"ICICIdirect.com, an award winning, pioneering online broking platform, The platform not only offers convenient ways to invest in Equity, Derivatives, Currency Futures, Mutual Funds but also other services Fixed Deposits, Loans, Tax Services, New Pension Systems and Insurance are available.
ICICIdirect.com is a market leader in financial product distribution with huge network of own offices, sub brokers and investment associates."
Why ICICI Direct?
- A Unique 3-in-1 On-line Trading Account, which includes ICICI Bank Account, ICICI Trading Account and ICICI Demat Account, is the key offering for retail stock market investors in India.
- Security: Instead of transferring monies to a broker's pool or towards deposits, you can manage your own demat and bank accounts when you trade through ICICIdirect.com. It provides you the flexibility to pay only when you trade.
- Largest Equity E-Broking House with >40 Lac customers.
- Share trading in both NSE and BSE, innovative offerings like - Margin, MarginPlus, BTST, SPOT, Derivatives trading, overseas trading, mutual funds, IPOs and on-line life insurance.
- Call-n-Trade: you can place orders securely over the telephone with the Call N Trade service.
- Award Winning Research
Positives
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✔ What ICICI Direct Does Well
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Needs Improvement
✘ Where ICICI Direct Falls Short
| ✗ | Default plan 0.29% delivery brokerage is expensive — ₹580 on ₹1L trade vs ₹0 at discount brokers |
| ✗ | AMC ₹700/year — highest among all brokers reviewed on CSB |
| ✗ | DP charge ₹20+GST per ISIN — same as Groww, Angel One; higher than Zerodha (₹15.34) |
| ✗ | Call & Trade ₹50/order — expensive |
| ✗ | MTF interest 17.99% p.a. — among the highest; mStock at 6.99%–14.99% is significantly cheaper |
| ✗ | 3-in-1 account requires ICICI Bank account for full benefit — non-ICICI bank users get only 2-in-1 |
| ✗ | Account closure not possible online — physical form submission required |
| ✗ | Platform innovation slower than app-first brokers like Dhan or Groww |
| ✗ | eATM proceeds go to trading account only — not bank account |
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ICICI DIRECT
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ICICI Direct Review 2026 — 3-in-1 Account, Brokerage Plans, Research, NRI & Full Honest AssessmentBy CompareShareBrokers Editorial Team | Last updated: March 2026 | Affiliate disclosure
✔ Verified March 2026 ✔ ICICI Securities Ltd — ICICI Bank subsidiary India's Largest Full-Service Broker
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Open Free Account →
Free • 3-in-1 Account
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0.29%
Default delivery brokerage
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₹20
iValue F&O (₹299 one-time)
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3-in-1
Bank + Trading + Demat account
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₹700
Demat AMC/year
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19.5L
Active clients (Jun 2025)
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3.9/5
CSB Rating
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| Year of Incorporation | 2000 |
| Broker Type | Full-Service |
| Key USP | ICICI Bank 3-in-1; SEBI RA research; eATM; 50+ products; NRI 3-in-1 |
| Products | - |
| Demat Services | Yes |
| Active Exchange Memberships | - |
| Website | - |
| Contact Details | - |
| Total Number of Clients | 2,045,086 |
| Total Number of Branches | 154 |
ICICIdirect is a retail trading and investment service from ICICI Securities, the largest retail stockbroker firm in India offering a wide range of investment options to retail and institutional customers. ICICIdirect.com is an award-winning and pioneering online broking platform. The platform not only offers convenient ways to invest in Equity, Derivatives, Currency Futures, and Mutual Funds but also other services Fixed Deposits, Loans, Tax Services, New Pension Systems, and Insurance are available.
ICICIdirect.com offers an easy-to-use platform to invest in equity and various other financial products using its unique 3-in-1 account which integrates customers' savings, trading, and demat accounts. ICICIdirect.com also offers access to comprehensive research information, stock picks, and mutual fund recommendations among other offerings. ICICIdirect.com is the first broker in India to introduce `Digitally Signed Contract Note' to its customers.
