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ICICI Direct vs Share.Market (Compare ICICI Direct and Share.Market)

So many brokers are offering stock trading & Demat services in India, which one is best, which one provides the services at the lowest price, provides best mobile trading application, the best research team, etc. All answers to your questions would be available here.

Here we provide side by side comparison between ICICI Direct vs Share.Market, Below comparison of ICICI Direct vs Share.Market highlights the variations of Brokerage charges & services offered, Compare their ratings, brokerage & AMC charges, Investment choices, Customer Service, Demat Account, features, Platforms, and running offers.

One on One comparison of ICICI Direct vs Share.Market is given below:

ICICI Direct

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Share.Market

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	ICICI Direct	Share.Market

About The Brokers

ICICI Direct :

"ICICIdirect.com, an award winning, pioneering online broking platform, The platform not only offers convenient ways to invest in Equity, Derivatives, Currency Futur >>> more

Share.Market :

"Leveraging the established PhonePe ecosystem, the platform aims to integrate trading services with PhonePe’s existing features, making it convenient for users who a >>> more

Find More Information about the Broker :

ICICI Direct :

OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING

Share.Market :

BROKERAGE PRODUCTS & SERVICES OVERVIEW

Type of Broker

ICICI Direct :

Full Service Broker

Share.Market :

Discount Broker

Promo/offers

ICICI Direct :

N/A

Share.Market :

N/A

Advantage

ICICI Direct :

✔ What ICICI Direct Does Well

✓	3-in-1 account — bank + trading + demat seamlessly integrated with ICICI Bank
✓	Institutional trust — ICICI Bank subsidiary since 1995; 30+ year operating history
✓	SEBI RA research team — 50+ analysts, sector coverage, stock recommendations
✓	NRI 3-in-1 account (NRE + NRO, PIS + non-PIS) — fully integrated NRI banking
✓	eATM — sale proceeds in 5–30 minutes to trading account
✓	iValue plan: ₹20/order intraday + F&O at just ₹299 one-time
✓	50+ products: equity, F&O, MF, IPO, bonds, NCDs, FD, insurance, NPS, home loans
✓	Branch support across 87+ ICICI Bank locations
✓	Trade Racer professional terminal for advanced traders
✓	VTC orders valid for 45 days
✓	Both NSDL and CDSL DP options
✓	19.5 lakh active clients — proven at massive scale

Share.Market :

✔ What Share.Market Does Well

✓	PhonePe-backed (Walmart group) — institutional trust and 490M user distribution
✓	WealthBaskets — SEBI IA (Quantech Capital) backed quantitative research portfolios, free
✓	₹180/yr AMC from year 2 — lowest AMC among all brokers that charge AMC
✓	DP charge ₹13.25 per ISIN — lower than Zerodha, Groww, Alice Blue
✓	PhonePe account integration — instant onboarding for existing PhonePe users
✓	Stocks, ETFs, F&O, MF, IPO all in one app
✓	UPI fund transfers free — no gateway charges for UPI
✓	Clean beginner-friendly interface
✓	SME IPO access available

Disadvantage

ICICI Direct :

✘ Where ICICI Direct Falls Short

✗	Default plan 0.29% delivery brokerage is expensive — ₹580 on ₹1L trade vs ₹0 at discount brokers
✗	AMC ₹700/year — highest among all brokers reviewed on CSB
✗	DP charge ₹20+GST per ISIN — same as Groww, Angel One; higher than Zerodha (₹15.34)
✗	Call & Trade ₹50/order — expensive
✗	MTF interest 17.99% p.a. — among the highest; mStock at 6.99%–14.99% is significantly cheaper
✗	3-in-1 account requires ICICI Bank account for full benefit — non-ICICI bank users get only 2-in-1
✗	Account closure not possible online — physical form submission required
✗	Platform innovation slower than app-first brokers like Dhan or Groww
✗	eATM proceeds go to trading account only — not bank account

Share.Market :

