ICICI Direct vs Wisdom Capital (Compare ICICI Direct vs Wisdom Capital)

So many brokers are offering stock trading & Demat services in India, which one is best, which one provides the services at the lowest price, provides best mobile trading application, the best research team, etc. All answers to your questions would be available here.

Here we provide side by side comparison between ICICI Direct vs Wisdom Capital, Below comparison of ICICI Direct vs Wisdom Capital highlights the variations of Brokerage charges & services offered, Compare their ratings, brokerage & AMC charges, Investment choices, Customer Service, Demat Account, features, Platforms, and running offers.

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One on One comparison of ICICI Direct vs Wisdom Capital is given below:

ICICI Direct

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Wisdom Capital

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	ICICI Direct	Wisdom Capital

About The Brokers	ICICI Direct : "ICICIdirect.com, an award winning, pioneering online broking platform, The platform not only offers convenient ways to invest in Equity, Derivatives, Currency Futur >>> more	Wisdom Capital : >>> more
Find More Information about the Broker :	ICICI Direct : OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING	Wisdom Capital : OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING
Type of Broker	ICICI Direct : Full Service Broker	Wisdom Capital : Discount Broker
Promo/offers	ICICI Direct : Special Offer: Free Futures Trading + Intraday Trading charges at Flat ₹20 + Commodity & Currency Derivative at Flat ₹20. Get the offer	Wisdom Capital : N/A
Advantage	ICICI Direct : 3-in-1 online trading account. Security of your investment & money 24/7 customer service. Easy-to-use website. Innovative offerings like - Margin, MarginPlus, BTST, SPOT. Derivatives trading,NRI services, mutual funds, IPOs and on-line life insurance. Own DP services Award winning research services Instant payout for your stocks sold (eATM) By Subscribing ICICI Direct Neo Plan you get ZERO BROKERAGE IN FUTURES, RS 20 UNLIMITED PER ORDER BROKERAGE IN OPTIONS AND INTRADAY EQUITY !	Wisdom Capital : NA
Disadvantage	ICICI Direct : Very High delivery brokerage. Not a good fit for small and penny stock traders. Charges for trading terminal usage. High Minimum Brokerage Charges.	Wisdom Capital : NA
Why This	ICICI Direct : A Unique 3-in-1 On-line Trading Account, which includes ICICI Bank Account, ICICI Trading Account and ICICI Demat Account, is the key offering for retail stock market investors in India. Security: Instead of transferring monies to a broker's pool or towards deposits, you can manage your own demat and bank accounts when you trade through ICICIdirect.com. It provides you the flexibility to pay only when you trade. Largest Equity E-Broking House with >40 Lac customers. Share trading in both NSE and BSE, innovative offerings like - Margin, MarginPlus, BTST, SPOT, Derivatives trading, overseas trading, mutual funds, IPOs and on-line life insurance. Call-n-Trade: you can place orders securely over the telephone with the Call N Trade service. Award Winning Research	Wisdom Capital : NA

ICICI Direct vs Wisdom Capital Account Opening & AMC Charges

ICICI Direct Trading Account Opening Fee is ₹0 and Wisdom Capital Trading Account Opening Fee is ₹0 . ICICI Direct Demat Account AMC is ₹300 (2nd year onwards) and Wisdom Capital Demat Account AMC is ₹999 (Lifetime) .

	ICICI Direct	Wisdom Capital
Trading Account Opening Fee	Trading Account Opening Fee : ₹0	Trading Account Opening Fee : ₹0
Demat Account Opening Fee	Demat Account Opening Fee : ₹0	Demat Account Opening Fee : ₹0 (Free)
Demat Account AMC	Demat Account AMC : ₹300 (2nd year onwards)	Demat Account AMC : ₹999 (Lifetime)
Trading Account AMC	Trading Account AMC : ₹0	Trading Account AMC : ₹0

ICICI Direct vs Wisdom Capital Brokerage Charges

ICICI Direct Brokerage Charges Equity Delivery is 0.55% and Equity Intraday is 0.275% and Equity Options is ₹95 per lot . Wisdom Capital Brokerage Charges Equity Delivery is ₹9 per executed order and Equity Intraday is ₹9 per executed order and Equity Options is ₹9 per executed order .

