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Overview Overall

"AxisDirect is the flagship brand of Axis Securities Ltd offering simplified investment solutions to retail customers. AxisDirect is among top 10 brokerage house in India with over 3.5 lakhs active customers."

  • Brokerage & Other Charges
  • Mobile Trading
  • Research
  • Customer Services

Why Axis Direct?

    •  A Unique 3-in-1 On-line Trading Account, which includes Axis Banks Saving Account, Axis Direct Trading Account and Axis Direct Demat Account, is the key offering for retail stock market investors in India.
    •  Security: Instead of transferring monies to a broker's pool or towards deposits, you can manage your own demat and bank accounts when you trade through Kotak Securities. It provides you the flexibility to pay only when you trade.
    •  E-Broking House with >11 Lac customers.
    •  1 paisa per lot for same day square off option trading or Rs 10 per lot for carry f/w Options trade
    •  Facility to trade in Equities, IPO's, Bonds, FD's, ETF's, Mutual Funds, F&O and Currency derivatives etc.
    •  Add on services like relationship manager, tips & recommendations, technical research, market pointers, periodical research reports, training and education.
    •  Axis Direct offers classroom sessions, webinars, Online Tutorials and Articles by Experts to help beginners understand basics.

Positives

    •  3-in-1 online trading account.
    •  Security of your investment & money
    •  Decent trading software.
    •  Derivatives trading, NRI services, mutual funds, IPOs.
    •  Trading is available in both BSE and NSE.
    •  Free Research services

Needs Improvement

    •  No commodity & Currencytrading.
    •  Very High brokerage.
    •  Installable trading terminal cost at Rs 2999 per year.
    •  Minimum brokerage charges.
    •  Low Exposure
Overview
Axis Direct Review  
Year of Incorporation 2005
Products Equity, Derivatives, Mutual Fund, SIP, ETFs, Tax Savings, Fixed Income, IPOs, Fixed Deposits, Loans, Tax Services, NPS and Insurance.
Demat Services NSDL
Active Exchange Memberships NSE, BSE, MCX
Website https://simplehai.axisdirect.in
Contact Details 18002100808
Total Number of Clients 469154
Total Number of Branches 3000+

Axis Direct is the flagship brand under Axis Securities Limited, a 100% subsidiary of Axis Bank that offers Retail Broking services and is involved in the distribution of the Bank's financial products.

Axis Direct offers a range of investment products through various platforms like a mobile app, web portals, and installable exe and over-call through advisors. Customers can open a single 3-in-1 account to invest in various investment products such as Equities, Derivatives, Mutual Funds, SIPs, IPOs, Bonds, NCDs, ETFs, and Corporate Fixed Deposits, etc.

It is a corporate member of both the Bombay Stock Exchange (BSE) and the National Stock exchange (NSE).

Axis Direct, having a customer base of more than 11 lacs, operates via 89+ branches across the country.

Axis Direct, not only offers convenient ways to invest in Equity, Derivatives, Mutual Funds but also other services Fixed Deposits, Loans, Tax Services, New Pension Systems, and Insurance are available.

Axis Direct offers an easy-to-use platform to invest in equity and various other financial products using its unique 3-in-1 account which integrates customer's savings, trading and Demat accounts.

Axis Direct also offers access to comprehensive research information, stock picks and mutual fund recommendations among other offerings.

Special Offer: No AMC charged on Demat account for the first year + Get high leverage on intraday products and up to 4 times in E-Margin + Get Axis Direct 3-in-1 account + Research Services.Get the offer

Axis Securities Limited (ASL) is a subsidiary company of Axis Bank Ltd. engaging in distribution of wide range of financial solutions and broking services to retail customers. Customers can avail wide range of lending solutions.

Axis Direct is a brand under Axis Securities Limited to offers retail broking and investment services. Axis direct gives you the facility of a 3-in-1 Online Investment Account which is a perfect combination of Axis Bank Savings Account, Axis Direct Trading Account, and Axis Direct Demat Account, all rolled into one.

Axis Direct account brings all investment options together under one roof, giving you the power to diversify your portfolio Axis Direct with 1.5 million+ customers has been awarded the "Best Growing Equity Broking House" award.

ASL has a well-connected network of 89 branches across India.

Axis Direct Affiliation Details

  1. CIN: U74992MH2006PLC163204.
  2. Axis Securities NSE Member ID:
    • Capital Market (CM) - INB231481632
    • Future & Options (F&O) - INF231481632
    • Currency Derivatives (CDS) - INE231481632
  3. Axis Securities Ltd BSE Member ID:
    • Capital Market (CM) - INB011481638
    • Future & Options (F&O) - INF011481638
  4. Axis Securities Limited MCX Membership:
    • MCX-SX: INB261481635
  5. NSDL/CDSL: CDSL-IN-DP-CDSL-693-2013

Customers Service options offered by Axis Direct

  Axis Securities offers multiple communication channels to its clients for using the customer's service

  1. Phone Number of Axis Direct:
    • Customer Support:
      • 1800-210-0808
      • 022-61480808
  2. Email Support: [email protected]

  3. Corporate Office :
    Unit No. 2, Phoenix Market City,15, LBS Road,
    Near Kamani Junction, Kurla (West),
    Mumbai- 400 070.

