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Axis Direct vs ICICI Direct (Compare Axis Direct and ICICI Direct)

So many brokers are offering stock trading & Demat services in India, which one is best, which one provides the services at the lowest price, provides best mobile trading application, the best research team, etc. All answers to your questions would be available here.

Here we provide side by side comparison between Axis Direct vs ICICI Direct, Below comparison of Axis Direct vs ICICI Direct highlights the variations of Brokerage charges & services offered, Compare their ratings, brokerage & AMC charges, Investment choices, Customer Service, Demat Account, features, Platforms, and running offers.

One on One comparison of Axis Direct vs ICICI Direct is given below:

Axis Direct ICICI Direct
About The Brokers
Axis Direct :

"AxisDirect is the flagship brand of Axis Securities Ltd offering simplified investment solutions to retail customers. AxisDirect is among top 10 brokerage house in In   >>> more

ICICI Direct :

"ICICIdirect.com, an award winning, pioneering online broking platform, The platform not only offers convenient ways to invest in Equity, Derivatives, Currency Futur   >>> more

Find More Information about the Broker :
Axis Direct :
OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING
ICICI Direct :
OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING
Type of Broker
Axis Direct :
 Full Service Broker
ICICI Direct :
 Full Service Broker
Promo/offers
Axis Direct :
N/A
ICICI Direct :
Special Offer: ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 5 minutes from sell orders + Free trading tips. Open Instant Account Now
Advantage
Axis Direct :
  •  3-in-1 online trading account.
  •  Security of your investment & money
  •  Decent trading software.
  •  Derivatives trading, NRI services, mutual funds, IPOs.
  •  Trading is available in both BSE and NSE.
  •  Free Research services
ICICI Direct :
  •  3-in-1 online trading account.
  •  Security of your investment & money
  •  24/7 customer service.
  •   Easy-to-use website.
  •  Innovative offerings like - Margin, MarginPlus, BTST, SPOT.
  •  Derivatives trading,NRI services, mutual funds, IPOs and on-line life insurance.
  •  Own DP services
  •  Award winning research services
  •  Instant payout for your stocks sold (eATM)
  • By Subscribing ICICI Direct Neo Plan you get ZERO BROKERAGE IN FUTURES, RS 20 UNLIMITED PER ORDER BROKERAGE IN OPTIONS AND INTRADAY EQUITY !
Disadvantage
Axis Direct :
  •  No commodity & Currencytrading.
  •  Very High brokerage.
  •  Installable trading terminal cost at Rs 2999 per year.
  •  Minimum brokerage charges.
  •  Low Exposure
ICICI Direct :
  •  Very High delivery brokerage.
  •  Not a good fit for small and penny stock traders.
  •  Charges for trading terminal usage.
  •  High Minimum Brokerage Charges.
Why This
Axis Direct :
  •  A Unique 3-in-1 On-line Trading Account, which includes Axis Banks Saving Account, Axis Direct Trading Account and Axis Direct Demat Account, is the key offering for retail stock market investors in India.
  •  Security: Instead of transferring monies to a broker's pool or towards deposits, you can manage your own demat and bank accounts when you trade through Kotak Securities. It provides you the flexibility to pay only when you trade.
  •  E-Broking House with >11 Lac customers.
  •  1 paisa per lot for same day square off option trading or Rs 10 per lot for carry f/w Options trade
  •  Facility to trade in Equities, IPO's, Bonds, FD's, ETF's, Mutual Funds, F&O and Currency derivatives etc.
  •  Add on services like relationship manager, tips & recommendations, technical research, market pointers, periodical research reports, training and education.
  •  Axis Direct offers classroom sessions, webinars, Online Tutorials and Articles by Experts to help beginners understand basics.
ICICI Direct :
  •   A Unique 3-in-1 On-line Trading Account, which includes ICICI Bank Account, ICICI Trading Account and ICICI Demat Account, is the key offering for retail stock market investors in India.
  •   Security: Instead of transferring monies to a broker's pool or towards deposits, you can manage your own demat and bank accounts when you trade through ICICIdirect.com. It provides you the flexibility to pay only when you trade.
  •   Largest Equity E-Broking House with >40 Lac customers.
  •   Share trading in both NSE and BSE, innovative offerings like - Margin, MarginPlus, BTST, SPOT, Derivatives trading, overseas trading, mutual funds, IPOs and on-line life insurance.
  •   Call-n-Trade: you can place orders securely over the telephone with the Call N Trade service.
  •   Award Winning Research
Open Account

