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ICICI Direct vs Mangal Keshav (Compare ICICI Direct vs Mangal Keshav)

So many brokers are offering stock trading & Demat services in India, which one is best, which one provides the services at the lowest price, provides best mobile trading application, the best research team, etc. All answers to your questions would be available here.

Here we provide side by side comparison between ICICI Direct vs Mangal Keshav, Below comparison of ICICI Direct vs Mangal Keshav highlights the variations of Brokerage charges & services offered, Compare their ratings, brokerage & AMC charges, Investment choices, Customer Service, Demat Account, features, Platforms, and running offers.

One on One comparison of ICICI Direct vs Mangal Keshav is given below:

ICICI Direct Mangal Keshav
About The Brokers
ICICI Direct :

"ICICIdirect.com, an award winning, pioneering online broking platform, The platform not only offers convenient ways to invest in Equity, Derivatives, Currency Futur   >>> more

Mangal Keshav :

Mangal Keshav was started in 1939 and since then dedicatedly working towards serving their customers. They have evolved their working accor   >>> more

Find More Information about the Broker :
ICICI Direct :
OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING
Mangal Keshav :
OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING
Type of Broker
ICICI Direct :
 Full Service Broker
Mangal Keshav :
 Full Service Broker
Promo/offers
ICICI Direct :
Special Offer: Free Futures Trading + Intraday Trading charges at Flat ₹20 + Commodity & Currency Derivative at Flat ₹20. Get the offer
Mangal Keshav :
N/A
Advantage
ICICI Direct :
  •  3-in-1 online trading account.
  •  Security of your investment & money
  •  24/7 customer service.
  •   Easy-to-use website.
  •  Innovative offerings like - Margin, MarginPlus, BTST, SPOT.
  •  Derivatives trading,NRI services, mutual funds, IPOs and on-line life insurance.
  •  Own DP services
  •  Award winning research services
  •  Instant payout for your stocks sold (eATM)
  • By Subscribing ICICI Direct Neo Plan you get ZERO BROKERAGE IN FUTURES, RS 20 UNLIMITED PER ORDER BROKERAGE IN OPTIONS AND INTRADAY EQUITY !
Mangal Keshav :
  •  Provides NRI trading.
  • Strong customer support system.
  • PAN India presence with 365 branches.
  • Professional representatives for proper guidance.
  • Broker member of Dubai gold and Commodities Exchange (DGCX)
  • Disadvantage
    ICICI Direct :
    •  Very High delivery brokerage.
    •  Not a good fit for small and penny stock traders.
    •  Charges for trading terminal usage.
    •  High Minimum Brokerage Charges.
    Mangal Keshav :
  • The broker does not provide any kind on mobile base trading.
  • No-proper trading plans available with the broker.
  • Why This
    ICICI Direct :
    •   A Unique 3-in-1 On-line Trading Account, which includes ICICI Bank Account, ICICI Trading Account and ICICI Demat Account, is the key offering for retail stock market investors in India.
    •   Security: Instead of transferring monies to a broker's pool or towards deposits, you can manage your own demat and bank accounts when you trade through ICICIdirect.com. It provides you the flexibility to pay only when you trade.
    •   Largest Equity E-Broking House with >40 Lac customers.
    •   Share trading in both NSE and BSE, innovative offerings like - Margin, MarginPlus, BTST, SPOT, Derivatives trading, overseas trading, mutual funds, IPOs and on-line life insurance.
    •   Call-n-Trade: you can place orders securely over the telephone with the Call N Trade service.
    •   Award Winning Research
    Mangal Keshav :
  • Diversity in investment.
  • Dedicated relationship managers and experts who can help you in portfolio management.
  •  Provide Services to NRIs.
  • 325 business units all across states provides extensive reach to the customers.
  •  In-depth market research and correct evaluation of market trends gives you a clear idea which stock to invest upon.
  • Real-time report and data. Also provides quick platform for the transactions.

