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ICICI Direct vs SAMCO (Compare ICICI Direct and SAMCO)

So many brokers are offering stock trading & Demat services in India, which one is best, which one provides the services at the lowest price, provides best mobile trading application, the best research team, etc. All answers to your questions would be available here.

Here we provide side by side comparison between ICICI Direct vs SAMCO, Below comparison of ICICI Direct vs SAMCO highlights the variations of Brokerage charges & services offered, Compare their ratings, brokerage & AMC charges, Investment choices, Customer Service, Demat Account, features, Platforms, and running offers.

One on One comparison of ICICI Direct vs SAMCO is given below:

ICICI Direct SAMCO
About The Brokers
ICICI Direct :

"ICICIdirect.com, an award winning, pioneering online broking platform, The platform not only offers convenient ways to invest in Equity, Derivatives, Currency Futur   >>> more

SAMCO :

"SAMCO delivers you the better trade experience with low cost, advanced technology (friendly in usage) and a benefit of membership across all leading stock market and    >>> more

Find More Information about the Broker :
ICICI Direct :
OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING
SAMCO :
OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING
Type of Broker
ICICI Direct :
 Full Service Broker
SAMCO :
 Discount Broker
Promo/offers
ICICI Direct :
Special Offer: ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 5 minutes from sell orders + Free trading tips. Open Instant Account Now
SAMCO :
Special Offer: Get Free Trading and Demat Account Opening + 100% Brokerage Cash Back for 1st Month for trades using Mobile App. Open Instant Account online with SAMCO and start trading today.
Advantage
ICICI Direct :
  •  3-in-1 online trading account.
  •  Security of your investment & money
  •  24/7 customer service.
  •   Easy-to-use website.
  •  Innovative offerings like - Margin, MarginPlus, BTST, SPOT.
  •  Derivatives trading,NRI services, mutual funds, IPOs and on-line life insurance.
  •  Own DP services
  •  Award winning research services
  •  Instant payout for your stocks sold (eATM)
  • By Subscribing ICICI Direct Neo Plan you get ZERO BROKERAGE IN FUTURES, RS 20 UNLIMITED PER ORDER BROKERAGE IN OPTIONS AND INTRADAY EQUITY !
SAMCO :
  •  NRI Trading.
  •  Flat Rate Brokerage Plan (Rs 20 per trade) is simple and easy to understand.
  •  ITL, the trading League.
  • Trading and Demat Account opening are FREE with SAMCO.
  •  Referral Credit.
  •  Cover Order, Bracket Order and Trailing Stop Loss order are available
  • Get up to 4x Delivery Leverage in the Cash Markets.
  •  Margin Against Shares: Trade with ZERO Cash Balance.
  • Get Upto 80x Leverage for Nifty, 33x leverage for stocks 60x for commodity.
  • Trading software is available for free to all the customers.
  • Adhar based instant paperless account opening .
Disadvantage
ICICI Direct :
  •  Very High delivery brokerage.
  •  Not a good fit for small and penny stock traders.
  •  Charges for trading terminal usage.
  •  High Minimum Brokerage Charges.
SAMCO :
  •  No Yearly, Monthly fixed plans available for heavy traders.
  •  Investment in IPO is not possible
  • Mutual Fund investment is not available.
  •  Average customer Service.
  • High Pledge (Creation/Closure/Invocation) demat charges. SAMCO changes Rs 60 per ISIN while brokers like Zerodha charge Rs 32 per ISIN (Rs 20 + Rs 12 CDSL Fee).
Why This
ICICI Direct :
  •   A Unique 3-in-1 On-line Trading Account, which includes ICICI Bank Account, ICICI Trading Account and ICICI Demat Account, is the key offering for retail stock market investors in India.
  •   Security: Instead of transferring monies to a broker's pool or towards deposits, you can manage your own demat and bank accounts when you trade through ICICIdirect.com. It provides you the flexibility to pay only when you trade.
  •   Largest Equity E-Broking House with >40 Lac customers.
  •   Share trading in both NSE and BSE, innovative offerings like - Margin, MarginPlus, BTST, SPOT, Derivatives trading, overseas trading, mutual funds, IPOs and on-line life insurance.
  •   Call-n-Trade: you can place orders securely over the telephone with the Call N Trade service.
  •   Award Winning Research
SAMCO :
  •  SAMCO offers Trade at Rs.20 per Order across all segments and irrespective of Order Size. Trade Stocks, Futures, Options, Commodities at Flat 20 per order only
  •  Get Delivery Trades Funded: up to 4X Leverage
  •  Samco Provides highest Leverage in the Industry: Get 80x Leverage to trade the NIFTY.
  •  The first 20 Call-N-Trade orders are free
  •  Free tools like Brokerage Calculator, SPAN Calculator, SAMCO Data Bank, Pledge Monitor and trading platform on web, desktop and mobile.
  •  Special feature like Samco Rank MF, SAMCO Cash Plus, Samco Stock Plus , Samco Intra Plus , SAMCO Data bank, SAMCO Ratings Monitor
Open Account Open Account