ICICI Direct is the online trading and investment platform of ICICI Securities Limited (I-Sec), a wholly owned subsidiary of ICICI Bank. Established in 1995 and listed on both NSE and BSE, ICICI Securities is India's largest retail stockbroker by revenue and one of the largest by active client count — 19.5 lakh active clients as of June 2025. With SEBI registration INZ000183631 for broking and INH000000990 as a Research Analyst, and memberships on NSE (07730), BSE (103), and MCX (56250), ICICI Direct operates across the full spectrum of Indian financial markets.
ICICI Direct is fundamentally different from discount brokers reviewed elsewhere on CSB. It is a full-service broker — meaning it charges higher brokerage but provides comprehensive research, advisory, relationship management, branch support, and over 50 products including insurance, home loans, NPS, and NCDs alongside standard equity and derivatives. The flagship offering is the 3-in-1 account: a single integrated structure combining an ICICI Bank savings account, ICICI Direct trading account, and ICICI Securities demat account. This eliminates fund transfer delays, automates settlement, and is unique to ICICI group account holders.
ICICI Direct's pricing complexity is the most important thing to understand before signing up. The default MoneySaver plan charges 0.29% on delivery (both buy and sell) and 0.029% on intraday — expensive by discount broker standards. However, the iValue plan at just ₹299 one-time reduces F&O and intraday brokerage to a flat ₹20/order — matching discount broker rates. The Prime plans (₹999–₹9,999 lifetime) further reduce delivery brokerage to as low as 0.07%. Understanding which plan you are on is critical to evaluating ICICI Direct's actual cost to you.
| Brokerage charges (default) |
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2.2 |
| Brokerage (iValue plan) |
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3.7 |
| Research & advisory |
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4.7 |
| 3-in-1 account & banking |
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4.8 |
| NRI support |
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4.5 |
| Customer support |
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4.1 |
| Product breadth |
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4.8 |
| Trust & brand stability |
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4.9 |
| Overall Rating |
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3.9 |
Ratings based on independent testing, verified user reviews, SEBI complaint data, and platform benchmarking. Updated March 2026. Default brokerage rated separately from iValue plan as they represent meaningfully different cost structures.
ICICI Direct's pricing is significantly more complex than discount brokers — it operates multiple plans, and the plan you are on determines your actual brokerage. The sections below cover each plan separately. All charges verified from icicidirect.com/brokerage (official), Chittorgarh, InvestorGain, and Investorgain as of March 2026.
This is the plan all ICICI Direct customers are on unless they upgrade. No subscription fee, but brokerage is percentage-based and high.
| Segment | Brokerage | Example on ₹1 lakh trade |
|---|---|---|
| Equity Delivery | 0.29% (buy + sell) | ₹290 buy + ₹290 sell = ₹580 total |
| Equity Intraday | 0.029% per side | ₹29 buy + ₹29 sell = ₹58 total |
| Futures | 0.029% per side | On contract value per side. |
| Options | ₹49 per lot | Per executed lot. |
| Currency F&O | ₹20 flat | Flat per order. |
| Commodity (MCX) | ₹20 flat | Flat per order. |
Add-on plan. Reduces F&O and intraday to ₹20/order. Delivery brokerage stays as per MoneySaver or Prime plan. AMC reduced to ₹300/year (from ₹700). This is the plan most active traders on ICICI Direct should have.
| Segment | Brokerage (iValue) | Notes |
|---|---|---|
| Equity Delivery | As per MoneySaver/Prime | iValue does not change delivery brokerage. |
| Equity Intraday | ₹20/order flat | Replaces 0.029%. Saves significantly for small trades. |
| Futures | ₹20/order flat | Replaces 0.029%. |
| Options | ₹20/order flat | Replaces ₹49/lot. Major saving for options traders. |
| Demat AMC | ₹300/year | Reduced from ₹700. Saving: ₹400/year. |
| Subscription cost | ₹299 one-time, lifetime | Pays back in savings within the first month for active traders. |
Reduces delivery brokerage significantly. Can be combined with iValue for the lowest all-in ICICI Direct cost. All plans have lifetime validity except ₹299 (annual).