  • ICICI Direct vs Mangal Keshav Account Opening & AMC Charges

    ICICI Direct Trading Account Opening Fee is ₹0 and Mangal Keshav Trading Account Opening Fee is NULL . ICICI Direct Demat Account AMC is ₹300 (2nd year onwards) and Mangal Keshav Demat Account AMC is NULL .

    ICICI Direct Mangal Keshav
    Trading Account Opening Fee Trading Account Opening Fee :

    ₹0

    Trading Account Opening Fee :

    NULL

    Demat Account Opening Fee Demat Account Opening Fee :

    ₹0

    Demat Account Opening Fee :

    NULL

    Demat Account AMC Demat Account AMC :

    ₹300 (2nd year onwards)

    Demat Account AMC :

    NULL

    Trading Account AMC Trading Account AMC :

    ₹0

    Trading Account AMC :

    NULL


    ICICI Direct vs Mangal Keshav Brokerage Charges

    ICICI Direct Brokerage Charges Equity Delivery is 0.55% and Equity Intraday is 0.275% and Equity Options is ₹95 per lot . Mangal Keshav Brokerage Charges Equity Delivery is 0.30% and Equity Intraday is 0.03% and Equity Options is ₹100 per lot .

    ICICI Direct Mangal Keshav
    Plan Name Plan Name :

    I-Secure Plan

    Plan Name :

    ICICIDirect Neo Plan

    Plan Name :

    ICICIDirect Prime

    Plan Name :

    Basic Plan

    Equity Delivery Equity Delivery :

    0.55%

    Equity Delivery :

    0.55%

    Equity Delivery :

    0.15% to 0.27%

    Equity Delivery :

    0.30%

    Equity Intraday Equity Intraday :

    0.275%

    Equity Intraday :

    Rs 20 per order

    Equity Intraday :

    0.015% to 0.027%

    Equity Intraday :

    0.03%

    Equity Future Equity Future :

    0.05%

    Equity Future :

    Rs 0 (Free)

    Equity Future :

    0.015% to 0.027%

    Equity Future :

    0.03%

    Equity Options Equity Options :

    ₹95 per lot

    Equity Options :

    Rs 20 per order

    Equity Options :

    Rs 20 to Rs 40 Per Lot

    Equity Options :

    ₹100 per lot

    Currency Futures Currency Futures :

    Rs 20 per order

    Currency Futures :

    Rs 20 per order

    Currency Futures :

    Rs 20 per Lot

    Currency Futures :

    0.03%

    Currency Options Currency Options :

    Rs 20 per order

    Currency Options :

    Rs 20 per order

    Currency Options :

    Rs 20 per Lot

    Currency Options :

    0.03%

    Monthly Fee Monthly Fee :

    NA

    Monthly Fee : - Monthly Fee :

    Rs. 299 to 2999 per month

    Monthly Fee :

    NULL

    Margin Trading Margin Trading :

    0.05% - 0.03%

    Margin Trading :

    0.05% - 0.03%

    Margin Trading :

    0.024% to 0.04% per day

    Margin Trading : -
    Commodity Futures Commodity Futures :

    Rs 20 per order

    Commodity Futures :

    Rs 20 per order

    Commodity Futures :

    Rs 20 per Lot

    Commodity Futures : -
    Commodity Options Commodity Options :

    Rs 20 per order

    Commodity Options :

    Rs 20 per order

    Commodity Options :

    Rs 20 per Lot

    Commodity Options : -

    ICICI Direct vs Mangal Keshav Transaction Charges (Per Crore)

    ICICI Direct Transaction Charges (Per Crore) Equity Future is ₹180 per Cr (0.0018%) and Equity Options is ₹5000 per Cr (0.05%) (on premium) . Mangal Keshav Transaction Charges (Per Crore) Equity Future is ₹190 Per Cr and Equity Options is ₹5000 Per Cr .

