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ICICI Direct vs SAMCO (Compare ICICI Direct and SAMCO)

So many brokers are offering stock trading & Demat services in India, which one is best, which one provides the services at the lowest price, provides best mobile trading application, the best research team, etc. All answers to your questions would be available here.

Here we provide side by side comparison between ICICI Direct vs SAMCO, Below comparison of ICICI Direct vs SAMCO highlights the variations of Brokerage charges & services offered, Compare their ratings, brokerage & AMC charges, Investment choices, Customer Service, Demat Account, features, Platforms, and running offers.

One on One comparison of ICICI Direct vs SAMCO is given below:

ICICI Direct

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SAMCO

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	ICICI Direct	SAMCO

About The Brokers	ICICI Direct : "ICICIdirect.com, an award winning, pioneering online broking platform, The platform not only offers convenient ways to invest in Equity, Derivatives, Currency Futur >>> more	SAMCO : "SAMCO delivers you the better trade experience with low cost, advanced technology (friendly in usage) and a benefit of membership across all leading stock market and >>> more
Find More Information about the Broker :	ICICI Direct : OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING	SAMCO : OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING
Type of Broker	ICICI Direct : Full Service Broker	SAMCO : Discount Broker
Promo/offers	ICICI Direct : Special Offer: ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 5 minutes from sell orders + Free trading tips. Open Instant Account Now	SAMCO : Special Offer: Get Free Trading and Demat Account Opening + 100% Brokerage Cash Back for 1st Month for trades using Mobile App. Open Instant Account online with SAMCO and start trading today.
Advantage	ICICI Direct : 3-in-1 online trading account. Security of your investment & money 24/7 customer service. Easy-to-use website. Innovative offerings like - Margin, MarginPlus, BTST, SPOT. Derivatives trading,NRI services, mutual funds, IPOs and on-line life insurance. Own DP services Award winning research services Instant payout for your stocks sold (eATM) By Subscribing ICICI Direct Neo Plan you get ZERO BROKERAGE IN FUTURES, RS 20 UNLIMITED PER ORDER BROKERAGE IN OPTIONS AND INTRADAY EQUITY !	SAMCO : NRI Trading. Flat Rate Brokerage Plan (Rs 20 per trade) is simple and easy to understand. ITL, the trading League. Trading and Demat Account opening are FREE with SAMCO. Referral Credit. Cover Order, Bracket Order and Trailing Stop Loss order are available Get up to 4x Delivery Leverage in the Cash Markets. Margin Against Shares: Trade with ZERO Cash Balance. Get Upto 80x Leverage for Nifty, 33x leverage for stocks 60x for commodity. Trading software is available for free to all the customers. Adhar based instant paperless account opening .
Disadvantage	ICICI Direct : Very High delivery brokerage. Not a good fit for small and penny stock traders. Charges for trading terminal usage. High Minimum Brokerage Charges.	SAMCO : No Yearly, Monthly fixed plans available for heavy traders. Investment in IPO is not possible Mutual Fund investment is not available. Average customer Service. High Pledge (Creation/Closure/Invocation) demat charges. SAMCO changes Rs 60 per ISIN while brokers like Zerodha charge Rs 32 per ISIN (Rs 20 + Rs 12 CDSL Fee).
Why This	ICICI Direct : A Unique 3-in-1 On-line Trading Account, which includes ICICI Bank Account, ICICI Trading Account and ICICI Demat Account, is the key offering for retail stock market investors in India. Security: Instead of transferring monies to a broker's pool or towards deposits, you can manage your own demat and bank accounts when you trade through ICICIdirect.com. It provides you the flexibility to pay only when you trade. Largest Equity E-Broking House with >40 Lac customers. Share trading in both NSE and BSE, innovative offerings like - Margin, MarginPlus, BTST, SPOT, Derivatives trading, overseas trading, mutual funds, IPOs and on-line life insurance. Call-n-Trade: you can place orders securely over the telephone with the Call N Trade service. Award Winning Research	SAMCO : SAMCO offers Trade at Rs.20 per Order across all segments and irrespective of Order Size. Trade Stocks, Futures, Options, Commodities at Flat 20 per order only Get Delivery Trades Funded: up to 4X Leverage Samco Provides highest Leverage in the Industry: Get 80x Leverage to trade the NIFTY. The first 20 Call-N-Trade orders are free Free tools like Brokerage Calculator, SPAN Calculator, SAMCO Data Bank, Pledge Monitor and trading platform on web, desktop and mobile. Special feature like Samco Rank MF, SAMCO Cash Plus, Samco Stock Plus , Samco Intra Plus , SAMCO Data bank, SAMCO Ratings Monitor
	Open Account	Open Account

ICICI Direct vs SAMCO Account Opening & AMC Charges

ICICI Direct Trading Account Opening Fee is Rs 0 (Free) and SAMCO Trading Account Opening Fee is Rs 0 (Free) . ICICI Direct Demat Account AMC is Rs 300 (from 2nd year) and SAMCO Demat Account AMC is Rs 400 .

