• Top Stock Brokers in India ‐ Reviews, Comparison and Offers

ICICI Direct vs SAMCO (Compare ICICI Direct vs SAMCO)

So many brokers are offering stock trading & Demat services in India, which one is best, which one provides the services at the lowest price, provides best mobile trading application, the best research team, etc. All answers to your questions would be available here.

Here we provide side by side comparison between ICICI Direct vs SAMCO, Below comparison of ICICI Direct vs SAMCO highlights the variations of Brokerage charges & services offered, Compare their ratings, brokerage & AMC charges, Investment choices, Customer Service, Demat Account, features, Platforms, and running offers.

One on One comparison of ICICI Direct vs SAMCO is given below:

ICICI Direct SAMCO
About The Brokers
ICICI Direct :

"ICICIdirect.com, an award winning, pioneering online broking platform, The platform not only offers convenient ways to invest in Equity, Derivatives, Currency Futur   >>> more

SAMCO :

"SAMCO delivers you the better trade experience with low cost, advanced technology (friendly in usage) and a benefit of membership across all leading stock market and    >>> more

Find More Information about the Broker :
ICICI Direct :
OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING
SAMCO :
OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING
Type of Broker
ICICI Direct :
 Full Service Broker
SAMCO :
 Discount Broker
Promo/offers
ICICI Direct :
Special Offer: Free Futures Trading + Intraday Trading charges at Flat ₹20 + Commodity & Currency Derivative at Flat ₹20. Get the offer
SAMCO :
Special Offer: Flat ₹20 Brokerage per executed trade + Free Account opening and Zero Demat AMC for 1st Year. Get the offer
Advantage
ICICI Direct :
  •  3-in-1 online trading account.
  •  Security of your investment & money
  •  24/7 customer service.
  •   Easy-to-use website.
  •  Innovative offerings like - Margin, MarginPlus, BTST, SPOT.
  •  Derivatives trading,NRI services, mutual funds, IPOs and on-line life insurance.
  •  Own DP services
  •  Award winning research services
  •  Instant payout for your stocks sold (eATM)
  • By Subscribing ICICI Direct Neo Plan you get ZERO BROKERAGE IN FUTURES, RS 20 UNLIMITED PER ORDER BROKERAGE IN OPTIONS AND INTRADAY EQUITY !
SAMCO :
  •  NRI Trading.
  •  Flat Rate Brokerage Plan (Rs 20 per trade) is simple and easy to understand.
  •  ITL, the trading League.
  • Trading and Demat Account opening are FREE with SAMCO.
  •  Referral Credit.
  •  Cover Order, Bracket Order and Trailing Stop Loss order are available
  • Get up to 4x Delivery Leverage in the Cash Markets.
  •  Margin Against Shares: Trade with ZERO Cash Balance.
  • Get Upto 80x Leverage for Nifty, 33x leverage for stocks 60x for commodity.
  • Trading software is available for free to all the customers.
  • Adhar based instant paperless account opening .
Disadvantage
ICICI Direct :
  •  Very High delivery brokerage.
  •  Not a good fit for small and penny stock traders.
  •  Charges for trading terminal usage.
  •  High Minimum Brokerage Charges.
SAMCO :
  •  No Yearly, Monthly fixed plans available for heavy traders.
  •  Investment in IPO is not possible
  • Mutual Fund investment is not available.
  •  Average customer Service.
  • High Pledge (Creation/Closure/Invocation) demat charges. SAMCO changes Rs 60 per ISIN while brokers like Zerodha charge Rs 32 per ISIN (Rs 20 + Rs 12 CDSL Fee).
Why This
ICICI Direct :
  •   A Unique 3-in-1 On-line Trading Account, which includes ICICI Bank Account, ICICI Trading Account and ICICI Demat Account, is the key offering for retail stock market investors in India.
  •   Security: Instead of transferring monies to a broker's pool or towards deposits, you can manage your own demat and bank accounts when you trade through ICICIdirect.com. It provides you the flexibility to pay only when you trade.
  •   Largest Equity E-Broking House with >40 Lac customers.
  •   Share trading in both NSE and BSE, innovative offerings like - Margin, MarginPlus, BTST, SPOT, Derivatives trading, overseas trading, mutual funds, IPOs and on-line life insurance.
  •   Call-n-Trade: you can place orders securely over the telephone with the Call N Trade service.
  •   Award Winning Research
SAMCO :
  •  SAMCO offers Trade at Rs.20 per Order across all segments and irrespective of Order Size. Trade Stocks, Futures, Options, Commodities at Flat 20 per order only
  •  Get Delivery Trades Funded: up to 4X Leverage
  •  Samco Provides highest Leverage in the Industry: Get 80x Leverage to trade the NIFTY.
  •  The first 20 Call-N-Trade orders are free
  •  Free tools like Brokerage Calculator, SPAN Calculator, SAMCO Data Bank, Pledge Monitor and trading platform on web, desktop and mobile.
  •  Special feature like Samco Rank MF, SAMCO Cash Plus, Samco Stock Plus , Samco Intra Plus , SAMCO Data bank, SAMCO Ratings Monitor