ICICI Direct vs SAMCO Account Opening & AMC Charges

ICICI Direct Trading Account Opening Fee is Rs 0 (Free) and SAMCO Trading Account Opening Fee is Rs 0 (Free) . ICICI Direct Demat Account AMC is Rs 300 (from 2nd year) and SAMCO Demat Account AMC is Rs 400 .

ICICI Direct SAMCO
Trading Account Opening Fee Trading Account Opening Fee :

Rs 0 (Free)

Trading Account Opening Fee :

Rs 0 (Free)

Demat Account Opening Fee Demat Account Opening Fee :

Rs 0 (Free)

Demat Account Opening Fee :

Rs 0 (Free)

Demat Account AMC Demat Account AMC :

Rs 300 (from 2nd year)

Demat Account AMC :

Rs 400

Trading Account AMC Trading Account AMC :

Rs 0 (Free)

Trading Account AMC :

Rs 0 (Free)

Open Account Open Account

ICICI Direct vs SAMCO Brokerage Charges

ICICI Direct Brokerage Charges Equity Delivery is 0.55% and Equity Intraday is 0.275% and Equity Options is Rs 95 per lot . SAMCO Brokerage Charges Equity Delivery is Rs 20 per trade or 0.20% (whichever is lower) and Equity Intraday is Rs 20 per trade or 0.02% (whichever is lower) and Equity Options is Rs 20 per trade or 0.02% (whichever is lower) .

ICICI Direct SAMCO
Plan Name Plan Name :

I-Secure Plan

Plan Name :

ICICIDirect Neo Plan

Plan Name :

Fix Brokerage Plan

Equity Delivery Equity Delivery :

0.55%

Equity Delivery :

0.55%

Equity Delivery :

Rs 20 per trade or 0.20% (whichever is lower)

Equity Intraday Equity Intraday :

0.275%

Equity Intraday :

Rs 20 per order

Equity Intraday :

Rs 20 per trade or 0.02% (whichever is lower)

Equity Future Equity Future :

0.05%

Equity Future :

Rs 0 (Free)

Equity Future :

Rs 20 per trade or 0.02% (whichever is lower)

Equity Options Equity Options :

Rs 95 per lot

Equity Options :

Rs 20 per order

Equity Options :

Rs 20 per trade or 0.02% (whichever is lower)

Currency Futures Currency Futures :

Rs 20 per order

Currency Futures :

Rs 20 per order

Currency Futures :

Rs 20 per trade or 0.02% (whichever is lower)

Currency Options Currency Options :

Rs 20 per order

Currency Options :

Rs 20 per order

Currency Options :

Rs 20 per trade or 0.02% (whichever is lower)

Monthly Fee Monthly Fee :

NA

Monthly Fee :

NA

Monthly Fee :

NA

Margin Trading Margin Trading :

0.05% - 0.03%

Margin Trading :

0.05% - 0.03%

Margin Trading : -
Commodity Futures Commodity Futures :

Rs 20 per order

Commodity Futures :

Rs 20 per order

Commodity Futures :

Rs 20 per trade or 0.02% (whichever is lower)

Commodity Options Commodity Options :

Rs 20 per order

Commodity Options :

Rs 20 per order

Commodity Options :

Rs 20 per trade or 0.02% (whichever is lower)

Open Account Open Account

ICICI Direct vs SAMCO Exchange Transaction Charges

ICICI Direct Exchange Transaction Charges Equity Future is Rs 180 per Cr (0.0018%) and Equity Options is Rs 5000 per Cr (0.05%) (on premium) . SAMCO Exchange Transaction Charges Equity Future is NSE Rs 200 per crore (0.0020%) | BSE Rs 1 per trade and Equity Options is NSE Rs 5,300 per crore (0.053%) on Premium | BSE Rs 1 per trade .