	ICICI Direct	SAMCO
Trading Account Opening Fee	Trading Account Opening Fee : Rs 0 (Free)	Trading Account Opening Fee : Rs 0 (Free)
Demat Account Opening Fee	Demat Account Opening Fee : Rs 0 (Free)	Demat Account Opening Fee : Rs 0 (Free)
Demat Account AMC	Demat Account AMC : Rs 300 (from 2nd year)	Demat Account AMC : Rs 400
Trading Account AMC	Trading Account AMC : Rs 0 (Free)	Trading Account AMC : Rs 0 (Free)
	Open Account	Open Account

ICICI Direct vs SAMCO Brokerage Charges

ICICI Direct Brokerage Charges Equity Delivery is 0.55% and Equity Intraday is Rs 20 per order and Equity Options is Rs 20 per order . SAMCO Brokerage Charges Equity Delivery is Rs 20 per trade or 0.50% (whichever is lower) and Equity Intraday is Rs 20 per trade or 0.05% (whichever is lower) and Equity Options is Rs 20 per trade .

	ICICI Direct		SAMCO
Plan Name	Plan Name : I-Secure Plan	Plan Name : ICICIDirect Neo Plan	Plan Name : Fix Brokerage Plan
Equity Delivery	Equity Delivery : 0.55%	Equity Delivery : 0.55%	Equity Delivery : Rs 20 per trade or 0.50% (whichever is lower)
Equity Intraday	Equity Intraday : Rs 20 per order	Equity Intraday : 0.275%	Equity Intraday : Rs 20 per trade or 0.05% (whichever is lower)
Equity Future	Equity Future : Rs 0 (Free)	Equity Future : 0.05%	Equity Future : Rs 20 per trade or 0.05% (whichever is lower)
Equity Options	Equity Options : Rs 20 per order	Equity Options : Rs 95 per lot	Equity Options : Rs 20 per trade
Currency Futures	Currency Futures : Rs 20 per order	Currency Futures : Rs 20 per order	Currency Futures : Rs 20 per trade or 0.05% (whichever is lower)
Currency Options	Currency Options : Rs 20 per order	Currency Options : Rs 20 per order	Currency Options : Rs 20 per trade
Monthly Fee	Monthly Fee : NA	Monthly Fee : NA	Monthly Fee : NA
Margin Trading	Margin Trading : 0.05% - 0.03%	Margin Trading : 0.05% - 0.03%	Margin Trading : -
Commodity Futures	Commodity Futures : Rs 20 per order	Commodity Futures : Rs 20 per order	Commodity Futures : Rs 20 per trade or 0.05% (whichever is lower)
Commodity Options	Commodity Options : Rs 20 per order	Commodity Options : Rs 20 per order	Commodity Options : -
	Open Account		Open Account

ICICI Direct vs SAMCO Exchange Transaction Charges

ICICI Direct Exchange Transaction Charges Equity Future is NSE Rs 190 per Cr (0.0019%) | BSE Rs 0 and Equity Options is NSE Rs 5000 per Cr (0.05%) | BSE Rs 3700 per Cr (0.037%) (on premium) . SAMCO Exchange Transaction Charges Equity Future is NSE Rs 200 per Cr (0.002%) | BSE Rs 100 per Cr (0.001%) and Equity Options is NSE Rs 5300 per Cr (0.053%) | BSE Rs 100 per Cr (0.001%) (on premium) .