ICICI Direct vs SAMCO Account Opening & AMC Charges

ICICI Direct Trading Account Opening Fee is ₹975 and SAMCO Trading Account Opening Fee is ₹0 . ICICI Direct Demat Account AMC is ₹700 and SAMCO Demat Account AMC is ₹400 (Zero Demat AMC for the 1st year) .

ICICI Direct SAMCO
Trading Account Opening Fee Trading Account Opening Fee :

₹975

Trading Account Opening Fee :

₹0

Demat Account Opening Fee Demat Account Opening Fee :

₹0

Demat Account Opening Fee :

₹0

Demat Account AMC Demat Account AMC :

₹700

Demat Account AMC :

₹400 (Zero Demat AMC for the 1st year)

Trading Account AMC Trading Account AMC :

₹0

Trading Account AMC :

₹0


ICICI Direct vs SAMCO Brokerage Charges

ICICI Direct Brokerage Charges Equity Delivery is 0.55% and Equity Intraday is 0.275% and Equity Options is ₹95 to ₹35 per lot . SAMCO Brokerage Charges Equity Delivery is ₹20 per executed order or 0.2%, whichever is lower and Equity Intraday is ₹20 per executed order or 0.2%, whichever is lower and Equity Options is ₹20 per executed order .

ICICI Direct SAMCO
Plan Name Plan Name :

I-Saver Plan

Plan Name :

Fix Brokerage Plan

Equity Delivery Equity Delivery :

0.55%

Equity Delivery :

₹20 per executed order or 0.2%, whichever is lower

Equity Intraday Equity Intraday :

0.275%

Equity Intraday :

₹20 per executed order or 0.2%, whichever is lower

Equity Future Equity Future :

0.05% to 0.03%

Equity Future :

₹20 per executed order or 0.2%, whichever is lower

Equity Options Equity Options :

₹95 to ₹35 per lot

Equity Options :

₹20 per executed order

Currency Futures Currency Futures :

0.050% to 0.030%

Currency Futures :

₹20 per executed order or 0.2%, whichever is lower

Currency Options Currency Options :

₹25 to ₹10 per lot

Currency Options :

₹20 per executed order

Monthly Fee Monthly Fee : - Monthly Fee :

NA

Margin Trading Margin Trading :

0.05% - 0.03%

Margin Trading :

Yes

Commodity Futures Commodity Futures :

NA

Commodity Futures :

₹20 per executed order

Commodity Options Commodity Options :

NA

Commodity Options :

₹20 per executed order


ICICI Direct vs SAMCO Transaction Charges (Per Crore)

ICICI Direct Transaction Charges (Per Crore) Equity Future is ₹180 per Cr (0.0018%) and Equity Options is ₹5000 per Cr (0.05%) (on premium) . SAMCO Transaction Charges (Per Crore) Equity Future is NSE ₹190 per crore | BSE ₹1 per trade (each side) and Equity Options is NSE ₹5000 per crore | BSE ₹1 per trade (each side) .