| Segment | MoneySaver (default) | Prime ₹999 (lifetime) | Prime ₹4,999 (lifetime) | Prime ₹9,999 (lifetime) |
|---|---|---|---|---|
| Delivery | 0.29% | ~0.25% | ~0.15% | ~0.07% |
| Intraday/Futures | 0.029% | ~0.025% | ~0.007% | ~0.0007% |
| Options | ₹49/lot | ~₹35/lot | ~₹20/lot | ~₹9/lot |
| eATM | Not available | Yes ✔ | Yes ✔ | Yes ✔ |
Note: Exact Prime plan rates differ by plan subscribed. Verify current rates from icicidirect.com/brokerage/prime-plan before subscribing. The rates above reflect the approximate range from Chittorgarh and InvestorGain as of March 2026.
| Charge | Amount | Notes |
|---|---|---|
| Account opening | ₹0 Free | Free online. Confirmed official. |
| Demat AMC (standard) | ₹700/year | Individual accounts. Highest AMC among all reviewed brokers. Reduced to ₹300 with iValue plan. |
| Demat AMC (iValue plan) | ₹300/year | With iValue subscription (₹299 one-time). Confirmed official. |
| DP charge (CDSL) | ₹20+GST per ISIN per day | CDSL: ₹20+GST per ISIN per day. Applies on delivery sell. On same ISIN sold multiple times in a day, ₹20 once. Confirmed official prime plan page. |
| DP charge (NSDL) | ₹20+GST first; ₹4+GST subsequent | First debit instruction per scrip per day: ₹20+GST. Subsequent same-day, same-scrip: ₹4+GST. |
| Call & Trade | ₹50/order | Equity and derivatives. Commodity: ₹50 regardless of plan. Confirmed official. |
| System square-off (RMS) | ₹50/order (capped ₹100/day) | Maximum ₹100 per day per account. Confirmed official brokerage page. |
| Pledge creation | ₹25+GST | Per pledge instruction. Confirmed thebeststockbroker. |
| MTF interest (standard) | 17.99% p.a. (0.049%/day) | Confirmed from icicidirect.com/brokerage. Reduces with higher Prime plans. Industry-high rate — mStock offers 6.99%–14.99%. |
| Physical contract note | ₹99+GST per delivery | Charged if email bounces or physical delivery requested. Use email delivery to avoid. |
| Tax | Equity Delivery | Intraday | F&O (Budget 2026) |
|---|---|---|---|
| STT | 0.1% buy+sell | 0.025% sell | Fut: 0.05% sell Opt: 0.15% sell (premium) Effective April 1, 2026. |
| GST | 18% on brokerage + exchange charges + SEBI charges | ||
| SEBI charges | ₹10 per crore | ||
| Stamp duty | 0.015% (buy) | 0.003% (buy) | Fut: 0.002% Opt: 0.003% (buy) |
| Segment | NRI Brokerage | Notes |
|---|---|---|
| Equity Delivery (NRI) | 0.50%–1.25% | Varies by trade volume. Lower rates for higher volumes. |
| Equity Futures (NRI) | 0.03%–0.05% | Per side on contract value. |
| Equity Options (NRI) | ₹70–₹95/lot | Per executed lot. |
| Account type | NRI 3-in-1 | NRE + NRO; PIS + non-PIS routes both supported. |
| Online account opening | US-based NRIs: Yes | US-based NRIs can open online. Others may need to visit branch or courier documents. |
The 3-in-1 account is the combination of an ICICI Bank savings account, ICICI Direct trading account, and an ICICI Securities demat account — all linked together. This creates a single financial universe for the customer: when you sell shares, the proceeds settle directly into your linked ICICI Bank account without manual transfer instructions. When you buy, funds are automatically debited from your bank. There are no NEFT/IMPS transfer delays, no payment gateway charges for fund additions, and no waiting for settlement cycles to reinvest proceeds.