	ICICI Direct			Wisdom Capital
Plan Name	Plan Name : I-Secure Plan	Plan Name : ICICIDirect Neo Plan	Plan Name : ICICIDirect Prime	Plan Name : Freedom Plan
Equity Delivery	Equity Delivery : 0.55%	Equity Delivery : 0.55%	Equity Delivery : 0.15% to 0.27%	Equity Delivery : ₹9 per executed order
Equity Intraday	Equity Intraday : 0.275%	Equity Intraday : Rs 20 per order	Equity Intraday : 0.015% to 0.027%	Equity Intraday : ₹9 per executed order
Equity Future	Equity Future : 0.05%	Equity Future : Rs 0 (Free)	Equity Future : 0.015% to 0.027%	Equity Future : ₹9 per executed order
Equity Options	Equity Options : ₹95 per lot	Equity Options : Rs 20 per order	Equity Options : Rs 20 to Rs 40 Per Lot	Equity Options : ₹9 per executed order
Currency Futures	Currency Futures : Rs 20 per order	Currency Futures : Rs 20 per order	Currency Futures : Rs 20 per Lot	Currency Futures : ₹9 per executed order
Currency Options	Currency Options : Rs 20 per order	Currency Options : Rs 20 per order	Currency Options : Rs 20 per Lot	Currency Options : ₹9 per executed order
Monthly Fee	Monthly Fee : NA	Monthly Fee : -	Monthly Fee : Rs. 299 to 2999 per month	Monthly Fee :
Margin Trading	Margin Trading : 0.05% - 0.03%	Margin Trading : 0.05% - 0.03%	Margin Trading : 0.024% to 0.04% per day	Margin Trading :
Commodity Futures	Commodity Futures : Rs 20 per order	Commodity Futures : Rs 20 per order	Commodity Futures : Rs 20 per Lot	Commodity Futures : ₹9 per executed order
Commodity Options	Commodity Options : Rs 20 per order	Commodity Options : Rs 20 per order	Commodity Options : Rs 20 per Lot	Commodity Options : ₹9 per executed order

ICICI Direct vs Wisdom Capital Transaction Charges (Per Crore)

ICICI Direct Transaction Charges (Per Crore) Equity Future is ₹180 per Cr (0.0018%) and Equity Options is ₹5000 per Cr (0.05%) (on premium) . Wisdom Capital Transaction Charges (Per Crore) Equity Future is 0.0028% and Equity Options is 0.06% (on premium) .

	ICICI Direct	Wisdom Capital
Equity Delivery	Equity Delivery : NSE ₹310 per Cr (0.0031%) \| BSE ₹280 per Cr (0.0028%) (each side)	Equity Delivery : 0.0035%
Equity Intraday	Equity Intraday : NSE ₹310 per Cr (0.0031%) \| BSE ₹280 per Cr (0.0028%) (each side)	Equity Intraday : 0.0035%
Equity Future *	Equity Future : ₹180 per Cr (0.0018%)	Equity Future : 0.0028%
Equity Options *	Equity Options : ₹5000 per Cr (0.05%) (on premium)	Equity Options : 0.06% (on premium)
Currency Futures *	Currency Futures : ₹120 per Cr (0.0012%)	Currency Futures :
Currency Options	Currency Options : ₹5000 per Cr (0.05%) (on premium)	Currency Options :
Commodity	Commodity : NA	Commodity : 0.0025%

ICICI Direct vs Wisdom Capital Other Charges

ICICI Direct Minimum Brokerage is ₹35 per trade and Call & Trade is ₹25 per call after first 20 free calls per month . Wisdom Capital Minimum Brokerage is and Call & Trade is ₹20 per executed order .

	ICICI Direct	Wisdom Capital
Minimum Brokerage	Minimum Brokerage : ₹35 per trade	Minimum Brokerage :
Call & Trade	Call & Trade : ₹25 per call after first 20 free calls per month	Call & Trade : ₹20 per executed order
Stamp Duty *	Stamp Duty : Charges as per the state of residence	Stamp Duty : Charges as per the state of residence
DP Charges (on sell side)	DP Charges (on sell side) : 0.04% (Min ₹25 and Max ₹25,000)	DP Charges (on sell side) : ₹15
Other Miscellaneous Charges	Other Miscellaneous Charges : -	Other Miscellaneous Charges :

