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Alice Blue vs Zerodha (Compare Alice Blue and Zerodha)

So many brokers are offering stock trading & Demat services in India, which one is best, which one provides the services at the lowest price, provides best mobile trading application, the best research team, etc. All answers to your questions would be available here.

Here we provide side by side comparison between Alice Blue vs Zerodha, Below comparison of Alice Blue vs Zerodha highlights the variations of Brokerage charges & services offered, Compare their ratings, brokerage & AMC charges, Investment choices, Customer Service, Demat Account, features, Platforms, and running offers.

One on One comparison of Alice Blue vs Zerodha is given below:

Alice Blue Zerodha
About The Brokers
Alice Blue :

"Started in 2006, Alice Blue provides Stock & Commodity trading at the lowest brokerage fee and has a network of 17 branches located in major cities along with more th   >>> more

Zerodha :

Zerodha is the innovator of the discount broking model in India, Infect, it brought the concept of discount broking in India and post that    >>> more

Find More Information about the Broker :
Alice Blue :
OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING
Zerodha :
OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING
Type of Broker
Alice Blue :
 Discount Broker
Zerodha :
 Discount Broker
Promo/offers
Alice Blue :
Special Offer: Get brokerage FREE equity delivery trading (truly no brokerage) and Flat Rs 15 intranet and F&O trade brokerage. Open Instant Account online with Alice Blue and start trading today.
Zerodha :
Special Offer: Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account online with Zerodha and start trading today.
Advantage
Alice Blue :
✔ What Alice Blue Does Well
✓ ₹0 AMC lifetime (from Sep 12, 2024) — permanently free
✓ ₹0 account opening — fully online, paperless
✓ ₹0 API access — free for algo and automated trading
✓ 1LY Options — dedicated F&O platform with pre-market reports and option chain
✓ Trade Store — 15+ third-party tools (Sensibull, Smallcase etc.) worth ₹3,000 free
✓ 17 branches + 1,000+ partner network — strong South India presence
✓ No inactivity charges — account stays active without penalty
✓ Trade School — education platform with webinars and articles
✓ All segments: equity, F&O, currency, commodity, MF, IPO
✓ No minimum balance required in trading account
Zerodha :
✔ What Zerodha Does Well
✓ Zero brokerage on equity delivery
✓ ₹20 flat fee makes large F&O trades cheap
✓ Kite — best-designed Indian broker platform
✓ Varsity education — world-class and completely free
✓ Coin saves 1–1.5%/year vs regular MF plans
✓ Full pricing and outage transparency
✓ Zero-debt company — financially very stable
✓ GTT orders for hands-off long-term investing
✓ SEBI-regulated, CDSL custody — securities are safe
✓ Free IPO applications via UPI/ASBA
Disadvantage
Alice Blue :

✘ Where Alice Blue Falls Short

✗ ₹20 delivery brokerage (changed from free in Aug 2024) — Zerodha, Groww, ProStocks, Shoonya offer ₹0
✗ Call & Trade ₹50+GST per trade — highest among major discount brokers
✗ NRI accounts NOT available
✗ Customer support widely reported as slow and scripted
✗ Mobile app reported slower than the web platform
✗ August 2024 delivery brokerage change still confuses many users and is misreported on third-party sites
✗ No 3-in-1 account (no integrated bank account)
✗ DP charge ₹15 — higher than Shoonya (₹9), Fyers (₹12.50), ProStocks (₹13.50)
✗ POA required if portfolio above ₹1 crore / sell exceeds ₹1 crore/day
✗ No demo trading account
Zerodha :