    ICICI Direct Mangal Keshav
    Equity Delivery Equity Delivery :

    NSE ₹310 per Cr (0.0031%) | BSE ₹280 per Cr (0.0028%) (each side)

    Equity Delivery :

    ₹325 Per Cr

    Equity Intraday Equity Intraday :

    NSE ₹310 per Cr (0.0031%) | BSE ₹280 per Cr (0.0028%) (each side)

    Equity Intraday :

    ₹325 Per Cr

    Equity Future * Equity Future :

    ₹180 per Cr (0.0018%)

    Equity Future :

    ₹190 Per Cr

    Equity Options * Equity Options :

    ₹5000 per Cr (0.05%) (on premium)

    Equity Options :

    ₹5000 Per Cr

    Currency Futures * Currency Futures :

    ₹120 per Cr (0.0012%)

    Currency Futures :

    ₹110 Per Cr

    Currency Options Currency Options :

    ₹5000 per Cr (0.05%) (on premium)

    Currency Options :

    ₹4000 Per Cr

    Commodity Commodity :

    NA

    Commodity : -

    ICICI Direct vs Mangal Keshav Other Charges

    ICICI Direct Minimum Brokerage is ₹35 per trade and Call & Trade is ₹25 per call after first 20 free calls per month . Mangal Keshav Minimum Brokerage is Null and Call & Trade is Null .

    ICICI Direct Mangal Keshav
    Minimum Brokerage Minimum Brokerage :

    ₹35 per trade

    Minimum Brokerage :

    Null

    Call & Trade Call & Trade :

    ₹25 per call after first 20 free calls per month

    Call & Trade :

    Null

    Stamp Duty * Stamp Duty :

    Charges as per the state of residence

    Stamp Duty :

    Charges as per the state of residence

    DP Charges (on sell side) DP Charges (on sell side) :

    0.04% (Min ₹25 and Max ₹25,000)

    DP Charges (on sell side) :

    Null

    Other Miscellaneous Charges Other Miscellaneous Charges : - Other Miscellaneous Charges : -

    ICICI Direct vs Mangal Keshav Features

    ICICI Direct and Mangal Keshav both offer a host of features, trading tools & platforms to their clients. Their comparative analysis is in the below table:

    ICICI Direct Mangal Keshav
    Trading Platform Trading Platform :

    Trade Racer Web, Desktop, ICICI Direct Mobile App

    Trading Platform :

    ODIN Diet

    Placing orders through charts Placing orders through charts :

    No

    Placing orders through charts : -
    Trading Alerts Trading Alerts :

    Yes

    Trading Alerts : -
    Research and Advice / Trading Tips Research and Advice / Trading Tips :

    1

    Research and Advice / Trading Tips :

    Yes

    Detailed Education Initiatives Detailed Education Initiatives :

    Yes

    Detailed Education Initiatives :

    No

    Unique features & Offers Unique features & Offers :

    Bullet Trading, Can trade in 32 exchanges through Saxo Trader

    Unique features & Offers : -
    Referral Program Referral Program : - Referral Program : -
    Margin Against Shares (Equity Cash) * Margin Against Shares (Equity Cash) :

    Yes

    Margin Against Shares (Equity Cash) :

    Yes

    Margin Against Shares (Equity F&O) * Margin Against Shares (Equity F&O) :

    Yes

    Margin Against Shares (Equity F&O) :

    Yes


    ICICI Direct vs Mangal Keshav Demat Account Charges

    A comparative table of various demat account charges between ICICI Direct and Mangal Keshav is below:

    ICICI Direct Mangal Keshav
    Depository Service Provider Depository Service Provider :

    CDSL and NSDL

    Depository Service Provider :

    CDSL & NSDL

    Account Opening Fee Account Opening Fee :

    ₹0

    Account Opening Fee :

    NIL

    Advance Deposit Advance Deposit :

    ₹0 for ICICI Bank customers.

    ₹7500 for Non ICICI BANK customers.