ICICI Direct vs Wisdom Capital Features

ICICI Direct and Wisdom Capital both offer a host of features, trading tools & platforms to their clients. Their comparative analysis is in the below table:

	ICICI Direct	Wisdom Capital
Trading Platform	Trading Platform : Trade Racer Web, Desktop, ICICI Direct Mobile App	Trading Platform : Nest Trader, Trade Eye, Fox Trader, Wisdom Pro App & Web
Placing orders through charts	Placing orders through charts : No	Placing orders through charts : -
Trading Alerts	Trading Alerts : Yes	Trading Alerts : Yes
Research and Advice / Trading Tips	Research and Advice / Trading Tips : 1	Research and Advice / Trading Tips : 0
Detailed Education Initiatives	Detailed Education Initiatives : Yes	Detailed Education Initiatives : Yes
Unique features & Offers	Unique features & Offers : Bullet Trading, Can trade in 32 exchanges through Saxo Trader	Unique features & Offers : -
Referral Program	Referral Program : -	Referral Program : 0
Margin Against Shares (Equity Cash) *	Margin Against Shares (Equity Cash) : Yes	Margin Against Shares (Equity Cash) :
Margin Against Shares (Equity F&O) *	Margin Against Shares (Equity F&O) : Yes	Margin Against Shares (Equity F&O) :

ICICI Direct vs Wisdom Capital Demat Account Charges

A comparative table of various demat account charges between ICICI Direct and Wisdom Capital is below:

	ICICI Direct	Wisdom Capital
Depository Service Provider	Depository Service Provider : CDSL and NSDL	Depository Service Provider : CDSL
Account Opening Fee	Account Opening Fee : ₹0	Account Opening Fee : ₹0
Advance Deposit	Advance Deposit : ₹0 for ICICI Bank customers. ₹7500 for Non ICICI BANK customers.	Advance Deposit : Scheme-A: Rs 2000 Scheme-B: Nil Scheme-C: Rs 999
AMC	AMC : ₹0	AMC : ₹0
Dematerialisation Charges	Dematerialisation Charges : ₹50 Per Demat Request Form and ₹3 For Each Certificates	Dematerialisation Charges : Rs 20 per DRF + Rs 3 per Certificate
Rematerialisation Charges	Rematerialisation Charges : ₹25 + CDSL charges at actual	Rematerialisation Charges : Rs 20 per every 100 securities or part thereof; or a flat fee of Rs 20 p er certificate whichever is higher will be payable
Transaction Charges (Credit)	Transaction Charges (Credit) : -	Transaction Charges (Credit) : -
Transaction Charges (debit)	Transaction Charges (debit) : ₹0 for trader on ICICIDirect.com	Transaction Charges (debit) :
Pledge Creation Charges	Pledge Creation Charges : 0.02% or minimum of ₹50	Pledge Creation Charges : ₹50
Pledge Creation Confirmation Charges	Pledge Creation Confirmation Charges : If, ICICI Bank is counterparty: 0.02% or minimum of ₹35; If, ICICI Bank is not counterparty: 0.04% or minimum of ₹35	Pledge Creation Confirmation Charges : Nil
Pledge Invocation Charges	Pledge Invocation Charges : If, ICICI Bank is counterparty: 0.02% or minimum of ₹35; If, ICICI Bank is not counterparty: 0.04% or minimum of ₹35	Pledge Invocation Charges : ₹25
Failed Instruction Charges	Failed Instruction Charges : ₹30	Failed Instruction Charges : ₹20 per request
Other Charges	Other Charges : 1. Mailing charges for non periodic statements and other communication, ₹50 for inland and ₹500.0 for foreign address. 2. ₹200 for restoring services if account is suspended for non payment of charges.	Other Charges : Instruction Booklet : Rs 10, 20 Containing 10, 20 Leaves Additional Statement of Holding/Transaction: Rs 2 per Page + Postage

ICICI Direct vs Wisdom Capital Basic Details

ICICI Direct Year of Incorporation is 2000 and Total Number of Clients is 2104512 and Total Number of Branches is 154 . Wisdom Capital Year of Incorporation is 2013 and Total Number of Clients is 5,600+ and Total Number of Branches is 250 .