Active Client Details Of Axis Direct

  • 415000+ Clients.

Axis Direct Account Opening & AMC Charges 2021

Type Account Opening (One Time) Annual Maintenance Fees (Yearly)
Trading Account INR 999 NIL
Demat Account NIL INR 600 (Free for the first year)

Axis Direct's Brokerage Plans 2021

Axis Direct offers 4 plans to choose from, India, Axis Direct [email protected] plan, Fixed Brokerage Plan where the brokerage is fixed irrespective of Volume, Investment Plus Plan, Now & Never Plan are subscription-based plan.

1. Axis Direct [email protected]: New Plan offered by Axis Direct:

Axis Bank announced a new plan called 'India Trade @20', where retail customers can execute a trade order at a flat Brokerage of Rs 20 irrespective of the value of an order.

To avail, 'India, [email protected]', Axis Direct customers will have to maintain an average quarterly balance of Rs 75,000 with Axis Bank. Non-Axis Bank customers can also avail of the scheme by paying Rs 250 per month.

2. Axis Direct Fixed Brokerage Plan

Segment Fixed Plan
Subscription Fees Online
Subscription Fees   Nil 
Account Opening Charges   Rs. 999 
Complimentary Delivery Turnover In Rs.   NA 
Brokerage Fixed Brokerage Charges Applicable
Equity Delivery 0.50%
Equity Intraday 0.05%
Equity Future 0.05%
Equity Options 10/ Per Lot
DIRECT Trade (Trading Platform) Rs. 2999 Per Year
Call & Trade Service Free 20 calls per month

3. Axis Direct Investment Plus Plan

Segment Investment Plus Plan
Subscription Fees Online
Subscription Fees   Rs.999 
Account Opening Charges   Nil 
Complimentary Delivery Turnover In Rs.   Rs.3,00,000 
Brokerage Brokerage Charges post CDT consumption
Equity Delivery 0.50%
Equity Intraday 0.05%
Equity Future 0.05%
Equity Options 10/ Per Lot
DIRECT Trade (Trading Platform) Rs. 2999 Per Year
Call & Trade Service Free 20 calls per month

4. Axis Direct Now or Never Plan

Segment Now or Never Plan
Subscription Fees Online
Subscription Fees   Rs.5,555 
Account Opening Charges   Nil 
Complimentary Delivery Turnover In Rs.   Rs.12,00,000 
Brokerage Brokerage Charges post CDT consumption
Equity Delivery 0.25%
Equity Intraday 0.03%
Equity Future 0.03%
Equity Options 10/ Per Lot
DIRECT Trade (Trading Platform) Free for 12month
Call & Trade Service Free 20 calls per month
  • *For turnover other than complimentary turnover, the brokerage will be charged as per applicable rate subject to a minimum of Rs. 25/-(Except Equity SIP) per executed order and a maximum of 2.5%. In case the minimum brokerage calculated comes to more than 2.5%, then the amount that will be charged as a brokerage will be limited to 2.5%.
  • **All statutory/regulatory levies and other charges including but not limited to Securities Transaction Tax, SEBI Turnover Fees, Exchange Transaction Charges, Stamp Duty and Service Tax shall be charged separately over and above the brokerage.

Axis Direct Equity Delivery | Intraday brokerage & Other Charges 2021

Please find below Axis Direct Brokerage charges for Delivery Trade & Intraday Trades. Axis Direct charges for Delivery trade are 0.50% or minimum Rs.25/executed order whichever is higher and Axis Direct brokerage charges for Intraday are 0.05% or minimum Rs.25/executed order whichever is higher.

Charges Equity Delivery Equity Intraday
Brokerage 0.50% or min Rs.25/- per executed order whichever is Higher (Both Buy & Sell) 0.05% or min Rs.25/- per executed order whichever is Higher (Both Buy & Sell)
STT 0.01% on Both Side(Buy and Sell) 0.025% on the Sell-side
Transaction / Turnover charges 0.00325% 0.00325%
SEBI Charges 15 Rs/Crore 15 Rs/Crore
GST 18% on (Brokerage + Transaction Charges) 18% on (Brokerage + Transaction Charges)
Stamp Duty 0.015% Of Turnover Value (Buyer) 0.003% Of Turnover Value (Buyer)

Axis Direct Equity Future | Equity Options Brokerage & Other Charges 2021

Please find below the Axis Direct Brokerage Charges list for Equity Futures & Equity Options. Axis Direct provides Equity future Trading at 0.05% or Rs. 25/executed order whichever is higher and Options Trading at Flat Rs. 10/lot.

