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Alice Blue vs ICICI Direct (Compare Alice Blue and ICICI Direct)

So many brokers are offering stock trading & Demat services in India, which one is best, which one provides the services at the lowest price, provides best mobile trading application, the best research team, etc. All answers to your questions would be available here.

Here we provide side by side comparison between Alice Blue vs ICICI Direct, Below comparison of Alice Blue vs ICICI Direct highlights the variations of Brokerage charges & services offered, Compare their ratings, brokerage & AMC charges, Investment choices, Customer Service, Demat Account, features, Platforms, and running offers.

One on One comparison of Alice Blue vs ICICI Direct is given below:

Alice Blue ICICI Direct
About The Brokers
Alice Blue :

"Started in 2006, Alice Blue provides Stock & Commodity trading at the lowest brokerage fee and has a network of 17 branches located in major cities along with more th   >>> more

ICICI Direct :

"ICICIdirect.com, an award winning, pioneering online broking platform, The platform not only offers convenient ways to invest in Equity, Derivatives, Currency Futur   >>> more

Find More Information about the Broker :
Alice Blue :
OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING
ICICI Direct :
OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING
Type of Broker
Alice Blue :
 Discount Broker
ICICI Direct :
 Full Service Broker
Promo/offers
Alice Blue :
Special Offer: Get brokerage FREE equity delivery trading (truly no brokerage) and Flat Rs 15 intranet and F&O trade brokerage. Open Instant Account online with Alice Blue and start trading today.
ICICI Direct :
Special Offer: ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 5 minutes from sell orders + Free trading tips. Open Instant Account Now
Advantage
Alice Blue :
  •  Free Delivery Trade
  •  Lowest Brokerage charges on Intrady & F&O at Rs 15 Per Trade.
  •  commission Free mutual fund investment
  •  Free Trading & Demate account opening
  •  Instant digital account opening
  •  No minimum brokerage. No minimum commitment. No Prepaid Plans.
  •  ANT Trading Software is available for free to all its customers.
  •  The daily market report is available for free to all customers.
  •  Free API for Algo trading.
  •  Up to 10 times exposure on Equity via Bracket Order..
ICICI Direct :
  •  3-in-1 online trading account.
  •  Security of your investment & money
  •  24/7 customer service.
  •   Easy-to-use website.
  •  Innovative offerings like - Margin, MarginPlus, BTST, SPOT.
  •  Derivatives trading,NRI services, mutual funds, IPOs and on-line life insurance.
  •  Own DP services
  •  Award winning research services
  •  Instant payout for your stocks sold (eATM)
  • By Subscribing ICICI Direct Neo Plan you get ZERO BROKERAGE IN FUTURES, RS 20 UNLIMITED PER ORDER BROKERAGE IN OPTIONS AND INTRADAY EQUITY !
Disadvantage
Alice Blue :
  •  Does not provide a 3in1 account facility.
  •  Does not provide trading options: GTC (Good Till Cancelled) & GTT orders
  •  Do not Offer NRI Trading
  •  3rd party trading tools are not free and charge a subscription fee.
  •  Online IPO, NCD, and Corporate bonds are not available.
  •  Broker-assisted trades (Call & Trade) are available at an extra Rs 20 per executed order.
ICICI Direct :
  •  Very High delivery brokerage.
  •  Not a good fit for small and penny stock traders.
  •  Charges for trading terminal usage.
  •  High Minimum Brokerage Charges.
Why This
Alice Blue :
  •  Free Delivery Trade, Alice Blue does not charge any brokerage on Delivery trade.
  •  They offer Equity intraday trade at ₹15 or 0.01% (whichever is lower)
  •  Alice Blue provides mutual funds investment at Zero Commission, No transaction charges,
  •  100% paperless online Demat account opening
  •  Advanced Trading Tools- ANT Meta and , ANT Scanner. and other 3rd party tools.
  •  Free trading software's to all its customers.
  •  Trade School an online resource for learning investment concepts and trading skills.
  •  Experience trust of over 20 years as a full-service broker.
  •  Advanced charts and other options like cover order,bracket order and Aftermarket order (AMO) are available
  •  Provides Brokerage & Margin Calculator
ICICI Direct :
  •   A Unique 3-in-1 On-line Trading Account, which includes ICICI Bank Account, ICICI Trading Account and ICICI Demat Account, is the key offering for retail stock market investors in India.
  •   Security: Instead of transferring monies to a broker's pool or towards deposits, you can manage your own demat and bank accounts when you trade through ICICIdirect.com. It provides you the flexibility to pay only when you trade.
  •   Largest Equity E-Broking House with >40 Lac customers.
  •   Share trading in both NSE and BSE, innovative offerings like - Margin, MarginPlus, BTST, SPOT, Derivatives trading, overseas trading, mutual funds, IPOs and on-line life insurance.
  •   Call-n-Trade: you can place orders securely over the telephone with the Call N Trade service.
  •   Award Winning Research
Open Account Open Account

