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ICICI Direct vs Upstox (Compare ICICI Direct and Upstox)

So many brokers are offering stock trading & Demat services in India, which one is best, which one provides the services at the lowest price, provides best mobile trading application, the best research team, etc. All answers to your questions would be available here.

Here we provide side by side comparison between ICICI Direct vs Upstox, Below comparison of ICICI Direct vs Upstox highlights the variations of Brokerage charges & services offered, Compare their ratings, brokerage & AMC charges, Investment choices, Customer Service, Demat Account, features, Platforms, and running offers.

One on One comparison of ICICI Direct vs Upstox is given below:

ICICI Direct Upstox
About The Brokers
ICICI Direct :

"ICICIdirect.com, an award winning, pioneering online broking platform, The platform not only offers convenient ways to invest in Equity, Derivatives, Currency Futur   >>> more

Upstox :

"Founded in 2009, Upstox is one of the reliable stock trading brokers with low brokerage and excellent facilities. Two young successful entrepreneurs who opened the co   >>> more

Find More Information about the Broker :
ICICI Direct :
OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING
Upstox :
OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING
Type of Broker
ICICI Direct :
 Full Service Broker
Upstox :
 Discount Broker
Promo/offers
ICICI Direct :
Special Offer: ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 5 minutes from sell orders + Free trading tips. Open Instant Account Now
Upstox :
Special Offer: FREE Account Opening + Rs 1000 brokerage credit + Rs 0 Demat AMC + Pay flat Rs 20 per trade for delivery, Intra-day and F&O. Open Instant Account and start trading today.
Advantage
ICICI Direct :
  •  3-in-1 online trading account.
  •  Security of your investment & money
  •  24/7 customer service.
  •   Easy-to-use website.
  •  Innovative offerings like - Margin, MarginPlus, BTST, SPOT.
  •  Derivatives trading,NRI services, mutual funds, IPOs and on-line life insurance.
  •  Own DP services
  •  Award winning research services
  •  Instant payout for your stocks sold (eATM)
  • By Subscribing ICICI Direct Neo Plan you get ZERO BROKERAGE IN FUTURES, RS 20 UNLIMITED PER ORDER BROKERAGE IN OPTIONS AND INTRADAY EQUITY !
Upstox :
  • No Brokerage on Mutual funds.
  • DEMAT AMC free for Life
  • Low cost Brokerage
  • Self-directed, easy to use online learning for all levels
  • Easy to get started with Aadhar based signup
  • Good Brokerage & Margin Calculator
  • Unlike other low-cost brokers, RKSV offer a variety of affordable pricing plans so that you can choose the plan best suited for you
Disadvantage
ICICI Direct :
  •  Very High delivery brokerage.
  •  Not a good fit for small and penny stock traders.
  •  Charges for trading terminal usage.
  •  High Minimum Brokerage Charges.
Upstox :
  • No margin funding
  • Does not provide Tips & recommendation
  • Turnover charges on futures and options is higher than competitors
  • Upstox doesn't offer unlimited monthly trading plans.
  • Doesn't offer research based services.
  • Charges on Funds Transfer @ ₹7 per fund transfer.
Why This
ICICI Direct :
  •   A Unique 3-in-1 On-line Trading Account, which includes ICICI Bank Account, ICICI Trading Account and ICICI Demat Account, is the key offering for retail stock market investors in India.
  •   Security: Instead of transferring monies to a broker's pool or towards deposits, you can manage your own demat and bank accounts when you trade through ICICIdirect.com. It provides you the flexibility to pay only when you trade.
  •   Largest Equity E-Broking House with >40 Lac customers.
  •   Share trading in both NSE and BSE, innovative offerings like - Margin, MarginPlus, BTST, SPOT, Derivatives trading, overseas trading, mutual funds, IPOs and on-line life insurance.
  •   Call-n-Trade: you can place orders securely over the telephone with the Call N Trade service.
  •   Award Winning Research
Upstox :
  • Upstox offers zero brokerage on equity mutual fund Investment and a mere ₹20 per transaction on Equity Delivery, intraday and F&O trades.
  • After Market Order (AMO), Cover Order and BO are available on both web and mobile.
  • Trailing-Stop/Stop-Loss (SL) is available in both web and mobile.
  • Zero Demat AMC, Free demat account for life.
  • Offers NRI trading.
  • Offers Mutual Fund Investment, SIP Investement.
  • Upstox is backed by top investors with the likes of Ratan Tata, Kalaari Capital & GVK Davix
  • Upstox offers the best of technology to traders. The Upstox Platform on mobile and web is one of the best platforms for the Indian stock market.
Open Account Open Account

ICICI Direct vs Upstox Account Opening & AMC Charges

ICICI Direct Trading Account Opening Fee is Rs 0 (Free) and Upstox Trading Account Opening Fee is Rs 249 . ICICI Direct Demat Account AMC is Rs 300 (from 2nd year) and Upstox Demat Account AMC is Rs 0 (Free) .