ICICI Direct SAMCO
Equity Delivery Equity Delivery :

NSE ₹310 per Cr (0.0031%) | BSE ₹280 per Cr (0.0028%) (each side)

Equity Delivery :

NSE ₹325 per crore | BSE ₹1 per trade (each side)

Equity Intraday Equity Intraday :

NSE ₹310 per Cr (0.0031%) | BSE ₹280 per Cr (0.0028%) (each side)

Equity Intraday :

NSE ₹325 per crore | BSE ₹1 per trade (each side)

Equity Future * Equity Future :

₹180 per Cr (0.0018%)

Equity Future :

NSE ₹190 per crore | BSE ₹1 per trade (each side)

Equity Options * Equity Options :

₹5000 per Cr (0.05%) (on premium)

Equity Options :

NSE ₹5000 per crore | BSE ₹1 per trade (each side)

Currency Futures * Currency Futures :

₹120 per Cr (0.0012%)

Currency Futures :

NSE ₹110 per crore (0.0011%)

Currency Options Currency Options :

₹5000 per Cr (0.05%) (on premium)

Currency Options :

NSE ₹4000 (on premium) per crore (0.040%)

Commodity Commodity :

NA

Commodity :

Non-Agri ₹260 (0.0026%) | Agri ₹175 per Crore


ICICI Direct vs SAMCO Other Charges

ICICI Direct Minimum Brokerage is ₹35 per trade and Call & Trade is ₹25 per call after first 20 free calls per month . SAMCO Minimum Brokerage is ₹0 and Call & Trade is ₹20 per executed order .

ICICI Direct SAMCO
Minimum Brokerage Minimum Brokerage :

₹35 per trade

Minimum Brokerage :

₹0

Call & Trade Call & Trade :

₹25 per call after first 20 free calls per month

Call & Trade :

₹20 per executed order

Stamp Duty * Stamp Duty :

Charges as per the state of residence

Stamp Duty :

Delivery: 0.015%, Intraday: 0.03%, F&O: 0.002%

DP Charges (on sell side) DP Charges (on sell side) :

0.04% (Min ₹25 and Max ₹25,000)

DP Charges (on sell side) :

₹10 + CDSL Charges

Other Miscellaneous Charges Other Miscellaneous Charges : - Other Miscellaneous Charges : -

ICICI Direct vs SAMCO Features

ICICI Direct and SAMCO both offer a host of features, trading tools & platforms to their clients. Their comparative analysis is in the below table:

ICICI Direct SAMCO
Trading Platform Trading Platform :

Trade Racer Web, Desktop, ICICI Direct Mobile App

Trading Platform :

StockNote Web & App, Nest Trader, StockBasket

Placing orders through charts Placing orders through charts :

No

Placing orders through charts :

Yes

Trading Alerts Trading Alerts :

Yes

Trading Alerts :

Yes

Research and Advice / Trading Tips Research and Advice / Trading Tips :

1

Research and Advice / Trading Tips :

No

Detailed Education Initiatives Detailed Education Initiatives :

Yes

Detailed Education Initiatives :

No

Unique features & Offers Unique features & Offers :

Bullet Trading, Can trade in 32 exchanges through Saxo Trader

Unique features & Offers :

CashPlus & Stock Plus for leverage & Margin

Referral Program Referral Program : - Referral Program :

No

Margin Against Shares (Equity Cash) * Margin Against Shares (Equity Cash) :

Yes

Margin Against Shares (Equity Cash) :

Yes

Margin Against Shares (Equity F&O) * Margin Against Shares (Equity F&O) :

Yes

Margin Against Shares (Equity F&O) :

Yes


ICICI Direct vs SAMCO Demat Account Charges

A comparative table of various demat account charges between ICICI Direct and SAMCO is below:

ICICI Direct SAMCO
Depository Service Provider Depository Service Provider :

CDSL and NSDL

Depository Service Provider :

CDSL

Account Opening Fee Account Opening Fee :

₹975

Account Opening Fee :

₹0

Advance Deposit Advance Deposit :

₹0 for ICICI Bank customers.

₹7500 for Non ICICI BANK customers.

Advance Deposit :

NIL

AMC AMC :

₹0

AMC :

₹0

Dematerialisation Charges Dematerialisation Charges :

₹50 Per Demat Request Form and ₹3 For Each Certificates

Dematerialisation Charges :

₹10 per Certificate plus Courier Charges ₹50 per request

Rematerialisation Charges Rematerialisation Charges :

₹25 + CDSL charges at actual

Rematerialisation Charges :

Actual CDSL charges plus Courier charges ₹50 per request.