✘ Where Zerodha Falls Short

  • No advisory, no stock tips, no research
  • Ticket-only support — no live chat
  • NRI account opening is offline only
  • DP charge ₹15.34/scrip surprises many investors
  • Call & Trade at ₹50/call is expensive
  • ₹300/yr AMC — not zero like Groww/Finvasia
  • No 3-in-1 integrated banking account
  • No international trading
  • No margin funding for delivery purchases
  • the lack of free API for retail users
Why This
Alice Blue :
  • Free Delivery Trade, Alice Blue does not charge any brokerage on Delivery trade.
  • They offer Equity intraday trade at ₹15 or 0.01% (whichever is lower)
  • Alice Blue provides mutual funds investment at Zero Commission, No transaction charges,
  • 100% paperless online Demat account opening
  • Advanced Trading Tools- ANT Meta and , ANT Scanner. and other 3rd party tools.
  • Free trading software's to all its customers.
  • Trade School an online resource for learning investment concepts and trading skills.
  • Experience trust of over 20 years as a full-service broker.
  • Advanced charts and other options like cover order,bracket order and Aftermarket order (AMO) are available
  • Provides Brokerage & Margin Calculator
Zerodha :
  • Zerodha Charge flat rate of ₹20 per executed order.
  • Zerodha does not charge any brokerage on Equity delivery transactions.
  •  Zerodha provides platform to invest in mutual funds.
  •  Innovative trading platform.
  •  No upfront fee, no minimum brokerage and no minimum contract charges.
  • The largest stockbroker by active clients, market volume.
  • Zero brokerage Direct Mutual Funds. 
  • Offers up to 20x leverage on intraday trading. 
Open Account Open Account

Alice Blue vs Zerodha Account Opening & AMC Charges

Alice Blue Trading Account Opening Fee is Rs 150 and Zerodha Trading Account Opening Fee is Rs 200 . Alice Blue Demat Account AMC is Rs 400 and Zerodha Demat Account AMC is Rs 300 .

Alice Blue Zerodha
Trading Account Opening Fee Trading Account Opening Fee :

Rs 150

 Trading Account Opening Fee :

Rs 200
Demat Account Opening Fee Demat Account Opening Fee :

Rs 0

 Demat Account Opening Fee :

Rs 0
Demat Account AMC Demat Account AMC :

Rs 400

 Demat Account AMC :

Rs 300
Trading Account AMC Trading Account AMC :

Rs 0

 Trading Account AMC :

Rs 0 (Free)
Open Account Open Account

Alice Blue vs Zerodha Brokerage Charges

Alice Blue Brokerage Charges Equity Delivery is Rs 0 (Free) and Equity Intraday is Rs 15 per order or 0.05% whichever is lower and Equity Options is Rs 15 per order . Zerodha Brokerage Charges Equity Delivery is Rs 0 (Free) and Equity Intraday is Rs 20 per executed order or .03% whichever is lower and Equity Options is Rs 20 per executed order .

Alice Blue Zerodha
Plan Name Plan Name :

Freedom Plan (F15)

 Plan Name :

Standard Plan
Equity Delivery Equity Delivery :

Rs 0 (Free)

Equity Delivery :

Rs 0 (Free)

Equity Intraday Equity Intraday :

Rs 15 per order or 0.05% whichever is lower

Equity Intraday :

Rs 20 per executed order or .03% whichever is lower

Equity Future Equity Future :

Rs 15 per order or 0.05% whichever is lower

Equity Future :

Rs 20 per executed order or .03% whichever is lower

Equity Options Equity Options :

Rs 15 per order

Equity Options :

Rs 20 per executed order

Currency Futures Currency Futures :

Rs 15 per order or 0.05% whichever is lower

Currency Futures :

Rs 20 per executed order or .03% whichever is lower

Currency Options Currency Options :

Rs 15 per order

Currency Options :

Rs 20 per executed order or .03% whichever is lower

Monthly Fee Monthly Fee : - Monthly Fee : -
Margin Trading Margin Trading : - Margin Trading :

Rs 20

Commodity Futures Commodity Futures :

Rs 15 per order or 0.05% whichever is lower

Commodity Futures :

Rs 20 per executed order or .03% whichever is lower

Commodity Options Commodity Options :

