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Alice Blue vs Axis Direct (Compare Alice Blue and Axis Direct)

So many brokers are offering stock trading & Demat services in India, which one is best, which one provides the services at the lowest price, provides best mobile trading application, the best research team, etc. All answers to your questions would be available here.

Here we provide side by side comparison between Alice Blue vs Axis Direct, Below comparison of Alice Blue vs Axis Direct highlights the variations of Brokerage charges & services offered, Compare their ratings, brokerage & AMC charges, Investment choices, Customer Service, Demat Account, features, Platforms, and running offers.

One on One comparison of Alice Blue vs Axis Direct is given below:

Alice Blue Axis Direct
About The Brokers
Alice Blue :

"Started in 2006, Alice Blue provides Stock & Commodity trading at the lowest brokerage fee and has a network of 17 branches located in major cities along with more th   >>> more

Axis Direct :

"AxisDirect is the flagship brand of Axis Securities Ltd offering simplified investment solutions to retail customers. AxisDirect is among top 10 brokerage house in In   >>> more

Find More Information about the Broker :
Alice Blue :
OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING
Axis Direct :
OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING
Type of Broker
Alice Blue :
 Discount Broker
Axis Direct :
 Full Service Broker
Promo/offers
Alice Blue :
Special Offer: Get brokerage FREE equity delivery trading (truly no brokerage) and Flat Rs 15 intranet and F&O trade brokerage. Open Instant Account online with Alice Blue and start trading today.
Axis Direct :
N/A
Advantage
Alice Blue :
  •  Free Delivery Trade
  •  Lowest Brokerage charges on Intrady & F&O at Rs 15 Per Trade.
  •  commission Free mutual fund investment
  •  Free Trading & Demate account opening
  •  Instant digital account opening
  •  No minimum brokerage. No minimum commitment. No Prepaid Plans.
  •  ANT Trading Software is available for free to all its customers.
  •  The daily market report is available for free to all customers.
  •  Free API for Algo trading.
  •  Up to 10 times exposure on Equity via Bracket Order..
Axis Direct :
  •  3-in-1 online trading account.
  •  Security of your investment & money
  •  Decent trading software.
  •  Derivatives trading, NRI services, mutual funds, IPOs.
  •  Trading is available in both BSE and NSE.
  •  Free Research services
Disadvantage
Alice Blue :
  •  Does not provide a 3in1 account facility.
  •  Does not provide trading options: GTC (Good Till Cancelled) & GTT orders
  •  Do not Offer NRI Trading
  •  3rd party trading tools are not free and charge a subscription fee.
  •  Online IPO, NCD, and Corporate bonds are not available.
  •  Broker-assisted trades (Call & Trade) are available at an extra Rs 20 per executed order.
Axis Direct :
  •  No commodity & Currencytrading.
  •  Very High brokerage.
  •  Installable trading terminal cost at Rs 2999 per year.
  •  Minimum brokerage charges.
  •  Low Exposure
Why This
Alice Blue :
  •  Free Delivery Trade, Alice Blue does not charge any brokerage on Delivery trade.
  •  They offer Equity intraday trade at ₹15 or 0.01% (whichever is lower)
  •  Alice Blue provides mutual funds investment at Zero Commission, No transaction charges,
  •  100% paperless online Demat account opening
  •  Advanced Trading Tools- ANT Meta and , ANT Scanner. and other 3rd party tools.
  •  Free trading software's to all its customers.
  •  Trade School an online resource for learning investment concepts and trading skills.
  •  Experience trust of over 20 years as a full-service broker.
  •  Advanced charts and other options like cover order,bracket order and Aftermarket order (AMO) are available
  •  Provides Brokerage & Margin Calculator
Axis Direct :
  •  A Unique 3-in-1 On-line Trading Account, which includes Axis Banks Saving Account, Axis Direct Trading Account and Axis Direct Demat Account, is the key offering for retail stock market investors in India.
  •  Security: Instead of transferring monies to a broker's pool or towards deposits, you can manage your own demat and bank accounts when you trade through Kotak Securities. It provides you the flexibility to pay only when you trade.
  •  E-Broking House with >11 Lac customers.
  •  1 paisa per lot for same day square off option trading or Rs 10 per lot for carry f/w Options trade
  •  Facility to trade in Equities, IPO's, Bonds, FD's, ETF's, Mutual Funds, F&O and Currency derivatives etc.
  •  Add on services like relationship manager, tips & recommendations, technical research, market pointers, periodical research reports, training and education.
  •  Axis Direct offers classroom sessions, webinars, Online Tutorials and Articles by Experts to help beginners understand basics.
Open Account