Who benefits most: Investors who are already ICICI Bank customers, or those who are willing to open an ICICI Bank savings account alongside the trading account. For non-ICICI bank customers, ICICI Direct offers a 2-in-1 account (trading + demat only, with any bank), but the seamless fund transfer advantage is reduced.
eATM (Equity ATM): A Premium-plan feature where sale proceeds from selling shares are credited to the trading account within 5–30 minutes of the transaction — rather than waiting for T+2 settlement. This allows reinvestment of sale proceeds on the same day. Note: eATM funds go to the trading account, not the bank account, so they cannot be directly withdrawn.
ICICIdirect.com (Web) is the flagship platform, one of India's most visited financial websites, offering trading, investing, research, and portfolio management in an integrated interface. ICICI Direct Mobile App (Android and iOS) provides real-time quotes, order placement, portfolio tracking, and research access. Trade Racer is an installable professional trading terminal designed for active and high-frequency traders, with advanced charting, multiple market watch windows, option chain, and fast order execution. Money App is a dedicated mutual fund investment application. ICICIdirect Markets App provides market news and research alerts.
ICICI Securities is a SEBI-registered Research Analyst (INH000000990). The research team covers equity stocks, sectors, IPOs, and mutual funds. Offerings include daily morning market views, stock recommendations (buy/hold/sell with price targets), sector reports, IPO reviews, and post-results analysis. This research is provided free to all account holders — not gated behind a subscription. The research department has received multiple industry awards for quality. For investors who rely on analyst-backed investment decisions, this is a genuine differentiator that discount brokers do not offer.
Cloud Order: Pre-save orders in advance while the market is closed. When market opens, review and activate with one click — no order form delay. VTC (Valid Till Cancelled): Limit orders valid for up to 45 days without daily renewal. One Click Equity: Execute pre-set equity portfolios in one click. Systematic Equity Plan (SEP): Regular, automated stock purchases like SIP for equities. i-Learn: Embedded education app for investment knowledge. Investonomics: ICICI Direct's knowledge centre for market education.
ICICI Direct covers over 50 products including: Equity (delivery, intraday, BTST), Equity F&O, Currency derivatives, Commodity (MCX), Mutual Funds, IPO/FPO, Bonds and NCDs, Fixed Deposits (multiple banks), Insurance (life and general), NPS, Home Loans, Loans Against Securities, Smallcase, US Stocks (via ICICI Global initiative), and Sovereign Gold Bonds. This product breadth is matched only by HDFC SKY among the brokers reviewed on CSB, and likely exceeds it in several categories.
- You are an existing ICICI Bank customer — the 3-in-1 account integration is seamless. Instant fund transfers and automatic settlement with your existing bank account make trading frictionless.
- You are an NRI who wants an integrated NRI 3-in-1 account — ICICI Direct offers NRE + NRO PIS + non-PIS with the full ICICI Bank NRI banking infrastructure. Few brokers match this depth of NRI support.
- You want SEBI RA-backed research and advisory support — the 50+ analyst team, free stock recommendations, IPO analysis, and sector research are genuine differentiators. Discount brokers provide no research.
- You need a single account for 50+ financial products — stocks, MF, FD, insurance, NPS, bonds, NCDs, loans, US stocks all in one account without opening multiple apps.
- You are a long-term buy-and-hold investor who rarely sells — delivery brokerage hurts only at sell time. With iValue (₹299) reducing F&O costs, and a Prime plan for delivery, total costs become more manageable.
- You want branch support — 87+ ICICI Bank locations nationwide where you can get help with your trading/demat account. No discount broker offers this.
- You are a frequent delivery trader focused on minimising cost — 0.29% delivery brokerage costs ₹580 per ₹1L trade vs ₹0 at Zerodha, Groww, Dhan. Even the best Prime plan (0.07%) still costs ₹140/₹1L vs ₹0 elsewhere.
- You don't have an ICICI Bank account and don't want one — the 3-in-1 advantage is lost. The AMC (₹700) and brokerage burden are harder to justify vs free accounts at Groww or Angel One.
- You are an active F&O trader who wants the lowest brokerage — iValue gives ₹20 but mStock and Shoonya offer ₹5/order, 4x cheaper.
