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BlinkX vs ICICI Direct (Compare BlinkX and ICICI Direct)

So many brokers are offering stock trading & Demat services in India, which one is best, which one provides the services at the lowest price, provides best mobile trading application, the best research team, etc. All answers to your questions would be available here.

Here we provide side by side comparison between BlinkX vs ICICI Direct, Below comparison of BlinkX vs ICICI Direct highlights the variations of Brokerage charges & services offered, Compare their ratings, brokerage & AMC charges, Investment choices, Customer Service, Demat Account, features, Platforms, and running offers.

One on One comparison of BlinkX vs ICICI Direct is given below:

BlinkX

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ICICI Direct

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	BlinkX	ICICI Direct

About The Brokers

BlinkX :

"Blink X is an excellent share trading platform offered by JM Financials for the needs of both novice and experienced traders. Blink X offers multiple 0-brokerage plan >>> more

ICICI Direct :

"ICICIdirect.com, an award winning, pioneering online broking platform, The platform not only offers convenient ways to invest in Equity, Derivatives, Currency Futur >>> more

Find More Information about the Broker :

BlinkX :

OVERVIEW RATING BROKERAGE TRADING PLATFORM & TOOLS PRODUCTS & SERVICES

ICICI Direct :

OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING

Type of Broker

BlinkX :

Discount Broker

ICICI Direct :

Full Service Broker

Promo/offers

BlinkX :

Special Offer: BlinkX - Rs 249 Subscription Plan for 2 months with unlimited trading* (*T&C). Open Instant Account Now

ICICI Direct :

N/A

Advantage

BlinkX :

✔ What BlinkX Does Well

✓	₹249 for 2-month unlimited plan — most affordable entry in India
✓	Free JM Financial research calls on unlimited plans — equity + F&O
✓	JM Financial backing — 50+ years, listed group (NSE: JMFINANCIL)
✓	BlinkX Curve with TradingView-integrated charting
✓	Direct MF — zero commission, NSE, BSE, MCX all available
✓	AI/ML-based account opening — instant feedback on documents
✓	IPO, OFS, Buyback, Equity SIP all available
✓	Dedicated F&O tools: option chain, OI analysis, order slicing
✓	Same-day withdrawal (9am–3:30pm); otherwise next-day
✓	JM Financial 195+ cities, 4 overseas offices presence

ICICI Direct :

✔ What ICICI Direct Does Well

✓	3-in-1 account — bank + trading + demat seamlessly integrated with ICICI Bank
✓	Institutional trust — ICICI Bank subsidiary since 1995; 30+ year operating history
✓	SEBI RA research team — 50+ analysts, sector coverage, stock recommendations
✓	NRI 3-in-1 account (NRE + NRO, PIS + non-PIS) — fully integrated NRI banking
✓	eATM — sale proceeds in 5–30 minutes to trading account
✓	iValue plan: ₹20/order intraday + F&O at just ₹299 one-time
✓	50+ products: equity, F&O, MF, IPO, bonds, NCDs, FD, insurance, NPS, home loans
✓	Branch support across 87+ ICICI Bank locations
✓	Trade Racer professional terminal for advanced traders
✓	VTC orders valid for 45 days
✓	Both NSDL and CDSL DP options
✓	19.5 lakh active clients — proven at massive scale

Disadvantage

BlinkX :

✘ Where BlinkX Falls Short

✗	DP charge ₹25 — highest among major discount brokers
✗	AMC ₹0 only year 1; ₹300/yr from year 2
✗	Unlimited plans do NOT cover MCX commodity or BSE F&O
✗	NRI accounts NOT available
✗	Turnover cap on unlimited plans (₹25Cr cash, ₹50Cr futures)
✗	Call & Trade ₹50+GST per day — daily charge not per order
✗	Net banking fund transfer ₹10+GST — most brokers free
✗	Newer broker (2022) — less platform maturity than Zerodha/Fyers
✗	No GTT orders
✗	Research calls free only on paid unlimited plans

ICICI Direct :