ICICI Direct SAMCO
Equity Delivery Equity Delivery :

NSE Rs 310 per Cr (0.0031%) | BSE Rs 280 per Cr (0.0028%) (each side)

Equity Delivery :

NSE Rs 345 per crore (0.00345%) | BSE Rs 345 per crore (0.00345%)

Equity Intraday Equity Intraday :

NSE Rs 310 per Cr (0.0031%) | BSE Rs 280 per Cr (0.0028%) (each side)

Equity Intraday :

NSE Rs 345 per crore (0.00345%) | BSE Rs 345 per crore (0.00345%)

Equity Future * Equity Future :

Rs 180 per Cr (0.0018%)

Equity Future :

NSE Rs 200 per crore (0.0020%) | BSE Rs 1 per trade

Equity Options * Equity Options :

Rs 5000 per Cr (0.05%) (on premium)

Equity Options :

NSE Rs 5,300 per crore (0.053%) on Premium | BSE Rs 1 per trade

Currency Futures * Currency Futures :

Rs 120 per Cr (0.0012%)

Currency Futures :

NSE - Rs 110 per crore (0.0011%)

Currency Options Currency Options :

Rs 5000 per Cr (0.05%) (on premium)

Currency Options :

NSE Rs 4,000 per crore (0.040%) on Premium Value

Commodity Commodity :

Group A - Rs 260 per Cr (0.0026%)

Commodity :

Non-Agri Rs 260 (0.0026%) | Agri Rs 175 per Crore

Open Account Open Account

ICICI Direct vs SAMCO Other Charges

ICICI Direct Minimum Brokerage is Rs 35 per trade (I-Secure Plan) and Call & Trade is Rs 50 per trade . SAMCO Minimum Brokerage is 0.2% per executed order for Equity Delivery and 0.02% per executed order for all other segments and Call & Trade is Rs 20 per executed order .

ICICI Direct SAMCO
Minimum Brokerage Minimum Brokerage :

Rs 35 per trade (I-Secure Plan)

Minimum Brokerage :

0.2% per executed order for Equity Delivery and 0.02% per executed order for all other segments

Call & Trade Call & Trade :

Rs 50 per trade

Call & Trade :

Rs 20 per executed order

Stamp Duty * Stamp Duty : - Stamp Duty : -
DP Charges (on sell side) DP Charges (on sell side) : - DP Charges (on sell side) :

₹10 + CDSL Charges

Other Miscellaneous Charges Other Miscellaneous Charges :

Margin Trading Interest: 0.025% Per day

Other Miscellaneous Charges : -
Open Account Open Account

ICICI Direct vs SAMCO Features

ICICI Direct and SAMCO both offer a host of features, trading tools & platforms to their clients. Their comparative analysis is in the below table:

ICICI Direct SAMCO
Trading Platform Trading Platform :

ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App

Trading Platform :

StockNote, Nest Trader, StockNote Trade API, Kya Trade, RankMF, StockBasket, Samco Star

Placing orders through charts Placing orders through charts : - Placing orders through charts :

Yes

Trading Alerts Trading Alerts : - Trading Alerts :

Yes

Research and Advice / Trading Tips Research and Advice / Trading Tips : - Research and Advice / Trading Tips :

No

Detailed Education Initiatives Detailed Education Initiatives : - Detailed Education Initiatives :

No

Unique features & Offers Unique features & Offers :

  • Offer 3-in-1 Account.
  • Support in local ICICI Bank branches.
  • Trusted brand.

Unique features & Offers : -
Referral Program Referral Program : - Referral Program :

1

Margin Against Shares (Equity Cash) * Margin Against Shares (Equity Cash) :

Yes

Margin Against Shares (Equity Cash) :

Yes

Margin Against Shares (Equity F&O) * Margin Against Shares (Equity F&O) :

Yes

Margin Against Shares (Equity F&O) :

Yes

Open Account Open Account

ICICI Direct vs SAMCO Demat Account Charges

A comparative table of various demat account charges between ICICI Direct and SAMCO is below:

ICICI Direct SAMCO
Depository Service Provider Depository Service Provider :

NSDL

Depository Service Provider :

CDSL

Account Opening Fee Account Opening Fee :

Stamp Duty at actuals

Account Opening Fee :

Only Franking Charges

Advance Deposit Advance Deposit :

Rs 0 for ICICI Bank customers.

Rs 7500 for Non ICICI BANK customers.

Advance Deposit :

Nil

AMC AMC :

For Individual account: Rs 700 p.a.

For Corporate account: Rs 1500 p.a.

AMC :

Rs 400 for Individual. Rs 800 for Corporate.