Transaction Charges (Credit) Transaction Charges (Credit) : - Transaction Charges (Credit) :

Nil

Transaction Charges (debit) Transaction Charges (debit) :

₹0 for trader on ICICIDirect.com

Transaction Charges (debit) :

₹25 or 0.02% of transaction (whichever is higher)

Pledge Creation Charges Pledge Creation Charges :

0.02% or minimum of ₹50

Pledge Creation Charges :

₹60

Pledge Creation Confirmation Charges Pledge Creation Confirmation Charges :

If, ICICI Bank is counterparty: 0.02% or minimum of ₹35; If, ICICI Bank is not counterparty: 0.04% or minimum of ₹35

Pledge Creation Confirmation Charges :

Nil

Pledge Invocation Charges Pledge Invocation Charges :

If, ICICI Bank is counterparty: 0.02% or minimum of ₹35; If, ICICI Bank is not counterparty: 0.04% or minimum of ₹35

Pledge Invocation Charges :

₹60

Failed Instruction Charges Failed Instruction Charges :

₹30

Failed Instruction Charges :

Nil

Other Charges Other Charges :

1. Mailing charges for non periodic statements and other communication, ₹50 for inland and ₹500.0 for foreign address.

2. ₹200 for restoring services if account is suspended for non payment of charges.

Other Charges : -

ICICI Direct vs SAMCO Basic Details

ICICI Direct Year of Incorporation is 2000 and Total Number of Clients is 1580233 and Total Number of Branches is 154 . SAMCO Year of Incorporation is 2015 and Total Number of Clients is 77173 and .

ICICI Direct SAMCO
Year of Incorporation Year of Incorporation :

2000

Year of Incorporation :

2015

Active Exchange Memberships Active Exchange Memberships :

NSE, BSE

Active Exchange Memberships :

BSE, NSE, MCX

Demat Services Demat Services :

Yes

Demat Services :

No

Website Website :

http://www.icicidirect.com

Website :

www.samco.in

Contact Details Contact Details :

020-28307700

Contact Details :

+91 22 2222 7777

Total Number of Clients Total Number of Clients :

1580233

Total Number of Clients :

77173

Total Number of Branches Total Number of Branches :

154

Total Number of Branches : -
Products * Products :

investment banking, institutional broking, retail broking, private wealth management, and financial product distribution

Products :

CashPlus,Option Fair Value Calculator,Risk Advisor,Data Bank,Stock Ratings


ICICI Direct vs SAMCO Charts and Data

ICICI Direct and SAMCO both offer a host of Charts & Data for better decision making to their clients. Their comparative analysis is in the below table:

ICICI Direct SAMCO
Live data source Live data source :

NSE, BSE

Live data source :

BSE, NSE, MCX

Advanced Charting tools Advanced Charting tools :

Yes

Advanced Charting tools :

Yes

Multi-Chart Setup Multi-Chart Setup :

Yes

Multi-Chart Setup :

Yes

No.of indicators No.of indicators :

82

No.of indicators :

NA

No.of charts can be opened No.of charts can be opened :

6

No.of charts can be opened :

NA

Live Scanners Live Scanners :

Yes

Live Scanners :

NA

Customizable screeners Customizable screeners :

No

Customizable screeners :

Yes

Trading from charts Trading from charts :

No

Trading from charts :

Yes

Compare Symbol performance on Chart Compare Symbol performance on Chart :

No

Compare Symbol performance on Chart : -
Options charts Options charts :

Yes

Options charts : -
Continuous futures charts Continuous futures charts :

Yes

Continuous futures charts : -
Intraday historical data for charts Intraday historical data for charts :

20 days

Intraday historical data for charts :

Yes

End of Day historical data for charts End of Day historical data for charts :

10 years

End of Day historical data for charts :

Yes

Corporate action adjusted charts Corporate action adjusted charts :

No

Corporate action adjusted charts :

Yes

Back Testing Back Testing :

No

Back Testing :

Yes

Options Chain Options Chain :

Yes

Options Chain : -
Heat Maps Heat Maps :

Yes

Heat Maps : -
Analytics Analytics :

Yes

Analytics : -
Price Ladder Price Ladder :

