ICICI Direct vs SAMCO (Compare ICICI Direct vs SAMCO)

So many brokers are offering stock trading & Demat services in India, which one is best, which one provides the services at the lowest price, provides best mobile trading application, the best research team, etc. All answers to your questions would be available here.

Here we provide side by side comparison between ICICI Direct vs SAMCO, Below comparison of ICICI Direct vs SAMCO highlights the variations of Brokerage charges & services offered, Compare their ratings, brokerage & AMC charges, Investment choices, Customer Service, Demat Account, features, Platforms, and running offers.

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One on One comparison of ICICI Direct vs SAMCO is given below:

ICICI Direct

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SAMCO

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	ICICI Direct	SAMCO

About The Brokers	ICICI Direct : "ICICIdirect.com, an award winning, pioneering online broking platform, The platform not only offers convenient ways to invest in Equity, Derivatives, Currency Futur >>> more	SAMCO : "SAMCO delivers you the better trade experience with low cost, advanced technology (friendly in usage) and a benefit of membership across all leading stock market and >>> more
Find More Information about the Broker :	ICICI Direct : OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING	SAMCO : OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING
Type of Broker	ICICI Direct : Full Service Broker	SAMCO : Discount Broker
Promo/offers	ICICI Direct : Special Offer: Free Futures Trading + Intraday Trading charges at Flat ₹20 + Commodity & Currency Derivative at Flat ₹20. Get the offer	SAMCO : Special Offer: Flat ₹20 Brokerage per executed trade + Free Account opening and Zero Demat AMC for 1st Year. Get the offer
Advantage	ICICI Direct : 3-in-1 online trading account. Security of your investment & money 24/7 customer service. Easy-to-use website. Innovative offerings like - Margin, MarginPlus, BTST, SPOT. Derivatives trading,NRI services, mutual funds, IPOs and on-line life insurance. Own DP services Award winning research services Instant payout for your stocks sold (eATM) By Subscribing ICICI Direct Neo Plan you get ZERO BROKERAGE IN FUTURES, RS 20 UNLIMITED PER ORDER BROKERAGE IN OPTIONS AND INTRADAY EQUITY !	SAMCO : NRI Trading. Flat Rate Brokerage Plan (Rs 20 per trade) is simple and easy to understand. ITL, the trading League. Trading and Demat Account opening are FREE with SAMCO. Referral Credit. Cover Order, Bracket Order and Trailing Stop Loss order are available Get up to 4x Delivery Leverage in the Cash Markets. Margin Against Shares: Trade with ZERO Cash Balance. Get Upto 80x Leverage for Nifty, 33x leverage for stocks 60x for commodity. Trading software is available for free to all the customers. Adhar based instant paperless account opening .
Disadvantage	ICICI Direct : Very High delivery brokerage. Not a good fit for small and penny stock traders. Charges for trading terminal usage. High Minimum Brokerage Charges.	SAMCO : No Yearly, Monthly fixed plans available for heavy traders. Investment in IPO is not possible Mutual Fund investment is not available. Average customer Service. High Pledge (Creation/Closure/Invocation) demat charges. SAMCO changes Rs 60 per ISIN while brokers like Zerodha charge Rs 32 per ISIN (Rs 20 + Rs 12 CDSL Fee).
Why This	ICICI Direct : A Unique 3-in-1 On-line Trading Account, which includes ICICI Bank Account, ICICI Trading Account and ICICI Demat Account, is the key offering for retail stock market investors in India. Security: Instead of transferring monies to a broker's pool or towards deposits, you can manage your own demat and bank accounts when you trade through ICICIdirect.com. It provides you the flexibility to pay only when you trade. Largest Equity E-Broking House with >40 Lac customers. Share trading in both NSE and BSE, innovative offerings like - Margin, MarginPlus, BTST, SPOT, Derivatives trading, overseas trading, mutual funds, IPOs and on-line life insurance. Call-n-Trade: you can place orders securely over the telephone with the Call N Trade service. Award Winning Research	SAMCO : SAMCO offers Trade at Rs.20 per Order across all segments and irrespective of Order Size. Trade Stocks, Futures, Options, Commodities at Flat 20 per order only Get Delivery Trades Funded: up to 4X Leverage Samco Provides highest Leverage in the Industry: Get 80x Leverage to trade the NIFTY. The first 20 Call-N-Trade orders are free Free tools like Brokerage Calculator, SPAN Calculator, SAMCO Data Bank, Pledge Monitor and trading platform on web, desktop and mobile. Special feature like Samco Rank MF, SAMCO Cash Plus, Samco Stock Plus , Samco Intra Plus , SAMCO Data bank, SAMCO Ratings Monitor