Dematerialisation Charges Dematerialisation Charges :

Rs 50 Per Demat Request Form and Rs 10 For Each Certificates

Dematerialisation Charges :

Rs 10 per Certificate plus Courier Charges Rs 50 per request

Rematerialisation Charges Rematerialisation Charges :

Rs 25 + CDSL charges at actual

Rematerialisation Charges :

Actual CDSL charges plus Courier charges Rs 50 per request.

Transaction Charges (Credit) Transaction Charges (Credit) : - Transaction Charges (Credit) : -
Transaction Charges (debit) Transaction Charges (debit) :

For Normal Market & Off Market sell (0.04% of trans value for each CID)(subject to minimum Rs 30)

For Debt instruments Market & Off Market sell (0.04% of trans value for each CID)(subject to minimum Rs 30 & maximum Rs 25,000 )

Transaction Charges (debit) :

Rs 10 per transaction in same DP & 0.02% per transaction or Rs 25 whichever is higher for other DP

Pledge Creation Charges Pledge Creation Charges :

0.02% or minimum of Rs 35

Pledge Creation Charges :

Rs 60 per ISIN

Pledge Creation Confirmation Charges Pledge Creation Confirmation Charges :

0.02% or minimum of Rs 35

Pledge Creation Confirmation Charges :

Nil

Pledge Invocation Charges Pledge Invocation Charges :

0.02% or minimum of Rs 35

Pledge Invocation Charges :

Rs 60 per ISIN

Failed Instruction Charges Failed Instruction Charges : - Failed Instruction Charges :

Nil

Other Charges Other Charges :

Rs 200 for restoring services if account is suspended for non payment of charges.

Other Charges : -
Open Account Open Account

ICICI Direct vs SAMCO Basic Details

ICICI Direct Year of Incorporation is 2000 and Total Number of Clients is 3135167 and Total Number of Branches is 154 . SAMCO and Total Number of Clients is 75890 and .

ICICI Direct SAMCO
Year of Incorporation Year of Incorporation :

2000

Year of Incorporation : -
Active Exchange Memberships Active Exchange Memberships : - Active Exchange Memberships :

BSE, NSE, MCX

Demat Services Demat Services :

Yes

Demat Services :

Yes

Website Website : - Website : www.samco.in
Contact Details Contact Details : - Contact Details :

+91 22 2222 7777

Total Number of Clients Total Number of Clients :

3,135,167

Total Number of Clients :

75,890

Total Number of Branches Total Number of Branches :

154

Total Number of Branches : -
Products * Products : - Products :

CashPlus,Option Fair Value Calculator,Risk Advisor,Data Bank,Stock Ratings

Open Account Open Account

ICICI Direct vs SAMCO Orders

Orders

ICICI Direct SAMCO
Cover Orders (CO) Cover Orders (CO) :

Yes

Cover Orders (CO) :

Yes

Bracket orders / One Cancels Other (BO / OCO) Bracket orders / One Cancels Other (BO / OCO) :

No

Bracket orders / One Cancels Other (BO / OCO) :

Yes

After Market Orders (AMO) After Market Orders (AMO) :

No

After Market Orders (AMO) :

Yes

Buy Today Sell Tomorrow (BTST) * Buy Today Sell Tomorrow (BTST) :

Yes

Buy Today Sell Tomorrow (BTST) :

Yes

Sell Today Buy Tomorrow (STBT) * Sell Today Buy Tomorrow (STBT) :

No

Sell Today Buy Tomorrow (STBT) :

No

Good Till Cancelled (GTC) * Good Till Cancelled (GTC) :

Yes

Good Till Cancelled (GTC) :

Yes

Open Account Open Account

ICICI Direct vs SAMCO Research and Advice / Trading Tips

Research and Advice / Trading Tips

ICICI Direct SAMCO
Equity Trading Recommendation * Equity Trading Recommendation : - Equity Trading Recommendation :

No

Equity Investment Recommendation * Equity Investment Recommendation : - Equity Investment Recommendation :

No

Recommendation basis risk Profile * Recommendation basis risk Profile : - Recommendation basis risk Profile :

No

Comparison * Comparison : - Comparison :

No

Free Tips * Free Tips :

Yes

Free Tips :

No

Daily Market report * Daily Market report :

Yes

Daily Market report :

No

ETF research * ETF research : - ETF research :

No

Quarterly Results * Quarterly Results :

Yes

Quarterly Results :

No

Open Account Open Account

ICICI Direct vs SAMCO Franchisee / Authorized Person related information

Franchisee / Authorized Person related information

ICICI Direct SAMCO
Availability for franchisee / AP Availability for franchisee / AP : - Availability for franchisee / AP :