    Advance Deposit :

    Deposit Scheme? ₹1000/- where AMC will not be charged and amount will be refundable at Time of Closure of demat account. If the account is closed prior to one year deposit amount will not be refunded.

    AMC AMC :

    ₹0

    AMC :

    Scheme

    A: ₹750/- Individual Scheme

    B: ₹199/- Individual Scheme

    C: ₹500/- NRI Scheme

    D:₹199/- Plus CDSL Charges for Corporate

    Dematerialisation Charges Dematerialisation Charges :

    ₹50 Per Demat Request Form and ₹3 For Each Certificates

    Dematerialisation Charges :

    ₹ 150/- Inclusive of Courier Charges + ₹ 100/- Per Certificate

    Rematerialisation Charges Rematerialisation Charges :

    ₹25 + CDSL charges at actual

    Rematerialisation Charges :

    Upfront ₹ 150/- plus CDSL Charges Inclusive of Courier Charges + ₹ 100/- Per Certificate

    Transaction Charges (Credit) Transaction Charges (Credit) : - Transaction Charges (Credit) : -
    Transaction Charges (debit) Transaction Charges (debit) :

    ₹0 for trader on ICICIDirect.com

    Transaction Charges (debit) :

    0.05% On the Value of the Debit Transactions with Minimum ₹100/-

    Pledge Creation Charges Pledge Creation Charges :

    0.02% or minimum of ₹50

    Pledge Creation Charges :

    Charge Charged By the Depository + 0.02% On the Value of the Application

    Pledge Creation Confirmation Charges Pledge Creation Confirmation Charges :

    If, ICICI Bank is counterparty: 0.02% or minimum of ₹35; If, ICICI Bank is not counterparty: 0.04% or minimum of ₹35

    Pledge Creation Confirmation Charges :

    NIL

    Pledge Invocation Charges Pledge Invocation Charges :

    If, ICICI Bank is counterparty: 0.02% or minimum of ₹35; If, ICICI Bank is not counterparty: 0.04% or minimum of ₹35

    Pledge Invocation Charges :

    Charge Charged By the Depository + 0.02% On the Value of the Application

    Failed Instruction Charges Failed Instruction Charges :

    ₹30

    Failed Instruction Charges :

    NIL

    Other Charges Other Charges :

    1. Mailing charges for non periodic statements and other communication, ₹50 for inland and ₹500.0 for foreign address.

    2. ₹200 for restoring services if account is suspended for non payment of charges.

    Other Charges :

    NIL


    ICICI Direct vs Mangal Keshav Basic Details

    ICICI Direct Year of Incorporation is 2000 and Total Number of Clients is 2104512 and Total Number of Branches is 154 . Mangal Keshav Year of Incorporation is 1939 and Total Number of Clients is 7503 and Total Number of Branches is 325+ locations .

    ICICI Direct Mangal Keshav
    Year of Incorporation Year of Incorporation :

    2000

    Year of Incorporation :

    1939

    Active Exchange Memberships Active Exchange Memberships :

    NSE, BSE

    Active Exchange Memberships :

    NSE, BSE, MCX, NCDEX

    Demat Services Demat Services :

    Yes

    Demat Services :

    CDSL & NSDL

    Website Website :

    http://www.icicidirect.com

    Website :

    www.mangalkeshav.com/

    Contact Details Contact Details :

    020-28307700

    Contact Details :

    +91 22 6190 8000

    Total Number of Clients Total Number of Clients :

    2104512

    Total Number of Clients :

    7503

    Total Number of Branches Total Number of Branches :

    154

    Total Number of Branches :

    325+ locations

    Products * Products :

    investment banking, institutional broking, retail broking, private wealth management, and financial product distribution

    Products : -

    ICICI Direct vs Mangal Keshav Leverage

    Leverage

    ICICI Direct Mangal Keshav
    Equity Delivery Equity Delivery :

    5x with Interest

    Equity Delivery : -
    Equity Intraday Equity Intraday :

    Upto 25x

    Equity Intraday : -
    Equity Futures Equity Futures :