Alice Blue vs Axis Direct Account Opening & AMC Charges

Alice Blue Trading Account Opening Fee is Rs 150 and Axis Direct Trading Account Opening Fee is Rs 900 . Alice Blue Demat Account AMC is Rs 400 and Axis Direct Demat Account AMC is Rs 650 .

Alice Blue Axis Direct
Trading Account Opening Fee Trading Account Opening Fee :

Rs 150

 Trading Account Opening Fee :

Rs 900
Demat Account Opening Fee Demat Account Opening Fee :

Rs 0

 Demat Account Opening Fee :

Rs 0
Demat Account AMC Demat Account AMC :

Rs 400

 Demat Account AMC :

Rs 650
Trading Account AMC Trading Account AMC :

Rs 0

 Trading Account AMC :

Rs 0

Alice Blue vs Axis Direct Brokerage Charges

Alice Blue Brokerage Charges Equity Delivery is Rs 0 (Free) and Equity Intraday is Rs 15 per order or 0.05% whichever is lower and Equity Options is Rs 15 per order . Axis Direct Brokerage Charges Equity Delivery is 0.50% and Equity Intraday is 0.05% and Equity Options is Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 per lot .

Alice Blue Axis Direct
Plan Name Plan Name :

Freedom Plan (F15)

 Plan Name :

Fixed Plan

 Plan Name :

Plan 125K
Equity Delivery Equity Delivery :

Rs 0 (Free)

Equity Delivery :

0.50%

Equity Delivery : -
Equity Intraday Equity Intraday :

Rs 15 per order or 0.05% whichever is lower

Equity Intraday :

0.05%

Equity Intraday : -
Equity Future Equity Future :

Rs 15 per order or 0.05% whichever is lower

Equity Future :

0.05%

Equity Future : -
Equity Options Equity Options :

Rs 15 per order

Equity Options :

Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 per lot

Equity Options : -
Currency Futures Currency Futures :

Rs 15 per order or 0.05% whichever is lower

Currency Futures :

0.05%

Currency Futures : -
Currency Options Currency Options :

Rs 15 per order

Currency Options :

Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 per l

Currency Options : -
Monthly Fee Monthly Fee : - Monthly Fee :

NA

Monthly Fee : -
Margin Trading Margin Trading : - Margin Trading : - Margin Trading : -
Commodity Futures Commodity Futures :

Rs 15 per order or 0.05% whichever is lower

Commodity Futures :

0.03%

Commodity Futures : -
Commodity Options Commodity Options :

Rs 15 per order

Commodity Options :

Rs 50 per lot

Commodity Options : -

Alice Blue vs Axis Direct Exchange Transaction Charges

Alice Blue Exchange Transaction Charges Equity Future is NSE Rs 190 per Cr (0.0019%) | BSE Rs 0 and Equity Options is NSE Rs 5000 per Cr (0.05%) | BSE Rs 3700 per Cr (0.037%) (on premium) . Axis Direct Exchange Transaction Charges Equity Future is NSE Rs 190 per Cr (0.0019%) | BSE Rs 0 and Equity Options is NSE Rs 5000 per Cr (0.05%) | BSE Rs 3700 per Cr (0.037%) (on premium) .