	ICICI Direct	Wisdom Capital
Year of Incorporation	Year of Incorporation : 2000	Year of Incorporation : 2013
Active Exchange Memberships	Active Exchange Memberships : NSE, BSE	Active Exchange Memberships : BSE, NSE
Demat Services	Demat Services : Yes	Demat Services : No
Website	Website : http://www.icicidirect.com	Website : wisdomcapital.in
Contact Details	Contact Details : 020-28307700	Contact Details : 1800 123 9343
Total Number of Clients	Total Number of Clients : 2104512	Total Number of Clients : 5,600+
Total Number of Branches	Total Number of Branches : 154	Total Number of Branches : 250
Products *	Products : investment banking, institutional broking, retail broking, private wealth management, and financial product distribution	Products : -

ICICI Direct vs Wisdom Capital Leverage

Leverage

	ICICI Direct	Wisdom Capital
Equity Delivery	Equity Delivery : 5x with Interest	Equity Delivery : 5x to 40x (dependent on brokerage plan)
Equity Intraday	Equity Intraday : Upto 25x	Equity Intraday : 5x to 40x (dependent on brokerage plan)
Equity Futures	Equity Futures : 4x	Equity Futures : 5x to 20x (dependent on brokerage plan)
Equity Options	Equity Options : 2x for shorting	Equity Options : 5x to 40x (dependent on brokerage plan)
Currency Futures	Currency Futures : NA	Currency Futures : 4x to 15x (dependent on brokerage plan)
Currency Options	Currency Options : NA	Currency Options : 4x to 15x (dependent on brokerage plan)
Commodity Futures	Commodity Futures : NA	Commodity Futures : 5x to 20x (dependent on brokerage plan)
Commodity Options	Commodity Options : -	Commodity Options :
F&O (Eq, Curr, Comm)	F&O (Eq, Curr, Comm) : -	F&O (Eq, Curr, Comm) : -

ICICI Direct vs Wisdom Capital Orders

Orders

	ICICI Direct	Wisdom Capital
Cover Orders (CO)	Cover Orders (CO) : Yes	Cover Orders (CO) : Yes
Bracket orders / One Cancels Other (BO / OCO)	Bracket orders / One Cancels Other (BO / OCO) : No	Bracket orders / One Cancels Other (BO / OCO) : No
After Market Orders (AMO)	After Market Orders (AMO) : No	After Market Orders (AMO) : Yes
Buy Today Sell Tomorrow (BTST) *	Buy Today Sell Tomorrow (BTST) : Yes	Buy Today Sell Tomorrow (BTST) : Donot Know
Sell Today Buy Tomorrow (STBT) *	Sell Today Buy Tomorrow (STBT) : No	Sell Today Buy Tomorrow (STBT) : Donot Know
Good Till Cancelled (GTC) *	Good Till Cancelled (GTC) : Yes	Good Till Cancelled (GTC) : No

ICICI Direct vs Wisdom Capital Research and Advice / Trading Tips

Research and Advice / Trading Tips

	ICICI Direct	Wisdom Capital
Equity Trading Recommendation *	Equity Trading Recommendation : Yes	Equity Trading Recommendation : -
Equity Investment Recommendation *	Equity Investment Recommendation : Yes	Equity Investment Recommendation : -
Recommendation basis risk Profile *	Recommendation basis risk Profile : Yes	Recommendation basis risk Profile : -
Comparison *	Comparison : Yes	Comparison : -
Free Tips *	Free Tips : Yes	Free Tips : -
Daily Market report *	Daily Market report : Yes	Daily Market report : -
ETF research *	ETF research : Yes	ETF research : -
Quarterly Results *	Quarterly Results : Yes	Quarterly Results : -

ICICI Direct vs Wisdom Capital Franchisee / Authorized Person related information

Franchisee / Authorized Person related information

	ICICI Direct	Wisdom Capital
Availability for franchisee / AP	Availability for franchisee / AP : Yes	Availability for franchisee / AP : Yes
Investment required for Franchisee / AP	Investment required for Franchisee / AP : Rs.25,000 to Rs.2,00,000	Investment required for Franchisee / AP : -

ICICI Direct vs Wisdom Capital Product & Services

ICICI Direct and Wisdom Capital both offer a host of Products & Services for a better trading experience for their clients. Their comparative analysis is in the below table:

	ICICI Direct	Wisdom Capital
Delivery Based Trading *	Delivery Based Trading : Yes	Delivery Based Trading : -
Margin Trading *	Margin Trading : Yes	Margin Trading : -
Call in Trade *	Call in Trade : Yes	Call in Trade : -
Trading in Both the exchanges *	Trading in Both the exchanges : Yes	Trading in Both the exchanges : -
Limit Order *	Limit Order : Yes	Limit Order : -
3-in-1 On-line Trading Account *	3-in-1 On-line Trading Account : Yes	3-in-1 On-line Trading Account : -
NRI Services *	NRI Services : Yes	NRI Services : -
SMS Alerts *	SMS Alerts : Yes	SMS Alerts : -
Offers Multiple Plan *	Offers Multiple Plan : Yes	Offers Multiple Plan : -
IPO Investment *	IPO Investment : Yes	IPO Investment : -
Portfolio Analysis *	Portfolio Analysis : Yes	Portfolio Analysis : -
Advanced Charting Features *	Advanced Charting Features : Yes	Advanced Charting Features : -
Brokerage Calculator *	Brokerage Calculator : No	Brokerage Calculator : -
Margin Calculator *	Margin Calculator : No	Margin Calculator : -
Stop Loss Order *	Stop Loss Order : Yes	Stop Loss Order : -
Bracket Orders & Trailing Stop Loss *	Bracket Orders & Trailing Stop Loss : Yes	Bracket Orders & Trailing Stop Loss : -
Equity Future & Option Trading *	Equity Future & Option Trading : Yes	Equity Future & Option Trading : -
Currency Future & Option Trading *	Currency Future & Option Trading : Yes	Currency Future & Option Trading : -
Market Trading *	Market Trading : Yes	Market Trading : -
Monthly & Yearly Plan *	Monthly & Yearly Plan : No	Monthly & Yearly Plan : -
Aumtomated Trading *	Aumtomated Trading : No	Aumtomated Trading : -

ICICI Direct vs Wisdom Capital Customer Services

ICICI Direct and Wisdom Capital both offer a host of Customer service options to their clients to quickly solve their queries or grievances if any. Their comparative analysis is in the below table:

	ICICI Direct	Wisdom Capital
Toll Free Number *	Toll Free Number : No	Toll Free Number : -
Live Chat Facility *	Live Chat Facility : No	Live Chat Facility : -
Email Facility *	Email Facility : Yes	Email Facility : -
Branch Offices *	Branch Offices : Yes	Branch Offices : -
Customer Care *	Customer Care : Yes	Customer Care : -
Community Service *	Community Service : Yes	Community Service : -
Relationship Manager *	Relationship Manager : -	Relationship Manager : -
24/7 Support *	24/7 Support : No	24/7 Support : -

ICICI Direct vs Wisdom Capital Other Investement

ICICI Direct and Wisdom Capital both offer a lot of investment avenues apart from Stock trading on their platforms to their clients to make a better trading experience. Their comparative analysis is in the below table:

	ICICI Direct	Wisdom Capital
Commodity Trading *	Commodity Trading : No	Commodity Trading : -
Investment in ETFs *	Investment in ETFs : Yes	Investment in ETFs : -
Investment in Mutual Funds *	Investment in Mutual Funds : Yes	Investment in Mutual Funds : -
Investment in Bonds *	Investment in Bonds : Yes	Investment in Bonds : -
Investment in Corporate Debt instruments *	Investment in Corporate Debt instruments : Yes	Investment in Corporate Debt instruments : -
Insurance Services *	Insurance Services : Yes	Insurance Services : -
Banking Services *	Banking Services : Yes	Banking Services : -

ICICI Direct vs Wisdom Capital Trading PlatForm

ICICI Direct and Wisdom Capital both offer a host of Trading Platform for a better trading experience for their clients. Their comparative analysis is in the below table:

	ICICI Direct	Wisdom Capital
Web Platform *	Web Platform : Yes	Web Platform : -
Android Mobile App *	Android Mobile App : Yes	Android Mobile App : -
Desktop Windows *	Desktop Windows : Yes	Desktop Windows : -
Desktop Mac *	Desktop Mac : Yes	Desktop Mac : -
I-Pad App *	I-Pad App : Yes	I-Pad App : -
Virtual Trading *	Virtual Trading : Yes	Virtual Trading : -
iPhone Mobile App *	iPhone Mobile App : Yes	iPhone Mobile App : -
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