Axis Direct vs ICICI Direct Account Opening & AMC Charges

Axis Direct Trading Account Opening Fee is Rs 900 and ICICI Direct Trading Account Opening Fee is Rs 0 (Free) . Axis Direct Demat Account AMC is Rs 650 and ICICI Direct Demat Account AMC is Rs 300 (from 2nd year) .

Axis Direct ICICI Direct
Trading Account Opening Fee Trading Account Opening Fee :

Rs 900

Trading Account Opening Fee :

Rs 0 (Free)

Demat Account Opening Fee Demat Account Opening Fee :

Rs 0

Demat Account Opening Fee :

Rs 0 (Free)

Demat Account AMC Demat Account AMC :

Rs 650

Demat Account AMC :

Rs 300 (from 2nd year)

Trading Account AMC Trading Account AMC :

Rs 0

Trading Account AMC :

Rs 0 (Free)

Open Account Open Account

Axis Direct vs ICICI Direct Brokerage Charges

Axis Direct Brokerage Charges Equity Delivery is 0.50% and Equity Intraday is 0.05% and Equity Options is Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 per lot . ICICI Direct Brokerage Charges Equity Delivery is 0.55% and Equity Intraday is 0.275% and Equity Options is Rs 95 per lot .

Axis Direct ICICI Direct
Plan Name Plan Name :

Fixed Plan

Plan Name :

Plan 125K

Plan Name :

I-Secure Plan

Plan Name :

ICICIDirect Neo Plan

Equity Delivery Equity Delivery :

0.50%

Equity Delivery : - Equity Delivery :

0.55%

Equity Delivery :

0.55%

Equity Intraday Equity Intraday :

0.05%

Equity Intraday : - Equity Intraday :

0.275%

Equity Intraday :

Rs 20 per order

Equity Future Equity Future :

0.05%

Equity Future : - Equity Future :

0.05%

Equity Future :

Rs 0 (Free)

Equity Options Equity Options :

Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 per lot

Equity Options : - Equity Options :

Rs 95 per lot

Equity Options :

Rs 20 per order

Currency Futures Currency Futures :

0.05%

Currency Futures : - Currency Futures :

Rs 20 per order

Currency Futures :

Rs 20 per order

Currency Options Currency Options :

Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 per l

Currency Options : - Currency Options :

Rs 20 per order

Currency Options :

Rs 20 per order

Monthly Fee Monthly Fee :

NA

Monthly Fee : - Monthly Fee :

NA

Monthly Fee :

NA

Margin Trading Margin Trading : - Margin Trading : - Margin Trading :

0.05% - 0.03%

Margin Trading :

0.05% - 0.03%

Commodity Futures Commodity Futures :

0.03%

Commodity Futures : - Commodity Futures :

Rs 20 per order

Commodity Futures :

Rs 20 per order

Commodity Options Commodity Options :

Rs 50 per lot

Commodity Options : - Commodity Options :

Rs 20 per order

Commodity Options :

Rs 20 per order

Open Account Open Account

Axis Direct vs ICICI Direct Exchange Transaction Charges

Axis Direct Exchange Transaction Charges Equity Future is NSE Rs 190 per Cr (0.0019%) | BSE Rs 300 per Cr (0.003%) (each side) and Equity Options is NSE Rs 5000 per Cr (0.05%) | BSE Rs 300 per Cr (0.003%) (on premium) . ICICI Direct Exchange Transaction Charges Equity Future is Rs 180 per Cr (0.0018%) and Equity Options is Rs 5000 per Cr (0.05%) (on premium) .

Axis Direct ICICI Direct
Equity Delivery Equity Delivery :

NSE Rs 325 per Cr (0.00325%) | BSE Rs 300 per Cr (0.003%) (each side)

Equity Delivery :

NSE Rs 310 per Cr (0.0031%) | BSE Rs 280 per Cr (0.0028%) (each side)

Equity Intraday Equity Intraday :

NSE Rs 325 per Cr (0.00325%) | BSE Rs 300 per Cr (0.003%) (each side)

Equity Intraday :

NSE Rs 310 per Cr (0.0031%) | BSE Rs 280 per Cr (0.0028%) (each side)

Equity Future * Equity Future :

NSE Rs 190 per Cr (0.0019%) | BSE Rs 300 per Cr (0.003%) (each side)

Equity Future :

Rs 180 per Cr (0.0018%)

Equity Options * Equity Options :

NSE Rs 5000 per Cr (0.05%) | BSE Rs 300 per Cr (0.003%) (on premium)

Equity Options :

Rs 5000 per Cr (0.05%) (on premium)

Currency Futures * Currency Futures :

Rs 190 per Cr (0.0019%)

Currency Futures :

Rs 120 per Cr (0.0012%)

Currency Options Currency Options :

Rs 5000 per Cr (0.05%) (on premium)

Currency Options :

Rs 5000 per Cr (0.05%) (on premium)

Commodity Commodity : - Commodity :

Group A - Rs 260 per Cr (0.0026%)

Open Account Open Account

Axis Direct vs ICICI Direct Other Charges

Axis Direct Minimum Brokerage is Rs 20 per trade and Call & Trade is Rs 20 per call . ICICI Direct Minimum Brokerage is Rs 35 per trade (I-Secure Plan) and Call & Trade is Rs 50 per trade .

Axis Direct ICICI Direct
Minimum Brokerage Minimum Brokerage :

Rs 20 per trade

Minimum Brokerage :

Rs 35 per trade (I-Secure Plan)

Call & Trade Call & Trade :

Rs 20 per call

Call & Trade :

Rs 50 per trade

Stamp Duty * Stamp Duty : - Stamp Duty : -
DP Charges (on sell side) DP Charges (on sell side) :

0.04% (minimum Rs 25 per instruction)

DP Charges (on sell side) : -
Other Miscellaneous Charges Other Miscellaneous Charges : - Other Miscellaneous Charges :

Margin Trading Interest: 0.025% Per day

Open Account Open Account

Axis Direct vs ICICI Direct Features

Axis Direct and ICICI Direct both offer a host of features, trading tools & platforms to their clients. Their comparative analysis is in the below table:

Axis Direct ICICI Direct
Trading Platform Trading Platform :

DirectTrade, Axisdirect Web, Axisdirect Mobile

Trading Platform :

ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App

Placing orders through charts Placing orders through charts :

No

Placing orders through charts : -
Trading Alerts Trading Alerts :

Yes

Trading Alerts : -
Research and Advice / Trading Tips Research and Advice / Trading Tips :

Yes

Research and Advice / Trading Tips : -
Detailed Education Initiatives Detailed Education Initiatives :

Yes

Detailed Education Initiatives : -
Unique features & Offers Unique features & Offers : - Unique features & Offers :

  • Offer 3-in-1 Account.
  • Support in local ICICI Bank branches.
  • Trusted brand.

Referral Program Referral Program :

1

Referral Program : -
Margin Against Shares (Equity Cash) * Margin Against Shares (Equity Cash) :

Yes

Margin Against Shares (Equity Cash) :

Yes

Margin Against Shares (Equity F&O) * Margin Against Shares (Equity F&O) :

Yes

Margin Against Shares (Equity F&O) :

Yes

Open Account Open Account

Axis Direct vs ICICI Direct Demat Account Charges

A comparative table of various demat account charges between Axis Direct and ICICI Direct is below:

Axis Direct ICICI Direct
Depository Service Provider Depository Service Provider :

CDSL

Depository Service Provider :

NSDL

Account Opening Fee Account Opening Fee :

Nil

Account Opening Fee :

Stamp Duty at actuals

Advance Deposit Advance Deposit :

Nil

Advance Deposit :

Rs 0 for ICICI Bank customers.

Rs 7500 for Non ICICI BANK customers.

AMC AMC :

  • Retail Account:
    • Axis Bank Customer: Rs 650 per year (1st year free). Rs 2500 for client who has not authorised bank to debit Demat ac charges from Bank ac maintained with Axis Bank.
    • Non-Axis Bank Customer: Rs 250 per year (1st year free)
  • BSDA Account:
    • Nil for holding value till Rs 50,000
    • Rs 100 per year for holding value from Rs 50,001 to Rs 2,00,000
    • Holding value above Rs 2,00,000 tariff for Retail account will be applicable.
  • Corporate Account:
    • Rs 400 for Axis Bank clients + CDSL AMC of Rs 500
    • Rs 600 for non-Axis Bank clients+ CDSL AMC of Rs 500

AMC :

For Individual account: Rs 700 p.a.

For Corporate account: Rs 1500 p.a.

Dematerialisation Charges Dematerialisation Charges :

  • Retail / BSDA Account: Rs 5 per certificate subject to minimum of Rs 50 per request, whichever is higher. Rs 50 per request as courier charges for mutual fund Units.
  • Corporate Account: Rs 2.50 per certificate subject to a minimum of the Rs 50 per request.

Dematerialisation Charges :

Rs 50 Per Demat Request Form and Rs 10 For Each Certificates

Rematerialisation Charges Rematerialisation Charges :

  • Retail / BSDA Account: Rs 20 for every 100 securities or part thereof or Rs 50 per request whichever is higher. Rs 50 per instruction for mutual fund Units.
  • Corporate Account: Rs 20 per certificate subject to minimum of Rs 50 per request

Rematerialisation Charges :

Rs 25 + CDSL charges at actual

Transaction Charges (Credit) Transaction Charges (Credit) : - Transaction Charges (Credit) : -
Transaction Charges (debit) Transaction Charges (debit) :

  • Retail Account: 0.04% of the value of the transaction (Min Rs 25 per instruction) whichever is higher. Rs 25 flat per instruction for mutual fund units.
  • BSDA Account: 0.06% of the value of the transaction (Min Rs 50 per instruction) whichever is higher. Rs 50 flat per instruction for mutual fund units.
  • Corporate Account: 0.04% subject to minimum of Rs 23 per instruction.

Transaction Charges (debit) :

For Normal Market & Off Market sell (0.04% of trans value for each CID)(subject to minimum Rs 30)

For Debt instruments Market & Off Market sell (0.04% of trans value for each CID)(subject to minimum Rs 30 & maximum Rs 25,000 )

Pledge Creation Charges Pledge Creation Charges :

  • Retail Account: 0.04% of the value of the transaction (Min Rs 50 per instruction) whichever is higher.
  • BSDA Account: 0.06% of the value of the transaction (Min Rs 50 per instruction) whichever is higher.
  • Corporate Account: Flat Rs 50 per request.

Pledge Creation Charges :

0.02% or minimum of Rs 35

Pledge Creation Confirmation Charges Pledge Creation Confirmation Charges :

Nil

Pledge Creation Confirmation Charges :

0.02% or minimum of Rs 35

Pledge Invocation Charges Pledge Invocation Charges :

  • Retail Account: 0.04% of the value of the transaction (Min Rs 50 per instruction) whichever is higher.
  • BSDA Account: 0.06% of the value of the transaction (Min Rs 50 per instruction) whichever is higher.
  • Corporate Account: Flat Rs 50 per request.

Pledge Invocation Charges :

0.02% or minimum of Rs 35

Failed Instruction Charges Failed Instruction Charges :

Rs 10 per Instruction

Failed Instruction Charges : -
Other Charges Other Charges :

  • Ad-hoc Statement - Rs 100 per statement
  • Quarterly (Physical) statement
    • Retail Account - Nil
    • BSDA Account - Rs 25 per statement
  • Account Modification Charges
    • Retail Account - Nil
    • BSDA Account - Rs 100
  • DIS Booklet Charge
    • Retail Account - NIL
    • BSDA Account - Rs 200 per booklet
  • Redemption of mutual fund units through DP - Rs 25 per instruction

Other Charges :

Rs 200 for restoring services if account is suspended for non payment of charges.

Open Account Open Account

Axis Direct vs ICICI Direct Basic Details

Axis Direct Year of Incorporation is 2006 and Total Number of Clients is 417958 and Total Number of Branches is 56 . ICICI Direct Year of Incorporation is 2000 and Total Number of Clients is 3135167 and Total Number of Branches is 154 .

Axis Direct ICICI Direct
Year of Incorporation Year of Incorporation :

2006

Year of Incorporation :

2000

Active Exchange Memberships Active Exchange Memberships :

NSE, BSE, MCX

Active Exchange Memberships : -
Demat Services Demat Services :

Yes

Demat Services :

Yes

Website Website : https://simplehai.axisdirect.in Website : -
Contact Details Contact Details :

18002100808

Contact Details : -
Total Number of Clients Total Number of Clients :

417,958

Total Number of Clients :

3,135,167

Total Number of Branches Total Number of Branches :

56

Total Number of Branches :

154

Products * Products :

Equity, Derivatives, Mutual Fund, SIP, ETFs, Tax Savings, Fixed Income, IPOs, Fixed Deposits, Loans, Tax Services, NPS and Insurance.

Products : -
Open Account Open Account

Axis Direct vs ICICI Direct Orders

Orders

Axis Direct ICICI Direct
Cover Orders (CO) Cover Orders (CO) :

Yes

Cover Orders (CO) :

Yes

Bracket orders / One Cancels Other (BO / OCO) Bracket orders / One Cancels Other (BO / OCO) :

No

Bracket orders / One Cancels Other (BO / OCO) :

No

After Market Orders (AMO) After Market Orders (AMO) :

No

After Market Orders (AMO) :

No

Buy Today Sell Tomorrow (BTST) * Buy Today Sell Tomorrow (BTST) :

Yes

Buy Today Sell Tomorrow (BTST) :

Yes

Sell Today Buy Tomorrow (STBT) * Sell Today Buy Tomorrow (STBT) :

No

Sell Today Buy Tomorrow (STBT) :

No

Good Till Cancelled (GTC) * Good Till Cancelled (GTC) :

Yes

Good Till Cancelled (GTC) :

Yes

Open Account Open Account

Axis Direct vs ICICI Direct Research and Advice / Trading Tips

Research and Advice / Trading Tips

Axis Direct ICICI Direct
Equity Trading Recommendation * Equity Trading Recommendation :

Yes

Equity Trading Recommendation : -
Equity Investment Recommendation * Equity Investment Recommendation :

Yes

Equity Investment Recommendation : -
Recommendation basis risk Profile * Recommendation basis risk Profile :

Yes

Recommendation basis risk Profile : -
Comparison * Comparison :

Yes

Comparison : -
Free Tips * Free Tips :

Yes

Free Tips :

Yes

Daily Market report * Daily Market report :

Yes

Daily Market report :

Yes

ETF research * ETF research :

Yes

ETF research : -
Quarterly Results * Quarterly Results :

Yes

Quarterly Results :

Yes

Open Account Open Account

Axis Direct vs ICICI Direct Franchisee / Authorized Person related information

Franchisee / Authorized Person related information

Axis Direct ICICI Direct
Availability for franchisee / AP Availability for franchisee / AP :

Yes

Availability for franchisee / AP : -
Investment required for Franchisee / AP Investment required for Franchisee / AP :

Rs.1,00,000 to Rs.3,00,000

Investment required for Franchisee / AP : -
Open Account Open Account

Axis Direct vs ICICI Direct Product & Services

Axis Direct and ICICI Direct both offer a host of Products & Services for a better trading experience for their clients. Their comparative analysis is in the below table:

Axis Direct ICICI Direct
Delivery Based Trading * Delivery Based Trading :

Yes

Delivery Based Trading : -
Margin Trading * Margin Trading :

Yes

Margin Trading :

Yes

Call in Trade * Call in Trade :

Yes

Call in Trade : -
Trading in Both the exchanges * Trading in Both the exchanges :

Yes

Trading in Both the exchanges : -
Limit Order * Limit Order :

Yes

Limit Order : -
3-in-1 On-line Trading Account * 3-in-1 On-line Trading Account :

Yes

3-in-1 On-line Trading Account : -
NRI Services * NRI Services :

Yes

NRI Services :

Yes

SMS Alerts * SMS Alerts :

Yes

SMS Alerts :

No

Offers Multiple Plan * Offers Multiple Plan :

No

Offers Multiple Plan : -
IPO Investment * IPO Investment :

Yes

IPO Investment : -
Portfolio Analysis * Portfolio Analysis :

Yes

Portfolio Analysis : -
Advanced Charting Features * Advanced Charting Features :

Yes

Advanced Charting Features : -
Brokerage Calculator * Brokerage Calculator :

No

Brokerage Calculator : -
Margin Calculator * Margin Calculator :

No

Margin Calculator : -
Stop Loss Order * Stop Loss Order :

Yes

Stop Loss Order : -
Bracket Orders & Trailing Stop Loss * Bracket Orders & Trailing Stop Loss :

No

Bracket Orders & Trailing Stop Loss : -
Equity Future & Option Trading * Equity Future & Option Trading :

Yes

Equity Future & Option Trading : -
Currency Future & Option Trading * Currency Future & Option Trading :

Yes

Currency Future & Option Trading : -
Market Trading * Market Trading :

Yes

Market Trading : -
Monthly & Yearly Plan * Monthly & Yearly Plan :

No

Monthly & Yearly Plan : -
Aumtomated Trading * Aumtomated Trading :

No

Aumtomated Trading : -
Open Account Open Account

Axis Direct vs ICICI Direct Customer Services

Axis Direct and ICICI Direct both offer a host of Customer service options to their clients to quickly solve their queries or grievances if any. Their comparative analysis is in the below table:

Axis Direct ICICI Direct
Toll Free Number * Toll Free Number :

Yes

Toll Free Number : -
Live Chat Facility * Live Chat Facility :

Yes

Live Chat Facility : -
Email Facility * Email Facility :

Yes

Email Facility : -
Branch Offices * Branch Offices :

Yes

Branch Offices : -
Customer Care * Customer Care :

Yes

Customer Care : -
Community Service * Community Service :

Yes

Community Service : -
Relationship Manager * Relationship Manager : - Relationship Manager : -
24/7 Support * 24/7 Support :

No

24/7 Support : -
Open Account Open Account

Axis Direct vs ICICI Direct Other Investement

Axis Direct and ICICI Direct both offer a lot of investment avenues apart from Stock trading on their platforms to their clients to make a better trading experience. Their comparative analysis is in the below table:

Axis Direct ICICI Direct
Commodity Trading * Commodity Trading :

No

Commodity Trading : -
Investment in ETFs * Investment in ETFs :

Yes

Investment in ETFs : -
Investment in Mutual Funds * Investment in Mutual Funds :

Yes

Investment in Mutual Funds : -
Investment in Bonds * Investment in Bonds :

Yes

Investment in Bonds : -
Investment in Corporate Debt instruments * Investment in Corporate Debt instruments :

Yes

Investment in Corporate Debt instruments : -
Insurance Services * Insurance Services :

Yes

Insurance Services : -
Banking Services * Banking Services :

No

Banking Services : -
Open Account Open Account

Axis Direct vs ICICI Direct Trading Platform

Axis Direct and ICICI Direct both offer a host of Trading Platform for a better trading experience for their clients. Their comparative analysis is in the below table:

Axis Direct ICICI Direct
Web Platform * Web Platform :

Yes

Web Platform : -
Android Mobile App * Android Mobile App :

Yes

Android Mobile App : -
Desktop Windows * Desktop Windows :

Yes

Desktop Windows : -
Desktop Mac * Desktop Mac :

No

Desktop Mac : -
I-Pad App * I-Pad App :

Yes

I-Pad App : -
Virtual Trading * Virtual Trading :

No

Virtual Trading : -
iPhone Mobile App * iPhone Mobile App :

Yes

iPhone Mobile App : -
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Open Account Open Account

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