• Top Stock Brokers in India ‐ Reviews, Comparison and Offers

Alice Blue vs ICICI Direct (Compare Alice Blue vs ICICI Direct)

So many brokers are offering stock trading & Demat services in India, which one is best, which one provides the services at the lowest price, provides best mobile trading application, the best research team, etc. All answers to your questions would be available here.

Here we provide side by side comparison between Alice Blue vs ICICI Direct, Below comparison of Alice Blue vs ICICI Direct highlights the variations of Brokerage charges & services offered, Compare their ratings, brokerage & AMC charges, Investment choices, Customer Service, Demat Account, features, Platforms, and running offers.

One on One comparison of Alice Blue vs ICICI Direct is given below:

Alice Blue ICICI Direct
About The Brokers
Alice Blue :

"Started in 2006, Alice Blue provides Stock & Commodity trading at the lowest brokerage fee and has a network of 17 branches located in major cities along with more th   >>> more

ICICI Direct :

"ICICIdirect.com, an award winning, pioneering online broking platform, The platform not only offers convenient ways to invest in Equity, Derivatives, Currency Futur   >>> more

Find More Information about the Broker :
Alice Blue :
OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING
ICICI Direct :
OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING
Type of Broker
Alice Blue :
 Discount Broker
ICICI Direct :
 Full Service Broker
Promo/offers
Alice Blue :
Special Offer: Brokerage free Equity Delivery trading+ Flat ₹15 and F&O trades. Get the offer
ICICI Direct :
Special Offer: Free Futures Trading + Intraday Trading charges at Flat ₹20 + Commodity & Currency Derivative at Flat ₹20. Get the offer
Advantage
Alice Blue :
  •  Free Delivery Trade
  •  Lowest Brokerage charges on Intrady & F&O at Rs 15 Per Trade.
  •  commission Free mutual fund investment
  •  Free Trading & Demate account opening
  •  Instant digital account opening
  •  No minimum brokerage. No minimum commitment. No Prepaid Plans.
  •  ANT Trading Software is available for free to all its customers.
  •  The daily market report is available for free to all customers.
  •  Free API for Algo trading.
  •  Up to 10 times exposure on Equity via Bracket Order..
ICICI Direct :
  •  3-in-1 online trading account.
  •  Security of your investment & money
  •  24/7 customer service.
  •   Easy-to-use website.
  •  Innovative offerings like - Margin, MarginPlus, BTST, SPOT.
  •  Derivatives trading,NRI services, mutual funds, IPOs and on-line life insurance.
  •  Own DP services
  •  Award winning research services
  •  Instant payout for your stocks sold (eATM)
  • By Subscribing ICICI Direct Neo Plan you get ZERO BROKERAGE IN FUTURES, RS 20 UNLIMITED PER ORDER BROKERAGE IN OPTIONS AND INTRADAY EQUITY !
Disadvantage
Alice Blue :
  •  Does not provide a 3in1 account facility.
  •  Does not provide trading options: GTC (Good Till Cancelled) & GTT orders
  •  Do not Offer NRI Trading
  •  3rd party trading tools are not free and charge a subscription fee.
  •  Online IPO, NCD, and Corporate bonds are not available.
  •  Broker-assisted trades (Call & Trade) are available at an extra Rs 20 per executed order.
ICICI Direct :
  •  Very High delivery brokerage.
  •  Not a good fit for small and penny stock traders.
  •  Charges for trading terminal usage.
  •  High Minimum Brokerage Charges.
Why This
Alice Blue :
  •  Free Delivery Trade, Alice Blue does not charge any brokerage on Delivery trade.
  •  They offer Equity intraday trade at ₹15 or 0.01% (whichever is lower)
  •  Alice Blue provides mutual funds investment at Zero Commission, No transaction charges,
  •  100% paperless online Demat account opening
  •  Advanced Trading Tools- ANT Meta and , ANT Scanner. and other 3rd party tools.
  •  Free trading software's to all its customers.
  •  Trade School an online resource for learning investment concepts and trading skills.
  •  Experience trust of over 20 years as a full-service broker.
  •  Advanced charts and other options like cover order,bracket order and Aftermarket order (AMO) are available
  •  Provides Brokerage & Margin Calculator
ICICI Direct :
  •   A Unique 3-in-1 On-line Trading Account, which includes ICICI Bank Account, ICICI Trading Account and ICICI Demat Account, is the key offering for retail stock market investors in India.
  •   Security: Instead of transferring monies to a broker's pool or towards deposits, you can manage your own demat and bank accounts when you trade through ICICIdirect.com. It provides you the flexibility to pay only when you trade.
  •   Largest Equity E-Broking House with >40 Lac customers.
  •   Share trading in both NSE and BSE, innovative offerings like - Margin, MarginPlus, BTST, SPOT, Derivatives trading, overseas trading, mutual funds, IPOs and on-line life insurance.
  •   Call-n-Trade: you can place orders securely over the telephone with the Call N Trade service.
  •   Award Winning Research