Charges Equity Future Equity Options
Brokerage 0.05% or Rs 25 per lot, whichever is higher. Rs.10/ Per Lot
STT 0.01% On the Sell-side 0.017% On the Sell
Transaction / Turnover charges NSE: 0.00190% NSE: 0.05%
SEBI Charges 15 Rs/Crore 15 Rs/Crore
GST 18% on (Brokerage + Transaction Charges) 18% on (Brokerage + Transaction Charges)
Stamp Duty
0.002% Of Turnover Value (Buyer)
0.003% On Premium Value (Buyer)

Axis Direct Currency future & Options Brokerage & other Charges 2021

Please find below Axis Direct Brokerage Charges for Currency Future & Currency Options. Axis Direct charges 0.05% or Rs. 25/executed order whichever is Higher for Currency Future and for Currency Options brokerage at Flat Rs. 10/lot.

Charges Currency Future Currency Options
Brokerage 0.05% or Rs 25 per lot, whichever is higher. Rs.10 Per lot
STT NA NA
Transaction / Turnover charges NSE: 0.00190% NSC : 0.05%
SEBI Charges 15 Rs/Crore 15 Rs/Crore
GST 18% on (Brokerage + Transaction Charges) 18% on (Brokerage + Transaction Charges)
Stamp Duty 0.0001% On Total Turnover Value (Buyer)
0.003% On Premium Value (Buyer)

Axis Direct Commodity Brokerage & other Charges 2021

Axis Direct charges 0.03% for Commodity futures and Commodity Options brokerage at Flat Rs. 50/lot

Axis Direct Margin Exposure, Leverage for Intraday and F&O 2021

Trade Type Margin
Equity _Intraday Up to 10 Times
Equity Future NA
Equity Options NA
Currency Future NA
Currency Options NA
Commodities NA

How to open an account with Axis Direct?

Axis Direct provides a very simple platform for online trading in Equity, Derivatives, Mutual Funds, and IPO's. To invest or trade in the stock market with Axis Direct, you have to open an account with them. Axis Direct offers 3 in 1 account. They have a wide network of branches which makes account opening very easy.

Opening an Account with Axis Direct

To open an account with Axis Direct there are few easy ways:

  • 1.Fill in an online registration form on Axis Direct website. Enter your name, phone number, email address, and city and submit the form. Once submitted, one of the representatives from Axis Direct will contact you to complete the other account opening formalities.
  • 2.Visit one of their nearest branches.
  • 3.Download "Account opening form" from their website. PDF file link is available in the download section. Fill the form and submit it to your nearest branch or courier them.

 

Axis Direct Account Opening Status

Once you submit the account opening form to their branch or filled the application online, you could check the status of the account opening online by visiting the 'Account Opening Status' on the Customer Service page of AxisDirect.co.in. You just need to enter 'Application Form Number' to check the application status online.

If you have registered online and didn't get the executive to visit your home, you can always visit the local Axis Bank branch or call the customer services helpline to prioritize the AxisDirect account opening process.

Axis Direct Account Opening Form

Axis Direct Account Opening Forms are available in Axis Bank branches. Also, You can call Axis Bank sales helpline to arrange an executive visit to your home and he will bring the forms along with him. The quickest option is to download the account opening form from their website.

Axis Direct Account Closure
  • 1. Axis Direct clients can close their accounts anytime by giving 7 days prior notice in writing.
  • 2. Axis Direct may also temporarily suspend or close the client account if there is no activity in the client account for a period of 24 months.
  • 3. Axis Direct can suspend or close the client account, if they observe any abnormal or suspicious activity in the client account through its monitoring and surveillance of the client account.
  • 4. Axis Direct does not charge anything for account closure.

 

Axis Direct Account Reactivation

The client account will be considered inactive if the client does not do any trade or any financial transaction like IPO, Bonds, Mutual Fund etc for a period of 2 years. To reactivate the account customer has to call them or send a request email from his/her registered email id or by submitting a physical letter duly signed.

The Final Thoughts about Axis Direct

AxisDirect offers 3 in 1 account where the funds get credited automatically through such account so it is quite simple to manage it and Investors feel safe trading with Axis Securities as it is the well-reputed name in India with its presence in the banking sector, Life Insurance, General Insurance and capital market.

As far as the brokerage goes, it is a costly deal for casual inventors and day traders, coz they will fall either in a higher bucket of brokerage or constraint of minimum brokerage. There are lots of hidden charges and fees associated with the services. Customers usually have complaints about extra charges and fees.

Special Offer: No AMC charged on Demat account for the first year + Get high leverage on intraday products and up to 4 times in E-Margin + Get Axis Direct 3-in-1 account + Research Services.Get the offer

Axis Direct User Reviews

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