Alice Blue vs ICICI Direct Account Opening & AMC Charges

Alice Blue Trading Account Opening Fee is Rs 150 and ICICI Direct Trading Account Opening Fee is Rs 0 (Free) . Alice Blue Demat Account AMC is Rs 400 and ICICI Direct Demat Account AMC is Rs 300 (from 2nd year) .

Alice Blue ICICI Direct
Trading Account Opening Fee Trading Account Opening Fee :

Rs 150

Trading Account Opening Fee :

Rs 0 (Free)

Demat Account Opening Fee Demat Account Opening Fee :

Rs 0

Demat Account Opening Fee :

Rs 0 (Free)

Demat Account AMC Demat Account AMC :

Rs 400

Demat Account AMC :

Rs 300 (from 2nd year)

Trading Account AMC Trading Account AMC :

Rs 0

Trading Account AMC :

Rs 0 (Free)

Open Account Open Account

Alice Blue vs ICICI Direct Brokerage Charges

Alice Blue Brokerage Charges Equity Delivery is Rs 0 (Free) and Equity Intraday is Rs 15 per order or 0.01% whichever is lower and Equity Options is Rs 15 per order . ICICI Direct Brokerage Charges Equity Delivery is 0.55% and Equity Intraday is 0.275% and Equity Options is Rs 95 per lot .

Alice Blue ICICI Direct
Plan Name Plan Name :

Freedom Plan (F15)

Plan Name :

I-Secure Plan

Plan Name :

ICICIDirect Neo Plan

Equity Delivery Equity Delivery :

Rs 0 (Free)

Equity Delivery :

0.55%

Equity Delivery :

0.55%

Equity Intraday Equity Intraday :

Rs 15 per order or 0.01% whichever is lower

Equity Intraday :

0.275%

Equity Intraday :

Rs 20 per order

Equity Future Equity Future :

Rs 15 per order or 0.01% whichever is lower

Equity Future :

0.05%

Equity Future :

Rs 0 (Free)

Equity Options Equity Options :

Rs 15 per order

Equity Options :

Rs 95 per lot

Equity Options :

Rs 20 per order

Currency Futures Currency Futures :

Rs 15 per order or 0.01% whichever is lower

Currency Futures :

Rs 20 per order

Currency Futures :

Rs 20 per order

Currency Options Currency Options :

Rs 15 per order

Currency Options :

Rs 20 per order

Currency Options :

Rs 20 per order

Monthly Fee Monthly Fee : - Monthly Fee :

NA

Monthly Fee :

NA

Margin Trading Margin Trading : - Margin Trading :

0.05% - 0.03%

Margin Trading :

0.05% - 0.03%

Commodity Futures Commodity Futures :

Rs 15 per order or 0.01% whichever is lower

Commodity Futures :

Rs 20 per order

Commodity Futures :

Rs 20 per order

Commodity Options Commodity Options :

Rs 15 per order

Commodity Options :

Rs 20 per order

Commodity Options :

Rs 20 per order

Open Account Open Account

Alice Blue vs ICICI Direct Exchange Transaction Charges

Alice Blue Exchange Transaction Charges Equity Future is NSE Rs 210 per Cr (0.0021%) | BSE Rs 1 per trade (each side) and Equity Options is NSE Rs 5300 per Cr (0.053%) | BSE Rs 1 per trade (each side) . ICICI Direct Exchange Transaction Charges Equity Future is Rs 180 per Cr (0.0018%) and Equity Options is Rs 5000 per Cr (0.05%) (on premium) .

