• Top Stock Brokers in India ‐ Reviews, Comparison and Offers
Overview Overall

"ICICIdirect.com, an award winning, pioneering online broking platform, The platform not only offers convenient ways to invest in Equity, Derivatives, Currency Futures, Mutual Funds but also other services Fixed Deposits, Loans, Tax Services, New Pension Systems and Insurance are available.

ICICIdirect.com is a market leader in financial product distribution with huge network of own offices, sub brokers and investment associates."

  • Brokerage & Other Charges
  • Mobile Trading
  • Research
  • Customer Services

Why ICICI Direct?

    •   A Unique 3-in-1 On-line Trading Account, which includes ICICI Bank Account, ICICI Trading Account and ICICI Demat Account, is the key offering for retail stock market investors in India.
    •   Security: Instead of transferring monies to a broker's pool or towards deposits, you can manage your own demat and bank accounts when you trade through ICICIdirect.com. It provides you the flexibility to pay only when you trade.
    •   Largest Equity E-Broking House with >40 Lac customers.
    •   Share trading in both NSE and BSE, innovative offerings like - Margin, MarginPlus, BTST, SPOT, Derivatives trading, overseas trading, mutual funds, IPOs and on-line life insurance.
    •   Call-n-Trade: you can place orders securely over the telephone with the Call N Trade service.
    •   Award Winning Research

Positives

    •  3-in-1 online trading account.
    •  Security of your investment & money
    •  24/7 customer service.
    •   Easy-to-use website.
    •  Innovative offerings like - Margin, MarginPlus, BTST, SPOT.
    •  Derivatives trading,NRI services, mutual funds, IPOs and on-line life insurance.
    •  Own DP services
    •  Award winning research services
    •  Instant payout for your stocks sold (eATM)
    • By Subscribing ICICI Direct Neo Plan you get ZERO BROKERAGE IN FUTURES, RS 20 UNLIMITED PER ORDER BROKERAGE IN OPTIONS AND INTRADAY EQUITY !

Needs Improvement

    •  Very High delivery brokerage.
    •  Not a good fit for small and penny stock traders.
    •  Charges for trading terminal usage.
    •  High Minimum Brokerage Charges.
Overview
ICICI Direct Review  
Year of Incorporation 2000
Products investment banking, institutional broking, retail broking, private wealth management, and financial product distribution
Demat Services Yes
Active Exchange Memberships NSE, BSE
Website http://www.icicidirect.com
Contact Details 020-28307700
Total Number of Clients 1580233
Total Number of Branches 154

ICICIdirect is a retail trading and investment service from ICICI Securities, the largest retail stock broker firm in India offering a wide range of investment options to the retail and institutional customers. ICICIdirect.com, an award winning and pioneering online broking platform. The platform not only offers convenient ways to invest in Equity, Derivatives, Currency Futures, Mutual Funds but also other services Fixed Deposits, Loans, Tax Services, New Pension Systems and Insurance are available.

ICICIdirect.com offers a easy to use platform to invest in equity and various other financial products using its unique 3-in-1 account which integrates customer's saving, trading and demat accounts. ICICIdirect.com also offers access to comprehensive research information, stock picks and mutual fund recommendations among other offerings. ICICIdirect.com is the first broker in India to introduce `Digitally Signed Contract Note' to its customers.

The Company has one of the largest pan-India distribution networks of over 178 ICICIdirect offices, over 701 sub-brokers and a team of over 4,034 Investment Associates/Independent Financial Associates across 446 cities & towns in India. ICICI Direct has touched a milestone of 4 million customers in fiscal 2017

Special Offer: Free Futures Trading + Intraday Trading charges at Flat ₹20 + Commodity & Currency Derivative at Flat ₹20. Get the offer

ICICIDirect.com is the flagship website of ICICI Bank. This website offers a complete suite of investment products such as Online Equity Trading, Derivatives Trading, Mutual Fund & IPO, Fixed Deposit, Bond, NCD, wealth products, Home Loans, loan against Securities, etc.; all under one login. ICICIdirect.com is among the most visited investment portals in India.