    4x

    Equity Futures : -
    Equity Options Equity Options :

    2x for shorting

    Equity Options : -
    Currency Futures Currency Futures :

    NA

    Currency Futures : -
    Currency Options Currency Options :

    NA

    Currency Options : -
    Commodity Futures Commodity Futures :

    NA

    Commodity Futures : -
    Commodity Options Commodity Options : - Commodity Options : -
    F&O (Eq, Curr, Comm) F&O (Eq, Curr, Comm) : - F&O (Eq, Curr, Comm) : -

    ICICI Direct vs Mangal Keshav Orders

    Orders

    ICICI Direct Mangal Keshav
    Cover Orders (CO) Cover Orders (CO) :

    Yes

    Cover Orders (CO) : -
    Bracket orders / One Cancels Other (BO / OCO) Bracket orders / One Cancels Other (BO / OCO) :

    No

    Bracket orders / One Cancels Other (BO / OCO) : -
    After Market Orders (AMO) After Market Orders (AMO) :

    No

    After Market Orders (AMO) : -
    Buy Today Sell Tomorrow (BTST) * Buy Today Sell Tomorrow (BTST) :

    Yes

    Buy Today Sell Tomorrow (BTST) :

    Yes

    Sell Today Buy Tomorrow (STBT) * Sell Today Buy Tomorrow (STBT) :

    No

    Sell Today Buy Tomorrow (STBT) :

    Yes

    Good Till Cancelled (GTC) * Good Till Cancelled (GTC) :

    Yes

    Good Till Cancelled (GTC) :

    Yes


    ICICI Direct vs Mangal Keshav Research and Advice / Trading Tips

    Research and Advice / Trading Tips

    ICICI Direct Mangal Keshav
    Equity Trading Recommendation * Equity Trading Recommendation :

    Yes

    Equity Trading Recommendation : -
    Equity Investment Recommendation * Equity Investment Recommendation :

    Yes

    Equity Investment Recommendation : -
    Recommendation basis risk Profile * Recommendation basis risk Profile :

    Yes

    Recommendation basis risk Profile : -
    Comparison * Comparison :

    Yes

    Comparison : -
    Free Tips * Free Tips :

    Yes

    Free Tips : -
    Daily Market report * Daily Market report :

    Yes

    Daily Market report : -
    ETF research * ETF research :

    Yes

    ETF research : -
    Quarterly Results * Quarterly Results :

    Yes

    Quarterly Results : -

    ICICI Direct vs Mangal Keshav Franchisee / Authorized Person related information

    Franchisee / Authorized Person related information

    ICICI Direct Mangal Keshav
    Availability for franchisee / AP Availability for franchisee / AP :

    Yes

    Availability for franchisee / AP : -
    Investment required for Franchisee / AP Investment required for Franchisee / AP :

    Rs.25,000 to Rs.2,00,000

    Investment required for Franchisee / AP : -

    ICICI Direct vs Mangal Keshav Product & Services

    ICICI Direct and Mangal Keshav both offer a host of Products & Services for a better trading experience for their clients. Their comparative analysis is in the below table:

    ICICI Direct Mangal Keshav
    Delivery Based Trading * Delivery Based Trading :

    Yes

    Delivery Based Trading : -
    Margin Trading * Margin Trading :

    Yes

    Margin Trading : -
    Call in Trade * Call in Trade :

    Yes

    Call in Trade : -
    Trading in Both the exchanges * Trading in Both the exchanges :

    Yes

    Trading in Both the exchanges : -
    Limit Order * Limit Order :

    Yes

    Limit Order : -
    3-in-1 On-line Trading Account * 3-in-1 On-line Trading Account :

    Yes

    3-in-1 On-line Trading Account : -
    NRI Services * NRI Services :

    Yes

    NRI Services : -
    SMS Alerts * SMS Alerts :

    Yes

    SMS Alerts : -
    Offers Multiple Plan * Offers Multiple Plan :