✘ Where Share.Market Falls Short

✗	Zero brokerage promo ended March 31, 2025 — now standard ₹20/order like all major brokers
✗	No commodity (MCX) trading
✗	No NRI accounts
✗	No currency (forex) derivatives
✗	AMC ₹180/yr from year 2 — Groww, Shoonya, ProStocks, Fyers, Alice Blue all ₹0 forever
✗	Launched 2023 — less battle-hardened vs Zerodha/Angel One
✗	No GTT orders, no advanced order types for active traders
✗	Fund transfer non-UPI: ₹15+GST per transaction
✗	No 3-in-1 bank account integration

Why This

ICICI Direct :

A Unique 3-in-1 On-line Trading Account, which includes ICICI Bank Account, ICICI Trading Account and ICICI Demat Account, is the key offering for retail stock market investors in India.
Security: Instead of transferring monies to a broker's pool or towards deposits, you can manage your own demat and bank accounts when you trade through ICICIdirect.com. It provides you the flexibility to pay only when you trade.
Largest Equity E-Broking House with >40 Lac customers.
Share trading in both NSE and BSE, innovative offerings like - Margin, MarginPlus, BTST, SPOT, Derivatives trading, overseas trading, mutual funds, IPOs and on-line life insurance.
Call-n-Trade: you can place orders securely over the telephone with the Call N Trade service.
Award Winning Research

Share.Market :

They are currently offering FREE demat and trading account with simple, secure, and paperless KYC and You pay ZERO brokerage on all the products, including Futures and Options (F&O).(Till 31st Dec 2024, if you open the account by Oct 31st 2024).
Backed by PhonePe, Share.Market prioritizes security, implementing robust encryption protocols to safeguard user data and transactions.
It offers a facility to invest in Wealth Baskets which is a basket of stocks or ETFs, based on a strategy, theme, or research. They are curated by WealthBasket curators who are SEBI-registered Investment Advisors or Research Analysts.
Check out 5 factors, i.e., Momentum, Quality, Value, Low Volatility, and Sentiment for each stock to make better investing and trading decisions
You can explore Stock Collections based on themes & strategies.
No Charges for Funds Transfer if it is done via UPI.
One-stop marketplace: Equity, ETFs, Mutual Funds, Derivatives, Buyback, OFS, IPO and WealthBaskets.
Dedicated Research Backed by an in-depth research team.
You can create a watchlist to monitor the performance of your favorite stocks
You can access comprehensive details of new stock listings directly in the app
You can Monitor live subscription levels and look forward to tracking post-IPO stock prices

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ICICI Direct vs Share.Market Account Opening & AMC Charges

ICICI Direct Trading Account Opening Fee is Rs 0 (Free) and Share.Market Trading Account Opening Fee is ₹0 . ICICI Direct Demat Account AMC is Rs 700 and Share.Market Demat Account AMC is Rs 180 (free for 1st year) .

	ICICI Direct	Share.Market
Trading Account Opening Fee	Trading Account Opening Fee : Rs 0 (Free)	Trading Account Opening Fee : ₹0
Demat Account Opening Fee	Demat Account Opening Fee : Rs 0 (Free)	Demat Account Opening Fee : ₹0
Demat Account AMC	Demat Account AMC : Rs 700	Demat Account AMC : Rs 180 (free for 1st year)
Trading Account AMC	Trading Account AMC : Rs 0 (Free)	Trading Account AMC : ₹0
	Open Account	Open Account

ICICI Direct vs Share.Market Brokerage Charges

ICICI Direct Brokerage Charges Equity Delivery is 0.29% (buy + sell) and Equity Intraday is 0.029% per side and Equity Options is ₹49 per lot . Share.Market Brokerage Charges Equity Delivery is ₹20 per executed order or 0.05% whichever is lower and Equity Intraday is ₹20 per executed order or 0.05% whichever is lower and Equity Options is ₹20 per executed order or 0.05% whichever is lower .