	ICICI Direct	SAMCO
Equity Delivery	Equity Delivery : NSE Rs 325 per Cr (0.00325%) \| BSE Rs 375 per Cr (0.00375%) (each side)	Equity Delivery : NSE Rs 345 per Cr (0.00345%) \| BSE Rs 345 per Cr (0.00345%) (each side)
Equity Intraday	Equity Intraday : NSE Rs 325 per Cr (0.00325%) \| BSE Rs 375 per Cr (0.00375%) (sell side)	Equity Intraday : NSE Rs 345 per Cr (0.00345%) \| BSE Rs 345 per Cr (0.00345%) (sell side)
Equity Future *	Equity Future : NSE Rs 190 per Cr (0.0019%) \| BSE Rs 0	Equity Future : NSE Rs 200 per Cr (0.002%) \| BSE Rs 100 per Cr (0.001%)
Equity Options *	Equity Options : NSE Rs 5000 per Cr (0.05%) \| BSE Rs 3700 per Cr (0.037%) (on premium)	Equity Options : NSE Rs 5300 per Cr (0.053%) \| BSE Rs 100 per Cr (0.001%) (on premium)
Currency Futures *	Currency Futures : NSE Rs 90 per Cr (0.0009%) \| BSE Rs 90 per Cr (0.0009%)	Currency Futures : NSE Rs 90 per Cr (0.0009%)
Currency Options	Currency Options : NSE Rs 4000 per Cr (0.04%) \| BSE Rs 100 per Cr (0.001%) (on premium)	Currency Options : NSE Rs 3500 per Cr (0.035%) (on premium)
Commodity	Commodity : Group A - Rs 260 per Cr (0.0026%)	Commodity : Non-Agri Rs 260 (0.0026%) \| Agri Rs 175 per Crore
	Open Account	Open Account

ICICI Direct vs SAMCO Other Charges

ICICI Direct Minimum Brokerage is Rs 35 per trade (I-Secure Plan) and Call & Trade is Rs 50 per trade . SAMCO Minimum Brokerage is 0.5% per executed order for Equity Delivery and 0.05% per executed order for other segments and Call & Trade is Rs 20 per executed order .

	ICICI Direct	SAMCO
Minimum Brokerage	Minimum Brokerage : Rs 35 per trade (I-Secure Plan)	Minimum Brokerage : 0.5% per executed order for Equity Delivery and 0.05% per executed order for other segments
Call & Trade	Call & Trade : Rs 50 per trade	Call & Trade : Rs 20 per executed order
Stamp Duty *	Stamp Duty : -	Stamp Duty : -
DP Charges (on sell side)	DP Charges (on sell side) : -	DP Charges (on sell side) : ₹10 + CDSL Charges
Other Miscellaneous Charges	Other Miscellaneous Charges : Margin Trading Interest: 0.025% Per day	Other Miscellaneous Charges : -
	Open Account	Open Account

ICICI Direct vs SAMCO Features

ICICI Direct and SAMCO both offer a host of features, trading tools & platforms to their clients. Their comparative analysis is in the below table:

	ICICI Direct	SAMCO
Trading Platform	Trading Platform : ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App	Trading Platform : Samco Mobile App, Nest Trader, Samco Trade API, Kya Trade, RankMF, StockBasket, Samco Star
Placing orders through charts	Placing orders through charts : -	Placing orders through charts : Yes
Trading Alerts	Trading Alerts : -	Trading Alerts : Yes
Research and Advice / Trading Tips	Research and Advice / Trading Tips : -	Research and Advice / Trading Tips : No
Detailed Education Initiatives	Detailed Education Initiatives : -	Detailed Education Initiatives : No
Unique features & Offers	Unique features & Offers : Offer 3-in-1 Account. Support in local ICICI Bank branches. Trusted brand.	Unique features & Offers : -
Referral Program	Referral Program : -	Referral Program : 1
Margin Against Shares (Equity Cash) *	Margin Against Shares (Equity Cash) : Yes	Margin Against Shares (Equity Cash) : Yes
Margin Against Shares (Equity F&O) *	Margin Against Shares (Equity F&O) : Yes	Margin Against Shares (Equity F&O) : Yes
	Open Account	Open Account

ICICI Direct vs SAMCO Demat Account Charges

A comparative table of various demat account charges between ICICI Direct and SAMCO is below:

	ICICI Direct	SAMCO
Depository Service Provider	Depository Service Provider : NSDL	Depository Service Provider : CDSL
Account Opening Fee	Account Opening Fee : Stamp Duty at actuals	Account Opening Fee : Only Franking Charges
Advance Deposit	Advance Deposit : â‚¹0 for ICICI Bank customers. â‚¹7500 for Non ICICI BANK customers.	Advance Deposit : Nil
AMC	AMC : For Individual account: â‚¹700 p.a. For Corporate account: â‚¹1500 p.a.	AMC : â‚¹400 for Individual. â‚¹800 for Corporate.
Dematerialisation Charges	Dematerialisation Charges : â‚¹50 Per Demat Request Form and â‚¹10 For Each Certificates	Dematerialisation Charges : â‚¹10 per Certificate plus Courier Charges â‚¹50 per request
Rematerialisation Charges	Rematerialisation Charges : â‚¹25 + CDSL charges at actual	Rematerialisation Charges : Actual CDSL charges plus Courier charges â‚¹50 per request.
Transaction Charges (Credit)	Transaction Charges (Credit) : -	Transaction Charges (Credit) : -
Transaction Charges (debit)	Transaction Charges (debit) : For Normal Market & Off Market sell (0.04% of trans value for each CID)(subject to minimum â‚¹30) For Debt instruments Market & Off Market sell (0.04% of trans value for each CID)(subject to minimum â‚¹30 & maximum â‚¹25,000 )	Transaction Charges (debit) : â‚¹10 per transaction in same DP & 0.02% per transaction or â‚¹25 whichever is higher for other DP
Pledge Creation Charges	Pledge Creation Charges : 0.02% or minimum of â‚¹35	Pledge Creation Charges : â‚¹60 per ISIN
Pledge Creation Confirmation Charges	Pledge Creation Confirmation Charges : 0.02% or minimum of â‚¹35	Pledge Creation Confirmation Charges : Nil
Pledge Invocation Charges	Pledge Invocation Charges : 0.02% or minimum of â‚¹35	Pledge Invocation Charges : â‚¹60 per ISIN
Failed Instruction Charges	Failed Instruction Charges : -	Failed Instruction Charges : Nil
Other Charges	Other Charges : â‚¹200 for restoring services if account is suspended for non payment of charges.	Other Charges : -
	Open Account	Open Account

ICICI Direct vs SAMCO Basic Details

ICICI Direct Year of Incorporation is 2000 and Total Number of Clients is 1869925 and Total Number of Branches is 154 . SAMCO and Total Number of Clients is 90174 and .

	ICICI Direct	SAMCO
Year of Incorporation	Year of Incorporation : 2000	Year of Incorporation : -
Active Exchange Memberships	Active Exchange Memberships : -	Active Exchange Memberships : BSE, NSE, MCX
Demat Services	Demat Services : Yes	Demat Services : Yes
Website	Website : -	Website : www.samco.in
Contact Details	Contact Details : -	Contact Details : +91 22 2222 7777
Total Number of Clients	Total Number of Clients : 1,869,925	Total Number of Clients : 90,174
Total Number of Branches	Total Number of Branches : 154	Total Number of Branches : -
Products *	Products : -	Products : CashPlus,Option Fair Value Calculator,Risk Advisor,Data Bank,Stock Ratings
	Open Account	Open Account

ICICI Direct vs SAMCO Orders

Orders

	ICICI Direct	SAMCO
Cover Orders (CO)	Cover Orders (CO) : Yes	Cover Orders (CO) : Yes
Bracket orders / One Cancels Other (BO / OCO)	Bracket orders / One Cancels Other (BO / OCO) : No	Bracket orders / One Cancels Other (BO / OCO) : Yes
After Market Orders (AMO)	After Market Orders (AMO) : No	After Market Orders (AMO) : Yes
Buy Today Sell Tomorrow (BTST) *	Buy Today Sell Tomorrow (BTST) : Yes	Buy Today Sell Tomorrow (BTST) : Yes
Sell Today Buy Tomorrow (STBT) *	Sell Today Buy Tomorrow (STBT) : No	Sell Today Buy Tomorrow (STBT) : No
Good Till Cancelled (GTC) *	Good Till Cancelled (GTC) : Yes	Good Till Cancelled (GTC) : Yes
	Open Account	Open Account

ICICI Direct vs SAMCO Research and Advice / Trading Tips

Research and Advice / Trading Tips

	ICICI Direct	SAMCO
Equity Trading Recommendation *	Equity Trading Recommendation : -	Equity Trading Recommendation : No
Equity Investment Recommendation *	Equity Investment Recommendation : -	Equity Investment Recommendation : No
Recommendation basis risk Profile *	Recommendation basis risk Profile : -	Recommendation basis risk Profile : No
Comparison *	Comparison : -	Comparison : No
Free Tips *	Free Tips : Yes	Free Tips : No
Daily Market report *	Daily Market report : Yes	Daily Market report : No
ETF research *	ETF research : -	ETF research : No
Quarterly Results *	Quarterly Results : Yes	Quarterly Results : No
	Open Account	Open Account

ICICI Direct vs SAMCO Franchisee / Authorized Person related information

Franchisee / Authorized Person related information

	ICICI Direct	SAMCO
Availability for franchisee / AP	Availability for franchisee / AP : -	Availability for franchisee / AP : No
Investment required for Franchisee / AP	Investment required for Franchisee / AP : -	Investment required for Franchisee / AP : No
	Open Account	Open Account