- You want a modern, app-first UI — ICICIdirect.com is feature-rich but not as slick as Groww, Dhan, or Upstox. The interface is functional but dated compared to app-first competitors.
| Feature | ICICI Direct | Zerodha | HDFC SKY | Angel One |
|---|---|---|---|---|
| Delivery brokerage | 0.29% default | ₹0 ✔ | ₹0 ✔ | ₹20 or 0.1% |
| F&O brokerage | ₹20 (iValue) / ₹49/lot (default) |
₹20 | ₹20 | ₹20 or 0.25% |
| AMC | ₹700/yr (₹300 iValue) ⚠ Highest | ₹300/yr | ₹240/yr | ₹0 yr1 |
| Research | SEBI RA, 50+ analysts ✔ | Varsity (education) | Limited | SmartAPI research |
| NRI 3-in-1 | Yes ✔ (full NRI banking) | None | None | Yes ✔ |
| Branch support | 87+ locations ✔ | None | HDFC Bank branches ✔ | Yes ✔ |
ICICI Securities Limited is a wholly owned subsidiary of ICICI Bank — one of India's largest private sector banks with a ₹8+ lakh crore balance sheet. ICICI Securities itself is listed on NSE and BSE, making its financial health publicly transparent through quarterly results. SEBI registration INZ000183631 (Broker) and INH000000990 (Research Analyst) are both in full standing. With 30+ years of operation, 19.5 lakh active clients, and ICICI Bank backing, ICICI Direct represents the highest business continuity safety available in Indian retail broking — comparable only to HDFC SKY (HDFC Bank subsidiary) and Kotak Securities (Kotak Mahindra Bank).
ICICI Direct is the right broker if you are willing to pay a premium for India's most trusted full-service brokerage platform — ICICI Bank backing, 30+ year history, SEBI RA research, NRI 3-in-1 accounts, branch support, and 50+ products in one place. The 3-in-1 account for existing ICICI Bank customers is genuinely the smoothest banking-broking integration available in India. The iValue plan (₹299 one-time) makes F&O competitive at ₹20/order. The critical honest caveat: the ₹700/year AMC and 0.29% default delivery brokerage are expensive by modern standards. Active delivery traders and cost-sensitive investors are better served by Zerodha, Groww, or Dhan. But for investors who want research, trust, branch access, and banking integration — ICICI Direct has no peer.
Overall: 3.9/5 — Highly Recommended for ICICI Bank customers, NRIs, research-dependent investors, and those who want a single account for all financial needs. Upgrade to iValue (₹299) immediately after opening. Add Prime plan if delivery trading is frequent. Not recommended for pure cost-minimisation or active F&O traders.
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Frequently Asked Questions:
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1. What is IOC and VTC in ICICI Direct?
Day, IOC & VTC are order types offered by ICICI Direct.ICICI Direct customer has to choose the period of the validity of order while placing the order. The order could be valid for a day, IoC (Immediate or Cancelled) and VTC (Valid Till Cancelled).
- Day Order: A Day order is valid till the end of the trading day.
- IoC Order:An IoC (Immediate or Cancelled) order is either executed immediately or else get cancelled.
- VTC Order:A VTC (Valid Till Cancelled) order is valid for 45 days. The order gets automatically executed when the stock reaches the desired set price or else gets cancelled after 45 days
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2. ICICI Direct vs HDFC SKY — which bank-backed broker is better?
Both are bank-backed full-service brokers. ICICI Direct wins on: research depth (SEBI RA, 50+ analysts vs HDFC SKY limited), NRI 3-in-1 account (more comprehensive), active client base scale (19.5L vs HDFC SKY), product breadth, and 30+ year track record. HDFC SKY wins on: lower AMC (₹240/yr vs ₹700), delivery brokerage (₹0 vs 0.29% default), lower DP charge, and a more modern trading app. If you are an ICICI Bank customer: ICICI Direct. If you are an HDFC Bank customer: HDFC SKY. For NRIs: ICICI Direct is generally superior.
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3. ICICI Direct vs Zerodha — which is better?