Alice Blue vs ICICI Direct Account Opening & AMC Charges

Alice Blue Trading Account Opening Fee is ₹0 and ICICI Direct Trading Account Opening Fee is ₹975 . Alice Blue Demat Account AMC is ₹0 and ICICI Direct Demat Account AMC is ₹700 .

Alice Blue ICICI Direct
Trading Account Opening Fee Trading Account Opening Fee :

₹0

Trading Account Opening Fee :

₹975

Demat Account Opening Fee Demat Account Opening Fee :

₹0

Demat Account Opening Fee :

₹0

Demat Account AMC Demat Account AMC :

₹0

Demat Account AMC :

₹700

Trading Account AMC Trading Account AMC :

₹400

Trading Account AMC :

₹0


Alice Blue vs ICICI Direct Brokerage Charges

Alice Blue Brokerage Charges Equity Delivery is Free and Equity Intraday is 0.01 or ₹15/Trade whichever is lower and Equity Options is Flat ₹15 per executed order . ICICI Direct Brokerage Charges Equity Delivery is 0.55% and Equity Intraday is 0.275% and Equity Options is ₹95 to ₹35 per lot .

Alice Blue ICICI Direct
Plan Name Plan Name :

Freedom Plan (F15)

Plan Name :

I-Saver Plan

Equity Delivery Equity Delivery :

Free

Equity Delivery :

0.55%

Equity Intraday Equity Intraday :

0.01 or ₹15/Trade whichever is lower

Equity Intraday :

0.275%

Equity Future Equity Future :

0.01 or ₹15/Trade whichever is lower

Equity Future :

0.05% to 0.03%

Equity Options Equity Options :

Flat ₹15 per executed order

Equity Options :

₹95 to ₹35 per lot

Currency Futures Currency Futures :

0.01 or ₹15/Trade whichever is lower

Currency Futures :

0.050% to 0.030%

Currency Options Currency Options :

Flat ₹15 per executed order

Currency Options :

₹25 to ₹10 per lot

Monthly Fee Monthly Fee :

NA

Monthly Fee : -
Margin Trading Margin Trading :

Yes

Margin Trading :

0.05% - 0.03%

Commodity Futures Commodity Futures :

0.01 or ₹15/Trade whichever is lower

Commodity Futures :

NA

Commodity Options Commodity Options :

Flat ₹15 per executed order

Commodity Options :

NA


Alice Blue vs ICICI Direct Transaction Charges (Per Crore)

Alice Blue Transaction Charges (Per Crore) Equity Future is NSE ₹200 per Cr (0.0020%) and Equity Options is NSE ₹5300 per Cr (0.053%) | BSE ₹1 per trade (each side) . ICICI Direct Transaction Charges (Per Crore) Equity Future is ₹180 per Cr (0.0018%) and Equity Options is ₹5000 per Cr (0.05%) (on premium) .