✘ Where ICICI Direct Falls Short

✗	Default plan 0.29% delivery brokerage is expensive — ₹580 on ₹1L trade vs ₹0 at discount brokers
✗	AMC ₹700/year — highest among all brokers reviewed on CSB
✗	DP charge ₹20+GST per ISIN — same as Groww, Angel One; higher than Zerodha (₹15.34)
✗	Call & Trade ₹50/order — expensive
✗	MTF interest 17.99% p.a. — among the highest; mStock at 6.99%–14.99% is significantly cheaper
✗	3-in-1 account requires ICICI Bank account for full benefit — non-ICICI bank users get only 2-in-1
✗	Account closure not possible online — physical form submission required
✗	Platform innovation slower than app-first brokers like Dhan or Groww
✗	eATM proceeds go to trading account only — not bank account

Why This

BlinkX :

Multiple 0-brokerage plans for unlimited trading- 2-month plans starting from Rs 249, 6-month plans starting from Rs 599 and 12-month plans starting from Rs 899.
100% paperless online Demat account opening.
Free account opening No AMC for first-year.
Smart recommendations with AI and ML-powered screeners.
BlinkX is an initiative by JM Financial Services Ltd.
BlinkX prioritises security, implementing robust encryption protocols to safeguard user data and transactions.
No minimum brokerage fee.
One-stop marketplace: Equity, Currency, Mutual Funds, Derivatives, Buyback, OFS, IPO, and Margin Funding.
Dedicated Research Backed by an in-depth research team.
Can invest in US Securities with Blink X.
Transparent plans and pricing.

ICICI Direct :

A Unique 3-in-1 On-line Trading Account, which includes ICICI Bank Account, ICICI Trading Account and ICICI Demat Account, is the key offering for retail stock market investors in India.
Security: Instead of transferring monies to a broker's pool or towards deposits, you can manage your own demat and bank accounts when you trade through ICICIdirect.com. It provides you the flexibility to pay only when you trade.
Largest Equity E-Broking House with >40 Lac customers.
Share trading in both NSE and BSE, innovative offerings like - Margin, MarginPlus, BTST, SPOT, Derivatives trading, overseas trading, mutual funds, IPOs and on-line life insurance.
Call-n-Trade: you can place orders securely over the telephone with the Call N Trade service.
Award Winning Research

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BlinkX vs ICICI Direct Account Opening & AMC Charges

BlinkX Trading Account Opening Fee is Rs 0 (Free) and ICICI Direct Trading Account Opening Fee is Rs 0 (Free) . BlinkX Demat Account AMC is Rs 300 (Free for 1st year) and ICICI Direct Demat Account AMC is Rs 700 .

	BlinkX	ICICI Direct
Trading Account Opening Fee	Trading Account Opening Fee : Rs 0 (Free)	Trading Account Opening Fee : Rs 0 (Free)
Demat Account Opening Fee	Demat Account Opening Fee : Rs 0 (Free)	Demat Account Opening Fee : Rs 0 (Free)
Demat Account AMC	Demat Account AMC : Rs 300 (Free for 1st year)	Demat Account AMC : Rs 700
Trading Account AMC	Trading Account AMC : Rs 0 (Free)	Trading Account AMC : Rs 0 (Free)
	Open Account	Open Account

BlinkX vs ICICI Direct Brokerage Charges

BlinkX Brokerage Charges Equity Delivery is Free and Equity Intraday is Free and Equity Options is Free . ICICI Direct Brokerage Charges Equity Delivery is 0.29% (buy + sell) and Equity Intraday is 0.029% per side and Equity Options is ₹49 per lot .