ICICI Direct vs SAMCO Product & Services

ICICI Direct and SAMCO both offer a host of Products & Services for a better trading experience for their clients. Their comparative analysis is in the below table:

	ICICI Direct	SAMCO
Delivery Based Trading *	Delivery Based Trading : -	Delivery Based Trading : Yes
Margin Trading *	Margin Trading : Yes	Margin Trading : Yes
Call N Trade *	Call N Trade : -	Call N Trade : Yes
Trading in Both the exchanges *	Trading in Both the exchanges : -	Trading in Both the exchanges : Yes
Limit Order *	Limit Order : -	Limit Order : Yes
3-in-1 On-line Trading Account *	3-in-1 On-line Trading Account : -	3-in-1 On-line Trading Account : No
NRI Services *	NRI Services : Yes	NRI Services : No
SMS Alerts *	SMS Alerts : No	SMS Alerts : No
Offers Multiple Plan *	Offers Multiple Plan : -	Offers Multiple Plan : No
IPO Investment *	IPO Investment : -	IPO Investment : No
Portfolio Analysis *	Portfolio Analysis : -	Portfolio Analysis : Yes
Advanced Charting Features *	Advanced Charting Features : -	Advanced Charting Features : Yes
Brokerage Calculator *	Brokerage Calculator : -	Brokerage Calculator : Yes
Margin Calculator *	Margin Calculator : -	Margin Calculator : Yes
Stop Loss Order *	Stop Loss Order : -	Stop Loss Order : Yes
Bracket Orders & Trailing Stop Loss *	Bracket Orders & Trailing Stop Loss : -	Bracket Orders & Trailing Stop Loss : Yes
Equity Future & Option Trading *	Equity Future & Option Trading : -	Equity Future & Option Trading : Yes
Currency Future & Option Trading *	Currency Future & Option Trading : -	Currency Future & Option Trading : Yes
Market Trading *	Market Trading : -	Market Trading : Yes
Monthly & Yearly Plan *	Monthly & Yearly Plan : -	Monthly & Yearly Plan : No
Aumtomated Trading *	Aumtomated Trading : -	Aumtomated Trading : No
	Open Account	Open Account

ICICI Direct vs SAMCO Customer Services

ICICI Direct and SAMCO both offer a host of Customer service options to their clients to quickly solve their queries or grievances if any. Their comparative analysis is in the below table:

	ICICI Direct	SAMCO
Toll Free Number *	Toll Free Number : -	Toll Free Number : No
Live Chat Facility *	Live Chat Facility : -	Live Chat Facility : No
Email Facility *	Email Facility : -	Email Facility : Yes
Branch Offices *	Branch Offices : -	Branch Offices : No
Customer Care *	Customer Care : -	Customer Care : Yes
Community Service *	Community Service : -	Community Service : Yes
Relationship Manager *	Relationship Manager : -	Relationship Manager : No
24/7 Support *	24/7 Support : -	24/7 Support : No
	Open Account	Open Account

ICICI Direct vs SAMCO Other Investement

ICICI Direct and SAMCO both offer a lot of investment avenues apart from Stock trading on their platforms to their clients to make a better trading experience. Their comparative analysis is in the below table:

	ICICI Direct	SAMCO
Commodity Trading *	Commodity Trading : -	Commodity Trading : Yes
Investment in ETFs *	Investment in ETFs : -	Investment in ETFs : Yes
Investment in Mutual Funds *	Investment in Mutual Funds : -	Investment in Mutual Funds : No
Investment in Bonds *	Investment in Bonds : -	Investment in Bonds : No
Investment in Corporate Debt instruments *	Investment in Corporate Debt instruments : -	Investment in Corporate Debt instruments : No
Insurance Services *	Insurance Services : -	Insurance Services : No
Banking Services *	Banking Services : -	Banking Services : No
	Open Account	Open Account

ICICI Direct vs SAMCO Trading Platform

ICICI Direct and SAMCO both offer a host of Trading Platform for a better trading experience for their clients. Their comparative analysis is in the below table:

	ICICI Direct	SAMCO
Web Platform *	Web Platform : -	Web Platform : Yes
Android Mobile App *	Android Mobile App : -	Android Mobile App : Yes
Desktop Windows *	Desktop Windows : -	Desktop Windows : Yes
Desktop Mac *	Desktop Mac : -	Desktop Mac : No
I-Pad App *	I-Pad App : -	I-Pad App : No
Virtual Trading *	Virtual Trading : -	Virtual Trading : No
iPhone Mobile App *	iPhone Mobile App : -	iPhone Mobile App : Yes
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	Open Account	Open Account