Charges	Pledge Creation Confirmation Charges : If, ICICI Bank is counterparty: 0.02% or minimum of ₹35; If, ICICI Bank is not counterparty: 0.04% or minimum of ₹35	Pledge Creation Confirmation Charges : NIL
Pledge Invocation Charges	Pledge Invocation Charges : If, ICICI Bank is counterparty: 0.02% or minimum of ₹35; If, ICICI Bank is not counterparty: 0.04% or minimum of ₹35	Pledge Invocation Charges : Charge Charged By the Depository + 0.02% On the Value of the Application
Failed Instruction Charges	Failed Instruction Charges : ₹30	Failed Instruction Charges : NIL
Other Charges	Other Charges : 1. Mailing charges for non periodic statements and other communication, ₹50 for inland and ₹500.0 for foreign address. 2. ₹200 for restoring services if account is suspended for non payment of charges.	Other Charges : NIL

ICICI Direct vs Mangal Keshav Basic Details

ICICI Direct Year of Incorporation is 2000 and Total Number of Clients is 8,78,884 and Total Number of Branches is 154 . Mangal Keshav Year of Incorporation is 1939 and and Total Number of Branches is 325+ locations .

	ICICI Direct	Mangal Keshav
Year of Incorporation	Year of Incorporation : 2000	Year of Incorporation : 1939
Active Exchange Memberships	Active Exchange Memberships : NSE, BSE	Active Exchange Memberships : NSE, BSE, MCX, NCDEX
Demat Services	Demat Services : Yes	Demat Services : CDSL & NSDL
Website	Website : http://www.icicidirect.com	Website : www.mangalkeshav.com/
Contact Details	Contact Details : 020-28307700	Contact Details : +91 22 6190 8000
Total Number of Clients	Total Number of Clients : 8,78,884	Total Number of Clients : -
Total Number of Branches	Total Number of Branches : 154	Total Number of Branches : 325+ locations
Products *	Products : investment banking, institutional broking, retail broking, private wealth management, and financial product distribution	Products : -

ICICI Direct vs Mangal Keshav Charts and Data

ICICI Direct and Mangal Keshav both offer a host of Charts & Data for better decision making to their clients. Their comparative analysis is in the below table:

	ICICI Direct	Mangal Keshav
Live data source	Live data source : NSE, BSE	Live data source : BSE, NSE
Advanced Charting tools	Advanced Charting tools : Yes	Advanced Charting tools : Yes
Multi-Chart Setup	Multi-Chart Setup : Yes	Multi-Chart Setup : -
No.of indicators	No.of indicators : 82	No.of indicators : -
No.of charts can be opened	No.of charts can be opened : 6	No.of charts can be opened : -
Live Scanners	Live Scanners : Yes	Live Scanners : -
Customizable screeners	Customizable screeners : No	Customizable screeners : -
Trading from charts	Trading from charts : No	Trading from charts : -
Compare Symbol performance on Chart	Compare Symbol performance on Chart : No	Compare Symbol performance on Chart : -
Options charts	Options charts : Yes	Options charts : -
Continuous futures charts	Continuous futures charts : Yes	Continuous futures charts : -
Intraday historical data for charts	Intraday historical data for charts : 20 days	Intraday historical data for charts : -
End of Day historical data for charts	End of Day historical data for charts : 10 years	End of Day historical data for charts : -
Corporate action adjusted charts	Corporate action adjusted charts : No	Corporate action adjusted charts : -
Back Testing	Back Testing : No	Back Testing : Yes
Options Chain	Options Chain : Yes	Options Chain : -
Heat Maps	Heat Maps : Yes	Heat Maps : -
Analytics	Analytics : Yes	Analytics : -
Price Ladder	Price Ladder : No	Price Ladder : -

ICICI Direct vs Mangal Keshav Leverage

Leverage

	ICICI Direct	Mangal Keshav
Equity Delivery	Equity Delivery : 5x with Interest	Equity Delivery : -
Equity Intraday	Equity Intraday : Upto 25x	Equity Intraday : -
Equity Futures	Equity Futures : 4x	Equity Futures : -
Equity Options	Equity Options : 2x for shorting	Equity Options : -
Currency Futures	Currency Futures : NA	Currency Futures : -
Currency Options	Currency Options : NA	Currency Options : -
Commodity Futures	Commodity Futures : NA	Commodity Futures : -
Commodity Options	Commodity Options : -	Commodity Options : -

ICICI Direct vs Mangal Keshav Orders

Orders

	ICICI Direct	Mangal Keshav
Cover Orders (CO)	Cover Orders (CO) : Yes	Cover Orders (CO) : -
Bracket orders / One Cancels Other (BO / OCO)	Bracket orders / One Cancels Other (BO / OCO) : No	Bracket orders / One Cancels Other (BO / OCO) : -
After Market Orders (AMO)	After Market Orders (AMO) : No	After Market Orders (AMO) : -
Buy Today Sell Tomorrow (BTST) *	Buy Today Sell Tomorrow (BTST) : Yes	Buy Today Sell Tomorrow (BTST) : Yes
Sell Today Buy Tomorrow (STBT) *	Sell Today Buy Tomorrow (STBT) : No	Sell Today Buy Tomorrow (STBT) : Yes
Good Till Cancelled (GTC) *	Good Till Cancelled (GTC) : Yes	Good Till Cancelled (GTC) : Yes

