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Anand Rathi vs ICICI Direct (Compare Anand Rathi and ICICI Direct)

So many brokers are offering stock trading & Demat services in India, which one is best, which one provides the services at the lowest price, provides best mobile trading application, the best research team, etc. All answers to your questions would be available here.

Here we provide side by side comparison between Anand Rathi vs ICICI Direct, Below comparison of Anand Rathi vs ICICI Direct highlights the variations of Brokerage charges & services offered, Compare their ratings, brokerage & AMC charges, Investment choices, Customer Service, Demat Account, features, Platforms, and running offers.

One on One comparison of Anand Rathi vs ICICI Direct is given below:

Anand Rathi

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ICICI Direct

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	Anand Rathi	ICICI Direct

About The Brokers	Anand Rathi : "AnandRathi, a well known non-banking financial institution established in 1994 by the veteran AnandRathi. With the various online and offline facility, they provide c >>> more	ICICI Direct : "ICICIdirect.com, an award winning, pioneering online broking platform, The platform not only offers convenient ways to invest in Equity, Derivatives, Currency Futur >>> more
Find More Information about the Broker :	Anand Rathi : OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING	ICICI Direct : OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING
Type of Broker	Anand Rathi : Full Service Broker	ICICI Direct : Full Service Broker
Promo/offers	Anand Rathi : Special Offer: Rs 0 Account Opening Charges + FREE Stock Tips & Research Request a Callback.	ICICI Direct : Special Offer: ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 5 minutes from sell orders + Free trading tips. Open Instant Account Now
Advantage	Anand Rathi : After Market Order facility available NRI services available Multiple brokerage plans available Advance charting and various calculators are available Experience of more than two decades makes them a reliable broker Free* Demat & Trading account with Zero* opening charges + 1st year AMC zero.	ICICI Direct : 3-in-1 online trading account. Security of your investment & money 24/7 customer service. Easy-to-use website. Innovative offerings like - Margin, MarginPlus, BTST, SPOT. Derivatives trading,NRI services, mutual funds, IPOs and on-line life insurance. Own DP services Award winning research services Instant payout for your stocks sold (eATM) By Subscribing ICICI Direct Neo Plan you get ZERO BROKERAGE IN FUTURES, RS 20 UNLIMITED PER ORDER BROKERAGE IN OPTIONS AND INTRADAY EQUITY !
Disadvantage	Anand Rathi : They are not transparent when it comes to revealing brokerages High Brokerage charges then discount brokers Do not provide 3-in-1 account service	ICICI Direct : Very High delivery brokerage. Not a good fit for small and penny stock traders. Charges for trading terminal usage. High Minimum Brokerage Charges.
Why This	Anand Rathi : Strong pan Indian presence through 1200+ own branches Offers brokerage plan as low as 1 paisa and 10 paisa for intraday and delivery Advance charting tool is available for the clients to take correct financial decision Clients can place After Market Orders, Apply IPO, Buyback Etc all at Fingertips Margin funding Trading is also available Provide NRI service Dedicated Customer support from Toll free number to chat services. Zero Account opening charges + 1st year AMC Free. Rs.10,000 discount voucher on account opening. Discount brokerage plans wherein Rs.11 for option/lot , 0.006% Equity Intraday , 0.06% for delivery . Daily/Weekly/Monthly Research reports Dedicate Telegram channel for Daily calls and Investment advices. Free Call & Trade service. One stop financial store for Equity, MF, PMS, Structure products, unlisted shares, Insurance.	ICICI Direct : A Unique 3-in-1 On-line Trading Account, which includes ICICI Bank Account, ICICI Trading Account and ICICI Demat Account, is the key offering for retail stock market investors in India. Security: Instead of transferring monies to a broker's pool or towards deposits, you can manage your own demat and bank accounts when you trade through ICICIdirect.com. It provides you the flexibility to pay only when you trade. Largest Equity E-Broking House with >40 Lac customers. Share trading in both NSE and BSE, innovative offerings like - Margin, MarginPlus, BTST, SPOT, Derivatives trading, overseas trading, mutual funds, IPOs and on-line life insurance. Call-n-Trade: you can place orders securely over the telephone with the Call N Trade service. Award Winning Research
	Open Account	Open Account

Anand Rathi vs ICICI Direct Account Opening & AMC Charges

Anand Rathi Trading Account Opening Fee is Rs 0 (Free) and ICICI Direct Trading Account Opening Fee is Rs 0 (Free) . Anand Rathi Demat Account AMC is Rs 450 (1st year free) and ICICI Direct Demat Account AMC is Rs 300 (from 2nd year) .

