Top 5 Full Service Brokers
As the name suggests, Full Service Brokers are the online stock brokers offering cheap brokerage plans to the retail and institutional investors in India. The Full Service Brokers would charge either flat rate for trading across all the asset class or they charge very minimal brokerage rate. Full Service Brokers offers brokerage services in share and commodities trading. They are also called as flat fee brokers or budget brokers.
Below are the top 5 Full Service Brokers in India based on number of active clients they have:
- ICICI Direct
- HDFC Securities
- Kotak Securities
- Sharekhan
- Axis Direct
(Comparison of all 5 to be shown)
|
ICICI Direct |
HDFC Securities |
Kotak Securities |
Sharekhan |
Axis Direct |
| ICICI Direct | HDFC Securities | Kotak Securities | Sharekhan | Axis Direct |
|---|
| About The Brokers |
ICICI Direct : |
HDFC Securities : |
Kotak Securities : |
Sharekhan : |
Axis Direct : |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Find More Information about the Broker : |
ICICI Direct :OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING |
HDFC Securities :OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING |
Kotak Securities :OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING |
Sharekhan :OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING |
Axis Direct :OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Type of Broker |
ICICI Direct : |
HDFC Securities : |
Kotak Securities : |
Sharekhan : |
Axis Direct : |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Promo/offers |
ICICI Direct :
N/A
|
HDFC Securities :
N/A
|
Kotak Securities :Special Offer: Kotak Securities - Pay ZERO Intraday Brokerage + F&O Rs 20 per trade. Open Instant Account Now
|
Sharekhan :
N/A
|
Axis Direct :
N/A
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Advantage |
ICICI Direct :
|
HDFC Securities :
|
Kotak Securities :
|
Sharekhan :
|
Axis Direct :
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Disadvantage |
ICICI Direct :✘ Where ICICI Direct Falls Short
|
HDFC Securities :✘ Where HDFC Securities Falls Short
|
Kotak Securities :✘ Where Kotak Securities Falls Short
|
Sharekhan :✘ Where Sharekhan Falls Short
|
Axis Direct :
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Why This |
ICICI Direct :
|
HDFC Securities :
|
Kotak Securities :
|
Sharekhan :
|
Axis Direct :
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Open Account | Open Account | Open Account |
ICICI Direct vs HDFC Securities vs Kotak Securities vs Sharekhan vs Axis Direct Account Opening & AMC Charges
ICICI Direct Trading Account Opening Fee is Rs 0 (Free) and HDFC Securities Trading Account Opening Fee is Rs 999 and Kotak Securities Trading Account Opening Fee is Rs 99 and Sharekhan Trading Account Opening Fee is Rs 0 (Free) and Axis Direct Trading Account Opening Fee is Rs 900 . ICICI Direct Demat Account AMC is Rs 700 and HDFC Securities Demat Account AMC is Rs 750 and Kotak Securities Demat Account AMC is Rs 600 and Sharekhan Demat Account AMC is Rs 400 (Free for 1st year) and Axis Direct Demat Account AMC is Rs 650 .
ICICI Direct vs HDFC Securities vs Kotak Securities vs Sharekhan vs Axis Direct Brokerage Charges
ICICI Direct Brokerage Charges Equity Delivery is 0.29% (buy + sell) and Equity Intraday is 0.029% per side and Equity Options is ₹49 per lot . HDFC Securities Brokerage Charges Equity Delivery is 0.32% and Equity Intraday is 0.032% and Equity Options is Rs 20 per trade . Kotak Securities Brokerage Charges Equity Delivery is 0.39% and Equity Intraday is 0.039% and Equity Options is Rs 39 per lot . Sharekhan Brokerage Charges Equity Delivery is 0.30% on market rate or minimum 1 paisa per share and Equity Intraday is 0.02% on market rate or minimum 1 paisa per share and Equity Options is Rs 20 per lot . Axis Direct Brokerage Charges Equity Delivery is 0.50% and Equity Intraday is 0.05% and Equity Options is Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 per lot .
ICICI Direct vs HDFC Securities vs Kotak Securities vs Sharekhan vs Axis Direct Other Charges
ICICI Direct Minimum Brokerage is Rs 35 per trade (I-Secure Plan) and Call & Trade is Rs 50 per trade . HDFC Securities Minimum Brokerage is Rs. 25 per order on equity segment and Call & Trade is Rs 0 . Kotak Securities Minimum Brokerage is Rs 21 per executed order and Call & Trade is Rs 50 per call . Sharekhan Minimum Brokerage is Intraday: 5 paisa per share | Delivery: 10 paisa per share | Future Rs 0.001 per share and Call & Trade is Rs 20 . Axis Direct Minimum Brokerage is Rs 20 per trade and Call & Trade is Rs 20 per call .
