₹20 Flat brokerage all segments		₹10 DP charge (same DP)		₹0 AMC year 1
₹400 AMC from year 2		₹999/mo SAMCO Prime (or free)		3.7/5 CSB Rating

SAMCO Securities Limited is a Mumbai-based discount broker and investment-technology company founded by Jimeet Modi. The company traces its origins to 1993 as SAMCO Ventures Private Limited, later acquiring Samruddhi Stock Brokers Ltd and relaunching as a discount broker in 2015. SAMCO is registered with SEBI as both a stockbroker and a research analyst — the research analyst registration being a meaningful differentiator that lets SAMCO publish structured research recommendations, unlike pure discount brokers. SAMCO has 70,158 active clients (June 2025) and reported ₹110 Cr revenue for FY2025.

SAMCO's positioning is distinct from both generic discount brokers and full-service brokers. The brokerage is a simple, transparent ₹20 flat per order across every segment — delivery, intraday, futures, options, commodity, and currency — with no subscription needed. On top of this, SAMCO has built a genuine ecosystem of investment tools: StockBasket (expert-curated mini stock portfolios), KyaTrade (real-time trade recommendations with entry/exit signals), RankMF (mutual fund analysis and investing), and StockSIP (systematic equity investing). The SAMCO Prime plan unlocks unlimited research recommendations and is available free to users maintaining ₹1 lakh in networth on the platform.

The trade-offs are real: ₹20 delivery brokerage (vs ₹0 at Zerodha, Groww, and ProStocks), ₹400/year AMC from year 2 (highest among major discount brokers), no NRI accounts, and Call & Trade charged at ₹20 per order. SAMCO is better understood as a research-first broker that charges flat fees rather than a cost-minimisation broker like Shoonya or ProStocks.

Brokerage charges

3.4

Research & tools

4.5

Trading platform

3.8

Mobile app

3.6

Account opening

4.1

Customer support

3.3

Transparency

4.2

Overall Rating

3.7

Ratings based on independent testing, verified user reviews, SEBI complaint data, and platform benchmarking. Updated March 2026.

All charges verified from samco.in/pricing (official pricing page), Samco official support FAQ (Feb 2026), and Chittorgarh as of March 2026.

SAMCO is registered with SEBI as a Research Analyst — a distinction that most discount brokers lack. This allows SAMCO to publish structured, SEBI-compliant research recommendations across multiple categories: stocks to buy for a week, bluechips for 3 months, mid/small caps for 3 months, stocks for 6 months, long-term picks, ETF tactical bets, futures ideas for 5 days, index options for today, and stock options for 5 days. Each recommendation includes entry, target, and stop-loss levels. This breadth of timeframe coverage (1 week to long-term) is rare among discount brokers, where most offer either no research or only F&O intraday tips.

StockBasket lets investors invest in pre-built portfolios of stocks curated by SAMCO's research team, selected based on 25+ intelligent stock rating parameters. The recommended holding period is 5 years, and StockBasket offers a 5-year fee refund guarantee — if you don't make money in 5 years, SAMCO refunds the subscription fees. This is a compelling long-term wealth creation product for investors who want equity exposure without stock-picking. Available exclusively to SAMCO customers.

KyaTrade is SAMCO's trade recommendation platform providing real-time equity and derivative ideas with an in-built risk management system. Every idea includes an entry price range, target price, and stop-loss — designed with a favourable risk-reward ratio. The system is built to reduce unnecessary risk by enforcing exit discipline, not just entry. Suitable for traders who want guided trade ideas rather than building their own thesis from scratch.

RankMF ranks all 3,000+ Indian mutual funds based on multiple quantitative factors including expense ratio, cash ratio, beta, standard deviation, and market evaluations. Features include ready-made MF baskets, SIP and lump sum investment, SmartSIP (automated market-conditions-based investment), and SmartSwitch (MF portfolio rebalancing). Available as a standalone app and integrated into the SAMCO platform.

SAMCO offers four platforms. The Samco Trading App (Android/iOS) is the primary mobile platform built on the PerforMAX strategy with TradingView charting, real-time data, and portfolio tracking. StockNote is the web trading platform with integrated market data and analysis. Nest Trader is the professional desktop terminal for Windows, favoured by high-volume traders for its low-latency order execution and advanced order management. SAMCO Star is the back-office portal for account statements, holdings, and pledge management — currently not integrated with the trading platforms, which is a minor friction point users flag.

• You want guided research alongside trading — SAMCO's SEBI RA registration, StockBasket, KyaTrade, and Prime plan create a research-first broker experience that genuinely differentiates it from pure execution-only brokers like Zerodha or Shoonya.
• You already have ₹1 lakh on the platform — Prime (unlimited research recommendations) is free when your cash + holdings exceed ₹1 lakh. This is the most compelling value proposition SAMCO offers — institutional-quality research at zero incremental cost.
• You want long-term equity investing with mini portfolios — StockBasket's 5-year fee refund guarantee and expert-curated basket approach suits goal-based long-term investors who want equity diversification without stock-picking.
• You want MTF (leveraged delivery) — SAMCO's StockPlus provides margin against shares for delivery trading. Not all brokers offer this alongside flat-fee brokerage.

• You trade delivery frequently and want ₹0 delivery brokerage — SAMCO charges ₹20 per delivery order. Zerodha, Groww, ProStocks, and Shoonya all offer free delivery.
• You are sensitive to AMC from year 2 — ₹400/yr is the highest among major discount brokers. Groww, Shoonya, ProStocks, Fyers all offer ₹0 AMC permanently.
• You are an NRI — SAMCO does not offer NRI accounts. Consider Angel One, Shoonya, or ProStocks.
• You make frequent phone calls for orders — Call & Trade at ₹20 per order adds up quickly. Shoonya offers free Call & Trade.

1	Visit samco.in/open-free-demat-account — Enter mobile number, verify OTP.
2	PAN + Aadhaar eKYC — Instant PAN verification. Aadhaar via OTP for identity verification.
3	Bank details + selfie IPV — Bank account linking and selfie for in-person verification.
4	100% brokerage cashback — First month trades via mobile app get brokerage cashback as a welcome offer.
5	Account activation — Typically within 24 hours. Access Samco Trading App, StockNote, and Nest Trader with same login.

SAMCO Securities Limited is SEBI-registered as a stockbroker and research analyst, and is a member of NSE, BSE, MCX, and NCDEX. SAMCO is also a CDSL depository participant (IN-DP-CDSL-443-2008). Your shares are held in your own CDSL demat account — completely independent of SAMCO's operations. Founded in 1993 (originally) and operating at scale since 2015, SAMCO has over a decade of regulated discount broking history and reported ₹110 Cr revenue in FY2025 — a financially stable, mid-sized broker. The SEBI Research Analyst registration adds a layer of regulatory accountability for the research recommendations that pure execution-only brokers don't face.