	Anand Rathi	ICICI Direct
Trading Account Opening Fee	Trading Account Opening Fee : Rs 0 (Free)	Trading Account Opening Fee : Rs 0 (Free)
Demat Account Opening Fee	Demat Account Opening Fee : Rs 0 (Free)	Demat Account Opening Fee : Rs 0 (Free)
Demat Account AMC	Demat Account AMC : Rs 450 (1st year free)	Demat Account AMC : Rs 300 (from 2nd year)
Trading Account AMC	Trading Account AMC : Rs 0 (Free)	Trading Account AMC : Rs 0 (Free)
	Open Account	Open Account

Anand Rathi vs ICICI Direct Brokerage Charges

Anand Rathi Brokerage Charges Equity Delivery is 0.30% and Equity Intraday is 0.03% and Equity Options is Rs 50 per lot . ICICI Direct Brokerage Charges Equity Delivery is 0.55% and Equity Intraday is Rs 20 per order and Equity Options is Rs 20 per order .

	Anand Rathi	ICICI Direct
Plan Name	Plan Name : Standard Plan	Plan Name : I-Secure Plan	Plan Name : ICICIDirect Neo Plan
Equity Delivery	Equity Delivery : 0.30%	Equity Delivery : 0.55%	Equity Delivery : 0.55%
Equity Intraday	Equity Intraday : 0.03%	Equity Intraday : Rs 20 per order	Equity Intraday : 0.275%
Equity Future	Equity Future : 0.03%	Equity Future : Rs 0 (Free)	Equity Future : 0.05%
Equity Options	Equity Options : Rs 50 per lot	Equity Options : Rs 20 per order	Equity Options : Rs 95 per lot
Currency Futures	Currency Futures : 0.03%	Currency Futures : Rs 20 per order	Currency Futures : Rs 20 per order
Currency Options	Currency Options : Rs 25 per lot	Currency Options : Rs 20 per order	Currency Options : Rs 20 per order
Monthly Fee	Monthly Fee : NA	Monthly Fee : NA	Monthly Fee : NA
Margin Trading	Margin Trading : -	Margin Trading : 0.05% - 0.03%	Margin Trading : 0.05% - 0.03%
Commodity Futures	Commodity Futures : 0.03%	Commodity Futures : Rs 20 per order	Commodity Futures : Rs 20 per order
Commodity Options	Commodity Options : Rs 250 per lot	Commodity Options : Rs 20 per order	Commodity Options : Rs 20 per order
	Open Account	Open Account

Anand Rathi vs ICICI Direct Exchange Transaction Charges

Anand Rathi Exchange Transaction Charges Equity Future is NSE Rs 190 per Cr (0.0019%) | BSE Rs 0 and Equity Options is NSE Rs 5000 per Cr (0.05%) | BSE Rs 3700 per Cr (0.037%) (on premium) . ICICI Direct Exchange Transaction Charges Equity Future is NSE Rs 190 per Cr (0.0019%) | BSE Rs 0 and Equity Options is NSE Rs 5000 per Cr (0.05%) | BSE Rs 3700 per Cr (0.037%) (on premium) .

	Anand Rathi	ICICI Direct
Equity Delivery	Equity Delivery : NSE Rs 325 per Cr (0.00325%) \| BSE Rs 375 per Cr (0.00375%) (each side)	Equity Delivery : NSE Rs 325 per Cr (0.00325%) \| BSE Rs 375 per Cr (0.00375%) (each side)
Equity Intraday	Equity Intraday : NSE Rs 325 per Cr (0.00325%) \| BSE Rs 375 per Cr (0.00375%) (sell side)	Equity Intraday : NSE Rs 325 per Cr (0.00325%) \| BSE Rs 375 per Cr (0.00375%) (sell side)
Equity Future *	Equity Future : NSE Rs 190 per Cr (0.0019%) \| BSE Rs 0	Equity Future : NSE Rs 190 per Cr (0.0019%) \| BSE Rs 0
Equity Options *	Equity Options : NSE Rs 5000 per Cr (0.05%) \| BSE Rs 3700 per Cr (0.037%) (on premium)	Equity Options : NSE Rs 5000 per Cr (0.05%) \| BSE Rs 3700 per Cr (0.037%) (on premium)
Currency Futures *	Currency Futures : NSE Rs 90 per Cr (0.0009%) \| BSE Rs 90 per Cr (0.0009%)	Currency Futures : NSE Rs 90 per Cr (0.0009%) \| BSE Rs 90 per Cr (0.0009%)
Currency Options	Currency Options : NSE Rs 4000 per Cr (0.04%) \| BSE Rs 100 per Cr (0.001%) (on premium)	Currency Options : NSE Rs 4000 per Cr (0.04%) \| BSE Rs 100 per Cr (0.001%) (on premium)
Commodity	Commodity : Rs 350 per Cr (0.0035%)	Commodity : Group A - Rs 260 per Cr (0.0026%)
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Anand Rathi vs ICICI Direct Other Charges