Alice Blue Axis Direct
Equity Delivery Equity Delivery :

NSE Rs 325 per Cr (0.00325%) | BSE Rs 375 per Cr (0.00375%) (each side)

 Equity Delivery :

NSE Rs 325 per Cr (0.00325%) | BSE Rs 375 per Cr (0.00375%) (each side)
Equity Intraday Equity Intraday :

NSE Rs 325 per Cr (0.00325%) | BSE Rs 375 per Cr (0.00375%) (sell side)

 Equity Intraday :

NSE Rs 325 per Cr (0.00325%) | BSE Rs 375 per Cr (0.00375%) (sell side)
Equity Future * Equity Future :

NSE Rs 190 per Cr (0.0019%) | BSE Rs 0

 Equity Future :

NSE Rs 190 per Cr (0.0019%) | BSE Rs 0
Equity Options * Equity Options :

NSE Rs 5000 per Cr (0.05%) | BSE Rs 3700 per Cr (0.037%) (on premium)

 Equity Options :

NSE Rs 5000 per Cr (0.05%) | BSE Rs 3700 per Cr (0.037%) (on premium)
Currency Futures * Currency Futures :

NSE Rs 90 per Cr (0.0009%) | BSE Rs 90 per Cr (0.0009%)

 Currency Futures :

NSE Rs 90 per Cr (0.0009%) | BSE Rs 90 per Cr (0.0009%)
Currency Options Currency Options :

NSE Rs 4000 per Cr (0.04%) | BSE Rs 100 per Cr (0.001%) (on premium)

 Currency Options :

NSE Rs 4000 per Cr (0.04%) | BSE Rs 100 per Cr (0.001%) (on premium)
Commodity Commodity :

Non-Agri Rs 360 per Cr (0.0036%) | Agri Rs 275 per Cr (0.00275%)

 Commodity : -

Alice Blue vs Axis Direct Other Charges

Alice Blue Minimum Brokerage is Rs 0 and Call & Trade is Rs 20 per executed order . Axis Direct Minimum Brokerage is Rs 20 per trade and Call & Trade is Rs 20 per call .

Alice Blue Axis Direct
Minimum Brokerage Minimum Brokerage :

Rs 0

 Minimum Brokerage :

Rs 20 per trade
Call & Trade Call & Trade :

Rs 20 per executed order

 Call & Trade :

Rs 20 per call
Stamp Duty * Stamp Duty : - Stamp Duty : -
DP Charges (on sell side) DP Charges (on sell side) :

₹15 per transaction

 DP Charges (on sell side) :

0.04% (minimum Rs 25 per instruction)
Other Miscellaneous Charges Other Miscellaneous Charges : - Other Miscellaneous Charges : -

Alice Blue vs Axis Direct Features

Alice Blue and Axis Direct both offer a host of features, trading tools & platforms to their clients. Their comparative analysis is in the below table:

Alice Blue Axis Direct
Trading Platform Trading Platform :

Front End: ANT | Back End: Omnesys NEST

 Trading Platform :

DirectTrade, Axisdirect Web, Axisdirect Mobile
Placing orders through charts Placing orders through charts :

Yes

 Placing orders through charts :

No
Trading Alerts Trading Alerts :

Yes

 Trading Alerts :

Yes
Research and Advice / Trading Tips Research and Advice / Trading Tips :

No

 Research and Advice / Trading Tips :

Yes
Detailed Education Initiatives Detailed Education Initiatives :

No

 Detailed Education Initiatives :

Yes
Unique features & Offers Unique features & Offers : - Unique features & Offers : -
Referral Program Referral Program :

1

 Referral Program :

1
Margin Against Shares (Equity Cash) * Margin Against Shares (Equity Cash) :

No

 Margin Against Shares (Equity Cash) :

Yes
Margin Against Shares (Equity F&O) * Margin Against Shares (Equity F&O) :

No

 Margin Against Shares (Equity F&O) :

Yes

Alice Blue vs Axis Direct Demat Account Charges

A comparative table of various demat account charges between Alice Blue and Axis Direct is below:

Alice Blue Axis Direct
Depository Service Provider Depository Service Provider :

CDSL

 Depository Service Provider :

CDSL
Account Opening Fee Account Opening Fee :

₹0

 Account Opening Fee :

Nil
Advance Deposit Advance Deposit :

₹0

 Advance Deposit :

Nil
AMC AMC :

