For cost savings: yes, massively. At ICICI Direct default plan, brokerage on a ₹1 lakh delivery buy = ₹290. At Zerodha it is ₹0. Over a year of active investing, savings can be tens of thousands. However, ICICI Direct provides SEBI RA research, 3-in-1 banking integration, relationship managers, and 50+ financial products — which have real value. Choose zero-brokerage brokers if you invest independently; choose full-service if you need guidance, research, and banking integration.
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