Anand Rathi Minimum Brokerage is Rs 25 and Call & Trade is Rs 0 (Free) . ICICI Direct Minimum Brokerage is Rs 35 per trade (I-Secure Plan) and Call & Trade is Rs 50 per trade .

	Anand Rathi	ICICI Direct
Minimum Brokerage	Minimum Brokerage : Rs 25	Minimum Brokerage : Rs 35 per trade (I-Secure Plan)
Call & Trade	Call & Trade : Rs 0 (Free)	Call & Trade : Rs 50 per trade
Stamp Duty *	Stamp Duty : -	Stamp Duty : -
DP Charges (on sell side)	DP Charges (on sell side) : -	DP Charges (on sell side) : -
Other Miscellaneous Charges	Other Miscellaneous Charges : -	Other Miscellaneous Charges : Margin Trading Interest: 0.025% Per day
	Open Account	Open Account

Anand Rathi vs ICICI Direct Features

Anand Rathi and ICICI Direct both offer a host of features, trading tools & platforms to their clients. Their comparative analysis is in the below table:

	Anand Rathi	ICICI Direct
Trading Platform	Trading Platform : TradeMobi, Trade Xpress+ and Tr@de XÃ¢â‚¬â„¢pro	Trading Platform : ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App
Placing orders through charts	Placing orders through charts : No	Placing orders through charts : -
Trading Alerts	Trading Alerts : Yes	Trading Alerts : -
Research and Advice / Trading Tips	Research and Advice / Trading Tips : Yes	Research and Advice / Trading Tips : -
Detailed Education Initiatives	Detailed Education Initiatives : No	Detailed Education Initiatives : -
Unique features & Offers	Unique features & Offers : -	Unique features & Offers : Offer 3-in-1 Account. Support in local ICICI Bank branches. Trusted brand.
Referral Program	Referral Program : 1	Referral Program : -
Margin Against Shares (Equity Cash) *	Margin Against Shares (Equity Cash) : Yes	Margin Against Shares (Equity Cash) : Yes
Margin Against Shares (Equity F&O) *	Margin Against Shares (Equity F&O) : Yes	Margin Against Shares (Equity F&O) : Yes
	Open Account	Open Account

Anand Rathi vs ICICI Direct Demat Account Charges

A comparative table of various demat account charges between Anand Rathi and ICICI Direct is below:

	Anand Rathi	ICICI Direct
Depository Service Provider	Depository Service Provider : CDSL, NSDL	Depository Service Provider : NSDL
Account Opening Fee	Account Opening Fee : Nil	Account Opening Fee : Stamp Duty at actuals
Advance Deposit	Advance Deposit : Nil	Advance Deposit : â‚¹0 for ICICI Bank customers. â‚¹7500 for Non ICICI BANK customers.
AMC	AMC : Scheme I: Rs 450 (Free for 1st Year) Scheme II : Nil (with credit balance of Rs 3000 (refundable))	AMC : For Individual account: â‚¹700 p.a. For Corporate account: â‚¹1500 p.a.
Dematerialisation Charges	Dematerialisation Charges : Rs 3 per certificate + Rs 35 per request.	Dematerialisation Charges : â‚¹50 Per Demat Request Form and â‚¹10 For Each Certificates
Rematerialisation Charges	Rematerialisation Charges : Rs 15 for every 100 securities or a Flat fee of Rs 15 per certificate, Whichever is higher + 20 Postage chg	Rematerialisation Charges : â‚¹25 + CDSL charges at actual
Transaction Charges (Credit)	Transaction Charges (Credit) : -	Transaction Charges (Credit) : -
Transaction Charges (debit)	Transaction Charges (debit) : Rs 15 Per ISIN [For POA clients]; Rs 25 Per ISIN [For Non POA clients] Off-market Transfer within AnandRathi Minimum Rs 25 and Maximum Rs 500 or 0.025% of the market value	Transaction Charges (debit) : For Normal Market & Off Market sell (0.04% of trans value for each CID)(subject to minimum â‚¹30) For Debt instruments Market & Off Market sell (0.04% of trans value for each CID)(subject to minimum â‚¹30 & maximum â‚¹25,000 )
Pledge Creation Charges	Pledge Creation Charges : 0.01% of value or min Rs 50 per request	Pledge Creation Charges : 0.02% or minimum of â‚¹35
Pledge Creation Confirmation Charges	Pledge Creation Confirmation Charges : Nil	Pledge Creation Confirmation Charges : 0.02% or minimum of â‚¹35
Pledge Invocation Charges	Pledge Invocation Charges : 0.01% of value or min Rs 50 per request	Pledge Invocation Charges : 0.02% or minimum of â‚¹35
Failed Instruction Charges	Failed Instruction Charges : Rs 25 per Instruction	Failed Instruction Charges : -
Other Charges	Other Charges : For instructions received on same day of Pay-in Rs 25 per scrip will be charged Extra statement (other than free monthly): Rs 15 per statement. Any Modification: Rs 15 per request	Other Charges : â‚¹200 for restoring services if account is suspended for non payment of charges.
	Open Account	Open Account