ICICIdirect.com is known to over 2.6 million customers for its innovation and simplicity. ICICIdirect has over 200 branches and is present in over 87 locations.

You can invest in Equities, Mutual Funds, Corporate Deposits, New Pension Scheme, and various other products at the click of a button. And because all your investments are in one place it is much easier to transact and manage.

The 3-in-1 account, which includes ICICI Bank Account, ICICI Trading Account and ICICI Demat Account, is the key offering for retail stock market investors in India. It provides an extremely simple and efficient way to invest in the stock market and other financial instruments.

ICICI Direct Affiliation Details

  1. CIN : U67120MH1995PLC086241
  2. ICICI Securities Ltd NSE Member ID:
    • Capital Market (CM) - INB 230773037
    • Future & Options (F&O) - INF 230773037
    • Currency Derivatives (CDS) - INE 230773037
  3. ICICI Securities Ltd BSE Member ID :
    • Capital Market (CM) - INB 011286854
    • Future & Options (F&O) - INF010773035

Customers Service options offered by ICICI Direct

ICICI Direct.com offers multiple communication channels to its clients for using the customer service

Active Client Details Of ICICI Direct

  • 10,75,956+ Clients.

ICICI Direct Account Opening & AMC Charges 2021

ICICI Direct charges One-time Account Opening Charges of ₹975/ + GST for Trading Account & Demat account opening. There are no annual maintenance charges for I-Direct Account and First-year Account Maintenance Charges for Demat account are also waived off while opening 3 in 1 Account. Second-year onwards you need to pay ₹500 if the statement comes via email and ₹600 incase of Physical Statement for Demat AMC.

Type Account Opening (One Time) Annual Maintenance Fees (Yearly)
Trading Account INR 975 NIL
Demat Account INR 100 INR500/600

ICICI Direct NEO Plan Brokerage Charges:

This plan is mainly designed for the traders/investors community who mostly trades in the Intraday & F&O segment. This plan would bring ICICIdirect into the league of discount brokers with respect to the brokerage charges and would surely help them to gain market share.

EQ Delivery As per existing Plan
EQ Intraday Rs.20 Per order
EQ Futures Zero
EQ Options Rs.20 Per order
CUR F&O Rs.20 Per order
Commodity F&O Rs.20 Per order

ICICI Direct prime Brokerage plan

ICICI offers multiple Brokerage plans to choose from. Currently, the most popular plan which they are offering and have launched recently is the ICICI Direct Prime Plan which offers >50% reduction in brokerage charges by paying nominal annual fixed membership fees with a host of services like exclusive research, Instant payout for your stocks sold (eATM). It offers 4 different –different subscription plans to choose from

ICICI direct prime plan 299

In this plan by Paying Rs.299 (with GST 352.82) per annum as subscription charges the Brokerage charges on

  • Delivery trade would be: 0.27%
  • Intraday & Future Trade : 0.027%
  • Equity Option Trade : Rs. 40 Per Lot
  • Currency Futures: Rs.20 Per Order
  • Currency Options: Rs.20 Per Order
  • Commodity Futures: Rs.20 Per Order
  • Currency Options: Rs.20 Per Order
  • eATM Limit : 2.5 lakhs
  • Special MTF Interest rates/LPC (% per Day) : 0.04%

ICICI direct prime plan 999:

In this plan by Paying Rs.999(with GST 1178.82) per annum as subscription charges the Brokerage charges on

