For an SBI Bank customer: SBI Securities offers free AMC (vs ICICI ₹700/yr), the lowest DP charge structure in the reviewed set (0.01% vs ICICI ₹20+GST), and 22,000+ SBI branches. ICICI Direct wins on platform sophistication, research depth (SEBI RA, 50+ analysts), iValue plan (₹299 lifetime F&O ₹20), NRI 3-in-1 with PIS banking, and eATM (proceeds in 5–30 min). If SBI Bank is your primary bank and you want government-sector safety: SBI Securities. If research, banking integration flexibility, and NRI support matter more: ICICI Direct.
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