No

Price Ladder : -

ICICI Direct vs SAMCO Leverage

Leverage

ICICI Direct SAMCO
Equity Delivery Equity Delivery :

5x with Interest

Equity Delivery :

Up to 4x

Equity Intraday Equity Intraday :

Upto 25x

Equity Intraday :

Normal Orders: 3x to 15x | CO & BO: Up to 33x

Equity Futures Equity Futures :

4x

Equity Futures :

Intraday - 40%(2.5x), Carry forward - 100%(1x) of Total margin (Span+ Exposure)

Equity Options Equity Options :

2x for shorting

Equity Options :

Intraday - 40%(2.5x), Carry forward - 100%(1x) of Total margin (Span+ Exposure)

Currency Futures Currency Futures :

NA

Currency Futures :

Intraday - 50%(2.5x), Carry forward - 100%(1x) of Total margin (Span+ Exposure)

Currency Options Currency Options :

NA

Currency Options :

Intraday - 50%(2.5x), Carry forward - 100%(1x) of Total margin (Span+ Exposure)

Commodity Futures Commodity Futures :

NA

Commodity Futures :

Intraday - 40%(2.5x), Carry forward - 100%(1x) of Span

Commodity Options Commodity Options : - Commodity Options : -

ICICI Direct vs SAMCO Orders

Orders

ICICI Direct SAMCO
Cover Orders (CO) Cover Orders (CO) :

Yes

Cover Orders (CO) :

Yes

Bracket orders / One Cancels Other (BO / OCO) Bracket orders / One Cancels Other (BO / OCO) :

No

Bracket orders / One Cancels Other (BO / OCO) :

Yes

After Market Orders (AMO) After Market Orders (AMO) :

No

After Market Orders (AMO) :

Yes

Buy Today Sell Tomorrow (BTST) * Buy Today Sell Tomorrow (BTST) :

Yes

Buy Today Sell Tomorrow (BTST) :

Yes

Sell Today Buy Tomorrow (STBT) * Sell Today Buy Tomorrow (STBT) :

No

Sell Today Buy Tomorrow (STBT) :

Yes

Good Till Cancelled (GTC) * Good Till Cancelled (GTC) :

Yes

Good Till Cancelled (GTC) :

No


ICICI Direct vs SAMCO Research and Advice / Trading Tips

Research and Advice / Trading Tips

ICICI Direct SAMCO
Equity Trading Recommendation * Equity Trading Recommendation :

Yes

Equity Trading Recommendation :

No

Equity Investment Recommendation * Equity Investment Recommendation :

Yes

Equity Investment Recommendation :

No

Recommendation basis risk Profile * Recommendation basis risk Profile :

Yes

Recommendation basis risk Profile :

No

Comparison * Comparison :

Yes

Comparison :

No

Free Tips * Free Tips :

Yes

Free Tips :

No

Daily Market report * Daily Market report :

Yes

Daily Market report :

No

ETF research * ETF research :

Yes

ETF research :

No

Quarterly Results * Quarterly Results :

Yes

Quarterly Results :

No


ICICI Direct vs SAMCO Franchisee / Authorized Person related information

Franchisee / Authorized Person related information

ICICI Direct SAMCO
Availability for franchisee / AP Availability for franchisee / AP :

Yes

Availability for franchisee / AP :

No

Investment required for Franchisee / AP Investment required for Franchisee / AP :

Rs.25,000 to Rs.2,00,000

Investment required for Franchisee / AP :

No


ICICI Direct vs SAMCO Product & Services

ICICI Direct and SAMCO both offer a host of Products & Services for a better trading experience for their clients. Their comparative analysis is in the below table:

ICICI Direct SAMCO
Delivery Based Trading * Delivery Based Trading :

Yes

Delivery Based Trading :

Yes

Margin Trading * Margin Trading :

Yes

Margin Trading :

Yes

Call in Trade * Call in Trade :

Yes

Call in Trade :

Yes

Trading in Both the exchanges * Trading in Both the exchanges :

Yes

Trading in Both the exchanges :

Yes

Limit Order * Limit Order :

Yes

Limit Order :

Yes

3-in-1 On-line Trading Account * 3-in-1 On-line Trading Account :

Yes

3-in-1 On-line Trading Account :