ICICI Direct vs SAMCO Account Opening & AMC Charges

ICICI Direct Trading Account Opening Fee is ₹0 and SAMCO Trading Account Opening Fee is ₹0 . ICICI Direct Demat Account AMC is ₹300 (2nd year onwards) and SAMCO Demat Account AMC is ₹400 (Zero Demat AMC for the 1st year) .

	ICICI Direct	SAMCO
Trading Account Opening Fee	Trading Account Opening Fee : ₹0	Trading Account Opening Fee : ₹0
Demat Account Opening Fee	Demat Account Opening Fee : ₹0	Demat Account Opening Fee : ₹0
Demat Account AMC	Demat Account AMC : ₹300 (2nd year onwards)	Demat Account AMC : ₹400 (Zero Demat AMC for the 1st year)
Trading Account AMC	Trading Account AMC : ₹0	Trading Account AMC : ₹0

ICICI Direct vs SAMCO Brokerage Charges

ICICI Direct Brokerage Charges Equity Delivery is 0.55% and Equity Intraday is 0.275% and Equity Options is ₹95 per lot . SAMCO Brokerage Charges Equity Delivery is ₹20 per executed order or 0.2%, whichever is lower and Equity Intraday is ₹20 per executed order or 0.2%, whichever is lower and Equity Options is ₹20 per executed order .

	ICICI Direct			SAMCO
Plan Name	Plan Name : I-Secure Plan	Plan Name : ICICIDirect Neo Plan	Plan Name : ICICIDirect Prime	Plan Name : Fix Brokerage Plan
Equity Delivery	Equity Delivery : 0.55%	Equity Delivery : 0.55%	Equity Delivery : 0.15% to 0.27%	Equity Delivery : ₹20 per executed order or 0.2%, whichever is lower
Equity Intraday	Equity Intraday : 0.275%	Equity Intraday : Rs 20 per order	Equity Intraday : 0.015% to 0.027%	Equity Intraday : ₹20 per executed order or 0.2%, whichever is lower
Equity Future	Equity Future : 0.05%	Equity Future : Rs 0 (Free)	Equity Future : 0.015% to 0.027%	Equity Future : ₹20 per executed order or 0.2%, whichever is lower
Equity Options	Equity Options : ₹95 per lot	Equity Options : Rs 20 per order	Equity Options : Rs 20 to Rs 40 Per Lot	Equity Options : ₹20 per executed order
Currency Futures	Currency Futures : Rs 20 per order	Currency Futures : Rs 20 per order	Currency Futures : Rs 20 per Lot	Currency Futures : ₹20 per executed order or 0.2%, whichever is lower
Currency Options	Currency Options : Rs 20 per order	Currency Options : Rs 20 per order	Currency Options : Rs 20 per Lot	Currency Options : ₹20 per executed order
Monthly Fee	Monthly Fee : NA	Monthly Fee : -	Monthly Fee : Rs. 299 to 2999 per month	Monthly Fee : NA
Margin Trading	Margin Trading : 0.05% - 0.03%	Margin Trading : 0.05% - 0.03%	Margin Trading : 0.024% to 0.04% per day	Margin Trading : Yes
Commodity Futures	Commodity Futures : Rs 20 per order	Commodity Futures : Rs 20 per order	Commodity Futures : Rs 20 per Lot	Commodity Futures : ₹20 per executed order
Commodity Options	Commodity Options : Rs 20 per order	Commodity Options : Rs 20 per order	Commodity Options : Rs 20 per Lot	Commodity Options : ₹20 per executed order

