"ICICIdirect.com, an award winning, pioneering online broking platform, The platform not only offers convenient ways to invest in Equity, Derivatives, Currency Futures, Mutual Funds but also other services Fixed Deposits, Loans, Tax Services, New Pension Systems and Insurance are available.
ICICIdirect.com is a market leader in financial product distribution with huge network of own offices, sub brokers and investment associates."
Why ICICI Direct?
- A Unique 3-in-1 On-line Trading Account, which includes ICICI Bank Account, ICICI Trading Account and ICICI Demat Account, is the key offering for retail stock market investors in India.
- Security: Instead of transferring monies to a broker's pool or towards deposits, you can manage your own demat and bank accounts when you trade through ICICIdirect.com. It provides you the flexibility to pay only when you trade.
- Largest Equity E-Broking House with >40 Lac customers.
- Share trading in both NSE and BSE, innovative offerings like - Margin, MarginPlus, BTST, SPOT, Derivatives trading, overseas trading, mutual funds, IPOs and on-line life insurance.
- Call-n-Trade: you can place orders securely over the telephone with the Call N Trade service.
- Award Winning Research
- 3-in-1 online trading account.
- Security of your investment & money
- 24/7 customer service.
- Easy-to-use website.
- Innovative offerings like - Margin, MarginPlus, BTST, SPOT.
- Derivatives trading,NRI services, mutual funds, IPOs and on-line life insurance.
- Own DP services
- Award winning research services
- No commodity trading.
- Very High brokerage.
- Not a good fit for small and penny stock traders.
- Charges for trading terminal usage.
|Type of site||Public Limited|
|Key people||Ms. Shilpa Kumar, MD & CEO
Mr. Prashant Mohta (CFO)
Mr. Ajay Saraf, Executive Director
|Products||investment banking, institutional broking, retail broking, private wealth management, and financial product distribution|
|Services||Equity, Derivatives, Currency Trading. Fixed Deposits, Loans, Tax Services, New Pension Systems and Insurance.|
|Company Users||ICICI Securities Limited 4,00,0000+|
ICICIdirect is a retail trading and investment service from ICICI Securities, the largest retail stock broker firm in India offering a wide range of investment options to the retail and institutional customers. ICICIdirect.com, an award winning and pioneering online broking platform. The platform not only offers convenient ways to invest in Equity, Derivatives, Currency Futures, Mutual Funds but also other services Fixed Deposits, Loans, Tax Services, New Pension Systems and Insurance are available.
ICICIdirect.com offers a easy to use platform to invest in equity and various other financial products using its unique 3-in-1 account which integrates customer's saving, trading and demat accounts. ICICIdirect.com also offers access to comprehensive research information, stock picks and mutual fund recommendations among other offerings. ICICIdirect.com is the first broker in India to introduce `Digitally Signed Contract Note' to its customers.
The Company has one of the largest pan-India distribution networks of over 178 ICICIdirect offices, over 701 sub-brokers and a team of over 4,034 Investment Associates/Independent Financial Associates across 446 cities & towns in India. ICICI Direct has touched a milestone of 4 million customers in fiscal 2017
ICICIDirect.com is the flagship website of ICICI Bank. This website offers a complete suite of investment products such as Online Equity Trading, Derivatives Trading, Mutual Fund & IPO, Fixed Deposit, Bond, NCD, wealth products, Home Loans, Loan against Securities etc.; all under one login. ICICIdirect.com is among the most visited investment portals in India.
ICICIdirect.com is known to over 2.6 million customers for its innovation and simplicity. ICICIdirect has over 200 branches and is present in over 87 locations.
You can invest into Equities, Mutual Funds, Corporate Deposits, New Pension Scheme and various other products at the click of a button. And because all your investments are at one place it is much easier to transact and manage.
The 3-in-1 account, which includes ICICI Bank Account, ICICI Trading Account and ICICI Demat Account, is the key offering for retail stock market investors in India. It provides extremely simple and efficient way to invest in stock market and other financial instruments.