Alice Blue ICICI Direct
Equity Delivery Equity Delivery :

NSE ₹345 per Cr (0.00325%) | BSE ₹345 per Cr

Equity Delivery :

NSE ₹310 per Cr (0.0031%) | BSE ₹280 per Cr (0.0028%) (each side)

Equity Intraday Equity Intraday :

NSE ₹345 per Cr (0.00325%) | BSE ₹345 per Cr

Equity Intraday :

NSE ₹310 per Cr (0.0031%) | BSE ₹280 per Cr (0.0028%) (each side)

Equity Future * Equity Future :

NSE ₹200 per Cr (0.0020%)

Equity Future :

₹180 per Cr (0.0018%)

Equity Options * Equity Options :

NSE ₹5300 per Cr (0.053%) | BSE ₹1 per trade (each side)

Equity Options :

₹5000 per Cr (0.05%) (on premium)

Currency Futures * Currency Futures :

NSE ₹260 per Cr (0.00026%)

Currency Futures :

₹120 per Cr (0.0012%)

Currency Options Currency Options :

NSE ₹3260 per Cr (0.032%) (on premium)

Currency Options :

₹5000 per Cr (0.05%) (on premium)

Commodity Commodity :

₹375 per Cr (0.00375%)

Commodity :

NA


Alice Blue vs ICICI Direct Other Charges

Alice Blue Minimum Brokerage is ₹0 and Call & Trade is ₹20 per executed order . ICICI Direct Minimum Brokerage is ₹35 per trade and Call & Trade is ₹25 per call after first 20 free calls per month .

Alice Blue ICICI Direct
Minimum Brokerage Minimum Brokerage :

₹0

Minimum Brokerage :

₹35 per trade

Call & Trade Call & Trade :

₹20 per executed order

Call & Trade :

₹25 per call after first 20 free calls per month

Stamp Duty * Stamp Duty :

Delivery: 0.015%, Intraday: 0.03%, F&O: 0.002%

Stamp Duty :

Charges as per the state of residence

DP Charges (on sell side) DP Charges (on sell side) :

₹15 per transaction

DP Charges (on sell side) :

0.04% (Min ₹25 and Max ₹25,000)

Other Miscellaneous Charges Other Miscellaneous Charges : - Other Miscellaneous Charges : -

Alice Blue vs ICICI Direct Features

Alice Blue and ICICI Direct both offer a host of features, trading tools & platforms to their clients. Their comparative analysis is in the below table:

Alice Blue ICICI Direct
Trading Platform Trading Platform :

Front End: ANT | Back End: Omnesys NEST

Trading Platform :

Trade Racer Web, Desktop, ICICI Direct Mobile App

Placing orders through charts Placing orders through charts :

Yes

Placing orders through charts :

No

Trading Alerts Trading Alerts :

Yes

Trading Alerts :

Yes

Research and Advice / Trading Tips Research and Advice / Trading Tips :

No

Research and Advice / Trading Tips :

1

Detailed Education Initiatives Detailed Education Initiatives :

No

Detailed Education Initiatives :

Yes

Unique features & Offers Unique features & Offers :

Algo Trading

Unique features & Offers :

Bullet Trading, Can trade in 32 exchanges through Saxo Trader

Referral Program Referral Program :

Yes

Referral Program : -
Margin Against Shares (Equity Cash) * Margin Against Shares (Equity Cash) :

Yes

Margin Against Shares (Equity Cash) :

Yes

Margin Against Shares (Equity F&O) * Margin Against Shares (Equity F&O) :

Yes

Margin Against Shares (Equity F&O) :

Yes


Alice Blue vs ICICI Direct Demat Account Charges

A comparative table of various demat account charges between Alice Blue and ICICI Direct is below:

Alice Blue ICICI Direct
Depository Service Provider Depository Service Provider :

CDSL

Depository Service Provider :

CDSL and NSDL

Account Opening Fee Account Opening Fee :

Nil

Account Opening Fee :

₹975

Advance Deposit Advance Deposit :

NA

Advance Deposit :

₹0 for ICICI Bank customers.

₹7500 for Non ICICI BANK customers.