Rs 15 per order

Commodity Options :

Rs 20 per executed order or .03% whichever is lower

Open Account Open Account

Alice Blue vs Zerodha Exchange Transaction Charges

Alice Blue Exchange Transaction Charges Equity Future is NSE Rs 190 per Cr (0.0019%) | BSE Rs 0 and Equity Options is NSE Rs 5000 per Cr (0.05%) | BSE Rs 3700 per Cr (0.037%) (on premium) . Zerodha Exchange Transaction Charges Equity Future is NSE Rs 190 per Cr (0.0019%) | BSE Rs 0 and Equity Options is NSE Rs 5050 per Cr (0.0505%) | BSE Rs 500 per Cr (0.005%) (on premium) .

Alice Blue Zerodha
Equity Delivery Equity Delivery :

NSE Rs 325 per Cr (0.00325%) | BSE Rs 375 per Cr (0.00375%) (each side)

 Equity Delivery :

NSE Rs 335 per Cr (0.00335%) | BSE Rs 375 per Cr (0.00375%) (each side)
Equity Intraday Equity Intraday :

NSE Rs 325 per Cr (0.00325%) | BSE Rs 375 per Cr (0.00375%) (sell side)

 Equity Intraday :

NSE Rs 335 per Cr (0.00335%) | BSE Rs 375 per Cr (0.00375%) (sell side)
Equity Future * Equity Future :

NSE Rs 190 per Cr (0.0019%) | BSE Rs 0

 Equity Future :

NSE Rs 190 per Cr (0.0019%) | BSE Rs 0
Equity Options * Equity Options :

NSE Rs 5000 per Cr (0.05%) | BSE Rs 3700 per Cr (0.037%) (on premium)

 Equity Options :

NSE Rs 5050 per Cr (0.0505%) | BSE Rs 500 per Cr (0.005%) (on premium)
Currency Futures * Currency Futures :

NSE Rs 90 per Cr (0.0009%) | BSE Rs 90 per Cr (0.0009%)

 Currency Futures :

NSE Rs 90 per Cr (0.0009%) | BSE Rs 90 per Cr (0.0009%)
Currency Options Currency Options :

NSE Rs 4000 per Cr (0.04%) | BSE Rs 100 per Cr (0.001%) (on premium)

 Currency Options :

NSE Rs 3500 per Cr (0.035%) | BSE Rs 100 per Cr (0.001%) (on premium)
Commodity Commodity :

Non-Agri Rs 360 per Cr (0.0036%) | Agri Rs 275 per Cr (0.00275%)

 Commodity :

Group A - Rs 260 per Cr (0.0026%)
Open Account Open Account

Alice Blue vs Zerodha Other Charges

Alice Blue Minimum Brokerage is Rs 0 and Call & Trade is Rs 20 per executed order . Zerodha Minimum Brokerage is 0.03% in Intraday and F&O and Call & Trade is Rs 50 per executed order .

Alice Blue Zerodha
Minimum Brokerage Minimum Brokerage :

Rs 0

 Minimum Brokerage :

0.03% in Intraday and F&O
Call & Trade Call & Trade :

Rs 20 per executed order

 Call & Trade :

Rs 50 per executed order
Stamp Duty * Stamp Duty : - Stamp Duty :

Delivery: 0.015%, Intraday: 0.003%,
DP Charges (on sell side) DP Charges (on sell side) :

₹15 per transaction

 DP Charges (on sell side) :

₹13.5 per scrip
Other Miscellaneous Charges Other Miscellaneous Charges : - Other Miscellaneous Charges :

Physical contact notes: Rs 20, Trade SMS Alerts: Rs 1 per SMS
Open Account Open Account

Alice Blue vs Zerodha Features

Alice Blue and Zerodha both offer a host of features, trading tools & platforms to their clients. Their comparative analysis is in the below table:

Alice Blue Zerodha
Trading Platform Trading Platform :