Choose ICICI Direct if: you are an ICICI Bank customer, you want research + branch support + NRI 3-in-1, or you need 50+ products in one place. Choose Zerodha if: cost minimisation is the priority (₹0 delivery vs 0.29%, ₹300/yr AMC vs ₹700), you want the most mature discount platform, Varsity education, GTT orders, or Coin for MF. For pure trading cost: Zerodha wins. For full-service banking integration and research: ICICI Direct wins.
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4. Is ICICI Direct safe?
ICICI Direct (ICICI Securities Ltd) is a listed company on NSE and BSE (L67120MH1995PLC086241), a wholly owned subsidiary of ICICI Bank, with 30+ years of operation. It is SEBI-registered (INZ000183631), NSE member (07730), BSE member (103), MCX member (56250), and both NSDL and CDSL DP. Your demat holdings are held in your personal demat account, independent of ICICI Securities. The combination of ICICI Bank backing, listed company status, ~20.5 lakh active clients, and regulatory compliance makes ICICI Direct one of the two or three safest brokers in India alongside HDFC SKY and Kotak Securities.
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5. What are the Prime plan brokerage rates?
ICICI Direct Prime plans come in ₹999, ₹4,999, and ₹9,999 lifetime subscriptions (and ₹299 annually). Higher plan = lower brokerage. The ₹9,999 Prime plan reduces delivery brokerage to approximately 0.07% (down from 0.29%) and options to approximately ₹9/lot (down from ₹49). Prime plans also include eATM facility. All Prime plans are lifetime subscriptions (except ₹299 which is annual). Verify current exact rates at icicidirect.com/brokerage/prime-plan.
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6. What research does ICICI Direct provide?
ICICI Securities is SEBI-registered as a Research Analyst (INH000000990). The research team of 50+ analysts covers equity stocks across sectors, providing buy/hold/sell recommendations with price targets, daily market views, sector reports, IPO analysis, and post-results commentary. All research is provided free to account holders through ICICIdirect.com and the app. This research is not available at any discount broker.
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7. Does ICICI Direct offer NRI accounts?
Yes. ICICI Direct offers NRI 3-in-1 accounts combining NRI banking (NRE/NRO), trading, and demat. Both PIS (Portfolio Investment Scheme) and non-PIS routes are available. NRI delivery brokerage: 0.50%–1.25%. NRI futures: 0.03%–0.05%. NRI options: ₹70–₹95/lot. US-based NRIs can open online. Other NRIs may need to submit documents by courier or visit an ICICI Bank branch. ICICI Direct is one of the most NRI-friendly full-service brokers in India.
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8. What is the ICICI Direct AMC charge?
Standard: ₹700/year for individual demat accounts — the highest AMC in Indian retail broking. With the iValue plan (₹299 one-time): AMC reduces to ₹300/year. Compare: Zerodha ₹300/year, HDFC SKY ₹240/year, Groww ₹0, Shoonya ₹0, ProStocks ₹0, Dhan ₹0, mStock ₹219/quarter or ₹0 with ₹1,299 one-time. If you are not on iValue and are paying ₹700/year, subscribing to iValue immediately reduces AMC by ₹400/year.
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9. What is eATM?
Equity ATM (eATM) credits the sale proceeds from shares to your trading account within 5–30 minutes of the sale transaction — instead of waiting for T+2 settlement. This allows you to reinvest the proceeds the same day without waiting. eATM is available only on Prime plan subscriptions. The proceeds go to the trading account, not the bank account, so they cannot be withdrawn directly but can be used for further trades or paying margins.
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10. What is the 3-in-1 account and who benefits from it?
The 3-in-1 account links an ICICI Bank savings account, ICICI Direct trading account, and ICICI Securities demat account. Benefits: automatic fund transfer for trades (no manual NEFT), automatic debit/credit of securities, seamless settlement, and instant access to sale proceeds. Maximum benefit if you are an existing ICICI Bank savings account holder. Non-ICICI bank customers can open a 2-in-1 (trading + demat only) but lose the banking integration advantage.
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11. What is the iValue plan and should I subscribe?
