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Axis Direct vs HDFC Securities (Compare Axis Direct and HDFC Securities)

So many brokers are offering stock trading & Demat services in India, which one is best, which one provides the services at the lowest price, provides best mobile trading application, the best research team, etc. All answers to your questions would be available here.

Here we provide side by side comparison between Axis Direct vs HDFC Securities, Below comparison of Axis Direct vs HDFC Securities highlights the variations of Brokerage charges & services offered, Compare their ratings, brokerage & AMC charges, Investment choices, Customer Service, Demat Account, features, Platforms, and running offers.

One on One comparison of Axis Direct vs HDFC Securities is given below:

Axis Direct HDFC Securities
About The Brokers
Axis Direct :

"AxisDirect is the flagship brand of Axis Securities Ltd offering simplified investment solutions to retail customers. AxisDirect is among top 10 brokerage house in In   >>> more

HDFC Securities :

"With 273+ branches in 190 cities of the country serving 1.8 million customers, comprises approximately 10% of the total customers trading on the exchanges puts HDFC s   >>> more

Find More Information about the Broker :
Axis Direct :
OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING
HDFC Securities :
OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING
Type of Broker
Axis Direct :
 Full Service Broker
HDFC Securities :
 Full Service Broker
Promo/offers
Axis Direct :
N/A
HDFC Securities :
N/A
Advantage
Axis Direct :
  •  3-in-1 online trading account.
  •  Security of your investment & money
  •  Decent trading software.
  •  Derivatives trading, NRI services, mutual funds, IPOs.
  •  Trading is available in both BSE and NSE.
  •  Free Research services
HDFC Securities :
  •  3-in-1 online trading account..
  •  Security of your investment & money.
  •  24/7 customer service.
  •  Easy-to-use website.
  •  Derivatives trading,NRI services, mutual funds, IPOs and on-line life insurance.
  •  Trading is available in both BSE and NSE.
Disadvantage
Axis Direct :
  •  No commodity & Currencytrading.
  •  Very High brokerage.
  •  Installable trading terminal cost at Rs 2999 per year.
  •  Minimum brokerage charges.
  •  Low Exposure
HDFC Securities :
  •  No commodity trading..
  •  Very High brokerage..
  •  Not a good fit for small and penny stock traders.
  •  Charges for trading terminal usage.
  •  Minimum brokerage charges.
Why This
Axis Direct :
  •  A Unique 3-in-1 On-line Trading Account, which includes Axis Banks Saving Account, Axis Direct Trading Account and Axis Direct Demat Account, is the key offering for retail stock market investors in India.
  •  Security: Instead of transferring monies to a broker's pool or towards deposits, you can manage your own demat and bank accounts when you trade through Kotak Securities. It provides you the flexibility to pay only when you trade.
  •  E-Broking House with >11 Lac customers.
  •  1 paisa per lot for same day square off option trading or Rs 10 per lot for carry f/w Options trade
  •  Facility to trade in Equities, IPO's, Bonds, FD's, ETF's, Mutual Funds, F&O and Currency derivatives etc.
  •  Add on services like relationship manager, tips & recommendations, technical research, market pointers, periodical research reports, training and education.
  •  Axis Direct offers classroom sessions, webinars, Online Tutorials and Articles by Experts to help beginners understand basics.
HDFC Securities :
  •  A Unique 3-in-1 On-line Trading Account, which includes HDFC Bank Saving Account, HDFC Securities Trading Account and HDFC Securities Demat Account, is the key offering for retail stock market investors in India.
  •  Security: Instead of transferring monies to a broker's pool or towards deposits, you can manage your own demat and bank accounts when you trade through HDFC Securities. It provides you the flexibility to pay only when you trade.
  •  E-Broking House with >20 Lac customers.
  •  Free Call-n-Trade: you can place orders securely over the telephone with the Call N Trade service.
  •  Facility to trade in Equities, IPO's, Mutual Funds, F&O and Currency derivatives.
  •  Add on services like relationship manager, tips & recommendations, technical research, training and education.

