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ICICI Direct vs IIFL (Compare ICICI Direct and IIFL)

So many brokers are offering stock trading & Demat services in India, which one is best, which one provides the services at the lowest price, provides best mobile trading application, the best research team, etc. All answers to your questions would be available here.

Here we provide side by side comparison between ICICI Direct vs IIFL, Below comparison of ICICI Direct vs IIFL highlights the variations of Brokerage charges & services offered, Compare their ratings, brokerage & AMC charges, Investment choices, Customer Service, Demat Account, features, Platforms, and running offers.

One on One comparison of ICICI Direct vs IIFL is given below:

ICICI Direct

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IIFL

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	ICICI Direct	IIFL

About The Brokers	ICICI Direct : "ICICIdirect.com, an award winning, pioneering online broking platform, The platform not only offers convenient ways to invest in Equity, Derivatives, Currency Futur >>> more	IIFL : "IIFL is the renowned stockbroker who provides various financial products to its customers at nominal brokerage. They have an excellent online presence and protect you >>> more
Find More Information about the Broker :	ICICI Direct : OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING	IIFL : OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING
Type of Broker	ICICI Direct : Full Service Broker	IIFL : Full Service Broker
Promo/offers	ICICI Direct : Special Offer: ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 5 minutes from sell orders + Free trading tips. Open Instant Account Now	IIFL : Special Offer: Pay flat Rs 20 per trade for Delivery, Intra-day and F&O + FREE Account Opening Fee. Open FREE Instant Account online with IIFL and start trading today.
Advantage	ICICI Direct : 3-in-1 online trading account. Security of your investment & money 24/7 customer service. Easy-to-use website. Innovative offerings like - Margin, MarginPlus, BTST, SPOT. Derivatives trading,NRI services, mutual funds, IPOs and on-line life insurance. Own DP services Award winning research services Instant payout for your stocks sold (eATM) By Subscribing ICICI Direct Neo Plan you get ZERO BROKERAGE IN FUTURES, RS 20 UNLIMITED PER ORDER BROKERAGE IN OPTIONS AND INTRADAY EQUITY !	IIFL : Offer online IPO and Equity SIP 1900+ branches all over India & have a global presence Trading facility to NRIs is provided Provide multiple broking plans IIFL Trade terminal is one of the best trading terminal in India Offer Commodity Trading & Investment facility in Mutual funds & IPO
Disadvantage	ICICI Direct : Very High delivery brokerage. Not a good fit for small and penny stock traders. Charges for trading terminal usage. High Minimum Brokerage Charges.	IIFL : Scope improvement is there in customer support. Provides only 2-in-1 account facility Less transparency in brokerage plans High brokerage. Minimum Brokerage charges
Why This	ICICI Direct : A Unique 3-in-1 On-line Trading Account, which includes ICICI Bank Account, ICICI Trading Account and ICICI Demat Account, is the key offering for retail stock market investors in India. Security: Instead of transferring monies to a broker's pool or towards deposits, you can manage your own demat and bank accounts when you trade through ICICIdirect.com. It provides you the flexibility to pay only when you trade. Largest Equity E-Broking House with >40 Lac customers. Share trading in both NSE and BSE, innovative offerings like - Margin, MarginPlus, BTST, SPOT, Derivatives trading, overseas trading, mutual funds, IPOs and on-line life insurance. Call-n-Trade: you can place orders securely over the telephone with the Call N Trade service. Award Winning Research	IIFL : Full-service broker who provide 2-in-1 On-line trading account to Indian as well as NRIs present all over the world. Provide IPO service and equity SIP also Amongst top 10 stock brokers in India Best rated mobile Trading Platforms with >1.9m download. Have branches all over India. Approx 1900+ Branches They provide multiple brokerage plans All investment options - Equities, IPO, Mutual Funds,ETFs,Commodities,F&O Offer NRI Trading.
	Open Account	Open Account

ICICI Direct vs IIFL Account Opening & AMC Charges

ICICI Direct Trading Account Opening Fee is Rs 0 (Free) and IIFL Trading Account Opening Fee is Rs 0 (Free) . ICICI Direct Demat Account AMC is Rs 300 (from 2nd year) and IIFL Demat Account AMC is Rs 250 (Free for 1st year) .

