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Is ICICI Direct expensive compared to other full-service brokers?

ICICI Direct’s default MoneySaver plan at 0.29% delivery is mid-range for a full-service broker — lower than HDFC Securities (0.50%) but higher than Motilal Oswal (0.20%). However, ICICI Direct’s Prime and iValue plans significantly reduce costs for frequent traders, bringing intraday and F&O trades to flat ₹20/order.


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