Anand Rathi vs ICICI Direct Basic Details

Anand Rathi Year of Incorporation is 1994 and Total Number of Clients is 114238 and Total Number of Branches is 1200 . ICICI Direct Year of Incorporation is 2000 and Total Number of Clients is 1869925 and Total Number of Branches is 154 .

	Anand Rathi	ICICI Direct
Year of Incorporation	Year of Incorporation : 1994	Year of Incorporation : 2000
Active Exchange Memberships	Active Exchange Memberships : BSE, NSE, MCX, NCDEX	Active Exchange Memberships : -
Demat Services	Demat Services : No	Demat Services : Yes
Website	Website : www.anandrathi.com	Website : -
Contact Details	Contact Details : 18004201004	Contact Details : -
Total Number of Clients	Total Number of Clients : 114,238	Total Number of Clients : 1,869,925
Total Number of Branches	Total Number of Branches : 1200	Total Number of Branches : 154
Products *	Products : Equity, Commodity, Currency, IPO, MFs, LAS, MTF	Products : -
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Anand Rathi vs ICICI Direct Orders

Orders

	Anand Rathi	ICICI Direct
Cover Orders (CO)	Cover Orders (CO) : Yes	Cover Orders (CO) : Yes
Bracket orders / One Cancels Other (BO / OCO)	Bracket orders / One Cancels Other (BO / OCO) : Yes	Bracket orders / One Cancels Other (BO / OCO) : No
After Market Orders (AMO)	After Market Orders (AMO) : Yes	After Market Orders (AMO) : No
Buy Today Sell Tomorrow (BTST) *	Buy Today Sell Tomorrow (BTST) : Yes	Buy Today Sell Tomorrow (BTST) : Yes
Sell Today Buy Tomorrow (STBT) *	Sell Today Buy Tomorrow (STBT) : Yes	Sell Today Buy Tomorrow (STBT) : No
Good Till Cancelled (GTC) *	Good Till Cancelled (GTC) : No	Good Till Cancelled (GTC) : Yes
	Open Account	Open Account

Anand Rathi vs ICICI Direct Research and Advice / Trading Tips

Research and Advice / Trading Tips

	Anand Rathi	ICICI Direct
Equity Trading Recommendation *	Equity Trading Recommendation : Yes	Equity Trading Recommendation : -
Equity Investment Recommendation *	Equity Investment Recommendation : Yes	Equity Investment Recommendation : -
Recommendation basis risk Profile *	Recommendation basis risk Profile : Yes	Recommendation basis risk Profile : -
Comparison *	Comparison : No	Comparison : -
Free Tips *	Free Tips : Yes	Free Tips : Yes
Daily Market report *	Daily Market report : Yes	Daily Market report : Yes
ETF research *	ETF research : Yes	ETF research : -
Quarterly Results *	Quarterly Results : Yes	Quarterly Results : Yes
	Open Account	Open Account

Anand Rathi vs ICICI Direct Franchisee / Authorized Person related information

Franchisee / Authorized Person related information

	Anand Rathi	ICICI Direct
Availability for franchisee / AP	Availability for franchisee / AP : Yes	Availability for franchisee / AP : -
Investment required for Franchisee / AP	Investment required for Franchisee / AP : -	Investment required for Franchisee / AP : -
	Open Account	Open Account

Anand Rathi vs ICICI Direct Product & Services

Anand Rathi and ICICI Direct both offer a host of Products & Services for a better trading experience for their clients. Their comparative analysis is in the below table:

	Anand Rathi	ICICI Direct
Delivery Based Trading *	Delivery Based Trading : Yes	Delivery Based Trading : -
Margin Trading *	Margin Trading : Yes	Margin Trading : Yes
Call N Trade *	Call N Trade : Yes	Call N Trade : -
Trading in Both the exchanges *	Trading in Both the exchanges : Yes	Trading in Both the exchanges : -
Limit Order *	Limit Order : Yes	Limit Order : -
3-in-1 On-line Trading Account *	3-in-1 On-line Trading Account : No	3-in-1 On-line Trading Account : -
NRI Services *	NRI Services : Yes	NRI Services : Yes
SMS Alerts *	SMS Alerts : Yes	SMS Alerts : No
Offers Multiple Plan *	Offers Multiple Plan : Yes	Offers Multiple Plan : -
IPO Investment *	IPO Investment : Yes	IPO Investment : -
Portfolio Analysis *	Portfolio Analysis : Yes	Portfolio Analysis : -
Advanced Charting Features *	Advanced Charting Features : Yes	Advanced Charting Features : -
Brokerage Calculator *	Brokerage Calculator : Yes	Brokerage Calculator : -
Margin Calculator *	Margin Calculator : Yes	Margin Calculator : -
Stop Loss Order *	Stop Loss Order : Yes	Stop Loss Order : -
Bracket Orders & Trailing Stop Loss *	Bracket Orders & Trailing Stop Loss : Yes	Bracket Orders & Trailing Stop Loss : -
Equity Future & Option Trading *	Equity Future & Option Trading : Yes	Equity Future & Option Trading : -
Currency Future & Option Trading *	Currency Future & Option Trading : Yes	Currency Future & Option Trading : -
Market Trading *	Market Trading : Yes	Market Trading : -
Monthly & Yearly Plan *	Monthly & Yearly Plan : Yes	Monthly & Yearly Plan : -
Aumtomated Trading *	Aumtomated Trading : Yes	Aumtomated Trading : -
	Open Account	Open Account

Anand Rathi vs ICICI Direct Customer Services

Anand Rathi and ICICI Direct both offer a host of Customer service options to their clients to quickly solve their queries or grievances if any. Their comparative analysis is in the below table:

	Anand Rathi	ICICI Direct
Toll Free Number *	Toll Free Number : 18004201004	Toll Free Number : -
Live Chat Facility *	Live Chat Facility : No	Live Chat Facility : -
Email Facility *	Email Facility : [email protected]	Email Facility : -
Branch Offices *	Branch Offices : 1200+	Branch Offices : -
Customer Care *	Customer Care : -	Customer Care : -
Community Service *	Community Service : No	Community Service : -
Relationship Manager *	Relationship Manager : Yes	Relationship Manager : -
24/7 Support *	24/7 Support : No	24/7 Support : -
	Open Account	Open Account

Anand Rathi vs ICICI Direct Other Investement

Anand Rathi and ICICI Direct both offer a lot of investment avenues apart from Stock trading on their platforms to their clients to make a better trading experience. Their comparative analysis is in the below table:

	Anand Rathi	ICICI Direct
Commodity Trading *	Commodity Trading : Yes	Commodity Trading : -
Investment in ETFs *	Investment in ETFs : Yes	Investment in ETFs : -
Investment in Mutual Funds *	Investment in Mutual Funds : Yes	Investment in Mutual Funds : -
Investment in Bonds *	Investment in Bonds : Yes	Investment in Bonds : -
Investment in Corporate Debt instruments *	Investment in Corporate Debt instruments : Yes	Investment in Corporate Debt instruments : -
Insurance Services *	Insurance Services : Yes	Insurance Services : -
Banking Services *	Banking Services : No	Banking Services : -
	Open Account	Open Account

Anand Rathi vs ICICI Direct Trading Platform

Anand Rathi and ICICI Direct both offer a host of Trading Platform for a better trading experience for their clients. Their comparative analysis is in the below table:

	Anand Rathi	ICICI Direct
Web Platform *	Web Platform : Yes	Web Platform : -
Android Mobile App *	Android Mobile App : Yes	Android Mobile App : -
Desktop Windows *	Desktop Windows : Yes	Desktop Windows : -
Desktop Mac *	Desktop Mac : Yes	Desktop Mac : -
I-Pad App *	I-Pad App : Yes	I-Pad App : -
Virtual Trading *	Virtual Trading : No	Virtual Trading : -
iPhone Mobile App *	iPhone Mobile App : Yes	iPhone Mobile App : -
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	Open Account	Open Account