Axis Direct vs HDFC Securities Account Opening & AMC Charges

Axis Direct Trading Account Opening Fee is Rs 900 and HDFC Securities Trading Account Opening Fee is Rs 999 . Axis Direct Demat Account AMC is Rs 650 and HDFC Securities Demat Account AMC is Rs 750 .

Axis Direct HDFC Securities
Trading Account Opening Fee Trading Account Opening Fee :

Rs 900

Trading Account Opening Fee :

Rs 999

Demat Account Opening Fee Demat Account Opening Fee :

Rs 0

Demat Account Opening Fee :

Rs 0

Demat Account AMC Demat Account AMC :

Rs 650

Demat Account AMC :

Rs 750

Trading Account AMC Trading Account AMC :

Rs 0

Trading Account AMC :

Rs 0


Axis Direct vs HDFC Securities Brokerage Charges

Axis Direct Brokerage Charges Equity Delivery is 0.50% and Equity Intraday is 0.05% and Equity Options is Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 per lot . HDFC Securities Brokerage Charges Equity Delivery is 0.50% and Equity Intraday is 0.05% and Equity Options is Rs 20 per trade .

Axis Direct HDFC Securities
Plan Name Plan Name :

Fixed Plan

Plan Name :

Plan 125K

Plan Name :

Online Trading

Equity Delivery Equity Delivery :

0.50%

Equity Delivery : - Equity Delivery :

0.50%

Equity Intraday Equity Intraday :

0.05%

Equity Intraday : - Equity Intraday :

0.05%

Equity Future Equity Future :

0.05%

Equity Future : - Equity Future :

Rs 20 per trade

Equity Options Equity Options :

Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 per lot

Equity Options : - Equity Options :

Rs 20 per trade

Currency Futures Currency Futures :

0.05%

Currency Futures : - Currency Futures : -
Currency Options Currency Options :

Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 per l

Currency Options : - Currency Options : -
Monthly Fee Monthly Fee :

NA

Monthly Fee : - Monthly Fee :

NA

Margin Trading Margin Trading : - Margin Trading : - Margin Trading :

0.05%

Commodity Futures Commodity Futures :

0.03%

Commodity Futures : - Commodity Futures : -
Commodity Options Commodity Options :

Rs 50 per lot

Commodity Options : - Commodity Options : -

Axis Direct vs HDFC Securities Exchange Transaction Charges

Axis Direct Exchange Transaction Charges Equity Future is NSE Rs 190 per Cr (0.0019%) | BSE Rs 300 per Cr (0.003%) (each side) and Equity Options is NSE Rs 5000 per Cr (0.05%) | BSE Rs 300 per Cr (0.003%) (on premium) . HDFC Securities Exchange Transaction Charges Equity Future is .00190% and Equity Options is 0.050% (on premium) .

Axis Direct HDFC Securities
Equity Delivery Equity Delivery :

NSE Rs 325 per Cr (0.00325%) | BSE Rs 300 per Cr (0.003%) (each side)

Equity Delivery :

0.00325%

Equity Intraday Equity Intraday :

NSE Rs 325 per Cr (0.00325%) | BSE Rs 300 per Cr (0.003%) (each side)

Equity Intraday :

0.00325%

Equity Future * Equity Future :

NSE Rs 190 per Cr (0.0019%) | BSE Rs 300 per Cr (0.003%) (each side)

Equity Future :

.00190%

Equity Options * Equity Options :

NSE Rs 5000 per Cr (0.05%) | BSE Rs 300 per Cr (0.003%) (on premium)

Equity Options :

0.050% (on premium)

Currency Futures * Currency Futures :

Rs 190 per Cr (0.0019%)

Currency Futures :

0.00110%

Currency Options Currency Options :

Rs 5000 per Cr (0.05%) (on premium)

Currency Options :

0.040% (on premium)

Commodity Commodity : - Commodity :

NA


Axis Direct vs HDFC Securities Other Charges

Axis Direct Minimum Brokerage is Rs 20 per trade and Call & Trade is Rs 20 per call . HDFC Securities Minimum Brokerage is Rs. 25 per order on equity segment and Call & Trade is Rs 0 .

