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Anand Rathi vs ICICI Direct (Compare Anand Rathi and ICICI Direct)

So many brokers are offering stock trading & Demat services in India, which one is best, which one provides the services at the lowest price, provides best mobile trading application, the best research team, etc. All answers to your questions would be available here.

Here we provide side by side comparison between Anand Rathi vs ICICI Direct, Below comparison of Anand Rathi vs ICICI Direct highlights the variations of Brokerage charges & services offered, Compare their ratings, brokerage & AMC charges, Investment choices, Customer Service, Demat Account, features, Platforms, and running offers.

One on One comparison of Anand Rathi vs ICICI Direct is given below:

Anand Rathi ICICI Direct
About The Brokers
Anand Rathi :

"AnandRathi, a well known non-banking financial institution established in 1994 by the veteran AnandRathi. With the various online and offline facility, they provide c   >>> more

ICICI Direct :

"ICICIdirect.com, an award winning, pioneering online broking platform, The platform not only offers convenient ways to invest in Equity, Derivatives, Currency Futur   >>> more

Find More Information about the Broker :
Anand Rathi :
OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING
ICICI Direct :
OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING
Type of Broker
Anand Rathi :
 Full Service Broker
ICICI Direct :
 Full Service Broker
Promo/offers
Anand Rathi :
Special Offer: Rs 0 Account Opening Charges + FREE Stock Tips & Research + Discount voucher upto Rs 10,000 from Top Brands Request a Callback.
ICICI Direct :
Special Offer: ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 5 minutes from sell orders + Free trading tips. Open Instant Account Now
Advantage
Anand Rathi :
  • After Market Order facility available
  • NRI services available
  • Multiple brokerage plans available
  • Advance charting and various calculators are available
  • Experience of more than two decades makes them a reliable broker
  • Free* Demat & Trading account with Zero* opening charges + 1st year AMC zero.
ICICI Direct :
  •  3-in-1 online trading account.
  •  Security of your investment & money
  •  24/7 customer service.
  •   Easy-to-use website.
  •  Innovative offerings like - Margin, MarginPlus, BTST, SPOT.
  •  Derivatives trading,NRI services, mutual funds, IPOs and on-line life insurance.
  •  Own DP services
  •  Award winning research services
  •  Instant payout for your stocks sold (eATM)
  • By Subscribing ICICI Direct Neo Plan you get ZERO BROKERAGE IN FUTURES, RS 20 UNLIMITED PER ORDER BROKERAGE IN OPTIONS AND INTRADAY EQUITY !
Disadvantage
Anand Rathi :
  • They are not transparent when it comes to revealing brokerages
  • High Brokerage charges then discount brokers
  • Do not provide 3-in-1 account service
ICICI Direct :
  •  Very High delivery brokerage.
  •  Not a good fit for small and penny stock traders.
  •  Charges for trading terminal usage.
  •  High Minimum Brokerage Charges.
Why This
Anand Rathi :
  • Strong pan Indian presence through 1200+ own branches
  • Offers brokerage plan as low as 1 paisa and 10 paisa for intraday and delivery
  • Advance charting tool is available for the clients to take correct financial decision
  • Clients can place After Market Orders, Apply IPO, Buyback Etc all at Fingertips
  • Margin funding Trading is also available
  • Provide NRI service
  • Dedicated Customer support from Toll free number to chat services.
  • Zero Account opening charges + 1st year AMC Free.
  • Rs.10,000 discount voucher on account opening.
  • Discount brokerage plans wherein Rs.11 for option/lot , 0.006% Equity Intraday , 0.06% for delivery .
  • Daily/Weekly/Monthly Research reports
  • Dedicate Telegram channel for Daily calls and Investment advices.
  • Free Call & Trade service.
  • One stop financial store for Equity, MF, PMS, Structure products, unlisted shares, Insurance.
ICICI Direct :
  •   A Unique 3-in-1 On-line Trading Account, which includes ICICI Bank Account, ICICI Trading Account and ICICI Demat Account, is the key offering for retail stock market investors in India.
  •   Security: Instead of transferring monies to a broker's pool or towards deposits, you can manage your own demat and bank accounts when you trade through ICICIdirect.com. It provides you the flexibility to pay only when you trade.
  •   Largest Equity E-Broking House with >40 Lac customers.
  •   Share trading in both NSE and BSE, innovative offerings like - Margin, MarginPlus, BTST, SPOT, Derivatives trading, overseas trading, mutual funds, IPOs and on-line life insurance.
  •   Call-n-Trade: you can place orders securely over the telephone with the Call N Trade service.
  •   Award Winning Research
Open Account Open Account

Anand Rathi vs ICICI Direct Account Opening & AMC Charges

Anand Rathi Trading Account Opening Fee is Rs 552 (including GST) and ICICI Direct Trading Account Opening Fee is Rs 0 (Free) . Anand Rathi Demat Account AMC is Rs 450 from second year onward and ICICI Direct Demat Account AMC is Rs 300 (from 2nd year) .

Anand Rathi ICICI Direct
Trading Account Opening Fee Trading Account Opening Fee :

Rs 552 (including GST)

Trading Account Opening Fee :

Rs 0 (Free)

Demat Account Opening Fee Demat Account Opening Fee :

Rs 0

Demat Account Opening Fee :

Rs 0 (Free)

Demat Account AMC Demat Account AMC :

Rs 450 from second year onward

Demat Account AMC :

Rs 300 (from 2nd year)

Trading Account AMC Trading Account AMC :

Rs 0

Trading Account AMC :

Rs 0 (Free)

Open Account Open Account

Anand Rathi vs ICICI Direct Brokerage Charges

Anand Rathi Brokerage Charges Equity Delivery is 0.5% - 0.15% and Equity Intraday is 0.05% -0.015% and Equity Options is Rs 75 to Rs 20 . ICICI Direct Brokerage Charges Equity Delivery is 0.55% and Equity Intraday is 0.275% and Equity Options is Rs 95 per lot .

Anand Rathi ICICI Direct
Plan Name Plan Name :

Standard Plan

Plan Name :

I-Secure Plan

Plan Name :

ICICIDirect Neo Plan

Equity Delivery Equity Delivery :

0.5% - 0.15%

Equity Delivery :

0.55%

Equity Delivery :

0.55%

Equity Intraday Equity Intraday :

0.05% -0.015%

Equity Intraday :

0.275%

Equity Intraday :

Rs 20 per order

Equity Future Equity Future :

0.05% - 0.015%

Equity Future :

0.05%

Equity Future :

Rs 0 (Free)

Equity Options Equity Options :

Rs 75 to Rs 20

Equity Options :

Rs 95 per lot

Equity Options :

Rs 20 per order

Currency Futures Currency Futures :

0.05% - 0.015%

Currency Futures :

Rs 20 per order

Currency Futures :

Rs 20 per order

Currency Options Currency Options :

Rs 75 to Rs 20

Currency Options :

Rs 20 per order

Currency Options :

Rs 20 per order

Monthly Fee Monthly Fee :

NA

Monthly Fee :

NA

Monthly Fee :

NA

Margin Trading Margin Trading : - Margin Trading :

0.05% - 0.03%

Margin Trading :

0.05% - 0.03%

Commodity Futures Commodity Futures :

0.008% - 0.05%

Commodity Futures :

Rs 20 per order

Commodity Futures :

Rs 20 per order

Commodity Options Commodity Options : - Commodity Options :

Rs 20 per order

Commodity Options :

Rs 20 per order

Open Account Open Account

Anand Rathi vs ICICI Direct Exchange Transaction Charges

Anand Rathi Exchange Transaction Charges Equity Future is NSE Rs 410 per Cr (0.0041%) | BSE Rs 210 per Cr (0.0021%) (each side) and Equity Options is Rs 7000 per Cr (0.07%) . ICICI Direct Exchange Transaction Charges Equity Future is Rs 180 per Cr (0.0018%) and Equity Options is Rs 5000 per Cr (0.05%) (on premium) .

Anand Rathi ICICI Direct
Equity Delivery Equity Delivery :

NSE Rs 350 per Cr (0.0035%) | BSE Rs 350 per Cr (0.0035%) (each side)

Equity Delivery :

NSE Rs 310 per Cr (0.0031%) | BSE Rs 280 per Cr (0.0028%) (each side)

Equity Intraday Equity Intraday :

NSE Rs 350 per Cr (0.0035%) | BSE Rs 350 per Cr (0.0035%) (each side)

Equity Intraday :

NSE Rs 310 per Cr (0.0031%) | BSE Rs 280 per Cr (0.0028%) (each side)

Equity Future * Equity Future :

NSE Rs 410 per Cr (0.0041%) | BSE Rs 210 per Cr (0.0021%) (each side)

Equity Future :

Rs 180 per Cr (0.0018%)

Equity Options * Equity Options :

Rs 7000 per Cr (0.07%)

Equity Options :

Rs 5000 per Cr (0.05%) (on premium)

Currency Futures * Currency Futures :

Rs 350 per Cr (0.0035%)

Currency Futures :

Rs 120 per Cr (0.0012%)

Currency Options Currency Options :

Rs 7000 per Cr (0.07%)

Currency Options :

Rs 5000 per Cr (0.05%) (on premium)

Commodity Commodity :

Rs 350 per Cr (0.0035%)

Commodity :

Group A - Rs 260 per Cr (0.0026%)

Open Account Open Account

Anand Rathi vs ICICI Direct Other Charges

Anand Rathi and . ICICI Direct Minimum Brokerage is Rs 35 per trade (I-Secure Plan) and Call & Trade is Rs 50 per trade .

Anand Rathi ICICI Direct
Minimum Brokerage Minimum Brokerage : - Minimum Brokerage :

Rs 35 per trade (I-Secure Plan)

Call & Trade Call & Trade : - Call & Trade :

Rs 50 per trade

Stamp Duty * Stamp Duty : - Stamp Duty : -
DP Charges (on sell side) DP Charges (on sell side) : - DP Charges (on sell side) : -
Other Miscellaneous Charges Other Miscellaneous Charges : - Other Miscellaneous Charges :

Margin Trading Interest: 0.025% Per day

Open Account Open Account

Anand Rathi vs ICICI Direct Features

Anand Rathi and ICICI Direct both offer a host of features, trading tools & platforms to their clients. Their comparative analysis is in the below table:

Anand Rathi ICICI Direct
Trading Platform Trading Platform :

Trade X

Trading Platform :

ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App

Placing orders through charts Placing orders through charts :

No

Placing orders through charts : -
Trading Alerts Trading Alerts :

Yes

Trading Alerts : -
Research and Advice / Trading Tips Research and Advice / Trading Tips :

Yes

Research and Advice / Trading Tips : -
Detailed Education Initiatives Detailed Education Initiatives :

No

Detailed Education Initiatives : -
Unique features & Offers Unique features & Offers : - Unique features & Offers :

  • Offer 3-in-1 Account.
  • Support in local ICICI Bank branches.
  • Trusted brand.

Referral Program Referral Program : - Referral Program : -
Margin Against Shares (Equity Cash) * Margin Against Shares (Equity Cash) :

Yes

Margin Against Shares (Equity Cash) :

Yes

Margin Against Shares (Equity F&O) * Margin Against Shares (Equity F&O) :

Yes

Margin Against Shares (Equity F&O) :

Yes

Open Account Open Account

Anand Rathi vs ICICI Direct Demat Account Charges

A comparative table of various demat account charges between Anand Rathi and ICICI Direct is below:

Anand Rathi ICICI Direct
Depository Service Provider Depository Service Provider :

CDSL,NSDL

Depository Service Provider :

NSDL

Account Opening Fee Account Opening Fee :

Nil

Account Opening Fee :

Stamp Duty at actuals

Advance Deposit Advance Deposit :

Nil

Advance Deposit :

Rs 0 for ICICI Bank customers.

Rs 7500 for Non ICICI BANK customers.

AMC AMC :

  • Scheme I: Rs 450 (Free for 1st Year)

  • Scheme II : Nil (with credit balance of Rs 3000 (refundable))

  • For Corporates: Rs 500 (For 1st Year) Rs 950 (From 2nd year onwards)

AMC :

For Individual account: Rs 700 p.a.

For Corporate account: Rs 1500 p.a.

Dematerialisation Charges Dematerialisation Charges :

  • Rs 3 per certificate + Rs 35 per request.

Dematerialisation Charges :

Rs 50 Per Demat Request Form and Rs 10 For Each Certificates

Rematerialisation Charges Rematerialisation Charges :

  • Rs 15 for every 100 securities or a Flat fee of Rs 15 per certificate, Whichever is higher + 20 Postage chg

Rematerialisation Charges :

Rs 25 + CDSL charges at actual

Transaction Charges (Credit) Transaction Charges (Credit) : - Transaction Charges (Credit) : -
Transaction Charges (debit) Transaction Charges (debit) :

  • Rs 15 Per ISIN [For POA clients]; Rs 25 Per ISIN [For Non POA clients]

  • Off-market Transfer within AnandRathi Minimum Rs 25 and Maximum Rs 500 or 0.025% of the market value

Transaction Charges (debit) :

For Normal Market & Off Market sell (0.04% of trans value for each CID)(subject to minimum Rs 30)

For Debt instruments Market & Off Market sell (0.04% of trans value for each CID)(subject to minimum Rs 30 & maximum Rs 25,000 )

Pledge Creation Charges Pledge Creation Charges :

0.01% of value or min Rs 50 per request

Pledge Creation Charges :

0.02% or minimum of Rs 35

Pledge Creation Confirmation Charges Pledge Creation Confirmation Charges :

Nil

Pledge Creation Confirmation Charges :

0.02% or minimum of Rs 35

Pledge Invocation Charges Pledge Invocation Charges :

0.01% of value or min Rs 50 per request

Pledge Invocation Charges :

0.02% or minimum of Rs 35

Failed Instruction Charges Failed Instruction Charges :

Rs 25 per Instruction

Failed Instruction Charges : -
Other Charges Other Charges :

  • For instructions received on same day of Pay-in Rs 25 per scrip will be charged
  • Extra statement (other than free monthly): Rs 15 per statement.
  • Any Modification: Rs 15 per request

Other Charges :

Rs 200 for restoring services if account is suspended for non payment of charges.

Open Account Open Account

Anand Rathi vs ICICI Direct Basic Details

Anand Rathi Year of Incorporation is 1994 and Total Number of Clients is 106323 and Total Number of Branches is 1200 . ICICI Direct Year of Incorporation is 2000 and Total Number of Clients is 3135167 and Total Number of Branches is 154 .

Anand Rathi ICICI Direct
Year of Incorporation Year of Incorporation :

1994

Year of Incorporation :

2000

Active Exchange Memberships Active Exchange Memberships :

BSE, NSE, MCX, NCDEX

Active Exchange Memberships : -
Demat Services Demat Services :

No

Demat Services :

Yes

Website Website : www.anandrathi.com Website : -
Contact Details Contact Details :

18004201004

Contact Details : -
Total Number of Clients Total Number of Clients :

106,323

Total Number of Clients :

3,135,167

Total Number of Branches Total Number of Branches :

1200

Total Number of Branches :

154

Products * Products :

Equity, Commodity, Currency, IPO, MFs, LAS, MTF

Products : -
Open Account Open Account

Anand Rathi vs ICICI Direct Orders

Orders

Anand Rathi ICICI Direct
Cover Orders (CO) Cover Orders (CO) :

No

Cover Orders (CO) :

Yes

Bracket orders / One Cancels Other (BO / OCO) Bracket orders / One Cancels Other (BO / OCO) :

No

Bracket orders / One Cancels Other (BO / OCO) :

No

After Market Orders (AMO) After Market Orders (AMO) :

Yes

After Market Orders (AMO) :

No

Buy Today Sell Tomorrow (BTST) * Buy Today Sell Tomorrow (BTST) :

Yes

Buy Today Sell Tomorrow (BTST) :

Yes

Sell Today Buy Tomorrow (STBT) * Sell Today Buy Tomorrow (STBT) :

Yes

Sell Today Buy Tomorrow (STBT) :

No

Good Till Cancelled (GTC) * Good Till Cancelled (GTC) :

No

Good Till Cancelled (GTC) :

Yes

Open Account Open Account

Anand Rathi vs ICICI Direct Research and Advice / Trading Tips

Research and Advice / Trading Tips

Anand Rathi ICICI Direct
Equity Trading Recommendation * Equity Trading Recommendation :

Yes

Equity Trading Recommendation : -
Equity Investment Recommendation * Equity Investment Recommendation :

Yes

Equity Investment Recommendation : -
Recommendation basis risk Profile * Recommendation basis risk Profile :

Yes

Recommendation basis risk Profile : -
Comparison * Comparison :

No

Comparison : -
Free Tips * Free Tips :

Yes

Free Tips :

Yes

Daily Market report * Daily Market report :

Yes

Daily Market report :

Yes

ETF research * ETF research :

Yes

ETF research : -
Quarterly Results * Quarterly Results :

Yes

Quarterly Results :

Yes

Open Account Open Account

Anand Rathi vs ICICI Direct Franchisee / Authorized Person related information

Franchisee / Authorized Person related information

Anand Rathi ICICI Direct
Availability for franchisee / AP Availability for franchisee / AP :

Yes

Availability for franchisee / AP : -
Investment required for Franchisee / AP Investment required for Franchisee / AP : - Investment required for Franchisee / AP : -
Open Account Open Account

Anand Rathi vs ICICI Direct Product & Services

Anand Rathi and ICICI Direct both offer a host of Products & Services for a better trading experience for their clients. Their comparative analysis is in the below table:

Anand Rathi ICICI Direct
Delivery Based Trading * Delivery Based Trading :

Yes

Delivery Based Trading : -
Margin Trading * Margin Trading :

Yes

Margin Trading :

Yes

Call in Trade * Call in Trade :

Yes

Call in Trade : -
Trading in Both the exchanges * Trading in Both the exchanges :

Yes

Trading in Both the exchanges : -
Limit Order * Limit Order :

Yes

Limit Order : -
3-in-1 On-line Trading Account * 3-in-1 On-line Trading Account :

No

3-in-1 On-line Trading Account : -
NRI Services * NRI Services :

Yes

NRI Services :

Yes

SMS Alerts * SMS Alerts :

Yes

SMS Alerts :

No

Offers Multiple Plan * Offers Multiple Plan :

Yes

Offers Multiple Plan : -
IPO Investment * IPO Investment :

Yes

IPO Investment : -
Portfolio Analysis * Portfolio Analysis :

Yes

Portfolio Analysis : -
Advanced Charting Features * Advanced Charting Features :

Yes

Advanced Charting Features : -
Brokerage Calculator * Brokerage Calculator :

Yes

Brokerage Calculator : -
Margin Calculator * Margin Calculator :

Yes

Margin Calculator : -
Stop Loss Order * Stop Loss Order :

Yes

Stop Loss Order : -
Bracket Orders & Trailing Stop Loss * Bracket Orders & Trailing Stop Loss :

Yes

Bracket Orders & Trailing Stop Loss : -
Equity Future & Option Trading * Equity Future & Option Trading :

Yes

Equity Future & Option Trading : -
Currency Future & Option Trading * Currency Future & Option Trading :

Yes

Currency Future & Option Trading : -
Market Trading * Market Trading :

Yes

Market Trading : -
Monthly & Yearly Plan * Monthly & Yearly Plan :

Yes

Monthly & Yearly Plan : -
Aumtomated Trading * Aumtomated Trading :

Yes

Aumtomated Trading : -
Open Account Open Account

Anand Rathi vs ICICI Direct Customer Services

Anand Rathi and ICICI Direct both offer a host of Customer service options to their clients to quickly solve their queries or grievances if any. Their comparative analysis is in the below table:

Anand Rathi ICICI Direct
Toll Free Number * Toll Free Number :

18004201004

Toll Free Number : -
Live Chat Facility * Live Chat Facility :

No

Live Chat Facility : -
Email Facility * Email Facility :

[email protected]

Email Facility : -
Branch Offices * Branch Offices :

1200+

Branch Offices : -
Customer Care * Customer Care :

-

Customer Care : -
Community Service * Community Service :

No

Community Service : -
Relationship Manager * Relationship Manager :

Yes

Relationship Manager : -
24/7 Support * 24/7 Support :

No

24/7 Support : -
Open Account Open Account

Anand Rathi vs ICICI Direct Other Investement

Anand Rathi and ICICI Direct both offer a lot of investment avenues apart from Stock trading on their platforms to their clients to make a better trading experience. Their comparative analysis is in the below table:

Anand Rathi ICICI Direct
Commodity Trading * Commodity Trading :

Yes

Commodity Trading : -
Investment in ETFs * Investment in ETFs :

Yes

Investment in ETFs : -
Investment in Mutual Funds * Investment in Mutual Funds :

Yes

Investment in Mutual Funds : -
Investment in Bonds * Investment in Bonds :

Yes

Investment in Bonds : -
Investment in Corporate Debt instruments * Investment in Corporate Debt instruments :

Yes

Investment in Corporate Debt instruments : -
Insurance Services * Insurance Services :

Yes

Insurance Services : -
Banking Services * Banking Services :

No

Banking Services : -
Open Account Open Account

Anand Rathi vs ICICI Direct Trading Platform

Anand Rathi and ICICI Direct both offer a host of Trading Platform for a better trading experience for their clients. Their comparative analysis is in the below table:

Anand Rathi ICICI Direct
Web Platform * Web Platform :

Yes

Web Platform : -
Android Mobile App * Android Mobile App :

Yes

Android Mobile App : -
Desktop Windows * Desktop Windows :

Yes

Desktop Windows : -
Desktop Mac * Desktop Mac :

Yes

Desktop Mac : -
I-Pad App * I-Pad App :

Yes

I-Pad App : -
Virtual Trading * Virtual Trading :

No

Virtual Trading : -
iPhone Mobile App * iPhone Mobile App :

Yes

iPhone Mobile App : -
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Open Account Open Account

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