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How does IIFL compare to ICICI Direct for a full-service investor?

Both are SEBI RA-registered full-service brokers with research and advisory. Key differences: IIFL Investor Plan delivery brokerage (₹20/order) is cheaper than ICICI Direct default plan (0.29% = ₹290 on ₹1L). IIFL demat AMC (₹250) is much lower than ICICI Direct (₹700). ICICI Direct offers a true 3-in-1 banking integration (ICICI Bank + trading + demat) which IIFL does not. ICICI Direct's eATM (instant sale proceeds) is unique. IIFL is better for cost-conscious full-service users; ICICI Direct for those prioritising banking integration.

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1 . Is IIFL a discount broker or full-service broker? 2 . Does IIFL offer free equity delivery trading? 3 . What is the difference between IIFL's three brokerage plans? 4 . What is IIFL's DP charge and how does it compare? 5 . Is IIFL safe for investing? 6 . Is the Super Trader Plan worth ₹999/month? 7 . Does IIFL offer PMS (Portfolio Management Services)? 8 . What trading platforms does IIFL offer? 9 . Does IIFL have NRI accounts? 10 . What happened with IIFL's SEBI order in 2023?
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