Front End: ANT | Back End: Omnesys NEST

 Trading Platform :

Kite Web, Kite Mobile for Android/iOS and Coin
Placing orders through charts Placing orders through charts :

Yes

 Placing orders through charts :

Yes
Trading Alerts Trading Alerts :

Yes

 Trading Alerts :

Yes
Research and Advice / Trading Tips Research and Advice / Trading Tips :

No

 Research and Advice / Trading Tips :

No
Detailed Education Initiatives Detailed Education Initiatives :

No

 Detailed Education Initiatives :

Yes
Unique features & Offers Unique features & Offers : - Unique features & Offers : -
Referral Program Referral Program :

1

 Referral Program :

1
Margin Against Shares (Equity Cash) * Margin Against Shares (Equity Cash) :

No

 Margin Against Shares (Equity Cash) :

Yes
Margin Against Shares (Equity F&O) * Margin Against Shares (Equity F&O) :

No

 Margin Against Shares (Equity F&O) :

Yes
Open Account Open Account

Alice Blue vs Zerodha Demat Account Charges

A comparative table of various demat account charges between Alice Blue and Zerodha is below:

Alice Blue Zerodha
Depository Service Provider Depository Service Provider :

CDSL

 Depository Service Provider :

CDSL
Account Opening Fee Account Opening Fee :

₹0

 Account Opening Fee :

Rs 50 (Stamp charges payable upfront)
Advance Deposit Advance Deposit :

₹0

 Advance Deposit :

Rs 0
AMC AMC :

₹400 per year

 AMC :

Individuals/Non Individual (except Corporate) - Rs 300 + GST
Non Individual - Corporate - Rs 1000
Dematerialisation Charges Dematerialisation Charges :

₹10 per certificate + ₹50 per request

 Dematerialisation Charges :

Rs 150 per certificate (+ Rs 100 Courier charges)
Rematerialisation Charges Rematerialisation Charges :

₹30 per request + CDSL Fee + ₹10 per 100 securities

 Rematerialisation Charges :

Rs 150 per certificate + CDSL charges + Rs 100 Courier charges
Transaction Charges (Credit) Transaction Charges (Credit) : - Transaction Charges (Credit) : -
Transaction Charges (debit) Transaction Charges (debit) :

0.04% of the value of the transaction (minimum ₹20)

 Transaction Charges (debit) :

Rs 8 + Rs 5.5 (CDSL charges)
Pledge Creation Charges Pledge Creation Charges :

0.04% of the value of the transaction (minimum ₹40)

 Pledge Creation Charges :

Rs 30 per request + GST
Pledge Creation Confirmation Charges Pledge Creation Confirmation Charges :

₹0

 Pledge Creation Confirmation Charges :

Rs 0
Pledge Invocation Charges Pledge Invocation Charges :

0.04% of the value of the transaction (minimum ₹40)

 Pledge Invocation Charges :

Rs 20
Failed Instruction Charges Failed Instruction Charges : - Failed Instruction Charges :

Rs 50 per ISIN
Other Charges Other Charges :

  • Power of Attorney (PoA): ₹150
  • Courier Charges: ₹100 per request
  • Additional DIS Booklet: ₹100 per booklet

 Other Charges :

  • Cheque Bounce: Rs 350
  • Physical Statement - Rs 50 (+Courier charges at actual)
  • Modification in CML - Rs 25 per request
  • KRA Upload / Download - Rs 50 per request

Note: Interest at 18% p.a is charged on the outstanding bill amount if not paid within the due date.
Open Account Open Account

Alice Blue vs Zerodha Basic Details

Alice Blue and Total Number of Clients is 163460 and . Zerodha Year of Incorporation is 2010 and Total Number of Clients is 6862233 and Total Number of Branches is 22 .

