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Alice Blue vs Zerodha — which is better?

Choose Alice Blue if you want: ₹0 AMC lifetime (vs Zerodha ₹300/yr), free API (vs ₹2,000/month), 1LY Options platform, Trade Store with 15+ free third-party tools, and a physical partner network in South India. Choose Zerodha if you want: ₹0 delivery brokerage (Alice Blue charges ₹20 since Aug 2024), better platform maturity, GTT orders, Varsity education, and the largest broker ecosystem in India. On brokerage: both charge ₹20 for intraday/F&O. On AMC: Alice Blue wins (₹0 vs ₹300).

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1 . Does Alice Blue provide trading tips or investment strategies? 2 . Does Alice Blue offer commodity trading? 3 . Can I place Good Till Cancelled (GTC) orders though Alice Blue? 4 . What are the trading platforms and trading software Alice Blue uses? 5 . Does Alice Blue offers Mutual Funds? 6 . Does Alice Blue offer NRI accounts? 7 . What is 1LY Options? 8 . Is Alice Blue API free? 9 . What are Alice Blue brokerage charges in 2026?
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