The iValue plan is an add-on lifetime subscription at ₹299 one-time. It reduces F&O and intraday brokerage to ₹20/order (from 0.029%/₹49/lot default) and reduces AMC to ₹300/year (from ₹700). It does NOT change delivery brokerage — that requires a Prime plan. For any active F&O trader on ICICI Direct, subscribing to iValue immediately saves money from day one. Payback on F&O savings: within the first few trades. AMC saving alone (₹400/year): pays back in less than 9 months.
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12. What are ICICI Direct brokerage charges in 2026?
Depends on your plan. MoneySaver (default): delivery 0.29%, intraday/futures 0.029%, options ₹49/lot, currency/commodity ₹20/order. iValue plan (₹299 one-time, lifetime): intraday/futures/options ₹20/order; delivery unchanged. Prime plans (₹999–₹9,999 lifetime): delivery reduces to 0.07%–0.25%, intraday to as low as 0.0007%, options as low as ₹9/lot. AMC: ₹700/year standard; ₹300/year with iValue.
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13. What is icici direct 3 in 1?
The 3-in-1 Account is a joint offering by ICICI Bank and ICICI Securities. It integrates your Trading Account (maintained with ICICI Securities) with a bank account (maintained with ICICI Bank) and beneficiary Demat Account (maintained with ICICI Bank).
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14. What is IOC in ICICI Direct?
IOC is the order types offered by ICICI Direct.ICICI Direct customer has to choose the period of the validity of order while placing the order. The order could be valid for a day, IoC (Immediate or Cancelled), and VTC (Valid Till Cancelled).
IoC Order:An IoC (Immediate or Cancelled) order is either executed immediately or else get cancelled.
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15. Why ICICI Direct?
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- A Unique 3-in-1 On-line Trading Account, which includes ICICI Bank Account, ICICI Trading Account and ICICI Demat Account, is the key offering for retail stock market investors in India.
- Security: Instead of transferring monies to a broker's pool or towards deposits, you can manage your own demat and bank accounts when you trade through ICICIdirect.com. It provides you the flexibility to pay only when you trade.
- One of the Largest Equity E-Broking House with >11 Lac active customers.
- Share trading in both NSE and BSE, innovative offerings like - Margin, MarginPlus, BTST, SPOT, Derivatives trading, overseas trading, mutual funds, IPOs and on-line life insurance.
- Call-n-Trade: you can place orders securely over the telephone with the Call N Trade service.
- Award Winning Research
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16. What is Flexi Cash in ICICI Direct?
Flexi Cash is a delivery margin funding facility offered by ICICI direct to its Cash product customers. In this facility, customers can buy stocks by paying the partial amount (say 11 to 31%) of funds and bring the remaining funds later at the time of settlement but not beyond the next 365 calendar days in case of both NSE and BSE to take delivery of your transaction. Till such time your position will remain with ICICI Securities as Pending for Delivery.
As Flexi Cash is a Margin funding facility, you need to pay interest of 0.05% per day or approx 18% PA on borrowed money.
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17. What is Cloud order in ICICI Direct?
Cloud Order is a new feature offered by ICICI Direct wherein you can place quick orders in F&O intraday stop-loss products. You can create and save orders anytime and these orders can be placed during market hours. It helps you save time in filling order details during the busy market hours. You can also modify and delete these cloud orders as per your trading needs.
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18. What is Margin buy in ICICI Direct?
In margin trading, you take buy/sell positions in stock(s) with the intention of squaring off the position within the same settlement cycle. If during the course of the settlement cycle, the price moves in your favor (rises in case you have a buy position or falls in case you have a sell position), you make a profit. In case the price movement is adverse, you incur a loss. However, you also have the option to take/give delivery of buy/sell position respectively if you have sufficient cash/securities to do so.
Normally to buy shares, you have to place (ensure availability of limit) 100% of the order value, while to sell shares, you need to have shares in your Demat account. However, margins are blocked only to safeguard against any adverse price movement. With margin trading, you can leverage on your trading limit by taking buy/sell positions much more than what you could have taken in the cash segment. However, the risk profile of your transactions goes up.