Alice Blue Zerodha
Year of Incorporation Year of Incorporation : - Year of Incorporation :

2010
Active Exchange Memberships Active Exchange Memberships :

NSE, BSE, MCX

 Active Exchange Memberships :

NSE, BSE, MCX and NCDEX
Demat Services Demat Services :

No

 Demat Services :

No
Website Website : www.aliceblueonline.com Website : https://zerodha.com
Contact Details Contact Details :

080-61575500|080-45490850

 Contact Details :

080-40402020
Total Number of Clients Total Number of Clients :

163,460

 Total Number of Clients :

6,862,233
Total Number of Branches Total Number of Branches : - Total Number of Branches :

22
Products * Products :

Mutual Fund, Equity, Currency & Commodity

 Products :

Kite Web, Kite Mobile for Android/iOS and Coin
Open Account Open Account

Alice Blue vs Zerodha Orders

Orders

Alice Blue Zerodha
Cover Orders (CO) Cover Orders (CO) :

Yes

 Cover Orders (CO) :

Yes
Bracket orders / One Cancels Other (BO / OCO) Bracket orders / One Cancels Other (BO / OCO) :

Yes

 Bracket orders / One Cancels Other (BO / OCO) :

No
After Market Orders (AMO) After Market Orders (AMO) :

Yes

 After Market Orders (AMO) :

Yes
Buy Today Sell Tomorrow (BTST) * Buy Today Sell Tomorrow (BTST) :

Yes

 Buy Today Sell Tomorrow (BTST) :

No
Sell Today Buy Tomorrow (STBT) * Sell Today Buy Tomorrow (STBT) :

Yes

 Sell Today Buy Tomorrow (STBT) :

No
Good Till Cancelled (GTC) * Good Till Cancelled (GTC) :

No

 Good Till Cancelled (GTC) :

Yes
Open Account Open Account

Alice Blue vs Zerodha Research and Advice / Trading Tips

Research and Advice / Trading Tips

Alice Blue Zerodha
Equity Trading Recommendation * Equity Trading Recommendation :

No

 Equity Trading Recommendation :

No
Equity Investment Recommendation * Equity Investment Recommendation :

No

 Equity Investment Recommendation :

No
Recommendation basis risk Profile * Recommendation basis risk Profile :

No

 Recommendation basis risk Profile :

No
Comparison * Comparison :

No

 Comparison :

No
Free Tips * Free Tips :

No

 Free Tips :

No
Daily Market report * Daily Market report :

Yes

 Daily Market report :

No
ETF research * ETF research :

No

 ETF research :

No
Quarterly Results * Quarterly Results :

No

 Quarterly Results :

No
Open Account Open Account

Alice Blue vs Zerodha Franchisee / Authorized Person related information

Franchisee / Authorized Person related information

Alice Blue Zerodha
Availability for franchisee / AP Availability for franchisee / AP : - Availability for franchisee / AP :

Yes
Investment required for Franchisee / AP Investment required for Franchisee / AP : - Investment required for Franchisee / AP :

Rs.11,000
Open Account Open Account

Alice Blue vs Zerodha Product & Services

Alice Blue and Zerodha both offer a host of Products & Services for a better trading experience for their clients. Their comparative analysis is in the below table:

Alice Blue Zerodha
Delivery Based Trading * Delivery Based Trading :

Yes

 Delivery Based Trading :

Yes
Margin Trading * Margin Trading :

No

 Margin Trading :

No
Call N Trade * Call N Trade :

Yes

 Call N Trade :

Yes
Trading in Both the exchanges * Trading in Both the exchanges :

Yes

 Trading in Both the exchanges :

Yes
Limit Order * Limit Order : - Limit Order :

Yes
3-in-1 On-line Trading Account * 3-in-1 On-line Trading Account :

No

 3-in-1 On-line Trading Account :

No
NRI Services * NRI Services :

No

 NRI Services :

Yes
SMS Alerts * SMS Alerts :

No

 SMS Alerts :

No
Offers Multiple Plan * Offers Multiple Plan :

