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Overview Overall

"Started in 2006, Alice Blue provides Stock & Commodity trading at the lowest brokerage fee and has a network of 17 branches located in major cities along with more than 1000+ Partners across India for a better client experience"

  • Brokerage & Other Charges
  • Mobile Trading
  • Research
  • Customer Services

Why Alice Blue?

    •  Free Delivery Trade, Alice Blue does not charge any brokerage on Delivery trade.
    •  They offer Equity intraday trade at ₹15 or 0.01% (whichever is lower)
    •  Alice Blue provides mutual funds investment at Zero Commission, No transaction charges,
    •  100% paperless online Demat account opening
    •  Advanced Trading Tools- ANT Meta and , ANT Scanner. and other 3rd party tools.
    •  Free trading software's to all its customers.
    •  Trade School an online resource for learning investment concepts and trading skills.
    •  Experience trust of over 20 years as a full-service broker.
    •  Advanced charts and other options like cover order,bracket order and Aftermarket order (AMO) are available
    •  Provides Brokerage & Margin Calculator

Positives

    •  Free Delivery Trade
    •  Lowest Brokerage charges on Intrady & F&O at Rs 15 Per Trade.
    •  commission Free mutual fund investment
    •  Free Trading & Demate account opening
    •  Instant digital account opening
    •  No minimum brokerage. No minimum commitment. No Prepaid Plans.
    •  ANT Trading Software is available for free to all its customers.
    •  The daily market report is available for free to all customers.
    •  Free API for Algo trading.
    •  Up to 10 times exposure on Equity via Bracket Order..

Needs Improvement

    •  Does not provide a 3in1 account facility.
    •  Does not provide trading options: GTC (Good Till Cancelled) & GTT orders
    •  Do not Offer NRI Trading
    •  3rd party trading tools are not free and charge a subscription fee.
    •  Online IPO, NCD, and Corporate bonds are not available.
    •  Broker-assisted trades (Call & Trade) are available at an extra Rs 20 per executed order.
Overview :
 
Alice Blue Review  
Year of Incorporation 2006
Products Mutual Fund, Equity, Currency & Commodity
Demat Services No
Active Exchange Memberships NSE, BSE, MCX
Website www.aliceblueonline.com
Contact Details 080-61575500|080-45490850
Total Number of Clients 125223
Total Number of Branches 17

Alice blue is founded by Sidhavelayutham Mohan in the year 2006. It is a discount broker based out of Bangalore offering stock and commodity trading services at BSE, NSE, and MCX. It has a DP with CDSL to offer depository services through Alice Blue Demat Account.

Alice Blue is known in the industry for its low-cost brokerage. Alice Blue has a simple & Transparent pricing structure and offers free Equity Delivery trade and Intraday Trade at a Minimum of 0.01% of turnover or ₹15. It also provides Derivatives trading at Rs 15 per executed order for Futures and Options trades.

Alice Blue offers investments in Direct mutual funds without any commission or charges, the same happens without any physical paperwork and within minutes. Alice Blue offers a paperless and completely online account opening process that hardly takes 15minutes and is free of cost.

Alice Blue is also known for the higher margin in intraday trades among the trader's community. Alice Blue provides 50X margin in Crude Oil, 30 X Margin in Nifty, and Bank Nifty, 10X Margin in Option sell.

Special Offer: Brokerage free Equity Delivery trading+ Flat ₹15 and F&O trades. Get the offer

Alice blue provides an advanced online trading platform to its customers for a better user experience like ANT, Advisory Mandi, Trade School, Sensibull, Small case, Ticker tape, and Alice Algo. ANT (Analyses and Trade) is the trading platform offered by Alice Blue. This is built by Trade Lab and uses Omnesys NEST as a backend. It also offers access to proprietary and third-party online trading tools that helps the customers in analyzing their trade-in detail and make informed trading decisions. The clients of Alice Blue can access the paid tools and apps on the ‘Trade Store’.

Alice Blue Affiliation Details

  1. CIN:
  2. Trading and clearing member NSE EQ | NSE FO | NSE CDS-90112 & BSE EQ | BSE FO | BSE CD-6670.
  3. SEBI Reg No. Broking - INZ000156038
  4. SEBI Reg No Depository Participant: CDSL DP ID 12085300 DP SEBI REG: IN-DP-364-2018
  5. MCX: MCX-56710 SEBI REG: INZ000156038

Customers Service options offered by Alice Blue

Alice Blue offers multiple communication channels to its clients for using customer service.