	ICICI Direct		Share.Market
Plan Name	Plan Name : ICICI Direct Money Saver Plan	Plan Name : ICICIDirect iValue Plan	Plan Name : Standard Plan	Plan Name : ZERO brokerage till 31st Mar 2025
Equity Delivery	Equity Delivery : 0.29% (buy + sell)	Equity Delivery : 0.29% (buy + sell)	Equity Delivery : ₹20 per executed order or 0.05% whichever is lower	Equity Delivery : -
Equity Intraday	Equity Intraday : 0.029% per side	Equity Intraday : ₹20/order flat	Equity Intraday : ₹20 per executed order or 0.05% whichever is lower	Equity Intraday : -
Equity Future	Equity Future : 0.029% per side	Equity Future : ₹20/order flat	Equity Future : ₹20 per executed order or 0.05% whichever is lower	Equity Future : -
Equity Options	Equity Options : ₹49 per lot	Equity Options : ₹20/order flat	Equity Options : ₹20 per executed order or 0.05% whichever is lower	Equity Options : -
Currency Futures	Currency Futures : ₹20 flat	Currency Futures : ₹20/order flat	Currency Futures : ₹20 per executed order or 0.05% whichever is lower	Currency Futures : -
Currency Options	Currency Options : ₹20 flat	Currency Options : ₹20/order flat	Currency Options : ₹20 per executed order or 0.05% whichever is lower	Currency Options : -
Monthly Fee	Monthly Fee : NA	Monthly Fee : ₹299 one-time, lifetime	Monthly Fee : NIL	Monthly Fee : -
Margin Trading	Margin Trading : 0.05% - 0.03%	Margin Trading : 0.05% - 0.03%	Margin Trading : Yes	Margin Trading : -
Commodity Futures	Commodity Futures : ₹20 flat	Commodity Futures : ₹20/order flat	Commodity Futures : NA	Commodity Futures : -
Commodity Options	Commodity Options : ₹20 flat	Commodity Options : ₹20/order flat	Commodity Options : NA	Commodity Options : -
	Open Account		Open Account

ICICI Direct vs Share.Market Exchange Transaction Charges

ICICI Direct Exchange Transaction Charges Equity Future is NSE Rs 190 per Cr (0.0019%) | BSE Rs 0 and Equity Options is NSE Rs 5000 per Cr (0.05%) | BSE Rs 3700 per Cr (0.037%) (on premium) . Share.Market Exchange Transaction Charges Equity Future is NSE: 0.00173% | BSE: 0.0% and Equity Options is NSE: 0.03503% | BSE: 0.0325% (on premium) .

	ICICI Direct	Share.Market
Equity Delivery	Equity Delivery : NSE Rs 325 per Cr (0.00325%) \| BSE Rs 375 per Cr (0.00375%) (each side)	Equity Delivery : NSE: 0.00297% \| BSE: 0.00375%
Equity Intraday	Equity Intraday : NSE Rs 325 per Cr (0.00325%) \| BSE Rs 375 per Cr (0.00375%) (sell side)	Equity Intraday : NSE: 0.00297% \| BSE: 0.00375%
Equity Future *	Equity Future : NSE Rs 190 per Cr (0.0019%) \| BSE Rs 0	Equity Future : NSE: 0.00173% \| BSE: 0.0%
Equity Options *	Equity Options : NSE Rs 5000 per Cr (0.05%) \| BSE Rs 3700 per Cr (0.037%) (on premium)	Equity Options : NSE: 0.03503% \| BSE: 0.0325% (on premium)
Currency Futures *	Currency Futures : NSE Rs 90 per Cr (0.0009%) \| BSE Rs 90 per Cr (0.0009%)	Currency Futures : NSE: 0.00173% \| BSE: 0.0%
Currency Options	Currency Options : NSE Rs 4000 per Cr (0.04%) \| BSE Rs 100 per Cr (0.001%) (on premium)	Currency Options : NSE: 0.03503% \| BSE: 0.0325% (on premium)
Commodity	Commodity : Group A - Rs 260 per Cr (0.0026%)	Commodity : NA
	Open Account	Open Account

ICICI Direct vs Share.Market Other Charges

ICICI Direct Minimum Brokerage is Rs 35 per trade (I-Secure Plan) and Call & Trade is Rs 50 per trade . Share.Market and Call & Trade is NA .