Axis Direct HDFC Securities
Minimum Brokerage Minimum Brokerage :

Rs 20 per trade

Minimum Brokerage :

Rs. 25 per order on equity segment

Call & Trade Call & Trade :

Rs 20 per call

Call & Trade :

Rs 0

Stamp Duty * Stamp Duty : - Stamp Duty : -
DP Charges (on sell side) DP Charges (on sell side) :

0.04% (minimum Rs 25 per instruction)

DP Charges (on sell side) : -
Other Miscellaneous Charges Other Miscellaneous Charges : - Other Miscellaneous Charges : -

Axis Direct vs HDFC Securities Features

Axis Direct and HDFC Securities both offer a host of features, trading tools & platforms to their clients. Their comparative analysis is in the below table:

Axis Direct HDFC Securities
Trading Platform Trading Platform :

DirectTrade, Axisdirect Web, Axisdirect Mobile

Trading Platform :

ProTerminal, Blink, smallcase, Voice Enabled Investing, Mobile Trading App, Digify

Placing orders through charts Placing orders through charts :

No

Placing orders through charts :

Yes

Trading Alerts Trading Alerts :

Yes

Trading Alerts :

Yes

Research and Advice / Trading Tips Research and Advice / Trading Tips :

Yes

Research and Advice / Trading Tips : -
Detailed Education Initiatives Detailed Education Initiatives :

Yes

Detailed Education Initiatives :

Yes

Unique features & Offers Unique features & Offers : - Unique features & Offers :

  • Instant online, paperless account opening.
  • One-stop shop for all your investments.
  • Multiple platforms and trading options.
  • The lowest brokerage of 0.10% per trade for Equity Delivery.
  • Portfolio Tracking in Depth.
  • 24/7 assistance and Call &Trade service.
  • Get payout up to Rs 5 lakhs on the same day with enCash Facility.
  • Relationship Manager Service.
  • Margin Trading Facility.
  • Various Brokerage plans
  • Free Basket Investment registration.
  • 3-in-1 account opening.

Referral Program Referral Program :

1

Referral Program : -
Margin Against Shares (Equity Cash) * Margin Against Shares (Equity Cash) :

Yes

Margin Against Shares (Equity Cash) :

Yes

Margin Against Shares (Equity F&O) * Margin Against Shares (Equity F&O) :

Yes

Margin Against Shares (Equity F&O) :

No


Axis Direct vs HDFC Securities Demat Account Charges

A comparative table of various demat account charges between Axis Direct and HDFC Securities is below:

Axis Direct HDFC Securities
Depository Service Provider Depository Service Provider :

CDSL

Depository Service Provider :

CDSL

Account Opening Fee Account Opening Fee :

Nil

Account Opening Fee :

Nil

Advance Deposit Advance Deposit :

Nil

Advance Deposit :

Rs 7,500/-

AMC AMC :

  • Retail Account:
    • Axis Bank Customer: Rs 650 per year (1st year free). Rs 2500 for client who has not authorised bank to debit Demat ac charges from Bank ac maintained with Axis Bank.
    • Non-Axis Bank Customer: Rs 250 per year (1st year free)
  • BSDA Account:
    • Nil for holding value till Rs 50,000
    • Rs 100 per year for holding value from Rs 50,001 to Rs 2,00,000
    • Holding value above Rs 2,00,000 tariff for Retail account will be applicable.
  • Corporate Account:
    • Rs 400 for Axis Bank clients + CDSL AMC of Rs 500
    • Rs 600 for non-Axis Bank clients+ CDSL AMC of Rs 500

AMC :

  1. For Non BSDA Individual a/c : Rs 750 p.a
  2. For BSDA Individual a/c:
    1. Holding value 0 to 50,000: Nil
    2. Holding value between 50,001 to 2,00,000: Rs 100 p.a
    3. Holding value more than 2,00,000: Rs 750 p.a.
  3. For Corporate a/c:- Rs 1,500 p.a

Dematerialisation Charges Dematerialisation Charges :

  • Retail / BSDA Account: Rs 5 per certificate subject to minimum of Rs 50 per request, whichever is higher. Rs 50 per request as courier charges for mutual fund Units.
  • Corporate Account: Rs 2.50 per certificate subject to a minimum of the Rs 50 per request.

