Choose Motilal Oswal if: you are primarily an intraday trader (₹0 vs ICICI's 0.029%), you prioritise research depth (80K+ reports vs ICICI's strong but smaller operation), you want PMS, or you want negotiable delivery brokerage. Choose ICICI Direct if: you are an ICICI Bank customer needing 3-in-1 banking integration, you need a US-based NRI 3-in-1 account, you want the eATM facility, or you need a wider product range including insurance and home loans directly integrated.
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