	ICICI Direct	Share.Market
Minimum Brokerage	Minimum Brokerage : Rs 35 per trade (I-Secure Plan)	Minimum Brokerage : -
Call & Trade	Call & Trade : Rs 50 per trade	Call & Trade : NA
Stamp Duty *	Stamp Duty : -	Stamp Duty : Delivery: 0.015%, Intraday: 0.003%,
DP Charges (on sell side)	DP Charges (on sell side) : -	DP Charges (on sell side) : ₹10 + ₹3.25 (CDSL Charges)
Other Miscellaneous Charges	Other Miscellaneous Charges : Margin Trading Interest: 0.025% Per day	Other Miscellaneous Charges : Auto square-off Rs 30 per order.
	Open Account	Open Account

ICICI Direct vs Share.Market Features

ICICI Direct and Share.Market both offer a host of features, trading tools & platforms to their clients. Their comparative analysis is in the below table:

	ICICI Direct	Share.Market
Trading Platform	Trading Platform : ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App	Trading Platform : Share.Market website and mobile app
Placing orders through charts	Placing orders through charts : -	Placing orders through charts : No
Trading Alerts	Trading Alerts : -	Trading Alerts : Yes
Research and Advice / Trading Tips	Research and Advice / Trading Tips : -	Research and Advice / Trading Tips : No
Detailed Education Initiatives	Detailed Education Initiatives : -	Detailed Education Initiatives : No
Unique features & Offers	Unique features & Offers : Offer 3-in-1 Account. Support in local ICICI Bank branches. Trusted brand.	Unique features & Offers : -
Referral Program	Referral Program : -	Referral Program : No
Margin Against Shares (Equity Cash) *	Margin Against Shares (Equity Cash) : Yes	Margin Against Shares (Equity Cash) : -
Margin Against Shares (Equity F&O) *	Margin Against Shares (Equity F&O) : Yes	Margin Against Shares (Equity F&O) : -
	Open Account	Open Account

ICICI Direct vs Share.Market Demat Account Charges

A comparative table of various demat account charges between ICICI Direct and Share.Market is below:

	ICICI Direct	Share.Market
Depository Service Provider	Depository Service Provider : NSDL	Depository Service Provider : CDSL
Account Opening Fee	Account Opening Fee : Stamp Duty at actuals	Account Opening Fee : ₹0
Advance Deposit	Advance Deposit : ₹0 for ICICI Bank customers. ₹7500 for Non ICICI BANK customers.	Advance Deposit : Nil
AMC	AMC : For Individual account: ₹700 p.a. For Corporate account: ₹1500 p.a.	AMC : ₹0 (for the 1st Year) and after ₹180 per year
Dematerialisation Charges	Dematerialisation Charges : ₹50 Per Demat Request Form and ₹10 For Each Certificates	Dematerialisation Charges : ₹150 per certificate
Rematerialisation Charges	Rematerialisation Charges : ₹25 + CDSL charges at actual	Rematerialisation Charges : ₹150 for every hundred securities + depository chg
Transaction Charges (Credit)	Transaction Charges (Credit) : -	Transaction Charges (Credit) : ₹0
Transaction Charges (debit)	Transaction Charges (debit) : Trades done at www.icicidirect.com - Rs 0 (NIL) Instruction submitted through Internet (E-inst / IVR) - 0.04% of value of securities(Min. Rs 30 and Max Rs 25,000) Instruction submitted through Call Centre - 0.04% of value of securities(Min. Rs 35 and Max Rs 25,000) Instruction submitted at Branches - 0.04% of value of securities(Min. Rs 40 and Max Rs 25,000)	Transaction Charges (debit) : Rs 13.25 per instruction per ISIN (Including CDSL)
Pledge Creation Charges	Pledge Creation Charges : 0.02% or minimum of ₹35	Pledge Creation Charges : ₹20 per instruct
Pledge Creation Confirmation Charges	Pledge Creation Confirmation Charges : 0.02% or minimum of ₹35	Pledge Creation Confirmation Charges : ₹0
Pledge Invocation Charges	Pledge Invocation Charges : 0.02% or minimum of ₹35	Pledge Invocation Charges : ₹20
Failed Instruction Charges	Failed Instruction Charges : -	Failed Instruction Charges : ₹50 per ISIN
Other Charges	Other Charges : ₹200 for restoring services if account is suspended for non payment of charges.	Other Charges : -
	Open Account	Open Account

ICICI Direct vs Share.Market Basic Details

ICICI Direct Year of Incorporation is 2000 and Total Number of Clients is 2045086 and Total Number of Branches is 154 . Share.Market Year of Incorporation is 2023 and Total Number of Clients is 355026 and Total Number of Branches is NIL .