No

NRI Services * NRI Services :

Yes

NRI Services :

Yes

SMS Alerts * SMS Alerts :

Yes

SMS Alerts :

Yes

Offers Multiple Plan * Offers Multiple Plan :

Yes

Offers Multiple Plan :

No

IPO Investment * IPO Investment :

Yes

IPO Investment :

No

Portfolio Analysis * Portfolio Analysis :

Yes

Portfolio Analysis :

Yes

Advanced Charting Features * Advanced Charting Features :

Yes

Advanced Charting Features :

Yes

Brokerage Calculator * Brokerage Calculator :

No

Brokerage Calculator :

Yes

Margin Calculator * Margin Calculator :

No

Margin Calculator :

Yes

Stop Loss Order * Stop Loss Order :

Yes

Stop Loss Order :

Yes

Bracket Orders & Trailing Stop Loss * Bracket Orders & Trailing Stop Loss :

Yes

Bracket Orders & Trailing Stop Loss :

Yes

Equity Future & Option Trading * Equity Future & Option Trading :

Yes

Equity Future & Option Trading :

Yes

Currency Future & Option Trading * Currency Future & Option Trading :

Yes

Currency Future & Option Trading :

Yes

Market Trading * Market Trading :

Yes

Market Trading :

Yes

Monthly & Yearly Plan * Monthly & Yearly Plan :

No

Monthly & Yearly Plan :

No

Aumtomated Trading * Aumtomated Trading :

No

Aumtomated Trading :

No


ICICI Direct vs SAMCO Customer Services

ICICI Direct and SAMCO both offer a host of Customer service options to their clients to quickly solve their queries or grievances if any. Their comparative analysis is in the below table:

ICICI Direct SAMCO
Toll Free Number * Toll Free Number :

No

Toll Free Number :

No

Live Chat Facility * Live Chat Facility :

No

Live Chat Facility :

No

Email Facility * Email Facility :

Yes

Email Facility :

Yes

Branch Offices * Branch Offices :

Yes

Branch Offices :

No

Customer Care * Customer Care :

Yes

Customer Care :

Yes

Community Service * Community Service :

Yes

Community Service :

Yes

Relationship Manager * Relationship Manager : - Relationship Manager :

No

24/7 Support * 24/7 Support :

No

24/7 Support :

No


ICICI Direct vs SAMCO Other Investement

ICICI Direct and SAMCO both offer a lot of investment avenues apart from Stock trading on their platforms to their clients to make a better trading experience. Their comparative analysis is in the below table:

ICICI Direct SAMCO
Commodity Trading * Commodity Trading :

No

Commodity Trading :

Yes

Investment in ETFs * Investment in ETFs :

Yes

Investment in ETFs :

Yes

Investment in Mutual Funds * Investment in Mutual Funds :

Yes

Investment in Mutual Funds :

No

Investment in Bonds * Investment in Bonds :

Yes

Investment in Bonds :

No

Investment in Corporate Debt instruments * Investment in Corporate Debt instruments :

Yes

Investment in Corporate Debt instruments :

No

Insurance Services * Insurance Services :

Yes

Insurance Services :

No

Banking Services * Banking Services :

Yes

Banking Services :

No


ICICI Direct vs SAMCO Trading PlatForm

ICICI Direct and SAMCO both offer a host of Trading Platform for a better trading experience for their clients. Their comparative analysis is in the below table:

ICICI Direct SAMCO
Web Platform * Web Platform :

Yes

Web Platform :

Yes

Android Mobile App * Android Mobile App :

Yes

Android Mobile App :

Yes

Desktop Windows * Desktop Windows :

Yes

Desktop Windows :

Yes

Desktop Mac * Desktop Mac :

Yes

Desktop Mac :

No

I-Pad App * I-Pad App :

Yes

I-Pad App :

No

Virtual Trading * Virtual Trading :

Yes

Virtual Trading :

No

iPhone Mobile App * iPhone Mobile App :

Yes

iPhone Mobile App :

Yes


ICICI Direct vs SAMCO Company Information

Company Information

ICICI Direct SAMCO
Financials * Financials :

Yes

Financials :

No

News * News : - News :

No

Company Analysis * Company Analysis :

Yes

Company Analysis :

No

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