Dematerialisation Charges :

Rs 5 per certificate + Rs 35 per Dematerialisation request submitted

Rematerialisation Charges Rematerialisation Charges :

  • Retail / BSDA Account: Rs 20 for every 100 securities or part thereof or Rs 50 per request whichever is higher. Rs 50 per instruction for mutual fund Units.
  • Corporate Account: Rs 20 per certificate subject to minimum of Rs 50 per request

Rematerialisation Charges :

Rs 30 per request + CDSL actuals

Transaction Charges (Credit) Transaction Charges (Credit) : - Transaction Charges (Credit) : -
Transaction Charges (debit) Transaction Charges (debit) :

  • Retail Account: 0.04% of the value of the transaction (Min Rs 25 per instruction) whichever is higher. Rs 25 flat per instruction for mutual fund units.
  • BSDA Account: 0.06% of the value of the transaction (Min Rs 50 per instruction) whichever is higher. Rs 50 flat per instruction for mutual fund units.
  • Corporate Account: 0.04% subject to minimum of Rs 23 per instruction.

Transaction Charges (debit) :

  1. 0.04% of the value of txn subj to min Rs 20 per txn done by EASIEST. For BSDA a/c it's 0.06%, Min Rs 40
  2. 0.04% of the value of txn subj to Min Rs 25 per txn done by HDFC securities. For BSDA a/c It's 0.06%, Min Rs 45
  3. 0.04% of the value of txn subj to Min Rs 40 per txn undertaken by Manual txn. For BSDA a/c it's 0.06%, Min Rs 60
  4. For Debt txn 0.04% of the value of txn subj to Min Rs 40 & Max Rs 5,000 per txn. For BSDA a/c it's 0.06%, Min Rs 60 & Max Rs 5,000
  5. If instruction is submitted on the date of execution then 0.25% of the value of txn subj to Min Rs 25 per txn

Pledge Creation Charges Pledge Creation Charges :

  • Retail Account: 0.04% of the value of the transaction (Min Rs 50 per instruction) whichever is higher.
  • BSDA Account: 0.06% of the value of the transaction (Min Rs 50 per instruction) whichever is higher.
  • Corporate Account: Flat Rs 50 per request.

Pledge Creation Charges :

Nil

Pledge Creation Confirmation Charges Pledge Creation Confirmation Charges :

Nil

Pledge Creation Confirmation Charges :

If the pledge is marked in favour of HDFC Bank:

  1. 0.02% of the value of the txn subject to min of Rs 40 per txn
  2. 0.04% of the value of the txn subject to min of Rs 60 per txn for BSDA a/c

Pledge Invocation Charges Pledge Invocation Charges :

  • Retail Account: 0.04% of the value of the transaction (Min Rs 50 per instruction) whichever is higher.
  • BSDA Account: 0.06% of the value of the transaction (Min Rs 50 per instruction) whichever is higher.
  • Corporate Account: Flat Rs 50 per request.

Pledge Invocation Charges :

If the pledge is marked to other than HDFC Bank

  1. 0.04% of the value of the txn subject to min of Rs 40 per txn
  2. 2. 0.06%, of the value of the txn subject to min of Rs 60 per txn for BSDA a/c

Failed Instruction Charges Failed Instruction Charges :

Rs 10 per Instruction

Failed Instruction Charges :

Nil

Other Charges Other Charges :

  • Ad-hoc Statement - Rs 100 per statement
  • Quarterly (Physical) statement
    • Retail Account - Nil
    • BSDA Account - Rs 25 per statement
  • Account Modification Charges
    • Retail Account - Nil
    • BSDA Account - Rs 100
  • DIS Booklet Charge
    • Retail Account - NIL
    • BSDA Account - Rs 200 per booklet
  • Redemption of mutual fund units through DP - Rs 25 per instruction

Other Charges :

  1. Mailing charges for non-periodic statements & other communication: Rs 35 for inland & Rs 500 for foreign address
  2. For restoring services if account is suspended for non payment of charges: Rs 250
  3. Reissuance of Delivery Instruction Booklet (DIB): Rs 75 per Booklet
  4. Settlement Charges: Rs 250 pm for CM Principle account & Unified Settlement account & Rs 500 p.m for CM Settlement account


Axis Direct vs HDFC Securities Basic Details

Axis Direct Year of Incorporation is 2006 and Total Number of Clients is 417958 and Total Number of Branches is 56 . HDFC Securities Year of Incorporation is 2002 and Total Number of Clients is 1156837 and Total Number of Branches is 270 .