	ICICI Direct	Share.Market
Year of Incorporation	Year of Incorporation : 2000	Year of Incorporation : 2023
Active Exchange Memberships	Active Exchange Memberships : -	Active Exchange Memberships : NSE, BSE
Demat Services	Demat Services : Yes	Demat Services : CDSL
Website	Website : -	Website : https://share.market/
Contact Details	Contact Details : -	Contact Details : 080-68727687
Total Number of Clients	Total Number of Clients : 2,045,086	Total Number of Clients : 355,026
Total Number of Branches	Total Number of Branches : 154	Total Number of Branches : NIL
Products *	Products : -	Products : Stocks, F&O, ETFs, MFs, Wealth Basket, IPOs
Key USP *	Key USP : ICICI Bank 3-in-1; SEBI RA research; eATM; 50+ products; NRI 3-in-1	Key USP : -
Broker Type *	Broker Type : Full-Service	Broker Type : Discount
	Open Account	Open Account

ICICI Direct vs Share.Market Orders

Orders

	ICICI Direct	Share.Market
Cover Orders (CO)	Cover Orders (CO) : Yes	Cover Orders (CO) : -
Bracket orders / One Cancels Other (BO / OCO)	Bracket orders / One Cancels Other (BO / OCO) : No	Bracket orders / One Cancels Other (BO / OCO) : -
After Market Orders (AMO)	After Market Orders (AMO) : No	After Market Orders (AMO) : -
Buy Today Sell Tomorrow (BTST) *	Buy Today Sell Tomorrow (BTST) : Yes	Buy Today Sell Tomorrow (BTST) : Yes
Sell Today Buy Tomorrow (STBT) *	Sell Today Buy Tomorrow (STBT) : No	Sell Today Buy Tomorrow (STBT) : Yes
Good Till Cancelled (GTC) *	Good Till Cancelled (GTC) : Yes	Good Till Cancelled (GTC) : Yes
	Open Account	Open Account

ICICI Direct vs Share.Market Research and Advice / Trading Tips

Research and Advice / Trading Tips

	ICICI Direct	Share.Market
Equity Trading Recommendation *	Equity Trading Recommendation : -	Equity Trading Recommendation : No
Equity Investment Recommendation *	Equity Investment Recommendation : -	Equity Investment Recommendation : No
Recommendation basis risk Profile *	Recommendation basis risk Profile : -	Recommendation basis risk Profile : No
Comparison *	Comparison : -	Comparison : No
Free Tips *	Free Tips : Yes	Free Tips : No
Daily Market report *	Daily Market report : Yes	Daily Market report : No
ETF research *	ETF research : -	ETF research : No
Quarterly Results *	Quarterly Results : Yes	Quarterly Results : No
	Open Account	Open Account

ICICI Direct vs Share.Market Franchisee / Authorized Person related information

Franchisee / Authorized Person related information

	ICICI Direct	Share.Market
Availability for franchisee / AP	Availability for franchisee / AP : -	Availability for franchisee / AP : NA
Investment required for Franchisee / AP	Investment required for Franchisee / AP : -	Investment required for Franchisee / AP : NA
	Open Account	Open Account

ICICI Direct vs Share.Market Product & Services

ICICI Direct and Share.Market both offer a host of Products & Services for a better trading experience for their clients. Their comparative analysis is in the below table:

	ICICI Direct	Share.Market
Delivery Based Trading *	Delivery Based Trading : -	Delivery Based Trading : Yes
Margin Trading *	Margin Trading : Yes	Margin Trading : Yes
Call N Trade *	Call N Trade : -	Call N Trade : NA
Trading in Both the exchanges *	Trading in Both the exchanges : -	Trading in Both the exchanges : Yes
Limit Order *	Limit Order : -	Limit Order : -
3-in-1 On-line Trading Account *	3-in-1 On-line Trading Account : -	3-in-1 On-line Trading Account : No
NRI Services *	NRI Services : Yes	NRI Services : No
SMS Alerts *	SMS Alerts : No	SMS Alerts : Yes
Offers Multiple Plan *	Offers Multiple Plan : -	Offers Multiple Plan : No
IPO Investment *	IPO Investment : -	IPO Investment : Yes
Portfolio Analysis *	Portfolio Analysis : -	Portfolio Analysis : No
Advanced Charting Features *	Advanced Charting Features : -	Advanced Charting Features : Yes
Brokerage Calculator *	Brokerage Calculator : -	Brokerage Calculator : No
Margin Calculator *	Margin Calculator : -	Margin Calculator : No
Stop Loss Order *	Stop Loss Order : -	Stop Loss Order : Yes
Bracket Orders & Trailing Stop Loss *	Bracket Orders & Trailing Stop Loss : -	Bracket Orders & Trailing Stop Loss : Yes
Equity Future & Option Trading *	Equity Future & Option Trading : -	Equity Future & Option Trading : Yes
Currency Future & Option Trading *	Currency Future & Option Trading : -	Currency Future & Option Trading : No
Market Trading *	Market Trading : -	Market Trading : Yes
Monthly & Yearly Plan *	Monthly & Yearly Plan : -	Monthly & Yearly Plan : No
Aumtomated Trading *	Aumtomated Trading : -	Aumtomated Trading : No
	Open Account	Open Account

ICICI Direct vs Share.Market Customer Services

ICICI Direct and Share.Market both offer a host of Customer service options to their clients to quickly solve their queries or grievances if any. Their comparative analysis is in the below table:

	ICICI Direct	Share.Market
Toll Free Number *	Toll Free Number : -	Toll Free Number : No
Live Chat Facility *	Live Chat Facility : -	Live Chat Facility : No
Email Facility *	Email Facility : -	Email Facility : Yes
Branch Offices *	Branch Offices : -	Branch Offices : No
Customer Care *	Customer Care : -	Customer Care : Yes
Community Service *	Community Service : -	Community Service : Yes
Relationship Manager *	Relationship Manager : -	Relationship Manager : No
24/7 Support *	24/7 Support : -	24/7 Support : No
	Open Account	Open Account

ICICI Direct vs Share.Market Other Investement

ICICI Direct and Share.Market both offer a lot of investment avenues apart from Stock trading on their platforms to their clients to make a better trading experience. Their comparative analysis is in the below table:

	ICICI Direct	Share.Market
Commodity Trading *	Commodity Trading : -	Commodity Trading : NA
Investment in ETFs *	Investment in ETFs : -	Investment in ETFs : Yes
Investment in Mutual Funds *	Investment in Mutual Funds : -	Investment in Mutual Funds : Yes
Investment in Bonds *	Investment in Bonds : -	Investment in Bonds : No
Investment in Corporate Debt instruments *	Investment in Corporate Debt instruments : -	Investment in Corporate Debt instruments : No
Insurance Services *	Insurance Services : -	Insurance Services : No
Banking Services *	Banking Services : -	Banking Services : No
	Open Account	Open Account

ICICI Direct vs Share.Market Trading Platform

ICICI Direct and Share.Market both offer a host of Trading Platform for a better trading experience for their clients. Their comparative analysis is in the below table:

	ICICI Direct	Share.Market
Web Platform *	Web Platform : -	Web Platform : Yes
Android Mobile App *	Android Mobile App : -	Android Mobile App : Yes
Desktop Windows *	Desktop Windows : -	Desktop Windows : No
Desktop Mac *	Desktop Mac : -	Desktop Mac : No
I-Pad App *	I-Pad App : -	I-Pad App : Yes
Virtual Trading *	Virtual Trading : -	Virtual Trading : No
iPhone Mobile App *	iPhone Mobile App : -	iPhone Mobile App : Yes
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	Open Account	Open Account