Alice Blue ICICI Direct
Equity Delivery Equity Delivery :

NSE Rs 325 per Cr (0.00325%) | BSE Rs 1 per trade (each side)

Equity Delivery :

NSE Rs 310 per Cr (0.0031%) | BSE Rs 280 per Cr (0.0028%) (each side)

Equity Intraday Equity Intraday :

NSE Rs 325 per Cr (0.00325%) | BSE Rs 1 per trade (each side)

Equity Intraday :

NSE Rs 310 per Cr (0.0031%) | BSE Rs 280 per Cr (0.0028%) (each side)

Equity Future * Equity Future :

NSE Rs 210 per Cr (0.0021%) | BSE Rs 1 per trade (each side)

Equity Future :

Rs 180 per Cr (0.0018%)

Equity Options * Equity Options :

NSE Rs 5300 per Cr (0.053%) | BSE Rs 1 per trade (each side)

Equity Options :

Rs 5000 per Cr (0.05%) (on premium)

Currency Futures * Currency Futures :

NSE Rs 135 per Cr (0.00135%)

Currency Futures :

Rs 120 per Cr (0.0012%)

Currency Options Currency Options :

NSE Rs 4400 per Cr (0.044%) (on premium)

Currency Options :

Rs 5000 per Cr (0.05%) (on premium)

Commodity Commodity :

Non-Agri Rs 360 per Cr (0.0036%) | Agri Rs 275 per Cr (0.00275%)

Commodity :

Group A - Rs 260 per Cr (0.0026%)

Open Account Open Account

Alice Blue vs ICICI Direct Other Charges

Alice Blue Minimum Brokerage is Rs 0 and Call & Trade is Rs 20 per executed order . ICICI Direct Minimum Brokerage is Rs 35 per trade (I-Secure Plan) and Call & Trade is Rs 50 per trade .

Alice Blue ICICI Direct
Minimum Brokerage Minimum Brokerage :

Rs 0

Minimum Brokerage :

Rs 35 per trade (I-Secure Plan)

Call & Trade Call & Trade :

Rs 20 per executed order

Call & Trade :

Rs 50 per trade

Stamp Duty * Stamp Duty : - Stamp Duty : -
DP Charges (on sell side) DP Charges (on sell side) :

₹15 per transaction

DP Charges (on sell side) : -
Other Miscellaneous Charges Other Miscellaneous Charges : - Other Miscellaneous Charges :

Margin Trading Interest: 0.025% Per day

Open Account Open Account

Alice Blue vs ICICI Direct Features

Alice Blue and ICICI Direct both offer a host of features, trading tools & platforms to their clients. Their comparative analysis is in the below table:

Alice Blue ICICI Direct
Trading Platform Trading Platform :

Front End: ANT | Back End: Omnesys NEST

Trading Platform :

ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App

Placing orders through charts Placing orders through charts :

Yes

Placing orders through charts : -
Trading Alerts Trading Alerts :

Yes

Trading Alerts : -
Research and Advice / Trading Tips Research and Advice / Trading Tips :

No

Research and Advice / Trading Tips : -
Detailed Education Initiatives Detailed Education Initiatives :

No

Detailed Education Initiatives : -
Unique features & Offers Unique features & Offers : - Unique features & Offers :

  • Offer 3-in-1 Account.
  • Support in local ICICI Bank branches.
  • Trusted brand.

Referral Program Referral Program :

1

Referral Program : -
Margin Against Shares (Equity Cash) * Margin Against Shares (Equity Cash) :

No

Margin Against Shares (Equity Cash) :

Yes

Margin Against Shares (Equity F&O) * Margin Against Shares (Equity F&O) :

No

Margin Against Shares (Equity F&O) :

Yes

Open Account Open Account

Alice Blue vs ICICI Direct Demat Account Charges

A comparative table of various demat account charges between Alice Blue and ICICI Direct is below:

Alice Blue ICICI Direct
Depository Service Provider Depository Service Provider :

CDSL

Depository Service Provider :

NSDL

Account Opening Fee Account Opening Fee :

Rs 0

Account Opening Fee :

Stamp Duty at actuals

Advance Deposit Advance Deposit :

Rs 0

Advance Deposit :

Rs 0 for ICICI Bank customers.

Rs 7500 for Non ICICI BANK customers.

AMC AMC :

Rs 400 per year

AMC :

For Individual account: Rs 700 p.a.

For Corporate account: Rs 1500 p.a.