ICICI Direct vs Mangal Keshav Research and Advice / Trading Tips

Research and Advice / Trading Tips

	ICICI Direct	Mangal Keshav
Equity Trading Recommendation *	Equity Trading Recommendation : Yes	Equity Trading Recommendation : -
Equity Investment Recommendation *	Equity Investment Recommendation : Yes	Equity Investment Recommendation : -
Recommendation basis risk Profile *	Recommendation basis risk Profile : Yes	Recommendation basis risk Profile : -
Comparison *	Comparison : Yes	Comparison : -
Free Tips *	Free Tips : Yes	Free Tips : -
Daily Market report *	Daily Market report : Yes	Daily Market report : -
ETF research *	ETF research : Yes	ETF research : -
Quarterly Results *	Quarterly Results : Yes	Quarterly Results : -

ICICI Direct vs Mangal Keshav Franchisee / Authorized Person related information

Franchisee / Authorized Person related information

	ICICI Direct	Mangal Keshav
Availability for franchisee / AP	Availability for franchisee / AP : Yes	Availability for franchisee / AP : -
Investment required for Franchisee / AP	Investment required for Franchisee / AP : Rs.25,000 to Rs.2,00,000	Investment required for Franchisee / AP : -

ICICI Direct vs Mangal Keshav Product & Services

ICICI Direct and Mangal Keshav both offer a host of Products & Services for a better trading experience for their clients. Their comparative analysis is in the below table:

	ICICI Direct	Mangal Keshav
Delivery Based Trading *	Delivery Based Trading : Yes	Delivery Based Trading : -
Margin Trading *	Margin Trading : Yes	Margin Trading : -
Call in Trade *	Call in Trade : Yes	Call in Trade : -
Trading in Both the exchanges *	Trading in Both the exchanges : Yes	Trading in Both the exchanges : -
Limit Order *	Limit Order : Yes	Limit Order : -
3-in-1 On-line Trading Account *	3-in-1 On-line Trading Account : Yes	3-in-1 On-line Trading Account : -
NRI Services *	NRI Services : Yes	NRI Services : -
SMS Alerts *	SMS Alerts : Yes	SMS Alerts : -
Offers Multiple Plan *	Offers Multiple Plan : Yes	Offers Multiple Plan : -
IPO Investment *	IPO Investment : Yes	IPO Investment : -
Portfolio Analysis *	Portfolio Analysis : Yes	Portfolio Analysis : -
Advanced Charting Features *	Advanced Charting Features : Yes	Advanced Charting Features : -
Brokerage Calculator *	Brokerage Calculator : No	Brokerage Calculator : -
Margin Calculator *	Margin Calculator : No	Margin Calculator : -
Stop Loss Order *	Stop Loss Order : Yes	Stop Loss Order : -
Bracket Orders & Trailing Stop Loss *	Bracket Orders & Trailing Stop Loss : Yes	Bracket Orders & Trailing Stop Loss : -
Equity Future & Option Trading *	Equity Future & Option Trading : Yes	Equity Future & Option Trading : -
Currency Future & Option Trading *	Currency Future & Option Trading : Yes	Currency Future & Option Trading : -
Market Trading *	Market Trading : Yes	Market Trading : -
Monthly & Yearly Plan *	Monthly & Yearly Plan : No	Monthly & Yearly Plan : -
Aumtomated Trading *	Aumtomated Trading : No	Aumtomated Trading : -

ICICI Direct vs Mangal Keshav Customer Services

ICICI Direct and Mangal Keshav both offer a host of Customer service options to their clients to quickly solve their queries or grievances if any. Their comparative analysis is in the below table:

	ICICI Direct	Mangal Keshav
Toll Free Number *	Toll Free Number : No	Toll Free Number : -
Live Chat Facility *	Live Chat Facility : No	Live Chat Facility : -
Email Facility *	Email Facility : Yes	Email Facility : -
Branch Offices *	Branch Offices : Yes	Branch Offices : -
Customer Care *	Customer Care : Yes	Customer Care : -
Community Service *	Community Service : Yes	Community Service : -
Relationship Manager *	Relationship Manager : -	Relationship Manager : -
24/7 Support *	24/7 Support : No	24/7 Support : -

ICICI Direct vs Mangal Keshav Other Investement

ICICI Direct and Mangal Keshav both offer a lot of investment avenues apart from Stock trading on their platforms to their clients to make a better trading experience. Their comparative analysis is in the below table:

	ICICI Direct	Mangal Keshav
Commodity Trading *	Commodity Trading : No	Commodity Trading : -
Investment in ETFs *	Investment in ETFs : Yes	Investment in ETFs : -
Investment in Mutual Funds *	Investment in Mutual Funds : Yes	Investment in Mutual Funds : -
Investment in Bonds *	Investment in Bonds : Yes	Investment in Bonds : -
Investment in Corporate Debt instruments *	Investment in Corporate Debt instruments : Yes	Investment in Corporate Debt instruments : -
Insurance Services *	Insurance Services : Yes	Insurance Services : -
Banking Services *	Banking Services : Yes	Banking Services : -

ICICI Direct vs Mangal Keshav Trading PlatForm

ICICI Direct and Mangal Keshav both offer a host of Trading Platform for a better trading experience for their clients. Their comparative analysis is in the below table:

	ICICI Direct	Mangal Keshav
Web Platform *	Web Platform : Yes	Web Platform : -
Android Mobile App *	Android Mobile App : Yes	Android Mobile App : -
Desktop Windows *	Desktop Windows : Yes	Desktop Windows : -
Desktop Mac *	Desktop Mac : Yes	Desktop Mac : -
I-Pad App *	I-Pad App : Yes	I-Pad App : -
Virtual Trading *	Virtual Trading : Yes	Virtual Trading : -
iPhone Mobile App *	iPhone Mobile App : Yes	iPhone Mobile App : -

ICICI Direct vs Mangal Keshav Company Information

	ICICI Direct	Mangal Keshav
Financials *	Financials : Yes	Financials : -
News *	News : -	News : -
Company Analysis *	Company Analysis : Yes	Company Analysis : Yes
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