₹400 per year

 AMC :

  • Retail Account:
    • Axis Bank Customer: Rs 650 per year (1st year free). Rs 2500 for client who has not authorised bank to debit Demat ac charges from Bank ac maintained with Axis Bank.
    • Non-Axis Bank Customer: Rs 250 per year (1st year free)
  • BSDA Account:
    • Nil for holding value till Rs 50,000
    • Rs 100 per year for holding value from Rs 50,001 to Rs 2,00,000
    • Holding value above Rs 2,00,000 tariff for Retail account will be applicable.
  • Corporate Account:
    • Rs 400 for Axis Bank clients + CDSL AMC of Rs 500
    • Rs 600 for non-Axis Bank clients+ CDSL AMC of Rs 500
Dematerialisation Charges Dematerialisation Charges :

₹10 per certificate + ₹50 per request

 Dematerialisation Charges :

  • Retail / BSDA Account: Rs 5 per certificate subject to minimum of Rs 50 per request, whichever is higher. Rs 50 per request as courier charges for mutual fund Units.
  • Corporate Account: Rs 2.50 per certificate subject to a minimum of the Rs 50 per request.
Rematerialisation Charges Rematerialisation Charges :

₹30 per request + CDSL Fee + ₹10 per 100 securities

 Rematerialisation Charges :

  • Retail / BSDA Account: Rs 20 for every 100 securities or part thereof or Rs 50 per request whichever is higher. Rs 50 per instruction for mutual fund Units.
  • Corporate Account: Rs 20 per certificate subject to minimum of Rs 50 per request
Transaction Charges (Credit) Transaction Charges (Credit) : - Transaction Charges (Credit) : -
Transaction Charges (debit) Transaction Charges (debit) :

0.04% of the value of the transaction (minimum ₹20)

 Transaction Charges (debit) :

  • Retail Account: 0.04% of the value of the transaction (Min Rs 25 per instruction) whichever is higher. Rs 25 flat per instruction for mutual fund units.
  • BSDA Account: 0.06% of the value of the transaction (Min Rs 50 per instruction) whichever is higher. Rs 50 flat per instruction for mutual fund units.
  • Corporate Account: 0.04% subject to minimum of Rs 23 per instruction.
Pledge Creation Charges Pledge Creation Charges :

0.04% of the value of the transaction (minimum ₹40)

 Pledge Creation Charges :

  • Retail Account: 0.04% of the value of the transaction (Min Rs 50 per instruction) whichever is higher.
  • BSDA Account: 0.06% of the value of the transaction (Min Rs 50 per instruction) whichever is higher.
  • Corporate Account: Flat Rs 50 per request.
Pledge Creation Confirmation Charges Pledge Creation Confirmation Charges :

₹0

 Pledge Creation Confirmation Charges :

Nil
Pledge Invocation Charges Pledge Invocation Charges :

0.04% of the value of the transaction (minimum ₹40)

 Pledge Invocation Charges :

  • Retail Account: 0.04% of the value of the transaction (Min Rs 50 per instruction) whichever is higher.
  • BSDA Account: 0.06% of the value of the transaction (Min Rs 50 per instruction) whichever is higher.
  • Corporate Account: Flat Rs 50 per request.
Failed Instruction Charges Failed Instruction Charges : - Failed Instruction Charges :

Rs 10 per Instruction
Other Charges Other Charges :

  • Power of Attorney (PoA): ₹150
  • Courier Charges: ₹100 per request
  • Additional DIS Booklet: ₹100 per booklet

 Other Charges :

  • Ad-hoc Statement - Rs 100 per statement
  • Quarterly (Physical) statement
    • Retail Account - Nil
    • BSDA Account - Rs 25 per statement
  • Account Modification Charges
    • Retail Account - Nil
    • BSDA Account - Rs 100
  • DIS Booklet Charge
    • Retail Account - NIL
    • BSDA Account - Rs 200 per booklet
  • Redemption of mutual fund units through DP - Rs 25 per instruction

Alice Blue vs Axis Direct Basic Details

Alice Blue and Total Number of Clients is 163460 and . Axis Direct Year of Incorporation is 2006 and Total Number of Clients is 357390 and Total Number of Branches is 56 .