	ICICI Direct	IIFL
Trading Account Opening Fee	Trading Account Opening Fee : Rs 0 (Free)	Trading Account Opening Fee : Rs 0 (Free)
Demat Account Opening Fee	Demat Account Opening Fee : Rs 0 (Free)	Demat Account Opening Fee : Rs 0
Demat Account AMC	Demat Account AMC : Rs 300 (from 2nd year)	Demat Account AMC : Rs 250 (Free for 1st year)
Trading Account AMC	Trading Account AMC : Rs 0 (Free)	Trading Account AMC : Rs 0
	Open Account	Open Account

ICICI Direct vs IIFL Brokerage Charges

ICICI Direct Brokerage Charges Equity Delivery is 0.55% and Equity Intraday is 0.275% and Equity Options is Rs 95 per lot . IIFL Brokerage Charges Equity Delivery is Rs 20 per order and Equity Intraday is Rs 20 per order and Equity Options is Rs 20 per order .

	ICICI Direct		IIFL
Plan Name	Plan Name : I-Secure Plan	Plan Name : ICICIDirect Neo Plan	Plan Name : Standard Plan
Equity Delivery	Equity Delivery : 0.55%	Equity Delivery : 0.55%	Equity Delivery : Rs 20 per order
Equity Intraday	Equity Intraday : 0.275%	Equity Intraday : Rs 20 per order	Equity Intraday : Rs 20 per order
Equity Future	Equity Future : 0.05%	Equity Future : Rs 0 (Free)	Equity Future : Rs 20 per order
Equity Options	Equity Options : Rs 95 per lot	Equity Options : Rs 20 per order	Equity Options : Rs 20 per order
Currency Futures	Currency Futures : Rs 20 per order	Currency Futures : Rs 20 per order	Currency Futures : Rs 20 per order
Currency Options	Currency Options : Rs 20 per order	Currency Options : Rs 20 per order	Currency Options : Rs 20 per order
Monthly Fee	Monthly Fee : NA	Monthly Fee : NA	Monthly Fee : NA
Margin Trading	Margin Trading : 0.05% - 0.03%	Margin Trading : 0.05% - 0.03%	Margin Trading : -
Commodity Futures	Commodity Futures : Rs 20 per order	Commodity Futures : Rs 20 per order	Commodity Futures : Rs 20 per order
Commodity Options	Commodity Options : Rs 20 per order	Commodity Options : Rs 20 per order	Commodity Options : Rs 20 per order
	Open Account		Open Account

ICICI Direct vs IIFL Exchange Transaction Charges

ICICI Direct Exchange Transaction Charges Equity Future is Rs 180 per Cr (0.0018%) and Equity Options is Rs 5000 per Cr (0.05%) (on premium) . IIFL Exchange Transaction Charges Equity Future is Rs 210 per Cr (0.0021%) and Equity Options is Rs 5100 per Cr (0.051%) (on premium) .

	ICICI Direct	IIFL
Equity Delivery	Equity Delivery : NSE Rs 310 per Cr (0.0031%) \| BSE Rs 280 per Cr (0.0028%) (each side)	Equity Delivery : Rs 325 per Cr (0.00325%)
Equity Intraday	Equity Intraday : NSE Rs 310 per Cr (0.0031%) \| BSE Rs 280 per Cr (0.0028%) (each side)	Equity Intraday : Rs 325 per Cr (0.00325%)
Equity Future *	Equity Future : Rs 180 per Cr (0.0018%)	Equity Future : Rs 210 per Cr (0.0021%)
Equity Options *	Equity Options : Rs 5000 per Cr (0.05%) (on premium)	Equity Options : Rs 5100 per Cr (0.051%) (on premium)
Currency Futures *	Currency Futures : Rs 120 per Cr (0.0012%)	Currency Futures : Rs 210 per Cr (0.0021%)
Currency Options	Currency Options : Rs 5000 per Cr (0.05%) (on premium)	Currency Options : Rs 5100 per Cr (0.051%) (on premium)
Commodity	Commodity : Group A - Rs 260 per Cr (0.0026%)	Commodity : Group A - Rs 280 per Cr (0.0028%)
	Open Account	Open Account

ICICI Direct vs IIFL Other Charges

ICICI Direct Minimum Brokerage is Rs 35 per trade (I-Secure Plan) and Call & Trade is Rs 50 per trade . IIFL and Call & Trade is Rs 50 per call .

	ICICI Direct	IIFL
Minimum Brokerage	Minimum Brokerage : Rs 35 per trade (I-Secure Plan)	Minimum Brokerage : -
Call & Trade	Call & Trade : Rs 50 per trade	Call & Trade : Rs 50 per call
Stamp Duty *	Stamp Duty : -	Stamp Duty : -
DP Charges (on sell side)	DP Charges (on sell side) : -	DP Charges (on sell side) : 0.04% (minimum ₹25 per debit transaction)
Other Miscellaneous Charges	Other Miscellaneous Charges : Margin Trading Interest: 0.025% Per day	Other Miscellaneous Charges : Advisory SMS - Rs 50 per month
	Open Account	Open Account

ICICI Direct vs IIFL Features

ICICI Direct and IIFL both offer a host of features, trading tools & platforms to their clients. Their comparative analysis is in the below table:

	ICICI Direct	IIFL
Trading Platform	Trading Platform : ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App	Trading Platform : IIFL Markets App, TT Web, TT Exe, TT Iris, IIFL Mutual Funds App
Placing orders through charts	Placing orders through charts : -	Placing orders through charts : No
Trading Alerts	Trading Alerts : -	Trading Alerts : No
Research and Advice / Trading Tips	Research and Advice / Trading Tips : -	Research and Advice / Trading Tips : -
Detailed Education Initiatives	Detailed Education Initiatives : -	Detailed Education Initiatives : Yes
Unique features & Offers	Unique features & Offers : Offer 3-in-1 Account. Support in local ICICI Bank branches. Trusted brand.	Unique features & Offers : -
Referral Program	Referral Program : -	Referral Program : -
Margin Against Shares (Equity Cash) *	Margin Against Shares (Equity Cash) : Yes	Margin Against Shares (Equity Cash) : Yes
Margin Against Shares (Equity F&O) *	Margin Against Shares (Equity F&O) : Yes	Margin Against Shares (Equity F&O) : No
	Open Account	Open Account

ICICI Direct vs IIFL Demat Account Charges

A comparative table of various demat account charges between ICICI Direct and IIFL is below:

	ICICI Direct	IIFL
Depository Service Provider	Depository Service Provider : NSDL	Depository Service Provider : CDSL
Account Opening Fee	Account Opening Fee : Stamp Duty at actuals	Account Opening Fee : Rs 0 (free)
Advance Deposit	Advance Deposit : Rs 0 for ICICI Bank customers. Rs 7500 for Non ICICI BANK customers.	Advance Deposit : Rs 0
AMC	AMC : For Individual account: Rs 700 p.a. For Corporate account: Rs 1500 p.a.	AMC : Rs 250 (free for 1st year)
Dematerialisation Charges	Dematerialisation Charges : Rs 50 Per Demat Request Form and Rs 10 For Each Certificates	Dematerialisation Charges : Rs 15 per certificate
Rematerialisation Charges	Rematerialisation Charges : Rs 25 + CDSL charges at actual	Rematerialisation Charges : Rs 15 per certificate
Transaction Charges (Credit)	Transaction Charges (Credit) : -	Transaction Charges (Credit) : -
Transaction Charges (debit)	Transaction Charges (debit) : For Normal Market & Off Market sell (0.04% of trans value for each CID)(subject to minimum Rs 30) For Debt instruments Market & Off Market sell (0.04% of trans value for each CID)(subject to minimum Rs 30 & maximum Rs 25,000 )	Transaction Charges (debit) : Rs 25 per debit transaction
Pledge Creation Charges	Pledge Creation Charges : 0.02% or minimum of Rs 35	Pledge Creation Charges : Rs 10
Pledge Creation Confirmation Charges	Pledge Creation Confirmation Charges : 0.02% or minimum of Rs 35	Pledge Creation Confirmation Charges : Rs 0
Pledge Invocation Charges	Pledge Invocation Charges : 0.02% or minimum of Rs 35	Pledge Invocation Charges : Rs 15
Failed Instruction Charges	Failed Instruction Charges : -	Failed Instruction Charges : -
Other Charges	Other Charges : Rs 200 for restoring services if account is suspended for non payment of charges.	Other Charges : Conversion of MF units: Rs 0, Reconversion of MF units: Rs 0, Courier Charges: Rs 100 per request
	Open Account	Open Account

ICICI Direct vs IIFL Basic Details

ICICI Direct Year of Incorporation is 2000 and Total Number of Clients is 2798455 and Total Number of Branches is 154 . IIFL Year of Incorporation is 1996 and Total Number of Clients is 796313 and Total Number of Branches is 900 .

	ICICI Direct	IIFL
Year of Incorporation	Year of Incorporation : 2000	Year of Incorporation : 1996
Active Exchange Memberships	Active Exchange Memberships : -	Active Exchange Memberships : NSE, BSE, MCX, and NCDEX
Demat Services	Demat Services : Yes	Demat Services : Yes
Website	Website : -	Website : https://www.indiainfoline.com
Contact Details	Contact Details : -	Contact Details : 022-400710000
Total Number of Clients	Total Number of Clients : 2,798,455	Total Number of Clients : 796,313
Total Number of Branches	Total Number of Branches : 154	Total Number of Branches : 900
Products *	Products : -	Products : Investment banking, institutional broking, retail broking, private wealth management, and financial product distribution, currency and commodity broking
	Open Account	Open Account

ICICI Direct vs IIFL Orders

Orders

	ICICI Direct	IIFL
Cover Orders (CO)	Cover Orders (CO) : Yes	Cover Orders (CO) : Yes
Bracket orders / One Cancels Other (BO / OCO)	Bracket orders / One Cancels Other (BO / OCO) : No	Bracket orders / One Cancels Other (BO / OCO) : Yes
After Market Orders (AMO)	After Market Orders (AMO) : No	After Market Orders (AMO) : Yes
Buy Today Sell Tomorrow (BTST) *	Buy Today Sell Tomorrow (BTST) : Yes	Buy Today Sell Tomorrow (BTST) : Yes
Sell Today Buy Tomorrow (STBT) *	Sell Today Buy Tomorrow (STBT) : No	Sell Today Buy Tomorrow (STBT) : Yes
Good Till Cancelled (GTC) *	Good Till Cancelled (GTC) : Yes	Good Till Cancelled (GTC) : Yes
	Open Account	Open Account

ICICI Direct vs IIFL Research and Advice / Trading Tips

Research and Advice / Trading Tips

	ICICI Direct	IIFL
Equity Trading Recommendation *	Equity Trading Recommendation : -	Equity Trading Recommendation : Yes
Equity Investment Recommendation *	Equity Investment Recommendation : -	Equity Investment Recommendation : Yes
Recommendation basis risk Profile *	Recommendation basis risk Profile : -	Recommendation basis risk Profile : Yes
Comparison *	Comparison : -	Comparison : Yes
Free Tips *	Free Tips : Yes	Free Tips : Yes
Daily Market report *	Daily Market report : Yes	Daily Market report : Yes
ETF research *	ETF research : -	ETF research : Yes
Quarterly Results *	Quarterly Results : Yes	Quarterly Results : Yes
	Open Account	Open Account

ICICI Direct vs IIFL Franchisee / Authorized Person related information

Franchisee / Authorized Person related information

	ICICI Direct	IIFL
Availability for franchisee / AP	Availability for franchisee / AP : -	Availability for franchisee / AP : Yes
Investment required for Franchisee / AP	Investment required for Franchisee / AP : -	Investment required for Franchisee / AP : Rs.75,000 to Rs.2,00,000
	Open Account	Open Account

ICICI Direct vs IIFL Product & Services

ICICI Direct and IIFL both offer a host of Products & Services for a better trading experience for their clients. Their comparative analysis is in the below table:

	ICICI Direct	IIFL
Delivery Based Trading *	Delivery Based Trading : -	Delivery Based Trading : Yes
Margin Trading *	Margin Trading : Yes	Margin Trading : Yes
Call in Trade *	Call in Trade : -	Call in Trade : Yes
Trading in Both the exchanges *	Trading in Both the exchanges : -	Trading in Both the exchanges : Yes
Limit Order *	Limit Order : -	Limit Order : Yes
3-in-1 On-line Trading Account *	3-in-1 On-line Trading Account : -	3-in-1 On-line Trading Account : No
NRI Services *	NRI Services : Yes	NRI Services : Yes
SMS Alerts *	SMS Alerts : No	SMS Alerts : Yes
Offers Multiple Plan *	Offers Multiple Plan : -	Offers Multiple Plan : Yes
IPO Investment *	IPO Investment : -	IPO Investment : Yes
Portfolio Analysis *	Portfolio Analysis : -	Portfolio Analysis : Yes
Advanced Charting Features *	Advanced Charting Features : -	Advanced Charting Features : Yes
Brokerage Calculator *	Brokerage Calculator : -	Brokerage Calculator : No
Margin Calculator *	Margin Calculator : -	Margin Calculator : No
Stop Loss Order *	Stop Loss Order : -	Stop Loss Order : Yes
Bracket Orders & Trailing Stop Loss *	Bracket Orders & Trailing Stop Loss : -	Bracket Orders & Trailing Stop Loss : Yes
Equity Future & Option Trading *	Equity Future & Option Trading : -	Equity Future & Option Trading : Yes
Currency Future & Option Trading *	Currency Future & Option Trading : -	Currency Future & Option Trading : Yes
Market Trading *	Market Trading : -	Market Trading : Yes
Monthly & Yearly Plan *	Monthly & Yearly Plan : -	Monthly & Yearly Plan : No
Aumtomated Trading *	Aumtomated Trading : -	Aumtomated Trading : No
	Open Account	Open Account

ICICI Direct vs IIFL Customer Services

ICICI Direct and IIFL both offer a host of Customer service options to their clients to quickly solve their queries or grievances if any. Their comparative analysis is in the below table:

	ICICI Direct	IIFL
Toll Free Number *	Toll Free Number : -	Toll Free Number : No
Live Chat Facility *	Live Chat Facility : -	Live Chat Facility : No
Email Facility *	Email Facility : -	Email Facility : Yes
Branch Offices *	Branch Offices : -	Branch Offices : Yes
Customer Care *	Customer Care : -	Customer Care : Yes
Community Service *	Community Service : -	Community Service : Yes
Relationship Manager *	Relationship Manager : -	Relationship Manager : -
24/7 Support *	24/7 Support : -	24/7 Support : No
	Open Account	Open Account

ICICI Direct vs IIFL Other Investement

ICICI Direct and IIFL both offer a lot of investment avenues apart from Stock trading on their platforms to their clients to make a better trading experience. Their comparative analysis is in the below table:

	ICICI Direct	IIFL
Commodity Trading *	Commodity Trading : -	Commodity Trading : Yes
Investment in ETFs *	Investment in ETFs : -	Investment in ETFs : Yes
Investment in Mutual Funds *	Investment in Mutual Funds : -	Investment in Mutual Funds : Yes
Investment in Bonds *	Investment in Bonds : -	Investment in Bonds : Yes
Investment in Corporate Debt instruments *	Investment in Corporate Debt instruments : -	Investment in Corporate Debt instruments : Yes
Insurance Services *	Insurance Services : -	Insurance Services : Yes
Banking Services *	Banking Services : -	Banking Services : No
	Open Account	Open Account

ICICI Direct vs IIFL Trading Platform

ICICI Direct and IIFL both offer a host of Trading Platform for a better trading experience for their clients. Their comparative analysis is in the below table:

	ICICI Direct	IIFL
Web Platform *	Web Platform : -	Web Platform : Yes
Android Mobile App *	Android Mobile App : -	Android Mobile App : Yes
Desktop Windows *	Desktop Windows : -	Desktop Windows : Yes
Desktop Mac *	Desktop Mac : -	Desktop Mac : No
I-Pad App *	I-Pad App : -	I-Pad App : Yes
Virtual Trading *	Virtual Trading : -	Virtual Trading : -
iPhone Mobile App *	iPhone Mobile App : -	iPhone Mobile App : Yes
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	Open Account	Open Account