  1. Phone Number :
    • Customer Support / Call & Trade :
      • SUPPORT: 080-61575500|080-45490850
      • Trading Support: 080-22174615
  2. Email Support: [email protected]
  3. Corporate Office :
    No. 153/2, 3rd Floor, M.R.B.Arcade,
    Bagalur Main Road, Dwaraka Nagar, Yelahanka,
    Bengaluru - 560 063, Karnataka.

Alice Blue Account Opening & AMC Charges 2021

Alice Blue does not charge anything for account opening. ₹400 are annual maintenance charges and would get deducted from your account even if you have not traded for a year by Alice Blue Zerodha to maintain your Demat account.

Type Account Opening (One Time) Annual Maintenance Fees (Yearly)
Trading Account Free Free
Demat Account Free ₹400

Alice Blue Equity Delivery | Intraday Charges 2021

Please find below Alice Blue Brokerage charges for Delivery Trade and Intraday Trades. Alice Blue provides Delivery trade at Zero Brokerage charges and Intraday trade at 0.01% or ₹15/executed order whichever is lower.

Charges Equity Delivery Equity Intraday
Brokerage Free 0.01% or ₹15/ Trade whichever is lower
STT 0.1% ON BOTH Buy & Sell 0.025% On the Sell-side
Transaction / Turnover charges NSE : 0.00345% | BSE 0.00345% NSE : 0.00325% | BSE 0.00345%
SEBI Charges 0.00005% (₹5/Crore) 0.00005% (₹5/Crore)
GST 18% on (Brokerage + Transaction Charges) 18% on (Brokerage + Transaction Charges)
Stamp Duty 0.015% 0.03%

Alice Blue F&O Brokerage Charges 2021

Please find below the Alice Blue Brokerage Charges list for Equity Futures & Options Trade. Alice Blue provides Equity future Trading at 0.01% or ₹15/executed order whichever is lower and Options Trading at Flat ₹15 Per Order.

Charges Equity Future Equity Option
Brokerage 0.01% or ₹15/ Trade whichever is lower Flat ₹15 per executed order
STT 0.01% On the Sell-side 0.05% On the Sell-side (ON PREMIUM)
Transaction / Turnover charges NSE Rs 200 per crore | BSE Rs 200 per crore NSE Rs 5300 per crore | BSE Rs 5300 per crore
SEBI Charges 0.00005% (₹5/Crore) 0.00005% (₹5/Crore)
GST 18% on (Brokerage + Transaction Charges) 18% on (Brokerage + Transaction Charges)
Stamp Duty 0.002% 0.003%

Alice Blue Currency Brokerage Charges 2021

Please find below the Alice Blue Brokerage Charges list for Currency Futures & Currency Options Trade. Alice Blue provides Currency future Trading at 0.01% or ₹15/executed order whichever is lower and Currency Options Trading at Flat ₹15 Per Order.

Charges Currency Future Currency Option
Brokerage 0.01% or ₹15/ Trade whichever is lower Flat ₹15 per executed order
STT No STT No STT
Transaction / Turnover charges BSE Rs 260 per crore BSE Rs 260 (on premium) per crore 
SEBI Charges 0.00005% (₹5/Crore) 0.00005% (₹5/Crore)
GST 18% on (Brokerage + Transaction Charges) 18% on (Brokerage + Transaction Charges)
Stamp Duty 0.0001% 0.0001%

Alice Blue Commodity Brokerage & Other Charges 2021

Please find below the Alice Blue Charges list for Commodity Trading. Alice Blue charges 0.01% or ₹15/executed order whichever is lower for Commodity Trades.

Charges Commodity
Brokerage 0.01% or Rs.15/ Trade whichever is lower
STT/CTT 0.01% on Sell
Transaction / Turnover charges Non-Agri Rs 260 (0.0026%) | Agri Rs 260 per Crore
SEBI Charges 0.00005% (₹5/Crore)
GST 18% on (Brokerage + Transaction Charges)
Stamp Duty Futures 0.002%, Options 0.003%

Alice Blue Mutual Fund Fee Structure 2021

At The Time of Buying

For SIPs Nil Nil
For Lumpsum Investment Nil Nil

At The Time of Selling / Switching

For SIPs Nil Nil
For Lumpsum Investment Nil Nil

The Final Thoughts about Alice Blue

 

Although Alice Blue Money has all the things to serve their clients well from Brokerage free trading for Delivery trade , attractive brokerage on Intraday trade, Zero Commission direct mutual fund investment, all kind of trading platforms, MF Investment but despite of all these they are far behind than Zerodha even both have started thier journey in 2006 as Zerodha has Improved services and Tech-friendly ecosystem

 

Special Offer: Brokerage free Equity Delivery trading+ Flat ₹15 and F&O trades. Get the offer

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