Axis Direct HDFC Securities
Year of Incorporation Year of Incorporation :

2006

Year of Incorporation :

2002

Active Exchange Memberships Active Exchange Memberships :

NSE, BSE, MCX

Active Exchange Memberships :

BSE, NSE, MCX, NCDEX

Demat Services Demat Services :

Yes

Demat Services :

Yes

Website Website : https://simplehai.axisdirect.in Website : www.hdfcsec.com
Contact Details Contact Details :

18002100808

Contact Details :

0294 242 5771

Total Number of Clients Total Number of Clients :

417,958

Total Number of Clients :

1,156,837

Total Number of Branches Total Number of Branches :

56

Total Number of Branches :

270

Products * Products :

Equity, Derivatives, Mutual Fund, SIP, ETFs, Tax Savings, Fixed Income, IPOs, Fixed Deposits, Loans, Tax Services, NPS and Insurance.

Products :

Investment banking, Institutional broking, retail broking, private wealth management, and financial product distribution


Axis Direct vs HDFC Securities Orders

Orders

Axis Direct HDFC Securities
Cover Orders (CO) Cover Orders (CO) :

Yes

Cover Orders (CO) :

Yes

Bracket orders / One Cancels Other (BO / OCO) Bracket orders / One Cancels Other (BO / OCO) :

No

Bracket orders / One Cancels Other (BO / OCO) :

Yes

After Market Orders (AMO) After Market Orders (AMO) :

No

After Market Orders (AMO) :

No

Buy Today Sell Tomorrow (BTST) * Buy Today Sell Tomorrow (BTST) :

Yes

Buy Today Sell Tomorrow (BTST) :

Yes

Sell Today Buy Tomorrow (STBT) * Sell Today Buy Tomorrow (STBT) :

No

Sell Today Buy Tomorrow (STBT) :

No

Good Till Cancelled (GTC) * Good Till Cancelled (GTC) :

Yes

Good Till Cancelled (GTC) :

Yes


Axis Direct vs HDFC Securities Research and Advice / Trading Tips

Research and Advice / Trading Tips

Axis Direct HDFC Securities
Equity Trading Recommendation * Equity Trading Recommendation :

Yes

Equity Trading Recommendation :

Yes

Equity Investment Recommendation * Equity Investment Recommendation :

Yes

Equity Investment Recommendation :

Yes

Recommendation basis risk Profile * Recommendation basis risk Profile :

Yes

Recommendation basis risk Profile :

Yes

Comparison * Comparison :

Yes

Comparison :

Yes

Free Tips * Free Tips :

Yes

Free Tips :

Yes

Daily Market report * Daily Market report :

Yes

Daily Market report :

Yes

ETF research * ETF research :

Yes

ETF research :

Yes

Quarterly Results * Quarterly Results :

Yes

Quarterly Results :

Yes


Axis Direct vs HDFC Securities Franchisee / Authorized Person related information

Franchisee / Authorized Person related information

Axis Direct HDFC Securities
Availability for franchisee / AP Availability for franchisee / AP :

Yes

Availability for franchisee / AP :

Yes

Investment required for Franchisee / AP Investment required for Franchisee / AP :

Rs.1,00,000 to Rs.3,00,000

Investment required for Franchisee / AP :

Rs 300,000 to Rs. 500,000


Axis Direct vs HDFC Securities Product & Services

Axis Direct and HDFC Securities both offer a host of Products & Services for a better trading experience for their clients. Their comparative analysis is in the below table:

Axis Direct HDFC Securities
Delivery Based Trading * Delivery Based Trading :

Yes

Delivery Based Trading :

Yes

Margin Trading * Margin Trading :

Yes

Margin Trading :

No

Call in Trade * Call in Trade :

Yes

Call in Trade :

Yes

Trading in Both the exchanges * Trading in Both the exchanges :

Yes

Trading in Both the exchanges :

Yes

Limit Order * Limit Order :