No

Investment required for Franchisee / AP Investment required for Franchisee / AP : - Investment required for Franchisee / AP :

No

Open Account Open Account

ICICI Direct vs SAMCO Product & Services

ICICI Direct and SAMCO both offer a host of Products & Services for a better trading experience for their clients. Their comparative analysis is in the below table:

ICICI Direct SAMCO
Delivery Based Trading * Delivery Based Trading : - Delivery Based Trading :

Yes

Margin Trading * Margin Trading :

Yes

Margin Trading :

Yes

Call in Trade * Call in Trade : - Call in Trade :

Yes

Trading in Both the exchanges * Trading in Both the exchanges : - Trading in Both the exchanges :

Yes

Limit Order * Limit Order : - Limit Order :

Yes

3-in-1 On-line Trading Account * 3-in-1 On-line Trading Account : - 3-in-1 On-line Trading Account :

No

NRI Services * NRI Services :

Yes

NRI Services :

No

SMS Alerts * SMS Alerts :

No

SMS Alerts :

No

Offers Multiple Plan * Offers Multiple Plan : - Offers Multiple Plan :

No

IPO Investment * IPO Investment : - IPO Investment :

No

Portfolio Analysis * Portfolio Analysis : - Portfolio Analysis :

Yes

Advanced Charting Features * Advanced Charting Features : - Advanced Charting Features :

Yes

Brokerage Calculator * Brokerage Calculator : - Brokerage Calculator :

Yes

Margin Calculator * Margin Calculator : - Margin Calculator :

Yes

Stop Loss Order * Stop Loss Order : - Stop Loss Order :

Yes

Bracket Orders & Trailing Stop Loss * Bracket Orders & Trailing Stop Loss : - Bracket Orders & Trailing Stop Loss :

Yes

Equity Future & Option Trading * Equity Future & Option Trading : - Equity Future & Option Trading :

Yes

Currency Future & Option Trading * Currency Future & Option Trading : - Currency Future & Option Trading :

Yes

Market Trading * Market Trading : - Market Trading :

Yes

Monthly & Yearly Plan * Monthly & Yearly Plan : - Monthly & Yearly Plan :

No

Aumtomated Trading * Aumtomated Trading : - Aumtomated Trading :

No

Open Account Open Account

ICICI Direct vs SAMCO Customer Services

ICICI Direct and SAMCO both offer a host of Customer service options to their clients to quickly solve their queries or grievances if any. Their comparative analysis is in the below table:

ICICI Direct SAMCO
Toll Free Number * Toll Free Number : - Toll Free Number :

No

Live Chat Facility * Live Chat Facility : - Live Chat Facility :

No

Email Facility * Email Facility : - Email Facility :

Yes

Branch Offices * Branch Offices : - Branch Offices :

No

Customer Care * Customer Care : - Customer Care :

Yes

Community Service * Community Service : - Community Service :

Yes

Relationship Manager * Relationship Manager : - Relationship Manager :

No

24/7 Support * 24/7 Support : - 24/7 Support :

No

Open Account Open Account

ICICI Direct vs SAMCO Other Investement

ICICI Direct and SAMCO both offer a lot of investment avenues apart from Stock trading on their platforms to their clients to make a better trading experience. Their comparative analysis is in the below table:

ICICI Direct SAMCO
Commodity Trading * Commodity Trading : - Commodity Trading :

Yes

Investment in ETFs * Investment in ETFs : - Investment in ETFs :

Yes

Investment in Mutual Funds * Investment in Mutual Funds : - Investment in Mutual Funds :

No

Investment in Bonds * Investment in Bonds : - Investment in Bonds :

No

Investment in Corporate Debt instruments * Investment in Corporate Debt instruments : - Investment in Corporate Debt instruments :

No

Insurance Services * Insurance Services : - Insurance Services :

No

Banking Services * Banking Services : - Banking Services :

No

Open Account Open Account

ICICI Direct vs SAMCO Trading Platform

ICICI Direct and SAMCO both offer a host of Trading Platform for a better trading experience for their clients. Their comparative analysis is in the below table:

ICICI Direct SAMCO
Web Platform * Web Platform : - Web Platform :

Yes

Android Mobile App * Android Mobile App : - Android Mobile App :

Yes

Desktop Windows * Desktop Windows : - Desktop Windows :

Yes

Desktop Mac * Desktop Mac : - Desktop Mac :

No

I-Pad App * I-Pad App : - I-Pad App :

No

Virtual Trading * Virtual Trading : - Virtual Trading :

No

iPhone Mobile App * iPhone Mobile App : - iPhone Mobile App :

Yes

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