	BlinkX			ICICI Direct
Plan Name	Plan Name : 599 Subscription Plan (6 months)	Plan Name : 249 Subscription Plan (2 months)	Plan Name : Rs 899 Subscription Plan (12 months)	Plan Name : ICICI Direct Money Saver Plan	Plan Name : ICICIDirect iValue Plan
Equity Delivery	Equity Delivery : Free	Equity Delivery : Free	Equity Delivery : Free	Equity Delivery : 0.29% (buy + sell)	Equity Delivery : 0.29% (buy + sell)
Equity Intraday	Equity Intraday : Free	Equity Intraday : Free	Equity Intraday : Free	Equity Intraday : 0.029% per side	Equity Intraday : ₹20/order flat
Equity Future	Equity Future : Free	Equity Future : Free	Equity Future : Free	Equity Future : 0.029% per side	Equity Future : ₹20/order flat
Equity Options	Equity Options : Free	Equity Options : Free	Equity Options : Free	Equity Options : ₹49 per lot	Equity Options : ₹20/order flat
Currency Futures	Currency Futures : Free	Currency Futures : Free	Currency Futures : Free	Currency Futures : ₹20 flat	Currency Futures : ₹20/order flat
Currency Options	Currency Options : Free	Currency Options : Free	Currency Options : Free	Currency Options : ₹20 flat	Currency Options : ₹20/order flat
Monthly Fee	Monthly Fee : Rs 599 for 6 months	Monthly Fee : Rs 249 for 2 months	Monthly Fee : Rs 899 for 12 months	Monthly Fee : NA	Monthly Fee : ₹299 one-time, lifetime
Margin Trading	Margin Trading : -	Margin Trading : -	Margin Trading : -	Margin Trading : 0.05% - 0.03%	Margin Trading : 0.05% - 0.03%
Commodity Futures	Commodity Futures : NA	Commodity Futures : NA	Commodity Futures : NA	Commodity Futures : ₹20 flat	Commodity Futures : ₹20/order flat
Commodity Options	Commodity Options : NA	Commodity Options : NA	Commodity Options : NA	Commodity Options : ₹20 flat	Commodity Options : ₹20/order flat
	Open Account			Open Account

BlinkX vs ICICI Direct Exchange Transaction Charges

BlinkX Exchange Transaction Charges Equity Future is NSE Rs 190 per Cr (0.0019%) | BSE Rs 0 and Equity Options is NSE Rs 5000 per Cr (0.05%) | BSE Rs 3700 per Cr (0.037%) (on premium) . ICICI Direct Exchange Transaction Charges Equity Future is NSE Rs 190 per Cr (0.0019%) | BSE Rs 0 and Equity Options is NSE Rs 5000 per Cr (0.05%) | BSE Rs 3700 per Cr (0.037%) (on premium) .

	BlinkX	ICICI Direct
Equity Delivery	Equity Delivery : NSE Rs 325 per Cr (0.00325%) \| BSE Rs 375 per Cr (0.00375%) (each side)	Equity Delivery : NSE Rs 325 per Cr (0.00325%) \| BSE Rs 375 per Cr (0.00375%) (each side)
Equity Intraday	Equity Intraday : NSE Rs 325 per Cr (0.00325%) \| BSE Rs 375 per Cr (0.00375%) (sell side)	Equity Intraday : NSE Rs 325 per Cr (0.00325%) \| BSE Rs 375 per Cr (0.00375%) (sell side)
Equity Future *	Equity Future : NSE Rs 190 per Cr (0.0019%) \| BSE Rs 0	Equity Future : NSE Rs 190 per Cr (0.0019%) \| BSE Rs 0
Equity Options *	Equity Options : NSE Rs 5000 per Cr (0.05%) \| BSE Rs 3700 per Cr (0.037%) (on premium)	Equity Options : NSE Rs 5000 per Cr (0.05%) \| BSE Rs 3700 per Cr (0.037%) (on premium)
Currency Futures *	Currency Futures : NSE Rs 90 per Cr (0.0009%) \| BSE Rs 90 per Cr (0.0009%)	Currency Futures : NSE Rs 90 per Cr (0.0009%) \| BSE Rs 90 per Cr (0.0009%)
Currency Options	Currency Options : NSE Rs 3500 per Cr (0.035%) \| BSE Rs 100 per Cr (0.001%) (on premium)	Currency Options : NSE Rs 4000 per Cr (0.04%) \| BSE Rs 100 per Cr (0.001%) (on premium)
Commodity	Commodity : NA	Commodity : Group A - Rs 260 per Cr (0.0026%)
	Open Account	Open Account

BlinkX vs ICICI Direct Other Charges

BlinkX Minimum Brokerage is ₹0.01 and . ICICI Direct Minimum Brokerage is Rs 35 per trade (I-Secure Plan) and Call & Trade is Rs 50 per trade .

	BlinkX	ICICI Direct
Minimum Brokerage	Minimum Brokerage : ₹0.01	Minimum Brokerage : Rs 35 per trade (I-Secure Plan)
Call & Trade	Call & Trade : -	Call & Trade : Rs 50 per trade
Stamp Duty *	Stamp Duty : Delivery: 0.015%, Intraday: 0.003%,	Stamp Duty : -
DP Charges (on sell side)	DP Charges (on sell side) : ₹25	DP Charges (on sell side) : -
Other Miscellaneous Charges	Other Miscellaneous Charges : Dematerialisation Courier charges : ₹25	Other Miscellaneous Charges : Margin Trading Interest: 0.025% Per day
	Open Account	Open Account

BlinkX vs ICICI Direct Features

BlinkX and ICICI Direct both offer a host of features, trading tools & platforms to their clients. Their comparative analysis is in the below table:

	BlinkX	ICICI Direct
Trading Platform	Trading Platform : BlinkX - Online Trading App	Trading Platform : ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App
Placing orders through charts	Placing orders through charts : -	Placing orders through charts : -
Trading Alerts	Trading Alerts : Yes	Trading Alerts : -
Research and Advice / Trading Tips	Research and Advice / Trading Tips : Yes	Research and Advice / Trading Tips : -
Detailed Education Initiatives	Detailed Education Initiatives : Yes	Detailed Education Initiatives : -
Unique features & Offers	Unique features & Offers : Brokerage plans, Zero Brokerage Trading Account, Research and Recommendations, Amazing watchlist, Buy and sell in a single swipe, and Create your strategy.	Unique features & Offers : Offer 3-in-1 Account. Support in local ICICI Bank branches. Trusted brand.
Referral Program	Referral Program : -	Referral Program : -
Margin Against Shares (Equity Cash) *	Margin Against Shares (Equity Cash) : Yes	Margin Against Shares (Equity Cash) : Yes
Margin Against Shares (Equity F&O) *	Margin Against Shares (Equity F&O) : Yes	Margin Against Shares (Equity F&O) : Yes
	Open Account	Open Account

BlinkX vs ICICI Direct Demat Account Charges

A comparative table of various demat account charges between BlinkX and ICICI Direct is below:

	BlinkX	ICICI Direct
Depository Service Provider	Depository Service Provider : CDSL	Depository Service Provider : NSDL
Account Opening Fee	Account Opening Fee : Rs 0	Account Opening Fee : Stamp Duty at actuals
Advance Deposit	Advance Deposit : Rs 0	Advance Deposit : ₹0 for ICICI Bank customers. ₹7500 for Non ICICI BANK customers.
AMC	AMC : Rs 300 (Free for 1st year)	AMC : For Individual account: ₹700 p.a. For Corporate account: ₹1500 p.a.
Dematerialisation Charges	Dematerialisation Charges : Rs. 10 Minimum Rs. 50	Dematerialisation Charges : ₹50 Per Demat Request Form and ₹10 For Each Certificates
Rematerialisation Charges	Rematerialisation Charges : Rs. 20 per certificate, minimum Rs 50	Rematerialisation Charges : ₹25 + CDSL charges at actual
Transaction Charges (Credit)	Transaction Charges (Credit) : -	Transaction Charges (Credit) : -
Transaction Charges (debit)	Transaction Charges (debit) : Rs 25	Transaction Charges (debit) : Trades done at www.icicidirect.com - Rs 0 (NIL) Instruction submitted through Internet (E-inst / IVR) - 0.04% of value of securities(Min. Rs 30 and Max Rs 25,000) Instruction submitted through Call Centre - 0.04% of value of securities(Min. Rs 35 and Max Rs 25,000) Instruction submitted at Branches - 0.04% of value of securities(Min. Rs 40 and Max Rs 25,000)
Pledge Creation Charges	Pledge Creation Charges : Rs.50	Pledge Creation Charges : 0.02% or minimum of ₹35
Pledge Creation Confirmation Charges	Pledge Creation Confirmation Charges : Rs.50	Pledge Creation Confirmation Charges : 0.02% or minimum of ₹35
Pledge Invocation Charges	Pledge Invocation Charges : Rs.50	Pledge Invocation Charges : 0.02% or minimum of ₹35
Failed Instruction Charges	Failed Instruction Charges : -	Failed Instruction Charges : -
Other Charges	Other Charges : Physical Client Master Report Charges Rs 100.	Other Charges : ₹200 for restoring services if account is suspended for non payment of charges.
	Open Account	Open Account