Dematerialisation Charges Dematerialisation Charges :

Rs 10 per certificate + Rs 50 per request

Dematerialisation Charges :

Rs 50 Per Demat Request Form and Rs 10 For Each Certificates

Rematerialisation Charges Rematerialisation Charges :

Rs 30 per request + CDSL Fee + Rs 10 per 100 securities

Rematerialisation Charges :

Rs 25 + CDSL charges at actual

Transaction Charges (Credit) Transaction Charges (Credit) : - Transaction Charges (Credit) : -
Transaction Charges (debit) Transaction Charges (debit) :

0.04% of the value of the transaction (minimum Rs 20)

Transaction Charges (debit) :

For Normal Market & Off Market sell (0.04% of trans value for each CID)(subject to minimum Rs 30)

For Debt instruments Market & Off Market sell (0.04% of trans value for each CID)(subject to minimum Rs 30 & maximum Rs 25,000 )

Pledge Creation Charges Pledge Creation Charges :

0.04% of the value of the transaction (minimum Rs 40)

Pledge Creation Charges :

0.02% or minimum of Rs 35

Pledge Creation Confirmation Charges Pledge Creation Confirmation Charges :

Rs 0

Pledge Creation Confirmation Charges :

0.02% or minimum of Rs 35

Pledge Invocation Charges Pledge Invocation Charges :

0.04% of the value of the transaction (minimum Rs 40)

Pledge Invocation Charges :

0.02% or minimum of Rs 35

Failed Instruction Charges Failed Instruction Charges : - Failed Instruction Charges : -
Other Charges Other Charges :

  • Power of Attorney (PoA): Rs 150
  • Courier Charges: Rs 100 per request
  • Additional DIS Booklet: Rs 100 per booklet

Other Charges :

Rs 200 for restoring services if account is suspended for non payment of charges.

Open Account Open Account

Alice Blue vs ICICI Direct Basic Details

Alice Blue and Total Number of Clients is 147195 and . ICICI Direct Year of Incorporation is 2000 and Total Number of Clients is 3135167 and Total Number of Branches is 154 .

Alice Blue ICICI Direct
Year of Incorporation Year of Incorporation : - Year of Incorporation :

2000

Active Exchange Memberships Active Exchange Memberships :

NSE, BSE, MCX

Active Exchange Memberships : -
Demat Services Demat Services :

No

Demat Services :

Yes

Website Website : www.aliceblueonline.com Website : -
Contact Details Contact Details :

080-61575500|080-45490850

Contact Details : -
Total Number of Clients Total Number of Clients :

147,195

Total Number of Clients :

3,135,167

Total Number of Branches Total Number of Branches : - Total Number of Branches :

154

Products * Products :

Mutual Fund, Equity, Currency & Commodity

Products : -
Open Account Open Account

Alice Blue vs ICICI Direct Orders

Orders

Alice Blue ICICI Direct
Cover Orders (CO) Cover Orders (CO) :

Yes

Cover Orders (CO) :

Yes

Bracket orders / One Cancels Other (BO / OCO) Bracket orders / One Cancels Other (BO / OCO) :

Yes

Bracket orders / One Cancels Other (BO / OCO) :

No

After Market Orders (AMO) After Market Orders (AMO) :

Yes

After Market Orders (AMO) :

No

Buy Today Sell Tomorrow (BTST) * Buy Today Sell Tomorrow (BTST) :

Yes

Buy Today Sell Tomorrow (BTST) :

Yes

Sell Today Buy Tomorrow (STBT) * Sell Today Buy Tomorrow (STBT) :

Yes

Sell Today Buy Tomorrow (STBT) :

No

Good Till Cancelled (GTC) * Good Till Cancelled (GTC) :

No

Good Till Cancelled (GTC) :

Yes

Open Account Open Account

Alice Blue vs ICICI Direct Research and Advice / Trading Tips

Research and Advice / Trading Tips

Alice Blue ICICI Direct
Equity Trading Recommendation * Equity Trading Recommendation :

No

Equity Trading Recommendation : -
Equity Investment Recommendation * Equity Investment Recommendation :

No

Equity Investment Recommendation : -
Recommendation basis risk Profile * Recommendation basis risk Profile :

No

Recommendation basis risk Profile : -
Comparison * Comparison :

No

Comparison : -
Free Tips * Free Tips :

No

Free Tips :

Yes

Daily Market report * Daily Market report :

Yes

Daily Market report :

Yes

ETF research * ETF research :

No

ETF research : -
Quarterly Results * Quarterly Results :

No

Quarterly Results :

Yes

Open Account Open Account

Alice Blue vs ICICI Direct Franchisee / Authorized Person related information

Franchisee / Authorized Person related information

Alice Blue ICICI Direct
Availability for franchisee / AP Availability for franchisee / AP : - Availability for franchisee / AP : -
Investment required for Franchisee / AP Investment required for Franchisee / AP : - Investment required for Franchisee / AP : -
Open Account Open Account

Alice Blue vs ICICI Direct Product & Services

Alice Blue and ICICI Direct both offer a host of Products & Services for a better trading experience for their clients. Their comparative analysis is in the below table:

Alice Blue ICICI Direct
Delivery Based Trading * Delivery Based Trading :

Yes

Delivery Based Trading : -
Margin Trading * Margin Trading :

No

Margin Trading :

Yes

Call in Trade * Call in Trade :

Yes

Call in Trade : -
Trading in Both the exchanges * Trading in Both the exchanges :

Yes

Trading in Both the exchanges : -
Limit Order * Limit Order : - Limit Order : -
3-in-1 On-line Trading Account * 3-in-1 On-line Trading Account :

No

3-in-1 On-line Trading Account : -
NRI Services * NRI Services :

No

NRI Services :

Yes

SMS Alerts * SMS Alerts :

No

SMS Alerts :

No

Offers Multiple Plan * Offers Multiple Plan :

No

Offers Multiple Plan : -
IPO Investment * IPO Investment :

No

IPO Investment : -
Portfolio Analysis * Portfolio Analysis :

No

Portfolio Analysis : -
Advanced Charting Features * Advanced Charting Features :

Yes

Advanced Charting Features : -
Brokerage Calculator * Brokerage Calculator :

Yes

Brokerage Calculator : -
Margin Calculator * Margin Calculator :

Yes

Margin Calculator : -
Stop Loss Order * Stop Loss Order :

Yes

Stop Loss Order : -
Bracket Orders & Trailing Stop Loss * Bracket Orders & Trailing Stop Loss :

Yes

Bracket Orders & Trailing Stop Loss : -
Equity Future & Option Trading * Equity Future & Option Trading :

Yes

Equity Future & Option Trading : -
Currency Future & Option Trading * Currency Future & Option Trading :

Yes

Currency Future & Option Trading : -
Market Trading * Market Trading :

Yes

Market Trading : -
Monthly & Yearly Plan * Monthly & Yearly Plan :

No

Monthly & Yearly Plan : -
Aumtomated Trading * Aumtomated Trading :

Yes

Aumtomated Trading : -
Open Account Open Account

Alice Blue vs ICICI Direct Customer Services

Alice Blue and ICICI Direct both offer a host of Customer service options to their clients to quickly solve their queries or grievances if any. Their comparative analysis is in the below table:

Alice Blue ICICI Direct
Toll Free Number * Toll Free Number :

No

Toll Free Number : -
Live Chat Facility * Live Chat Facility :

No

Live Chat Facility : -
Email Facility * Email Facility :

Yes

Email Facility : -
Branch Offices * Branch Offices :

Yes

Branch Offices : -
Customer Care * Customer Care :

No

Customer Care : -
Community Service * Community Service :

No

Community Service : -
Relationship Manager * Relationship Manager :

No

Relationship Manager : -
24/7 Support * 24/7 Support :

No

24/7 Support : -
Open Account Open Account

Alice Blue vs ICICI Direct Other Investement

Alice Blue and ICICI Direct both offer a lot of investment avenues apart from Stock trading on their platforms to their clients to make a better trading experience. Their comparative analysis is in the below table:

Alice Blue ICICI Direct
Commodity Trading * Commodity Trading :

Yes

Commodity Trading : -
Investment in ETFs * Investment in ETFs :

Yes

Investment in ETFs : -
Investment in Mutual Funds * Investment in Mutual Funds :

Yes

Investment in Mutual Funds : -
Investment in Bonds * Investment in Bonds :

No

Investment in Bonds : -
Investment in Corporate Debt instruments * Investment in Corporate Debt instruments :

Yes

Investment in Corporate Debt instruments : -
Insurance Services * Insurance Services :

No

Insurance Services : -
Banking Services * Banking Services :

No

Banking Services : -
Open Account Open Account

Alice Blue vs ICICI Direct Trading Platform

Alice Blue and ICICI Direct both offer a host of Trading Platform for a better trading experience for their clients. Their comparative analysis is in the below table:

Alice Blue ICICI Direct
Web Platform * Web Platform :

Yes

Web Platform : -
Android Mobile App * Android Mobile App :

Yes

Android Mobile App : -
Desktop Windows * Desktop Windows :

Yes

Desktop Windows : -
Desktop Mac * Desktop Mac :

No

Desktop Mac : -
I-Pad App * I-Pad App :

Yes

I-Pad App : -
Virtual Trading * Virtual Trading :

No

Virtual Trading : -
iPhone Mobile App * iPhone Mobile App :

Yes

iPhone Mobile App : -
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Open Account Open Account

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