ICICI Direct vs HDFC Securities vs Kotak Securities vs Sharekhan vs Axis Direct Features
ICICI Direct and HDFC Securities and Kotak Securities and Sharekhan and Axis Direct all offer a host of features, trading tools & platforms to their clients. Their comparative analysis is in the below table:
| ICICI Direct | HDFC Securities | Kotak Securities | Sharekhan | Axis Direct | |
|---|---|---|---|---|---|
| Trading Platform |
Trading Platform
:
ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App |
Trading Platform
:
ProTerminal, Blink, smallcase, Voice Enabled Investing, Mobile Trading App, Digify |
Trading Platform
:
Website, KEAT ProX Trading Terminal, Kotak Stock Trader (Mobile App), Fastlane, Xtralite |
Trading Platform
:
TradeTiger, Sharekhan Mobile |
Trading Platform
:
DirectTrade, Axisdirect Web, Axisdirect Mobile |
| Placing orders through charts | Placing orders through charts : - |
Placing orders through charts
:
Yes |
Placing orders through charts
:
No |
Placing orders through charts
:
Yes |
Placing orders through charts
:
No |
| Trading Alerts | Trading Alerts : - |
Trading Alerts
:
Yes |
Trading Alerts
:
Yes |
Trading Alerts
:
Yes |
Trading Alerts
:
Yes |
| Research and Advice / Trading Tips | Research and Advice / Trading Tips : - | Research and Advice / Trading Tips : - |
Research and Advice / Trading Tips
:
Yes |
Research and Advice / Trading Tips
:
Yes |
Research and Advice / Trading Tips
:
Yes |
| Detailed Education Initiatives | Detailed Education Initiatives : - |
Detailed Education Initiatives
:
Yes |
Detailed Education Initiatives
:
Yes |
Detailed Education Initiatives
:
Yes |
Detailed Education Initiatives
:
Yes |
| Unique features & Offers |
Unique features & Offers
:
|
Unique features & Offers
:
|
Unique features & Offers
:
|
Unique features & Offers : - | Unique features & Offers : - |
| Referral Program | Referral Program : - | Referral Program : - | Referral Program : - | Referral Program : - |
Referral Program
:
1 |
| Margin Against Shares (Equity Cash) * |
Margin Against Shares (Equity Cash)
:
Yes |
Margin Against Shares (Equity Cash)
:
Yes |
Margin Against Shares (Equity Cash)
:
Yes |
Margin Against Shares (Equity Cash)
:
Yes |
Margin Against Shares (Equity Cash)
:
Yes |
| Margin Against Shares (Equity F&O) * |
Margin Against Shares (Equity F&O)
:
Yes |
Margin Against Shares (Equity F&O)
:
No |
Margin Against Shares (Equity F&O)
:
No |
Margin Against Shares (Equity F&O)
:
Yes |
Margin Against Shares (Equity F&O)
:
Yes |
ICICI Direct vs HDFC Securities vs Kotak Securities vs Sharekhan vs Axis Direct Demat Account Charges
A comparative table of various demat account charges between ICICI Direct and HDFC Securities and Kotak Securities and Sharekhan and Axis Direct is below:
ICICI Direct vs HDFC Securities vs Kotak Securities vs Sharekhan vs Axis Direct Basic Details
ICICI Direct Year of Incorporation is 2000 and Total Number of Clients is 2045086 and Total Number of Branches is 154 . HDFC Securities Year of Incorporation is 2002 and Total Number of Clients is 1429785 and Total Number of Branches is 270 . Kotak Securities Year of Incorporation is 1994 and Total Number of Clients is 1368501 and Total Number of Branches is 153 . Sharekhan Year of Incorporation is 2000 and Total Number of Clients is 533563 and Total Number of Branches is 2800 . Axis Direct Year of Incorporation is 2006 and Total Number of Clients is 411423 and Total Number of Branches is 56 .