BlinkX vs ICICI Direct Basic Details

BlinkX Year of Incorporation is 2022 and Total Number of Clients is 93737 and Total Number of Branches is NIL . ICICI Direct Year of Incorporation is 2000 and Total Number of Clients is 2045086 and Total Number of Branches is 154 .

	BlinkX	ICICI Direct
Year of Incorporation	Year of Incorporation : 2022	Year of Incorporation : 2000
Active Exchange Memberships	Active Exchange Memberships : NSE, BSE	Active Exchange Memberships : -
Demat Services	Demat Services : Yes	Demat Services : Yes
Website	Website : https://blinkx.in/	Website : -
Contact Details	Contact Details : 022-45812222	Contact Details : -
Total Number of Clients	Total Number of Clients : 93,737	Total Number of Clients : 2,045,086
Total Number of Branches	Total Number of Branches : NIL	Total Number of Branches : 154
Products *	Products : Blinkx Mobile Trading app, BlinkX Wealth	Products : -
	Open Account	Open Account

BlinkX vs ICICI Direct Orders

Orders

	BlinkX	ICICI Direct
Cover Orders (CO)	Cover Orders (CO) : No	Cover Orders (CO) : Yes
Bracket orders / One Cancels Other (BO / OCO)	Bracket orders / One Cancels Other (BO / OCO) : No	Bracket orders / One Cancels Other (BO / OCO) : No
After Market Orders (AMO)	After Market Orders (AMO) : Yes	After Market Orders (AMO) : No
Buy Today Sell Tomorrow (BTST) *	Buy Today Sell Tomorrow (BTST) : Yes	Buy Today Sell Tomorrow (BTST) : Yes
Sell Today Buy Tomorrow (STBT) *	Sell Today Buy Tomorrow (STBT) : Yes	Sell Today Buy Tomorrow (STBT) : No
Good Till Cancelled (GTC) *	Good Till Cancelled (GTC) : No	Good Till Cancelled (GTC) : Yes
	Open Account	Open Account

BlinkX vs ICICI Direct Research and Advice / Trading Tips

Research and Advice / Trading Tips

	BlinkX	ICICI Direct
Equity Trading Recommendation *	Equity Trading Recommendation : Yes	Equity Trading Recommendation : -
Equity Investment Recommendation *	Equity Investment Recommendation : Yes	Equity Investment Recommendation : -
Recommendation basis risk Profile *	Recommendation basis risk Profile : NA	Recommendation basis risk Profile : -
Comparison *	Comparison : Yes	Comparison : -
Free Tips *	Free Tips : Yes	Free Tips : Yes
Daily Market report *	Daily Market report : Yes	Daily Market report : Yes
ETF research *	ETF research : No	ETF research : -
Quarterly Results *	Quarterly Results : Yes	Quarterly Results : Yes
	Open Account	Open Account

BlinkX vs ICICI Direct Franchisee / Authorized Person related information

Franchisee / Authorized Person related information

	BlinkX	ICICI Direct
Availability for franchisee / AP	Availability for franchisee / AP : NA	Availability for franchisee / AP : -
Investment required for Franchisee / AP	Investment required for Franchisee / AP : NA	Investment required for Franchisee / AP : -
	Open Account	Open Account

BlinkX vs ICICI Direct Product & Services

BlinkX and ICICI Direct both offer a host of Products & Services for a better trading experience for their clients. Their comparative analysis is in the below table:

	BlinkX	ICICI Direct
Delivery Based Trading *	Delivery Based Trading : Yes	Delivery Based Trading : -
Margin Trading *	Margin Trading : Yes	Margin Trading : Yes
Call N Trade *	Call N Trade : Yes	Call N Trade : -
Trading in Both the exchanges *	Trading in Both the exchanges : Yes	Trading in Both the exchanges : -
Limit Order *	Limit Order : Yes	Limit Order : -
3-in-1 On-line Trading Account *	3-in-1 On-line Trading Account : No	3-in-1 On-line Trading Account : -
NRI Services *	NRI Services : No	NRI Services : Yes
SMS Alerts *	SMS Alerts : Yes	SMS Alerts : No
Offers Multiple Plan *	Offers Multiple Plan : Yes	Offers Multiple Plan : -
IPO Investment *	IPO Investment : Yes	IPO Investment : -
Portfolio Analysis *	Portfolio Analysis : Yes	Portfolio Analysis : -
Advanced Charting Features *	Advanced Charting Features : Yes	Advanced Charting Features : -
Brokerage Calculator *	Brokerage Calculator : Yes	Brokerage Calculator : -
Margin Calculator *	Margin Calculator : Yes	Margin Calculator : -
Stop Loss Order *	Stop Loss Order : Yes	Stop Loss Order : -
Bracket Orders & Trailing Stop Loss *	Bracket Orders & Trailing Stop Loss : -	Bracket Orders & Trailing Stop Loss : -
Equity Future & Option Trading *	Equity Future & Option Trading : Yes	Equity Future & Option Trading : -
Currency Future & Option Trading *	Currency Future & Option Trading : Yes	Currency Future & Option Trading : -
Market Trading *	Market Trading : Yes	Market Trading : -
Monthly & Yearly Plan *	Monthly & Yearly Plan : Yes (Monthy plans only)	Monthly & Yearly Plan : -
Aumtomated Trading *	Aumtomated Trading : NA	Aumtomated Trading : -
	Open Account	Open Account

BlinkX vs ICICI Direct Customer Services

BlinkX and ICICI Direct both offer a host of Customer service options to their clients to quickly solve their queries or grievances if any. Their comparative analysis is in the below table:

	BlinkX	ICICI Direct
Toll Free Number *	Toll Free Number : NA	Toll Free Number : -
Live Chat Facility *	Live Chat Facility : Yes	Live Chat Facility : -
Email Facility *	Email Facility : Yes	Email Facility : -
Branch Offices *	Branch Offices : NA	Branch Offices : -
Customer Care *	Customer Care : Yes	Customer Care : -
Community Service *	Community Service : NA	Community Service : -
Relationship Manager *	Relationship Manager : Yes	Relationship Manager : -
24/7 Support *	24/7 Support : No	24/7 Support : -
	Open Account	Open Account

BlinkX vs ICICI Direct Other Investement

BlinkX and ICICI Direct both offer a lot of investment avenues apart from Stock trading on their platforms to their clients to make a better trading experience. Their comparative analysis is in the below table:

	BlinkX	ICICI Direct
Commodity Trading *	Commodity Trading : NA	Commodity Trading : -
Investment in ETFs *	Investment in ETFs : Yes	Investment in ETFs : -
Investment in Mutual Funds *	Investment in Mutual Funds : Yes	Investment in Mutual Funds : -
Investment in Bonds *	Investment in Bonds : Yes	Investment in Bonds : -
Investment in Corporate Debt instruments *	Investment in Corporate Debt instruments : Yes	Investment in Corporate Debt instruments : -
Insurance Services *	Insurance Services : No	Insurance Services : -
Banking Services *	Banking Services : No	Banking Services : -
	Open Account	Open Account

BlinkX vs ICICI Direct Trading Platform

BlinkX and ICICI Direct both offer a host of Trading Platform for a better trading experience for their clients. Their comparative analysis is in the below table:

	BlinkX	ICICI Direct
Web Platform *	Web Platform : No	Web Platform : -
Android Mobile App *	Android Mobile App : Yes	Android Mobile App : -
Desktop Windows *	Desktop Windows : No	Desktop Windows : -
Desktop Mac *	Desktop Mac : NO	Desktop Mac : -
I-Pad App *	I-Pad App : Yes	I-Pad App : -
Virtual Trading *	Virtual Trading : No	Virtual Trading : -
iPhone Mobile App *	iPhone Mobile App : Yes	iPhone Mobile App : -
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	Open Account	Open Account