ICICI Direct vs SAMCO Transaction Charges (Per Crore)

ICICI Direct Transaction Charges (Per Crore) Equity Future is ₹180 per Cr (0.0018%) and Equity Options is ₹5000 per Cr (0.05%) (on premium) . SAMCO Transaction Charges (Per Crore) Equity Future is NSE ₹190 per crore | BSE ₹1 per trade (each side) and Equity Options is NSE ₹5000 per crore | BSE ₹1 per trade (each side) .

	ICICI Direct	SAMCO
Equity Delivery	Equity Delivery : NSE ₹310 per Cr (0.0031%) \| BSE ₹280 per Cr (0.0028%) (each side)	Equity Delivery : NSE ₹325 per crore \| BSE ₹1 per trade (each side)
Equity Intraday	Equity Intraday : NSE ₹310 per Cr (0.0031%) \| BSE ₹280 per Cr (0.0028%) (each side)	Equity Intraday : NSE ₹325 per crore \| BSE ₹1 per trade (each side)
Equity Future *	Equity Future : ₹180 per Cr (0.0018%)	Equity Future : NSE ₹190 per crore \| BSE ₹1 per trade (each side)
Equity Options *	Equity Options : ₹5000 per Cr (0.05%) (on premium)	Equity Options : NSE ₹5000 per crore \| BSE ₹1 per trade (each side)
Currency Futures *	Currency Futures : ₹120 per Cr (0.0012%)	Currency Futures : NSE ₹110 per crore (0.0011%)
Currency Options	Currency Options : ₹5000 per Cr (0.05%) (on premium)	Currency Options : NSE ₹4000 (on premium) per crore (0.040%)
Commodity	Commodity : NA	Commodity : Non-Agri ₹260 (0.0026%) \| Agri ₹175 per Crore

ICICI Direct vs SAMCO Other Charges

ICICI Direct Minimum Brokerage is ₹35 per trade and Call & Trade is ₹25 per call after first 20 free calls per month . SAMCO Minimum Brokerage is ₹0 and Call & Trade is ₹20 per executed order .

	ICICI Direct	SAMCO
Minimum Brokerage	Minimum Brokerage : ₹35 per trade	Minimum Brokerage : ₹0
Call & Trade	Call & Trade : ₹25 per call after first 20 free calls per month	Call & Trade : ₹20 per executed order
Stamp Duty *	Stamp Duty : Charges as per the state of residence	Stamp Duty : Delivery: 0.015%, Intraday: 0.03%, F&O: 0.002%
DP Charges (on sell side)	DP Charges (on sell side) : 0.04% (Min ₹25 and Max ₹25,000)	DP Charges (on sell side) : ₹10 + CDSL Charges
Other Miscellaneous Charges	Other Miscellaneous Charges : -	Other Miscellaneous Charges : -

ICICI Direct vs SAMCO Features

ICICI Direct and SAMCO both offer a host of features, trading tools & platforms to their clients. Their comparative analysis is in the below table:

	ICICI Direct	SAMCO
Trading Platform	Trading Platform : Trade Racer Web, Desktop, ICICI Direct Mobile App	Trading Platform : StockNote Web & App, Nest Trader, StockBasket
Placing orders through charts	Placing orders through charts : No	Placing orders through charts : Yes
Trading Alerts	Trading Alerts : Yes	Trading Alerts : Yes
Research and Advice / Trading Tips	Research and Advice / Trading Tips : 1	Research and Advice / Trading Tips : No
Detailed Education Initiatives	Detailed Education Initiatives : Yes	Detailed Education Initiatives : No
Unique features & Offers	Unique features & Offers : Bullet Trading, Can trade in 32 exchanges through Saxo Trader	Unique features & Offers : CashPlus & Stock Plus for leverage & Margin
Referral Program	Referral Program : -	Referral Program : No
Margin Against Shares (Equity Cash) *	Margin Against Shares (Equity Cash) : Yes	Margin Against Shares (Equity Cash) : Yes
Margin Against Shares (Equity F&O) *	Margin Against Shares (Equity F&O) : Yes	Margin Against Shares (Equity F&O) : Yes