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19. Does ICICI direct charges for Mutual Funds?
ICICI Direct Charges for Mutual fund would depend on mutual funds investment which you have with them, If the cumulative MF investment you have with ICICI Direct is Rs. 8 lakhs or more, you pay NOTHING and If the cumulative MF investment you have with ICICI Direct is less than Rs. 8 lakhs, you pay nominal charges on each transaction as below.
- For SIPs: Rs. 30/- or 1.5% whichever is lower (per Transcation)
- For Lumpsum investments:Rs. 100/-(per Transcation)
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20. Can NRI open ICICI Direct account?
Yes, an NRI can open an account with ICICI Direct to trade in Indian stock market or invest in Mutual funds.
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21. Does ICICI Direct provide margin funds?
Yes. ICICI Direct provide margin funding.
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22. Does ICICI Direct offer Mutual Funds?
Yes. You can buy/sell Mutual Funds if you have an account with ICICI Direct.
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23. What is the ICICI direct prime plan?
ICICI Direct Prime plans come in ₹999, ₹4,999, and ₹9,999 lifetime subscriptions (and ₹299 annually). Higher plan = lower brokerage. The ₹9,999 Prime plan reduces delivery brokerage to approximately 0.07% (down from 0.29%) and options to approximately ₹9/lot (down from ₹49). Prime plans also include eATM facility. All Prime plans are lifetime subscriptions (except ₹299 which is annual). Verify current exact rates at icicidirect.com/brokerage/prime-plan.
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24. Does ICICI Direct offer IPO?
Yes.ICICI Direct offers online IPO applications to its customers.
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25. What are the Account Opening charges in ICICI Direct?
Account opening: ₹0 (Free)
This applies to both the trading account and demat account — no one-time joining fee regardless of which brokerage plan you choose (MoneySaver, iValue, or Prime).
What you do pay after opening:
Charge Amount Account opening ₹0 Demat AMC (standard) ₹700/year Demat AMC (with iValue) ₹300/year iValue plan subscription ₹299 one-time (lifetime) Prime plan subscription ₹999 / ₹4,999 / ₹9,999 (lifetime) So the account is free to open, but the ₹700/year AMC kicks in from year 1 — unlike Zerodha (₹300/yr from year 1) or discount brokers like Groww, Dhan, and Shoonya (₹0 forever).
Practical advice: If you open an ICICI Direct account, subscribe to iValue (₹299 one-time) immediately — it drops the AMC to ₹300/year and brings F&O brokerage to ₹20/order. That single step saves ₹400/year on AMC alone, paying back within 9 months
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26. What is AMC for ICICI Direct?
Standard: ₹700/year for individual demat accounts — the highest AMC in Indian retail broking. With the iValue plan (₹299 one-time): AMC reduces to ₹300/year. Compare: Zerodha ₹300/year, HDFC SKY ₹240/year, Groww ₹0, Shoonya ₹0, ProStocks ₹0, Dhan ₹0, mStock ₹219/quarter or ₹0 with ₹1,299 one-time. If you are not on iValue and are paying ₹700/year, subscribing to iValue immediately reduces AMC by ₹400/year.
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27. Can I Open ICICIDirect account online?
ICICI Direct does not offer complete online or paperless account opening, they currently offer a hybrid way of account opening, where some steps need to be taken online and some would be offline, for account opening below are the steps:
- Visit site www.icicidirect.com
- Click on 'Apply On-Line - Resident Account' under the "Open an Account" Section.
- Select the type of account that you want to open Duly fill in the complete details. You can also create your own User ID ( would be case sensitive )and password at the time of registration. Click on submit once you have filled all the details.
- Please note the ARN that you would receive while applying Online. You will need to mention the ARN on the physical application so that ICICI Direct can allot you the same User ID and Password as chosen by you.
- Executive will visit you within two working days of the submission of the form to complete the other account opening formalities.
- Need to keep the documents ready to handover at the time of the visit of executive.2 Photographs of the Applicant, 1 Photograph of a Nominee., PAN Card Copy, Address Proof.
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