Yes

Limit Order :

Yes

3-in-1 On-line Trading Account * 3-in-1 On-line Trading Account :

Yes

3-in-1 On-line Trading Account :

Yes

NRI Services * NRI Services :

Yes

NRI Services :

Yes

SMS Alerts * SMS Alerts :

Yes

SMS Alerts :

Yes

Offers Multiple Plan * Offers Multiple Plan :

No

Offers Multiple Plan :

No

IPO Investment * IPO Investment :

Yes

IPO Investment :

Yes

Portfolio Analysis * Portfolio Analysis :

Yes

Portfolio Analysis :

Yes

Advanced Charting Features * Advanced Charting Features :

Yes

Advanced Charting Features :

Yes

Brokerage Calculator * Brokerage Calculator :

No

Brokerage Calculator :

No

Margin Calculator * Margin Calculator :

No

Margin Calculator :

No

Stop Loss Order * Stop Loss Order :

Yes

Stop Loss Order :

Yes

Bracket Orders & Trailing Stop Loss * Bracket Orders & Trailing Stop Loss :

No

Bracket Orders & Trailing Stop Loss :

Yes

Equity Future & Option Trading * Equity Future & Option Trading :

Yes

Equity Future & Option Trading :

Yes

Currency Future & Option Trading * Currency Future & Option Trading :

Yes

Currency Future & Option Trading :

Yes

Market Trading * Market Trading :

Yes

Market Trading :

Yes

Monthly & Yearly Plan * Monthly & Yearly Plan :

No

Monthly & Yearly Plan :

No

Aumtomated Trading * Aumtomated Trading :

No

Aumtomated Trading :

No


Axis Direct vs HDFC Securities Customer Services

Axis Direct and HDFC Securities both offer a host of Customer service options to their clients to quickly solve their queries or grievances if any. Their comparative analysis is in the below table:

Axis Direct HDFC Securities
Toll Free Number * Toll Free Number :

Yes

Toll Free Number :

No

Live Chat Facility * Live Chat Facility :

Yes

Live Chat Facility :

Yes

Email Facility * Email Facility :

Yes

Email Facility :

Yes

Branch Offices * Branch Offices :

Yes

Branch Offices :

Yes

Customer Care * Customer Care :

Yes

Customer Care :

Yes

Community Service * Community Service :

Yes

Community Service :

Yes

Relationship Manager * Relationship Manager : - Relationship Manager : -
24/7 Support * 24/7 Support :

No

24/7 Support :

No


Axis Direct vs HDFC Securities Other Investement

Axis Direct and HDFC Securities both offer a lot of investment avenues apart from Stock trading on their platforms to their clients to make a better trading experience. Their comparative analysis is in the below table:

Axis Direct HDFC Securities
Commodity Trading * Commodity Trading :

No

Commodity Trading :

No

Investment in ETFs * Investment in ETFs :

Yes

Investment in ETFs :

Yes

Investment in Mutual Funds * Investment in Mutual Funds :

Yes

Investment in Mutual Funds :

Yes

Investment in Bonds * Investment in Bonds :

Yes

Investment in Bonds :

Yes

Investment in Corporate Debt instruments * Investment in Corporate Debt instruments :

Yes

Investment in Corporate Debt instruments :

Yes

Insurance Services * Insurance Services :

Yes

Insurance Services :

Yes

Banking Services * Banking Services :

No

Banking Services :

Yes


Axis Direct vs HDFC Securities Trading Platform

Axis Direct and HDFC Securities both offer a host of Trading Platform for a better trading experience for their clients. Their comparative analysis is in the below table:

Axis Direct HDFC Securities
Web Platform * Web Platform :

Yes

Web Platform :

Yes

Android Mobile App * Android Mobile App :

Yes

Android Mobile App :

Yes

Desktop Windows * Desktop Windows :

Yes

Desktop Windows :

Yes

Desktop Mac * Desktop Mac :

No

Desktop Mac :

No

I-Pad App * I-Pad App :

Yes

I-Pad App :

No

Virtual Trading * Virtual Trading :

No

Virtual Trading : -
iPhone Mobile App * iPhone Mobile App :

Yes

iPhone Mobile App :

No

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