ICICI Direct vs SAMCO Demat Account Charges

A comparative table of various demat account charges between ICICI Direct and SAMCO is below:

	ICICI Direct	SAMCO
Depository Service Provider	Depository Service Provider : CDSL and NSDL	Depository Service Provider : CDSL
Account Opening Fee	Account Opening Fee : ₹0	Account Opening Fee : ₹0
Advance Deposit	Advance Deposit : ₹0 for ICICI Bank customers. ₹7500 for Non ICICI BANK customers.	Advance Deposit : NIL
AMC	AMC : ₹0	AMC : ₹0
Dematerialisation Charges	Dematerialisation Charges : ₹50 Per Demat Request Form and ₹3 For Each Certificates	Dematerialisation Charges : ₹10 per Certificate plus Courier Charges ₹50 per request
Rematerialisation Charges	Rematerialisation Charges : ₹25 + CDSL charges at actual	Rematerialisation Charges : Actual CDSL charges plus Courier charges ₹50 per request.
Transaction Charges (Credit)	Transaction Charges (Credit) : -	Transaction Charges (Credit) : Nil
Transaction Charges (debit)	Transaction Charges (debit) : ₹0 for trader on ICICIDirect.com	Transaction Charges (debit) : ₹25 or 0.02% of transaction (whichever is higher)
Pledge Creation Charges	Pledge Creation Charges : 0.02% or minimum of ₹50	Pledge Creation Charges : ₹60
Pledge Creation Confirmation Charges	Pledge Creation Confirmation Charges : If, ICICI Bank is counterparty: 0.02% or minimum of ₹35; If, ICICI Bank is not counterparty: 0.04% or minimum of ₹35	Pledge Creation Confirmation Charges : Nil
Pledge Invocation Charges	Pledge Invocation Charges : If, ICICI Bank is counterparty: 0.02% or minimum of ₹35; If, ICICI Bank is not counterparty: 0.04% or minimum of ₹35	Pledge Invocation Charges : ₹60
Failed Instruction Charges	Failed Instruction Charges : ₹30	Failed Instruction Charges : Nil
Other Charges	Other Charges : 1. Mailing charges for non periodic statements and other communication, ₹50 for inland and ₹500.0 for foreign address. 2. ₹200 for restoring services if account is suspended for non payment of charges.	Other Charges : -

ICICI Direct vs SAMCO Basic Details

ICICI Direct Year of Incorporation is 2000 and Total Number of Clients is 2104512 and Total Number of Branches is 154 . SAMCO Year of Incorporation is 2015 and Total Number of Clients is 79445 and .

	ICICI Direct	SAMCO
Year of Incorporation	Year of Incorporation : 2000	Year of Incorporation : 2015
Active Exchange Memberships	Active Exchange Memberships : NSE, BSE	Active Exchange Memberships : BSE, NSE, MCX
Demat Services	Demat Services : Yes	Demat Services : No
Website	Website : http://www.icicidirect.com	Website : www.samco.in
Contact Details	Contact Details : 020-28307700	Contact Details : +91 22 2222 7777
Total Number of Clients	Total Number of Clients : 2104512	Total Number of Clients : 79445
Total Number of Branches	Total Number of Branches : 154	Total Number of Branches : -
Products *	Products : investment banking, institutional broking, retail broking, private wealth management, and financial product distribution	Products : CashPlus,Option Fair Value Calculator,Risk Advisor,Data Bank,Stock Ratings