Alice Blue Axis Direct
Year of Incorporation Year of Incorporation : - Year of Incorporation :

2006
Active Exchange Memberships Active Exchange Memberships :

NSE, BSE, MCX

 Active Exchange Memberships :

NSE, BSE, MCX
Demat Services Demat Services :

No

 Demat Services :

Yes
Website Website : www.aliceblueonline.com Website : https://simplehai.axisdirect.in
Contact Details Contact Details :

080-61575500|080-45490850

 Contact Details :

18002100808
Total Number of Clients Total Number of Clients :

163,460

 Total Number of Clients :

357,390
Total Number of Branches Total Number of Branches : - Total Number of Branches :

56
Products * Products :

Mutual Fund, Equity, Currency & Commodity

 Products :

Equity, Derivatives, Mutual Fund, SIP, ETFs, Tax Savings, Fixed Income, IPOs, Fixed Deposits, Loans, Tax Services, NPS and Insurance.

Alice Blue vs Axis Direct Orders

Orders

Alice Blue Axis Direct
Cover Orders (CO) Cover Orders (CO) :

Yes

 Cover Orders (CO) :

Yes
Bracket orders / One Cancels Other (BO / OCO) Bracket orders / One Cancels Other (BO / OCO) :

Yes

 Bracket orders / One Cancels Other (BO / OCO) :

No
After Market Orders (AMO) After Market Orders (AMO) :

Yes

 After Market Orders (AMO) :

No
Buy Today Sell Tomorrow (BTST) * Buy Today Sell Tomorrow (BTST) :

Yes

 Buy Today Sell Tomorrow (BTST) :

Yes
Sell Today Buy Tomorrow (STBT) * Sell Today Buy Tomorrow (STBT) :

Yes

 Sell Today Buy Tomorrow (STBT) :

No
Good Till Cancelled (GTC) * Good Till Cancelled (GTC) :

No

 Good Till Cancelled (GTC) :

Yes

Alice Blue vs Axis Direct Research and Advice / Trading Tips

Research and Advice / Trading Tips

Alice Blue Axis Direct
Equity Trading Recommendation * Equity Trading Recommendation :

No

 Equity Trading Recommendation :

Yes
Equity Investment Recommendation * Equity Investment Recommendation :

No

 Equity Investment Recommendation :

Yes
Recommendation basis risk Profile * Recommendation basis risk Profile :

No

 Recommendation basis risk Profile :

Yes
Comparison * Comparison :

No

 Comparison :

Yes
Free Tips * Free Tips :

No

 Free Tips :

Yes
Daily Market report * Daily Market report :

Yes

 Daily Market report :

Yes
ETF research * ETF research :

No

 ETF research :

Yes
Quarterly Results * Quarterly Results :

No

 Quarterly Results :

Yes

Alice Blue vs Axis Direct Franchisee / Authorized Person related information

Franchisee / Authorized Person related information

Alice Blue Axis Direct
Availability for franchisee / AP Availability for franchisee / AP : - Availability for franchisee / AP :

Yes
Investment required for Franchisee / AP Investment required for Franchisee / AP : - Investment required for Franchisee / AP :

Rs.1,00,000 to Rs.3,00,000

Alice Blue vs Axis Direct Product & Services

Alice Blue and Axis Direct both offer a host of Products & Services for a better trading experience for their clients. Their comparative analysis is in the below table:

Alice Blue Axis Direct
Delivery Based Trading * Delivery Based Trading :

Yes

 Delivery Based Trading :

Yes
Margin Trading * Margin Trading :

No

 Margin Trading :

Yes
Call N Trade * Call N Trade :

Yes

 Call N Trade :

Yes
Trading in Both the exchanges * Trading in Both the exchanges :

Yes

 Trading in Both the exchanges :

Yes
Limit Order * Limit Order : - Limit Order :

Yes
3-in-1 On-line Trading Account * 3-in-1 On-line Trading Account :

No

 3-in-1 On-line Trading Account :