AMC AMC :

₹400

AMC :

₹0

Dematerialisation Charges Dematerialisation Charges :

Rs 10 per certificate + Rs 50 per request

Dematerialisation Charges :

₹50 Per Demat Request Form and ₹3 For Each Certificates

Rematerialisation Charges Rematerialisation Charges :

Rs 30 (Per certificate) + CDSL Charges

Rematerialisation Charges :

₹25 + CDSL charges at actual

Transaction Charges (Credit) Transaction Charges (Credit) : - Transaction Charges (Credit) : -
Transaction Charges (debit) Transaction Charges (debit) :

Rs 15 flat for every debit transaction

Transaction Charges (debit) :

₹0 for trader on ICICIDirect.com

Pledge Creation Charges Pledge Creation Charges :

Rs 20 + Rs 12 per request (CDSL Charges)

Pledge Creation Charges :

0.02% or minimum of ₹50

Pledge Creation Confirmation Charges Pledge Creation Confirmation Charges : - Pledge Creation Confirmation Charges :

If, ICICI Bank is counterparty: 0.02% or minimum of ₹35; If, ICICI Bank is not counterparty: 0.04% or minimum of ₹35

Pledge Invocation Charges Pledge Invocation Charges :

Rs 20

Pledge Invocation Charges :

If, ICICI Bank is counterparty: 0.02% or minimum of ₹35; If, ICICI Bank is not counterparty: 0.04% or minimum of ₹35

Failed Instruction Charges Failed Instruction Charges :

Rs 50 per ISIN

Failed Instruction Charges :

₹30

Other Charges Other Charges : - Other Charges :

1. Mailing charges for non periodic statements and other communication, ₹50 for inland and ₹500.0 for foreign address.

2. ₹200 for restoring services if account is suspended for non payment of charges.


Alice Blue vs ICICI Direct Basic Details

Alice Blue Year of Incorporation is 2006 and Total Number of Clients is 125223 and Total Number of Branches is 17 . ICICI Direct Year of Incorporation is 2000 and Total Number of Clients is 1580233 and Total Number of Branches is 154 .

Alice Blue ICICI Direct
Year of Incorporation Year of Incorporation :

2006

Year of Incorporation :

2000

Active Exchange Memberships Active Exchange Memberships :

NSE, BSE, MCX

Active Exchange Memberships :

NSE, BSE

Demat Services Demat Services :

No

Demat Services :

Yes

Website Website :

www.aliceblueonline.com

Website :

http://www.icicidirect.com

Contact Details Contact Details :

080-61575500|080-45490850

Contact Details :

020-28307700

Total Number of Clients Total Number of Clients :

125223

Total Number of Clients :

1580233

Total Number of Branches Total Number of Branches :

17

Total Number of Branches :

154

Products * Products :

Mutual Fund, Equity, Currency & Commodity

Products :

investment banking, institutional broking, retail broking, private wealth management, and financial product distribution


Alice Blue vs ICICI Direct Charts and Data

Alice Blue and ICICI Direct both offer a host of Charts & Data for better decision making to their clients. Their comparative analysis is in the below table:

Alice Blue ICICI Direct
Live data source Live data source : - Live data source :

NSE, BSE

Advanced Charting tools Advanced Charting tools : - Advanced Charting tools :

Yes

Multi-Chart Setup Multi-Chart Setup : - Multi-Chart Setup :

Yes

No.of indicators No.of indicators : - No.of indicators :

82

No.of charts can be opened No.of charts can be opened : - No.of charts can be opened :

6

Live Scanners Live Scanners : - Live Scanners :

Yes

Customizable screeners Customizable screeners : - Customizable screeners :

No

Trading from charts Trading from charts : - Trading from charts :

No

Compare Symbol performance on Chart Compare Symbol performance on Chart : - Compare Symbol performance on Chart :

No

Options charts Options charts : - Options charts :

Yes

Continuous futures charts Continuous futures charts : - Continuous futures charts :

Yes

Intraday historical data for charts Intraday historical data for charts : - Intraday historical data for charts :

20 days

End of Day historical data for charts End of Day historical data for charts : - End of Day historical data for charts :

10 years

Corporate action adjusted charts Corporate action adjusted charts : - Corporate action adjusted charts :

No

Back Testing Back Testing : - Back Testing :

No

Options Chain Options Chain : - Options Chain :

Yes

Heat Maps Heat Maps : - Heat Maps :

Yes

Analytics Analytics : - Analytics :

Yes

Price Ladder Price Ladder : - Price Ladder :

No


Alice Blue vs ICICI Direct Leverage

Leverage

Alice Blue ICICI Direct
Equity Delivery Equity Delivery :

Intraday: 20x | Bracket Order: 20x | Cover Order: NA | CNC-Delivery: 3x

Equity Delivery :