No

 Offers Multiple Plan :

No
IPO Investment * IPO Investment :

No

 IPO Investment :

No
Portfolio Analysis * Portfolio Analysis :

No

 Portfolio Analysis :

Yes
Advanced Charting Features * Advanced Charting Features :

Yes

 Advanced Charting Features :

Yes
Brokerage Calculator * Brokerage Calculator :

Yes

 Brokerage Calculator :

Yes
Margin Calculator * Margin Calculator :

Yes

 Margin Calculator :

Yes
Stop Loss Order * Stop Loss Order :

Yes

 Stop Loss Order :

Yes
Bracket Orders & Trailing Stop Loss * Bracket Orders & Trailing Stop Loss :

Yes

 Bracket Orders & Trailing Stop Loss :

Yes
Equity Future & Option Trading * Equity Future & Option Trading :

Yes

 Equity Future & Option Trading :

Yes
Currency Future & Option Trading * Currency Future & Option Trading :

Yes

 Currency Future & Option Trading :

Yes
Market Trading * Market Trading :

Yes

 Market Trading :

Yes
Monthly & Yearly Plan * Monthly & Yearly Plan :

No

 Monthly & Yearly Plan :

No
Aumtomated Trading * Aumtomated Trading :

Yes

 Aumtomated Trading :

No
Open Account Open Account

Alice Blue vs Zerodha Customer Services

Alice Blue and Zerodha both offer a host of Customer service options to their clients to quickly solve their queries or grievances if any. Their comparative analysis is in the below table:

Alice Blue Zerodha
Toll Free Number * Toll Free Number :

No

 Toll Free Number :

No
Live Chat Facility * Live Chat Facility :

No

 Live Chat Facility :

No
Email Facility * Email Facility :

Yes

 Email Facility :

Yes
Branch Offices * Branch Offices :

Yes

 Branch Offices :

Yes
Customer Care * Customer Care :

No

 Customer Care :

Yes
Community Service * Community Service :

No

 Community Service :

Yes
Relationship Manager * Relationship Manager :

No

 Relationship Manager :

No
24/7 Support * 24/7 Support :

No

 24/7 Support :

No
Open Account Open Account

Alice Blue vs Zerodha Other Investement

Alice Blue and Zerodha both offer a lot of investment avenues apart from Stock trading on their platforms to their clients to make a better trading experience. Their comparative analysis is in the below table:

Alice Blue Zerodha
Commodity Trading * Commodity Trading :

Yes

 Commodity Trading :

Yes
Investment in ETFs * Investment in ETFs :

Yes

 Investment in ETFs :

Yes
Investment in Mutual Funds * Investment in Mutual Funds :

Yes

 Investment in Mutual Funds :

Yes
Investment in Bonds * Investment in Bonds :

No

 Investment in Bonds :

No
Investment in Corporate Debt instruments * Investment in Corporate Debt instruments :

Yes

 Investment in Corporate Debt instruments :

No
Insurance Services * Insurance Services :

No

 Insurance Services :

No
Banking Services * Banking Services :

No

 Banking Services :

No
Open Account Open Account

Alice Blue vs Zerodha Trading Platform

Alice Blue and Zerodha both offer a host of Trading Platform for a better trading experience for their clients. Their comparative analysis is in the below table:

Alice Blue Zerodha
Web Platform * Web Platform :

Yes

 Web Platform :

Yes
Android Mobile App * Android Mobile App :

Yes

 Android Mobile App :

Yes
Desktop Windows * Desktop Windows :

Yes

 Desktop Windows :

Yes
Desktop Mac * Desktop Mac :

No

 Desktop Mac :

No
I-Pad App * I-Pad App :

Yes

 I-Pad App :

Yes
Virtual Trading * Virtual Trading :

No

 Virtual Trading :

No
iPhone Mobile App * iPhone Mobile App :

Yes

 iPhone Mobile App :

Yes
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Open Account Open Account

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