- CIN : U67120MH1995PLC086241
- ICICI Securities Ltd NSE Member ID:
- Capital Market (CM) - INB 230773037
- Future & Options (F&O) - INF 230773037
- Currency Derivatives (CDS) - INE 230773037
- ICICI Securities Ltd BSE Member ID :
- Capital Market (CM) - INB 011286854
- Future & Options (F&O) - INF010773035
ICICI Direct.com offers multiple communication channels to its clients for using the customer service
- 1.Phone Number:
- 2.Email Support : [email protected]
- 3.Corporate Office :
- Shree Sawan Knowledge Park,
Plot No. D 507, T.T.C. Industrial Area,
Navi Mumbai 400705
Tel (91 22) 4070 1000
Fax (91 22) 4070 1022
- Shree Sawan Knowledge Park,
- 4.Active Client Details
- 4000000+ Clients.
- Average daily trading turnover of over Rs.2,500 crores. .
Account Opening & AMC Charges
Trading Account / Demat opening is onetime fee that ICICI Securities charge while initiate your account opening process. Trading /Demat AMC (Annual maintenance Charges) is an annual fee charges by ICICI Securities to maintain your account, this is annual charges and deduct from your account even if you haven't trade for a year.
|Type||Account Opening (One Time)||Annual Maintenance Fees (Yearly)|
|Trading Account||INR 975||NIL|
|Demat Account||INR 100||INR500/600|
How to Open Account with ICICI Securities Pvt Ltd.?
For Online Stock Trading with ICICI, investor needs to open 3 accounts: ICICI Bank Account, ICICI Direct Trading Account and ICICI Demat Account (DP Account).
Note : If you already have a bank account or demat account with ICICI, you could link it with new ICICIDirect trading account.
Opening trading account with ICICI is easy. You could use one of the following options to open account with ICICIDirect.
- Visit ICICIDirect.com and fill the "Open an Account" form.
- Call ICICI and tell them that you are interested in opening an account with them.
In both the cases ICICI representative contact you in a day or two and tell you about the procedure to open the account. They usually send somebody to your home to collect documents, signature and for demo if required.
The Final Thoughts
While Investors feel safe trading with ICICI Direct as it is the well reputed name in India with their presence in banking sector, Life Insurance, General Insurance and capital market.
But in today's changing scenario where Brokerage Industry is moving towards flat rate brokers or discount brokers and with availability of high speed internet, increased use of computers and customer long term desire to reduce the brokerage, big names like ICICIDirect even has to work hard for being in the business.
As far as the brokerage goes, it is a costly deal for casual inventor and day traders,coz they will fall either in higher bucket of brokerage or constraint of minimum brokerage. The brokerage ranging from .75% to .25% and minimum brokerage charges ranges from Rs 35 or 2.5% with ICICI as compared to discount brokers like Zerodha,which is only Rs 20 or.01%, you may have to think twice before choosing a broker.
ICICI Direct User ReviewsPost New Message Rate ICICI Direct
ICICI Bank Ltd., incorporated in the year 1994, is a banking company (having a market cap of Rs 177195.46 Crore). ICICI Bank Ltd. key Products/Revenue Segments include Interest & Discount on Advances & Bills which contributed Rs 39603.39 Crore to Sales Value (73.12 % of Total Sales), Income From Investment which contributed Rs 11377.07 Crore to Sales Value (21.00 % of Total Sales), Interest which contributed Rs 2680.35 Crore to Sales Value (4.94 % of Total Sales) and Interest On Balances with RBI and Other Inter-Bank Funds which contributed Rs 495.46 Crore to Sales Value (0.91 % of Total Sales)for the year ending 31-Mar-2017. The Bank has reported a Gross Non Performing Assets (Gross NPAs) of Rs .00 Crore (.00 % of total assets) and Net Non Performing Assets (Net NPAs) of Rs .00 Crore (.00% of total assets). For the quarter ended 31-03-2018, the company has reported a Consolidated Interest Income of Rs 11310.56 Crore, up 4.27 % from last quarter Interest Income of Rs 10846.94 Crore and up 6.85 % from last year same quarter Interest Income of Rs 10585.33 Crore. The bank has reported net profit after tax of Rs 1470.92 Crore in latest quarter.Reply