  • Delivery trade would be: 0.22%
  • Intraday & Future Trade : 0.022%
  • Equity Option Trade : Rs. 35 Per Lot
  • Currency Futures: Rs.20 Per Order
  • Currency Options: Rs.20 Per Order
  • Commodity Futures: Rs.20 Per Order
  • Currency Options: Rs.20 Per Order
  • eATM Limit : 10 lakhs
  • Special MTF Interest rates/LPC (% per Day) : 0.0035%
Special Offer: Brokerage free equity delivery trading + Flat ₹20 Intra-day and F&O trades. Get the offer

ICICI direct prime plan 1,999:

In this plan by Paying Rs.1,999 (with GST 2,358.82) per annum as subscription charges the Brokerage charges on

  • Delivery trade would be: 0.18%
  • Intraday & Future Trade : 0.018%
  • Equity Option Trade: Rs. 25 Per Lot
  • Currency Futures: Rs.20 Per Order
  • Currency Options: Rs.20 Per Order
  • Commodity Futures: Rs.20 Per Order
  • Currency Options: Rs.20 Per Order
  • eATM Limit : 25 lakhs
  • Special MTF Interest rates/LPC (% per Day) : 0.0031%

ICICI direct prime plan 2,999:

In this plan by Paying Rs.2,999 (with GST 3,538.82) per annum as subscription charges the Brokerage charges on

  • Delivery trade would be: 0.15%
  • Intraday & Future Trade : 0.015%
  • Equity Option Trade : Rs. 20 Per Lot
  • Currency Futures: Rs.20 Per Order
  • Currency Options: Rs.20 Per Order
  • Commodity Futures: Rs.20 Per Order
  • Currency Options: Rs.20 Per Order
  • eATM Limit : 100 lakhs
  • Special MTF Interest rates/LPC (% per Day) : 0.0024%

Benefits of ICICI Direct Prime Plan:

  • Beneficial for all kind of investors & Trader and can avail the lower charges by choosing the right subscription plan
  • Instant payout after-sales instead of after 2 days in the normal scenario
  • Access to exclusive 'Research content' and 'Website' for all Prime subscription plans
  • Complimentary 'Bullet Plan' i.e. Zero brokerage on intraday Stop Loss products for trades squared off within 5 minutes
  • Trades executed in Currency and Commodity segment through Call N Trade or through your RM / Advisors will be charged additional Rs. 20/- per order plus GST.

How to Open an Account with ICICI Direct?

For Online Stock Trading with ICICI, the investor needs to open 3 accounts: ICICI Bank Account, ICICI Direct Trading Account and ICICI Demat Account (DP Account).

Note: If you already have a bank account or Demat account with ICICI, you could link it with a new ICICIDirect trading account.

Opening a trading account with ICICI is easy. You could use one of the following options to open an account with ICICIDirect.

  • Visit ICICIDirect.com and fill the "Open an Account" form.
  • Call ICICI and tell them that you are interested in opening an account with them.

In both cases, ICICI representatives contact you in a day or two and tell you about the procedure to open the account. They usually send somebody to your home to collect documents, signature and for demo if required.

The Final Thoughts about ICICI Direct

While Investors feel safe trading with ICICI Direct as it is the well-reputed name in India with its presence in the banking sector, Life Insurance, General Insurance, and capital market.

But in today's changing scenario where Brokerage Industry is moving towards flat rate brokers or discount brokers and with the availability of high-speed internet, increased use of computers and customer long term desire to reduce the brokerage, big names like ICICIDirect even has to work hard for being in the business.

As far as the brokerage goes, it is a costly deal for casual investors and day traders, coz they will fall either in a higher bucket of brokerage or constraint of minimum brokerage. The brokerage ranging from 0.75% to 0.25% and minimum brokerage charges ranges from ₹35 or 2.5% with ICICI as compared to discount brokers like Zerodha, which is only ₹20 or.01%, you may have to think twice before choosing a broker.

Special Offer: Free Futures Trading + Intraday Trading charges at Flat ₹20 + Commodity & Currency Derivative at Flat ₹20. Get the offer

Frequently Asked Questions:

ICICI Direct User Reviews

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