| ICICI Direct | HDFC Securities | Kotak Securities | Sharekhan | Axis Direct | |
|---|---|---|---|---|---|
| Year of Incorporation |
Year of Incorporation
:
2000 |
Year of Incorporation
:
2002 |
Year of Incorporation
:
1994 |
Year of Incorporation
:
2000 |
Year of Incorporation
:
2006 |
| Active Exchange Memberships | Active Exchange Memberships : - |
Active Exchange Memberships
:
BSE, NSE, MCX, NCDEX |
Active Exchange Memberships
:
NSE, BSE,MCX |
Active Exchange Memberships
:
NSE, BSE, MCX, NCDEX |
Active Exchange Memberships
:
NSE, BSE, MCX |
| Demat Services |
Demat Services
:
Yes |
Demat Services
:
Yes |
Demat Services
:
Yes |
Demat Services
:
Yes |
Demat Services
:
Yes |
| Website | Website : - | Website : www.hdfcsec.com | Website : http://www.kotaksecurities.com | Website : http://www.sharekhan.com | Website : https://simplehai.axisdirect.in |
| Contact Details | Contact Details : - |
Contact Details
:
0294 242 5771 |
Contact Details
:
1800222299 |
Contact Details
:
022-61150000 |
Contact Details
:
18002100808 |
| Total Number of Clients |
Total Number of Clients
:
2,045,086 |
Total Number of Clients
:
1,429,785 |
Total Number of Clients
:
1,368,501 |
Total Number of Clients
:
533,563 |
Total Number of Clients
:
411,423 |
| Total Number of Branches |
Total Number of Branches
:
154 |
Total Number of Branches
:
270 |
Total Number of Branches
:
153 |
Total Number of Branches
:
2800 |
Total Number of Branches
:
56 |
| Products * | Products : - |
Products
:
Investment banking, Institutional broking, retail broking, private wealth management, and financial product distribution |
Products
:
Investment banking, Institutional broking, retail broking, private wealth management, and financial product distribution |
Products
:
Investment banking, institutional broking |
Products
:
Equity, Derivatives, Mutual Fund, SIP, ETFs, Tax Savings, Fixed Income, IPOs, Fixed Deposits, Loans, Tax Services, NPS and Insurance. |
| Key USP * |
Key USP
:
ICICI Bank 3-in-1; SEBI RA research; eATM; 50+ products; NRI 3-in-1 |
Key USP
:
HDFC Bank 3-in-1; 270+ branches; free Call & Trade; enCash; RA+IA dual |
Key USP
:
Trinity 3-in-1; Trade Free Youth (₹0 for 2 yrs); ₹10 intraday; Neo app |
Key USP
:
4,200+ centres; TradeTiger; free Dial-N-Trade; Mirae Asset (Nov 2024) |
Key USP
:
Axis Bank 3-in-1 account; modern digital platform; research reports |
| Broker Type * |
Broker Type
:
Full-Service |
Broker Type
:
Full-Service |
Broker Type
:
Full-Service |
Broker Type
:
Full-Service |
Broker Type
:
Full-Service |
ICICI Direct vs HDFC Securities vs Kotak Securities vs Sharekhan vs Axis Direct Orders
Orders
ICICI Direct vs HDFC Securities vs Kotak Securities vs Sharekhan vs Axis Direct Research and Advice / Trading Tips
Research and Advice / Trading Tips
ICICI Direct vs HDFC Securities vs Kotak Securities vs Sharekhan vs Axis Direct Product & Services
ICICI Direct and HDFC Securities and Kotak Securities and Sharekhan and Axis Direct all offer a host of Products & Services for a better trading experience for their clients. Their comparative analysis is in the below table:
ICICI Direct vs HDFC Securities vs Kotak Securities vs Sharekhan vs Axis Direct Customer Services
ICICI Direct and HDFC Securities and Kotak Securities and Sharekhan and Axis Direct all offer a host of Customer service options to their clients to quickly solve their queries or grievances if any. Their comparative analysis is in the below table:
ICICI Direct vs HDFC Securities vs Kotak Securities vs Sharekhan vs Axis Direct Other Investement
ICICI Direct and HDFC Securities and Kotak Securities and Sharekhan and Axis Direct all offer a lot of investment avenues apart from Stock trading on their platforms to their clients to make a better trading experience. Their comparative analysis is in the below table:
ICICI Direct vs HDFC Securities vs Kotak Securities vs Sharekhan vs Axis Direct Trading Platform
ICICI Direct and HDFC Securities and Kotak Securities and Sharekhan and Axis Direct all offer a host of Trading Platform for a better trading experience for their clients. Their comparative analysis is in the below table: