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Dhani Stocks vs ICICI Direct (Compare Dhani Stocks and ICICI Direct)

So many brokers are offering stock trading & Demat services in India, which one is best, which one provides the services at the lowest price, provides best mobile trading application, the best research team, etc. All answers to your questions would be available here.

Here we provide side by side comparison between Dhani Stocks vs ICICI Direct, Below comparison of Dhani Stocks vs ICICI Direct highlights the variations of Brokerage charges & services offered, Compare their ratings, brokerage & AMC charges, Investment choices, Customer Service, Demat Account, features, Platforms, and running offers.

One on One comparison of Dhani Stocks vs ICICI Direct is given below:

Dhani Stocks

ICICI Direct

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	Dhani Stocks	ICICI Direct

About The Brokers

Dhani Stocks :

"Dhani Stocks is India’s leading discounted stockbroker offering an unlimited subscription plan with nil brokerage and free call & trade + trading + funds transfers. >>> more

ICICI Direct :

"ICICIdirect.com, an award winning, pioneering online broking platform, The platform not only offers convenient ways to invest in Equity, Derivatives, Currency Futur >>> more

Find More Information about the Broker :

Dhani Stocks :

OVERVIEW BROKERAGE

ICICI Direct :

OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING

Type of Broker

Dhani Stocks :

Discount Broker

ICICI Direct :

Full Service Broker

Promo/offers

Dhani Stocks :

N/A

ICICI Direct :

N/A

Advantage

Dhani Stocks :

✔ What Dhani Stocks Does Well

✓	₹0 delivery brokerage — free for long-term investors
✓	₹15/order intraday & F&O — ₹5 cheaper than ₹20 standard
✓	₹500/month unlimited plan — cheapest unlimited plan in India
✓	₹0 AMC lifetime + ₹0 account opening
✓	NRI accounts available — PIS + NRO supported
✓	TradingView-powered charts
✓	PIB desktop terminal for active traders
✓	Commodity F&O available (0.03% brokerage)
✓	MF investment at zero commission

ICICI Direct :

✔ What ICICI Direct Does Well

✓	3-in-1 account — bank + trading + demat seamlessly integrated with ICICI Bank
✓	Institutional trust — ICICI Bank subsidiary since 1995; 30+ year operating history
✓	SEBI RA research team — 50+ analysts, sector coverage, stock recommendations
✓	NRI 3-in-1 account (NRE + NRO, PIS + non-PIS) — fully integrated NRI banking
✓	eATM — sale proceeds in 5–30 minutes to trading account
✓	iValue plan: ₹20/order intraday + F&O at just ₹299 one-time
✓	50+ products: equity, F&O, MF, IPO, bonds, NCDs, FD, insurance, NPS, home loans
✓	Branch support across 87+ ICICI Bank locations
✓	Trade Racer professional terminal for advanced traders
✓	VTC orders valid for 45 days
✓	Both NSDL and CDSL DP options
✓	19.5 lakh active clients — proven at massive scale

Disadvantage

Dhani Stocks :

✘ Where Dhani Stocks Short

✗	Parent company (Dhani Services) has pivoted to real estate as primary business — broking is secondary
✗	Parent quarterly revenue declining (Q1 FY26 down 24.7% YoY)
✗	Parent stock (Dhani Services) declined ~15% over 6 months
✗	Customer support widely reported as slow
✗	Multiple name changes (Indiabulls → Dhani) create brand confusion
✗	Platform innovation slower than app-first brokers
✗	Commodity brokerage 0.03% (not flat fee) — less predictable
✗	No GTT orders
✗	No advanced order types (basket, iceberg, multi-leg)

ICICI Direct :

✘ Where ICICI Direct Falls Short

✗	Default plan 0.29% delivery brokerage is expensive — ₹580 on ₹1L trade vs ₹0 at discount brokers
✗	AMC ₹700/year — highest among all brokers reviewed on CSB
✗	DP charge ₹20+GST per ISIN — same as Groww, Angel One; higher than Zerodha (₹15.34)
✗	Call & Trade ₹50/order — expensive
✗	MTF interest 17.99% p.a. — among the highest; mStock at 6.99%–14.99% is significantly cheaper
✗	3-in-1 account requires ICICI Bank account for full benefit — non-ICICI bank users get only 2-in-1
✗	Account closure not possible online — physical form submission required
✗	Platform innovation slower than app-first brokers like Dhan or Groww
✗	eATM proceeds go to trading account only — not bank account

Why This

Dhani Stocks :

Free Delivery Trade, Dhani Stocks does not charge any brokerage on Delivery trade.
Rs.15 per executed order across all the segments
Dhani Stocks is a part of Indiabulls Group, the pioneer of the financial service, and has had its presence in housing finance, infrastructure, wealth management, consumer finance for 20+ years.
100% paperless online Demat account opening
Dhani Stocks offers unlimited trading and a free Demat account with a monthly subscription plan of INR 500.
Dhani Stocks offers nil brokerage in unlimited trading subscription plans in equity delivery, intraday, and F&O.
Dhani Stocks Demat account offers loans based on the securities in the account.
Dhani Stocks supports exchanges — MCX, NSE, BSE, AND NCDEX.
Dhani Stocks offers the lowest commodity trading brokerage of 3 paise or 0.03%
Dhani Stocks offers extensive deep market research on mutual funds, equity reports, daily market reports, research ETF, quarterly analysis results, free tips, and news alerts for free.
Dhani Stocks is India's first online broker company to obtain CRISIL's, the leading trader quality grading of BQ-1, for its outstanding financial stability.

ICICI Direct :

A Unique 3-in-1 On-line Trading Account, which includes ICICI Bank Account, ICICI Trading Account and ICICI Demat Account, is the key offering for retail stock market investors in India.
Security: Instead of transferring monies to a broker's pool or towards deposits, you can manage your own demat and bank accounts when you trade through ICICIdirect.com. It provides you the flexibility to pay only when you trade.
Largest Equity E-Broking House with >40 Lac customers.
Share trading in both NSE and BSE, innovative offerings like - Margin, MarginPlus, BTST, SPOT, Derivatives trading, overseas trading, mutual funds, IPOs and on-line life insurance.
Call-n-Trade: you can place orders securely over the telephone with the Call N Trade service.
Award Winning Research

Open Account

Dhani Stocks vs ICICI Direct Account Opening & AMC Charges

Dhani Stocks Trading Account Opening Fee is Rs 0 (Free) and ICICI Direct Trading Account Opening Fee is Rs 0 (Free) . Dhani Stocks Demat Account AMC is Rs 0 and ICICI Direct Demat Account AMC is Rs 700 .

	Dhani Stocks	ICICI Direct
Trading Account Opening Fee	Trading Account Opening Fee : Rs 0 (Free)	Trading Account Opening Fee : Rs 0 (Free)
Demat Account Opening Fee	Demat Account Opening Fee : Rs 0	Demat Account Opening Fee : Rs 0 (Free)
Demat Account AMC	Demat Account AMC : Rs 0	Demat Account AMC : Rs 700
Trading Account AMC	Trading Account AMC : Rs 0	Trading Account AMC : Rs 0 (Free)
	Open Account	Open Account

Dhani Stocks vs ICICI Direct Brokerage Charges

Dhani Stocks Brokerage Charges Equity Delivery is Rs 0 (Free) and Equity Intraday is Rs 0 (Free) and Equity Options is Rs 0 (Free) . ICICI Direct Brokerage Charges Equity Delivery is 0.29% (buy + sell) and Equity Intraday is 0.029% per side and Equity Options is ₹49 per lot .

	Dhani Stocks		ICICI Direct
Plan Name	Plan Name : Dhani Stocks default Brokerage Plan	Plan Name : Dhani Stocks Unlimited Brokerage Plan	Plan Name : ICICI Direct Money Saver Plan	Plan Name : ICICIDirect iValue Plan
Equity Delivery	Equity Delivery : Rs 0 (Free)	Equity Delivery : Rs 0	Equity Delivery : 0.29% (buy + sell)	Equity Delivery : 0.29% (buy + sell)
Equity Intraday	Equity Intraday : Rs 0 (Free)	Equity Intraday : Rs. 20 per executed order or 2.5% whichever is low	Equity Intraday : 0.029% per side	Equity Intraday : ₹20/order flat
Equity Future	Equity Future : Rs 0 (Free)	Equity Future : Rs. 20 per executed order	Equity Future : 0.029% per side	Equity Future : ₹20/order flat
Equity Options	Equity Options : Rs 0 (Free)	Equity Options : Rs. 20 per executed order	Equity Options : ₹49 per lot	Equity Options : ₹20/order flat
Currency Futures	Currency Futures : Rs 0 (Free)	Currency Futures : Rs. 20 per executed order	Currency Futures : ₹20 flat	Currency Futures : ₹20/order flat
Currency Options	Currency Options : Rs 0 (Free)	Currency Options : Rs. 20 per executed order	Currency Options : ₹20 flat	Currency Options : ₹20/order flat
Monthly Fee	Monthly Fee : -	Monthly Fee : -	Monthly Fee : NA	Monthly Fee : ₹299 one-time, lifetime
Margin Trading	Margin Trading : -	Margin Trading : -	Margin Trading : 0.05% - 0.03%	Margin Trading : 0.05% - 0.03%
Commodity Futures	Commodity Futures : -	Commodity Futures : Rs. 20 per executed order	Commodity Futures : ₹20 flat	Commodity Futures : ₹20/order flat
Commodity Options	Commodity Options : -	Commodity Options : Rs. 20 per executed order	Commodity Options : ₹20 flat	Commodity Options : ₹20/order flat
	Open Account		Open Account

Dhani Stocks vs ICICI Direct Exchange Transaction Charges

Dhani Stocks Exchange Transaction Charges Equity Future is NSE Rs 190 per Cr (0.0019%) | BSE Rs 0 and Equity Options is NSE Rs 5000 per Cr (0.05%) | BSE Rs 3700 per Cr (0.037%) (on premium) . ICICI Direct Exchange Transaction Charges Equity Future is NSE Rs 190 per Cr (0.0019%) | BSE Rs 0 and Equity Options is NSE Rs 5000 per Cr (0.05%) | BSE Rs 3700 per Cr (0.037%) (on premium) .

	Dhani Stocks	ICICI Direct
Equity Delivery	Equity Delivery : NSE Rs 325 per Cr (0.00325%) \| BSE Rs 375 per Cr (0.00375%) (each side)	Equity Delivery : NSE Rs 325 per Cr (0.00325%) \| BSE Rs 375 per Cr (0.00375%) (each side)
Equity Intraday	Equity Intraday : NSE Rs 325 per Cr (0.00325%) \| BSE Rs 375 per Cr (0.00375%) (sell side)	Equity Intraday : NSE Rs 325 per Cr (0.00325%) \| BSE Rs 375 per Cr (0.00375%) (sell side)
Equity Future *	Equity Future : NSE Rs 190 per Cr (0.0019%) \| BSE Rs 0	Equity Future : NSE Rs 190 per Cr (0.0019%) \| BSE Rs 0
Equity Options *	Equity Options : NSE Rs 5000 per Cr (0.05%) \| BSE Rs 3700 per Cr (0.037%) (on premium)	Equity Options : NSE Rs 5000 per Cr (0.05%) \| BSE Rs 3700 per Cr (0.037%) (on premium)
Currency Futures *	Currency Futures : NSE Rs 90 per Cr (0.0009%) \| BSE Rs 90 per Cr (0.0009%)	Currency Futures : NSE Rs 90 per Cr (0.0009%) \| BSE Rs 90 per Cr (0.0009%)
Currency Options	Currency Options : NSE Rs 4000 per Cr (0.04%) \| BSE Rs 100 per Cr (0.001%) (on premium)	Currency Options : NSE Rs 4000 per Cr (0.04%) \| BSE Rs 100 per Cr (0.001%) (on premium)
Commodity	Commodity : Agro (MCX) Group A: Rs 260 per cr (0.0026%)	Commodity : Group A - Rs 260 per Cr (0.0026%)
	Open Account	Open Account

Dhani Stocks vs ICICI Direct Other Charges

Dhani Stocks Minimum Brokerage is Rs 0.01 per order (for Equity, F&O, Currency) and Call & Trade is Rs 0 (Free) . ICICI Direct Minimum Brokerage is Rs 35 per trade (I-Secure Plan) and Call & Trade is Rs 50 per trade .

	Dhani Stocks	ICICI Direct
Minimum Brokerage	Minimum Brokerage : Rs 0.01 per order (for Equity, F&O, Currency)	Minimum Brokerage : Rs 35 per trade (I-Secure Plan)
Call & Trade	Call & Trade : Rs 0 (Free)	Call & Trade : Rs 50 per trade
Stamp Duty *	Stamp Duty : -	Stamp Duty : -
DP Charges (on sell side)	DP Charges (on sell side) : ₹13.5 per scrip	DP Charges (on sell side) : -
Other Miscellaneous Charges	Other Miscellaneous Charges : Margin trading funding: 18% P. A.	Other Miscellaneous Charges : Margin Trading Interest: 0.025% Per day
	Open Account	Open Account

Dhani Stocks vs ICICI Direct Features

Dhani Stocks and ICICI Direct both offer a host of features, trading tools & platforms to their clients. Their comparative analysis is in the below table:

	Dhani Stocks	ICICI Direct
Trading Platform	Trading Platform : Dhani Stocks App	Trading Platform : ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App
Placing orders through charts	Placing orders through charts : -	Placing orders through charts : -
Trading Alerts	Trading Alerts : -	Trading Alerts : -
Research and Advice / Trading Tips	Research and Advice / Trading Tips : -	Research and Advice / Trading Tips : -
Detailed Education Initiatives	Detailed Education Initiatives : -	Detailed Education Initiatives : -
Unique features & Offers	Unique features & Offers : -	Unique features & Offers : Offer 3-in-1 Account. Support in local ICICI Bank branches. Trusted brand.
Referral Program	Referral Program : 1	Referral Program : -
Margin Against Shares (Equity Cash) *	Margin Against Shares (Equity Cash) : Yes	Margin Against Shares (Equity Cash) : Yes
Margin Against Shares (Equity F&O) *	Margin Against Shares (Equity F&O) : Yes	Margin Against Shares (Equity F&O) : Yes
	Open Account	Open Account

Dhani Stocks vs ICICI Direct Demat Account Charges

A comparative table of various demat account charges between Dhani Stocks and ICICI Direct is below:

	Dhani Stocks	ICICI Direct
Depository Service Provider	Depository Service Provider : CDSL, NSDL	Depository Service Provider : NSDL
Account Opening Fee	Account Opening Fee : Nil	Account Opening Fee : Stamp Duty at actuals
Advance Deposit	Advance Deposit : Nil	Advance Deposit : ₹0 for ICICI Bank customers. ₹7500 for Non ICICI BANK customers.
AMC	AMC : Nil	AMC : For Individual account: ₹700 p.a. For Corporate account: ₹1500 p.a.
Dematerialisation Charges	Dematerialisation Charges : â‚¹5 per certificate/unit + â‚¹50 courier charges	Dematerialisation Charges : ₹50 Per Demat Request Form and ₹10 For Each Certificates
Rematerialisation Charges	Rematerialisation Charges : â‚¹35 for every 100 securities/MF units or part thereof	Rematerialisation Charges : ₹25 + CDSL charges at actual
Transaction Charges (Credit)	Transaction Charges (Credit) : -	Transaction Charges (Credit) : -
Transaction Charges (debit)	Transaction Charges (debit) : â‚¹13.5 per trasnaction	Transaction Charges (debit) : Trades done at www.icicidirect.com - Rs 0 (NIL) Instruction submitted through Internet (E-inst / IVR) - 0.04% of value of securities(Min. Rs 30 and Max Rs 25,000) Instruction submitted through Call Centre - 0.04% of value of securities(Min. Rs 35 and Max Rs 25,000) Instruction submitted at Branches - 0.04% of value of securities(Min. Rs 40 and Max Rs 25,000)
Pledge Creation Charges	Pledge Creation Charges : â‚¹35 or 0.02% of the transaction value whichever is higher	Pledge Creation Charges : 0.02% or minimum of ₹35
Pledge Creation Confirmation Charges	Pledge Creation Confirmation Charges : â‚¹35 or 0.02% of the transaction value whichever is higher	Pledge Creation Confirmation Charges : 0.02% or minimum of ₹35
Pledge Invocation Charges	Pledge Invocation Charges : â‚¹35 or 0.02% of the transaction value whichever is higher	Pledge Invocation Charges : 0.02% or minimum of ₹35
Failed Instruction Charges	Failed Instruction Charges : Nil	Failed Instruction Charges : -
Other Charges	Other Charges : Margin Pledge /Unpledge: â‚¹15 Margin pledge Invocation: Nil Fax Indemnity - Actual Demat Rejection - â‚¹25 + Courier Charges Renewal charges for resuming the Services - â‚¹100 per account. Interest at 24% p.a for NSDL client and 13% p.a for CDSL client is charged on the outstanding bill after one month from the due date.	Other Charges : ₹200 for restoring services if account is suspended for non payment of charges.
	Open Account	Open Account

Dhani Stocks vs ICICI Direct Basic Details

Dhani Stocks Year of Incorporation is 2000 and Total Number of Clients is 30286 and Total Number of Branches is 18 . ICICI Direct Year of Incorporation is 2000 and Total Number of Clients is 2045086 and Total Number of Branches is 154 .

	Dhani Stocks	ICICI Direct
Year of Incorporation	Year of Incorporation : 2000	Year of Incorporation : 2000
Active Exchange Memberships	Active Exchange Memberships : NSE, BSE, MCX & NCDEX	Active Exchange Memberships : -
Demat Services	Demat Services : Yes	Demat Services : Yes
Website	Website : https://www.dhanistocks.com/	Website : -
Contact Details	Contact Details : -	Contact Details : -
Total Number of Clients	Total Number of Clients : 30,286	Total Number of Clients : 2,045,086
Total Number of Branches	Total Number of Branches : 18	Total Number of Branches : 154
Products *	Products : Mutual Fund, Broking	Products : -
	Open Account	Open Account

Dhani Stocks vs ICICI Direct Orders

Orders

	Dhani Stocks	ICICI Direct
Cover Orders (CO)	Cover Orders (CO) : Yes	Cover Orders (CO) : Yes
Bracket orders / One Cancels Other (BO / OCO)	Bracket orders / One Cancels Other (BO / OCO) : Yes	Bracket orders / One Cancels Other (BO / OCO) : No
After Market Orders (AMO)	After Market Orders (AMO) : Yes	After Market Orders (AMO) : No
Buy Today Sell Tomorrow (BTST) *	Buy Today Sell Tomorrow (BTST) : Yes	Buy Today Sell Tomorrow (BTST) : Yes
Sell Today Buy Tomorrow (STBT) *	Sell Today Buy Tomorrow (STBT) : No	Sell Today Buy Tomorrow (STBT) : No
Good Till Cancelled (GTC) *	Good Till Cancelled (GTC) : No	Good Till Cancelled (GTC) : Yes
	Open Account	Open Account

Dhani Stocks vs ICICI Direct Research and Advice / Trading Tips

Research and Advice / Trading Tips

	Dhani Stocks	ICICI Direct
Equity Trading Recommendation *	Equity Trading Recommendation : -	Equity Trading Recommendation : -
Equity Investment Recommendation *	Equity Investment Recommendation : -	Equity Investment Recommendation : -
Recommendation basis risk Profile *	Recommendation basis risk Profile : -	Recommendation basis risk Profile : -
Comparison *	Comparison : -	Comparison : -
Free Tips *	Free Tips : No	Free Tips : Yes
Daily Market report *	Daily Market report : No	Daily Market report : Yes
ETF research *	ETF research : -	ETF research : -
Quarterly Results *	Quarterly Results : No	Quarterly Results : Yes
	Open Account	Open Account

Dhani Stocks vs ICICI Direct Franchisee / Authorized Person related information

Franchisee / Authorized Person related information

	Dhani Stocks	ICICI Direct
Availability for franchisee / AP	Availability for franchisee / AP : -	Availability for franchisee / AP : -
Investment required for Franchisee / AP	Investment required for Franchisee / AP : -	Investment required for Franchisee / AP : -
	Open Account	Open Account

Dhani Stocks vs ICICI Direct Product & Services

Dhani Stocks and ICICI Direct both offer a host of Products & Services for a better trading experience for their clients. Their comparative analysis is in the below table:

	Dhani Stocks	ICICI Direct
Delivery Based Trading *	Delivery Based Trading : Yes	Delivery Based Trading : -
Margin Trading *	Margin Trading : No	Margin Trading : Yes
Call N Trade *	Call N Trade : Yes	Call N Trade : -
Trading in Both the exchanges *	Trading in Both the exchanges : Yes	Trading in Both the exchanges : -
Limit Order *	Limit Order : Yes	Limit Order : -
3-in-1 On-line Trading Account *	3-in-1 On-line Trading Account : No	3-in-1 On-line Trading Account : -
NRI Services *	NRI Services : Yes	NRI Services : Yes
SMS Alerts *	SMS Alerts : Yes	SMS Alerts : No
Offers Multiple Plan *	Offers Multiple Plan : Yes	Offers Multiple Plan : -
IPO Investment *	IPO Investment : Yes	IPO Investment : -
Portfolio Analysis *	Portfolio Analysis : -	Portfolio Analysis : -
Advanced Charting Features *	Advanced Charting Features : -	Advanced Charting Features : -
Brokerage Calculator *	Brokerage Calculator : -	Brokerage Calculator : -
Margin Calculator *	Margin Calculator : -	Margin Calculator : -
Stop Loss Order *	Stop Loss Order : -	Stop Loss Order : -
Bracket Orders & Trailing Stop Loss *	Bracket Orders & Trailing Stop Loss : -	Bracket Orders & Trailing Stop Loss : -
Equity Future & Option Trading *	Equity Future & Option Trading : -	Equity Future & Option Trading : -
Currency Future & Option Trading *	Currency Future & Option Trading : -	Currency Future & Option Trading : -
Market Trading *	Market Trading : -	Market Trading : -
Monthly & Yearly Plan *	Monthly & Yearly Plan : Yes	Monthly & Yearly Plan : -
Aumtomated Trading *	Aumtomated Trading : -	Aumtomated Trading : -
	Open Account	Open Account

Dhani Stocks vs ICICI Direct Customer Services

Dhani Stocks and ICICI Direct both offer a host of Customer service options to their clients to quickly solve their queries or grievances if any. Their comparative analysis is in the below table:

	Dhani Stocks	ICICI Direct
Toll Free Number *	Toll Free Number : -	Toll Free Number : -
Live Chat Facility *	Live Chat Facility : -	Live Chat Facility : -
Email Facility *	Email Facility : -	Email Facility : -
Branch Offices *	Branch Offices : -	Branch Offices : -
Customer Care *	Customer Care : -	Customer Care : -
Community Service *	Community Service : -	Community Service : -
Relationship Manager *	Relationship Manager : -	Relationship Manager : -
24/7 Support *	24/7 Support : -	24/7 Support : -
	Open Account	Open Account

Dhani Stocks vs ICICI Direct Other Investement

Dhani Stocks and ICICI Direct both offer a lot of investment avenues apart from Stock trading on their platforms to their clients to make a better trading experience. Their comparative analysis is in the below table:

	Dhani Stocks	ICICI Direct
Commodity Trading *	Commodity Trading : -	Commodity Trading : -
Investment in ETFs *	Investment in ETFs : -	Investment in ETFs : -
Investment in Mutual Funds *	Investment in Mutual Funds : -	Investment in Mutual Funds : -
Investment in Bonds *	Investment in Bonds : -	Investment in Bonds : -
Investment in Corporate Debt instruments *	Investment in Corporate Debt instruments : -	Investment in Corporate Debt instruments : -
Insurance Services *	Insurance Services : -	Insurance Services : -
Banking Services *	Banking Services : -	Banking Services : -
	Open Account	Open Account

Dhani Stocks vs ICICI Direct Trading Platform

Dhani Stocks and ICICI Direct both offer a host of Trading Platform for a better trading experience for their clients. Their comparative analysis is in the below table:

	Dhani Stocks	ICICI Direct
Web Platform *	Web Platform : -	Web Platform : -
Android Mobile App *	Android Mobile App : -	Android Mobile App : -
Desktop Windows *	Desktop Windows : -	Desktop Windows : -
Desktop Mac *	Desktop Mac : -	Desktop Mac : -
I-Pad App *	I-Pad App : -	I-Pad App : -
Virtual Trading *	Virtual Trading : -	Virtual Trading : -
iPhone Mobile App *	iPhone Mobile App : -	iPhone Mobile App : -
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	Open Account	Open Account