ICICI Direct vs SAMCO Leverage

Leverage

	ICICI Direct	SAMCO
Equity Delivery	Equity Delivery : 5x with Interest	Equity Delivery : Up to 4x
Equity Intraday	Equity Intraday : Upto 25x	Equity Intraday : Normal Orders: 3x to 15x \| CO & BO: Up to 33x
Equity Futures	Equity Futures : 4x	Equity Futures : Intraday - 40%(2.5x), Carry forward - 100%(1x) of Total margin (Span+ Exposure)
Equity Options	Equity Options : 2x for shorting	Equity Options : Intraday - 40%(2.5x), Carry forward - 100%(1x) of Total margin (Span+ Exposure)
Currency Futures	Currency Futures : NA	Currency Futures : Intraday - 50%(2.5x), Carry forward - 100%(1x) of Total margin (Span+ Exposure)
Currency Options	Currency Options : NA	Currency Options : Intraday - 50%(2.5x), Carry forward - 100%(1x) of Total margin (Span+ Exposure)
Commodity Futures	Commodity Futures : NA	Commodity Futures : Intraday - 40%(2.5x), Carry forward - 100%(1x) of Span
Commodity Options	Commodity Options : -	Commodity Options : -
F&O (Eq, Curr, Comm)	F&O (Eq, Curr, Comm) : -	F&O (Eq, Curr, Comm) : -

ICICI Direct vs SAMCO Orders

Orders

	ICICI Direct	SAMCO
Cover Orders (CO)	Cover Orders (CO) : Yes	Cover Orders (CO) : Yes
Bracket orders / One Cancels Other (BO / OCO)	Bracket orders / One Cancels Other (BO / OCO) : No	Bracket orders / One Cancels Other (BO / OCO) : Yes
After Market Orders (AMO)	After Market Orders (AMO) : No	After Market Orders (AMO) : Yes
Buy Today Sell Tomorrow (BTST) *	Buy Today Sell Tomorrow (BTST) : Yes	Buy Today Sell Tomorrow (BTST) : Yes
Sell Today Buy Tomorrow (STBT) *	Sell Today Buy Tomorrow (STBT) : No	Sell Today Buy Tomorrow (STBT) : Yes
Good Till Cancelled (GTC) *	Good Till Cancelled (GTC) : Yes	Good Till Cancelled (GTC) : No

ICICI Direct vs SAMCO Research and Advice / Trading Tips

Research and Advice / Trading Tips

	ICICI Direct	SAMCO
Equity Trading Recommendation *	Equity Trading Recommendation : Yes	Equity Trading Recommendation : No
Equity Investment Recommendation *	Equity Investment Recommendation : Yes	Equity Investment Recommendation : No
Recommendation basis risk Profile *	Recommendation basis risk Profile : Yes	Recommendation basis risk Profile : No
Comparison *	Comparison : Yes	Comparison : No
Free Tips *	Free Tips : Yes	Free Tips : No
Daily Market report *	Daily Market report : Yes	Daily Market report : No
ETF research *	ETF research : Yes	ETF research : No
Quarterly Results *	Quarterly Results : Yes	Quarterly Results : No

ICICI Direct vs SAMCO Franchisee / Authorized Person related information

Franchisee / Authorized Person related information

	ICICI Direct	SAMCO
Availability for franchisee / AP	Availability for franchisee / AP : Yes	Availability for franchisee / AP : No
Investment required for Franchisee / AP	Investment required for Franchisee / AP : Rs.25,000 to Rs.2,00,000	Investment required for Franchisee / AP : No

ICICI Direct vs SAMCO Product & Services

ICICI Direct and SAMCO both offer a host of Products & Services for a better trading experience for their clients. Their comparative analysis is in the below table:

	ICICI Direct	SAMCO
Delivery Based Trading *	Delivery Based Trading : Yes	Delivery Based Trading : Yes
Margin Trading *	Margin Trading : Yes	Margin Trading : Yes
Call in Trade *	Call in Trade : Yes	Call in Trade : Yes
Trading in Both the exchanges *	Trading in Both the exchanges : Yes	Trading in Both the exchanges : Yes
Limit Order *	Limit Order : Yes	Limit Order : Yes
3-in-1 On-line Trading Account *	3-in-1 On-line Trading Account : Yes	3-in-1 On-line Trading Account : No
NRI Services *	NRI Services : Yes	NRI Services : Yes
SMS Alerts *	SMS Alerts : Yes	SMS Alerts : Yes
Offers Multiple Plan *	Offers Multiple Plan : Yes	Offers Multiple Plan : No
IPO Investment *	IPO Investment : Yes	IPO Investment : No
Portfolio Analysis *	Portfolio Analysis : Yes	Portfolio Analysis : Yes
Advanced Charting Features *	Advanced Charting Features : Yes	Advanced Charting Features : Yes
Brokerage Calculator *	Brokerage Calculator : No	Brokerage Calculator : Yes
Margin Calculator *	Margin Calculator : No	Margin Calculator : Yes
Stop Loss Order *	Stop Loss Order : Yes	Stop Loss Order : Yes
Bracket Orders & Trailing Stop Loss *	Bracket Orders & Trailing Stop Loss : Yes	Bracket Orders & Trailing Stop Loss : Yes
Equity Future & Option Trading *	Equity Future & Option Trading : Yes	Equity Future & Option Trading : Yes
Currency Future & Option Trading *	Currency Future & Option Trading : Yes	Currency Future & Option Trading : Yes
Market Trading *	Market Trading : Yes	Market Trading : Yes
Monthly & Yearly Plan *	Monthly & Yearly Plan : No	Monthly & Yearly Plan : No
Aumtomated Trading *	Aumtomated Trading : No	Aumtomated Trading : No

ICICI Direct vs SAMCO Customer Services

ICICI Direct and SAMCO both offer a host of Customer service options to their clients to quickly solve their queries or grievances if any. Their comparative analysis is in the below table:

	ICICI Direct	SAMCO
Toll Free Number *	Toll Free Number : No	Toll Free Number : No
Live Chat Facility *	Live Chat Facility : No	Live Chat Facility : No
Email Facility *	Email Facility : Yes	Email Facility : Yes
Branch Offices *	Branch Offices : Yes	Branch Offices : No
Customer Care *	Customer Care : Yes	Customer Care : Yes
Community Service *	Community Service : Yes	Community Service : Yes
Relationship Manager *	Relationship Manager : -	Relationship Manager : No
24/7 Support *	24/7 Support : No	24/7 Support : No

ICICI Direct vs SAMCO Other Investement

ICICI Direct and SAMCO both offer a lot of investment avenues apart from Stock trading on their platforms to their clients to make a better trading experience. Their comparative analysis is in the below table:

	ICICI Direct	SAMCO
Commodity Trading *	Commodity Trading : No	Commodity Trading : Yes
Investment in ETFs *	Investment in ETFs : Yes	Investment in ETFs : Yes
Investment in Mutual Funds *	Investment in Mutual Funds : Yes	Investment in Mutual Funds : No
Investment in Bonds *	Investment in Bonds : Yes	Investment in Bonds : No
Investment in Corporate Debt instruments *	Investment in Corporate Debt instruments : Yes	Investment in Corporate Debt instruments : No
Insurance Services *	Insurance Services : Yes	Insurance Services : No
Banking Services *	Banking Services : Yes	Banking Services : No

ICICI Direct vs SAMCO Trading PlatForm

ICICI Direct and SAMCO both offer a host of Trading Platform for a better trading experience for their clients. Their comparative analysis is in the below table:

	ICICI Direct	SAMCO
Web Platform *	Web Platform : Yes	Web Platform : Yes
Android Mobile App *	Android Mobile App : Yes	Android Mobile App : Yes
Desktop Windows *	Desktop Windows : Yes	Desktop Windows : Yes
Desktop Mac *	Desktop Mac : Yes	Desktop Mac : No
I-Pad App *	I-Pad App : Yes	I-Pad App : No
Virtual Trading *	Virtual Trading : Yes	Virtual Trading : No
iPhone Mobile App *	iPhone Mobile App : Yes	iPhone Mobile App : Yes
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