    Yes

    Offers Multiple Plan : -
    IPO Investment * IPO Investment :

    Yes

    IPO Investment : -
    Portfolio Analysis * Portfolio Analysis :

    Yes

    Portfolio Analysis : -
    Advanced Charting Features * Advanced Charting Features :

    Yes

    Advanced Charting Features : -
    Brokerage Calculator * Brokerage Calculator :

    No

    Brokerage Calculator : -
    Margin Calculator * Margin Calculator :

    No

    Margin Calculator : -
    Stop Loss Order * Stop Loss Order :

    Yes

    Stop Loss Order : -
    Bracket Orders & Trailing Stop Loss * Bracket Orders & Trailing Stop Loss :

    Yes

    Bracket Orders & Trailing Stop Loss : -
    Equity Future & Option Trading * Equity Future & Option Trading :

    Yes

    Equity Future & Option Trading : -
    Currency Future & Option Trading * Currency Future & Option Trading :

    Yes

    Currency Future & Option Trading : -
    Market Trading * Market Trading :

    Yes

    Market Trading : -
    Monthly & Yearly Plan * Monthly & Yearly Plan :

    No

    Monthly & Yearly Plan : -
    Aumtomated Trading * Aumtomated Trading :

    No

    Aumtomated Trading : -

    ICICI Direct vs Mangal Keshav Customer Services

    ICICI Direct and Mangal Keshav both offer a host of Customer service options to their clients to quickly solve their queries or grievances if any. Their comparative analysis is in the below table:

    ICICI Direct Mangal Keshav
    Toll Free Number * Toll Free Number :

    No

    Toll Free Number : -
    Live Chat Facility * Live Chat Facility :

    No

    Live Chat Facility : -
    Email Facility * Email Facility :

    Yes

    Email Facility : -
    Branch Offices * Branch Offices :

    Yes

    Branch Offices : -
    Customer Care * Customer Care :

    Yes

    Customer Care : -
    Community Service * Community Service :

    Yes

    Community Service : -
    Relationship Manager * Relationship Manager : - Relationship Manager : -
    24/7 Support * 24/7 Support :

    No

    24/7 Support : -

    ICICI Direct vs Mangal Keshav Other Investement

    ICICI Direct and Mangal Keshav both offer a lot of investment avenues apart from Stock trading on their platforms to their clients to make a better trading experience. Their comparative analysis is in the below table:

    ICICI Direct Mangal Keshav
    Commodity Trading * Commodity Trading :

    No

    Commodity Trading : -
    Investment in ETFs * Investment in ETFs :

    Yes

    Investment in ETFs : -
    Investment in Mutual Funds * Investment in Mutual Funds :

    Yes

    Investment in Mutual Funds : -
    Investment in Bonds * Investment in Bonds :

    Yes

    Investment in Bonds : -
    Investment in Corporate Debt instruments * Investment in Corporate Debt instruments :

    Yes

    Investment in Corporate Debt instruments : -
    Insurance Services * Insurance Services :

    Yes

    Insurance Services : -
    Banking Services * Banking Services :

    Yes

    Banking Services : -

    ICICI Direct vs Mangal Keshav Trading PlatForm

    ICICI Direct and Mangal Keshav both offer a host of Trading Platform for a better trading experience for their clients. Their comparative analysis is in the below table:

    ICICI Direct Mangal Keshav
    Web Platform * Web Platform :

    Yes

    Web Platform : -
    Android Mobile App * Android Mobile App :

    Yes

    Android Mobile App : -
    Desktop Windows * Desktop Windows :

    Yes

    Desktop Windows : -
    Desktop Mac * Desktop Mac :

    Yes

    Desktop Mac : -
    I-Pad App * I-Pad App :

    Yes

    I-Pad App : -
    Virtual Trading * Virtual Trading :

    Yes

    Virtual Trading : -
    iPhone Mobile App * iPhone Mobile App :

    Yes

    iPhone Mobile App : -
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