Yes
NRI Services * NRI Services :

No

 NRI Services :

Yes
SMS Alerts * SMS Alerts :

No

 SMS Alerts :

Yes
Offers Multiple Plan * Offers Multiple Plan :

No

 Offers Multiple Plan :

No
IPO Investment * IPO Investment :

No

 IPO Investment :

Yes
Portfolio Analysis * Portfolio Analysis :

No

 Portfolio Analysis :

Yes
Advanced Charting Features * Advanced Charting Features :

Yes

 Advanced Charting Features :

Yes
Brokerage Calculator * Brokerage Calculator :

Yes

 Brokerage Calculator :

No
Margin Calculator * Margin Calculator :

Yes

 Margin Calculator :

No
Stop Loss Order * Stop Loss Order :

Yes

 Stop Loss Order :

Yes
Bracket Orders & Trailing Stop Loss * Bracket Orders & Trailing Stop Loss :

Yes

 Bracket Orders & Trailing Stop Loss :

No
Equity Future & Option Trading * Equity Future & Option Trading :

Yes

 Equity Future & Option Trading :

Yes
Currency Future & Option Trading * Currency Future & Option Trading :

Yes

 Currency Future & Option Trading :

Yes
Market Trading * Market Trading :

Yes

 Market Trading :

Yes
Monthly & Yearly Plan * Monthly & Yearly Plan :

No

 Monthly & Yearly Plan :

No
Aumtomated Trading * Aumtomated Trading :

Yes

 Aumtomated Trading :

No

Alice Blue vs Axis Direct Customer Services

Alice Blue and Axis Direct both offer a host of Customer service options to their clients to quickly solve their queries or grievances if any. Their comparative analysis is in the below table:

Alice Blue Axis Direct
Toll Free Number * Toll Free Number :

No

 Toll Free Number :

Yes
Live Chat Facility * Live Chat Facility :

No

 Live Chat Facility :

Yes
Email Facility * Email Facility :

Yes

 Email Facility :

Yes
Branch Offices * Branch Offices :

Yes

 Branch Offices :

Yes
Customer Care * Customer Care :

No

 Customer Care :

Yes
Community Service * Community Service :

No

 Community Service :

Yes
Relationship Manager * Relationship Manager :

No

 Relationship Manager : -
24/7 Support * 24/7 Support :

No

 24/7 Support :

No

Alice Blue vs Axis Direct Other Investement

Alice Blue and Axis Direct both offer a lot of investment avenues apart from Stock trading on their platforms to their clients to make a better trading experience. Their comparative analysis is in the below table:

Alice Blue Axis Direct
Commodity Trading * Commodity Trading :

Yes

 Commodity Trading :

No
Investment in ETFs * Investment in ETFs :

Yes

 Investment in ETFs :

Yes
Investment in Mutual Funds * Investment in Mutual Funds :

Yes

 Investment in Mutual Funds :

Yes
Investment in Bonds * Investment in Bonds :

No

 Investment in Bonds :

Yes
Investment in Corporate Debt instruments * Investment in Corporate Debt instruments :

Yes

 Investment in Corporate Debt instruments :

Yes
Insurance Services * Insurance Services :

No

 Insurance Services :

Yes
Banking Services * Banking Services :

No

 Banking Services :

No

Alice Blue vs Axis Direct Trading Platform

Alice Blue and Axis Direct both offer a host of Trading Platform for a better trading experience for their clients. Their comparative analysis is in the below table:

Alice Blue Axis Direct
Web Platform * Web Platform :

Yes

 Web Platform :

Yes
Android Mobile App * Android Mobile App :

Yes

 Android Mobile App :

Yes
Desktop Windows * Desktop Windows :

Yes

 Desktop Windows :

Yes
Desktop Mac * Desktop Mac :

No

 Desktop Mac :

No
I-Pad App * I-Pad App :

Yes

 I-Pad App :

Yes
Virtual Trading * Virtual Trading :

No

 Virtual Trading :

No
iPhone Mobile App * iPhone Mobile App :

Yes

 iPhone Mobile App :

Yes
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