5x with Interest

Equity Intraday Equity Intraday :

Intraday: 20x | Bracket Order: 20x | Cover Order: NA | CNC-Delivery: 3x

Equity Intraday :

Upto 25x

Equity Futures Equity Futures :

Intraday: 10x | Bracket Order: 20x | Cover Order: 20x | CNC-Delivery: 1x

Equity Futures :

4x

Equity Options Equity Options :

Intraday: Buy-3x Sell 10x | Bracket Order: NA | Cover Order: NA | CNC-Delivery: 1x

Equity Options :

2x for shorting

Currency Futures Currency Futures :

Intraday: 10x | Bracket Order: 20x | Cover Order: 20x | CNC-Delivery: 1x

Currency Futures :

NA

Currency Options Currency Options :

Intraday: Buy-3x Sell 10x | Bracket Order: NA | Cover Order: NA | CNC-Delivery: 1x

Currency Options :

NA

Commodity Futures Commodity Futures :

Intraday: 10x | Bracket Order: 20x | Cover Order: 20x | CNC-Delivery: 1x

Commodity Futures :

NA

Commodity Options Commodity Options : - Commodity Options : -

Alice Blue vs ICICI Direct Orders

Orders

Alice Blue ICICI Direct
Cover Orders (CO) Cover Orders (CO) :

Yes

Cover Orders (CO) :

Yes

Bracket orders / One Cancels Other (BO / OCO) Bracket orders / One Cancels Other (BO / OCO) :

Yes

Bracket orders / One Cancels Other (BO / OCO) :

No

After Market Orders (AMO) After Market Orders (AMO) :

Yes

After Market Orders (AMO) :

No

Buy Today Sell Tomorrow (BTST) * Buy Today Sell Tomorrow (BTST) :

Yes

Buy Today Sell Tomorrow (BTST) :

Yes

Sell Today Buy Tomorrow (STBT) * Sell Today Buy Tomorrow (STBT) :

Yes

Sell Today Buy Tomorrow (STBT) :

No

Good Till Cancelled (GTC) * Good Till Cancelled (GTC) :

No

Good Till Cancelled (GTC) :

Yes


Alice Blue vs ICICI Direct Research and Advice / Trading Tips

Research and Advice / Trading Tips

Alice Blue ICICI Direct
Equity Trading Recommendation * Equity Trading Recommendation :

No

Equity Trading Recommendation :

Yes

Equity Investment Recommendation * Equity Investment Recommendation :

No

Equity Investment Recommendation :

Yes

Recommendation basis risk Profile * Recommendation basis risk Profile :

No

Recommendation basis risk Profile :

Yes

Comparison * Comparison :

No

Comparison :

Yes

Free Tips * Free Tips :

No

Free Tips :

Yes

Daily Market report * Daily Market report :

Yes

Daily Market report :

Yes

ETF research * ETF research :

No

ETF research :

Yes

Quarterly Results * Quarterly Results :

No

Quarterly Results :

Yes


Alice Blue vs ICICI Direct Franchisee / Authorized Person related information

Franchisee / Authorized Person related information

Alice Blue ICICI Direct
Availability for franchisee / AP Availability for franchisee / AP : - Availability for franchisee / AP :

Yes

Investment required for Franchisee / AP Investment required for Franchisee / AP : - Investment required for Franchisee / AP :

Rs.25,000 to Rs.2,00,000


Alice Blue vs ICICI Direct Product & Services

Alice Blue and ICICI Direct both offer a host of Products & Services for a better trading experience for their clients. Their comparative analysis is in the below table:

Alice Blue ICICI Direct
Delivery Based Trading * Delivery Based Trading :

Yes

Delivery Based Trading :

Yes

Margin Trading * Margin Trading :

Yes

Margin Trading :

Yes

Call in Trade * Call in Trade :

Yes

Call in Trade :

Yes

Trading in Both the exchanges * Trading in Both the exchanges :

Yes

Trading in Both the exchanges :

Yes

Limit Order * Limit Order : - Limit Order :

Yes

3-in-1 On-line Trading Account * 3-in-1 On-line Trading Account :

No

3-in-1 On-line Trading Account :

Yes

NRI Services * NRI Services :

No

NRI Services :

Yes

SMS Alerts * SMS Alerts :

No

SMS Alerts :

Yes

Offers Multiple Plan * Offers Multiple Plan :

No

Offers Multiple Plan :

Yes

IPO Investment * IPO Investment :

No

IPO Investment :

Yes

Portfolio Analysis * Portfolio Analysis :

No

Portfolio Analysis :

Yes

Advanced Charting Features * Advanced Charting Features :

Yes

Advanced Charting Features :

Yes

Brokerage Calculator * Brokerage Calculator :

Yes

Brokerage Calculator :

No

Margin Calculator * Margin Calculator :

Yes

Margin Calculator :

No

Stop Loss Order * Stop Loss Order :

Yes

Stop Loss Order :

Yes

Bracket Orders & Trailing Stop Loss * Bracket Orders & Trailing Stop Loss :

Yes

Bracket Orders & Trailing Stop Loss :

Yes

Equity Future & Option Trading * Equity Future & Option Trading :

Yes

Equity Future & Option Trading :

Yes

Currency Future & Option Trading * Currency Future & Option Trading :

Yes

Currency Future & Option Trading :

Yes

Market Trading * Market Trading :

Yes

Market Trading :

Yes

Monthly & Yearly Plan * Monthly & Yearly Plan :

No

Monthly & Yearly Plan :

No

Aumtomated Trading * Aumtomated Trading :

Yes

Aumtomated Trading :

No


Alice Blue vs ICICI Direct Customer Services

Alice Blue and ICICI Direct both offer a host of Customer service options to their clients to quickly solve their queries or grievances if any. Their comparative analysis is in the below table:

Alice Blue ICICI Direct
Toll Free Number * Toll Free Number :

No

Toll Free Number :

No

Live Chat Facility * Live Chat Facility :

No

Live Chat Facility :

No

Email Facility * Email Facility :

Yes

Email Facility :

Yes

Branch Offices * Branch Offices :

Yes

Branch Offices :

Yes

Customer Care * Customer Care :

No

Customer Care :

Yes

Community Service * Community Service :

No

Community Service :

Yes

Relationship Manager * Relationship Manager :

No

Relationship Manager : -
24/7 Support * 24/7 Support :

No

24/7 Support :

No


Alice Blue vs ICICI Direct Other Investement

Alice Blue and ICICI Direct both offer a lot of investment avenues apart from Stock trading on their platforms to their clients to make a better trading experience. Their comparative analysis is in the below table:

Alice Blue ICICI Direct
Commodity Trading * Commodity Trading :

Yes

Commodity Trading :

No

Investment in ETFs * Investment in ETFs :

Yes

Investment in ETFs :

Yes

Investment in Mutual Funds * Investment in Mutual Funds :

Yes

Investment in Mutual Funds :

Yes

Investment in Bonds * Investment in Bonds :

No

Investment in Bonds :

Yes

Investment in Corporate Debt instruments * Investment in Corporate Debt instruments :

Yes

Investment in Corporate Debt instruments :

Yes

Insurance Services * Insurance Services :

No

Insurance Services :

Yes

Banking Services * Banking Services :

No

Banking Services :

Yes


Alice Blue vs ICICI Direct Trading PlatForm

Alice Blue and ICICI Direct both offer a host of Trading Platform for a better trading experience for their clients. Their comparative analysis is in the below table:

Alice Blue ICICI Direct
Web Platform * Web Platform :

Yes

Web Platform :

Yes

Android Mobile App * Android Mobile App :

Yes

Android Mobile App :

Yes

Desktop Windows * Desktop Windows :

Yes

Desktop Windows :

Yes

Desktop Mac * Desktop Mac :

No

Desktop Mac :

Yes

I-Pad App * I-Pad App :

Yes

I-Pad App :

Yes

Virtual Trading * Virtual Trading :

No

Virtual Trading :

Yes

iPhone Mobile App * iPhone Mobile App :

Yes

iPhone Mobile App :

Yes


Alice Blue vs ICICI Direct Company Information

Company Information

Alice Blue ICICI Direct
Financials * Financials :

No

Financials :

Yes

News * News :

No

News : -
Company Analysis * Company Analysis :

No

Company Analysis :

Yes

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