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Are full-service brokers losing clients to discount brokers?

Yes, clearly. The combined active client base of India’s top 3 full-service brokers (ICICI Direct, HDFC Securities, Kotak Securities) is smaller than that of Zerodha or Groww individually. However, full-service brokers are not disappearing — they are repositioning around research, advisory, HNI services, and the 3-in-1 banking ecosystem. Motilal Oswal’s introduction of free intraday trading is an example of full-service brokers adapting to the pricing pressure.


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1 . Which is the #1 full-service broker in India? 2 . Is ICICI Direct expensive compared to other full-service brokers? 3 . Which full-service broker has the best research? 4 . Which full-service broker offers the best 3-in-1 account? 5 . Can I negotiate brokerage with a full-service broker? 6 . Which full-service broker is best for NRI investors? 7 . What is a DP charge and do full-service brokers charge more?
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