ICICI Direct Upstox
Trading Account Opening Fee Trading Account Opening Fee :

Rs 0 (Free)

 Trading Account Opening Fee :

Rs 249
Demat Account Opening Fee Demat Account Opening Fee :

Rs 0 (Free)

 Demat Account Opening Fee :

Rs 0 (Free)
Demat Account AMC Demat Account AMC :

Rs 300 (from 2nd year)

 Demat Account AMC :

Rs 0 (Free)
Trading Account AMC Trading Account AMC :

Rs 0 (Free)

 Trading Account AMC :

Rs 0 (Free)
Open Account Open Account

ICICI Direct vs Upstox Brokerage Charges

ICICI Direct Brokerage Charges Equity Delivery is 0.55% and Equity Intraday is 0.275% and Equity Options is Rs 95 per lot . Upstox Brokerage Charges Equity Delivery is Rs 20 per executed order or 2.5% whichever is low and Equity Intraday is Rs 20 per executed order or 0.05% whichever is lower and Equity Options is Rs 20 per executed order .

ICICI Direct Upstox
Plan Name Plan Name :

I-Secure Plan

 Plan Name :

ICICIDirect Neo Plan

 Plan Name :

Basic Plan
Equity Delivery Equity Delivery :

0.55%

Equity Delivery :

0.55%

Equity Delivery :

Rs 20 per executed order or 2.5% whichever is low

Equity Intraday Equity Intraday :

0.275%

Equity Intraday :

Rs 20 per order

Equity Intraday :

Rs 20 per executed order or 0.05% whichever is lower

Equity Future Equity Future :

0.05%

Equity Future :

Rs 0 (Free)

Equity Future :

Rs 20 per executed order or 0.05% whichever is lower

Equity Options Equity Options :

Rs 95 per lot

Equity Options :

Rs 20 per order

Equity Options :

Rs 20 per executed order

Currency Futures Currency Futures :

Rs 20 per order

Currency Futures :

Rs 20 per order

Currency Futures :

Rs 20 per executed order or 0.05% whichever is lower

Currency Options Currency Options :

Rs 20 per order

Currency Options :

Rs 20 per order

Currency Options :

Rs 20 per executed order

Monthly Fee Monthly Fee :

NA

Monthly Fee :

NA

Monthly Fee :

NA

Margin Trading Margin Trading :

0.05% - 0.03%

Margin Trading :

0.05% - 0.03%

Margin Trading : -
Commodity Futures Commodity Futures :

Rs 20 per order

Commodity Futures :

Rs 20 per order

Commodity Futures :

Rs 20 per executed order or 0.05% whichever is lower

Commodity Options Commodity Options :

Rs 20 per order

Commodity Options :

Rs 20 per order

Commodity Options :

Rs 20 per executed order

Open Account Open Account

ICICI Direct vs Upstox Exchange Transaction Charges

ICICI Direct Exchange Transaction Charges Equity Future is Rs 180 per Cr (0.0018%) and Equity Options is Rs 5000 per Cr (0.05%) (on premium) . Upstox Exchange Transaction Charges Equity Future is NSE Rs 200 per Cr (0.002%) and Equity Options is NSE Rs 5300 per Cr (0.053%) (on premium) .

ICICI Direct Upstox
Equity Delivery Equity Delivery :

NSE Rs 310 per Cr (0.0031%) | BSE Rs 280 per Cr (0.0028%) (each side)

 Equity Delivery :

NSE Rs 345 per Cr (0.00345%) | BSE Rs 300 per Cr (0.003%) (each side)
Equity Intraday Equity Intraday :

NSE Rs 310 per Cr (0.0031%) | BSE Rs 280 per Cr (0.0028%) (each side)

 Equity Intraday :

NSE Rs 345 per Cr (0.00345%) | BSE Rs 300 per Cr (0.003%) (each side)
Equity Future * Equity Future :

Rs 180 per Cr (0.0018%)

 Equity Future :

NSE Rs 200 per Cr (0.002%)
Equity Options * Equity Options :

Rs 5000 per Cr (0.05%) (on premium)

 Equity Options :

NSE Rs 5300 per Cr (0.053%) (on premium)
Currency Futures * Currency Futures :

Rs 120 per Cr (0.0012%)

 Currency Futures :

NSE Rs 130 per Cr (0.0013%) | BSE Rs 26 per Cr (0.00026%)
Currency Options Currency Options :

Rs 5000 per Cr (0.05%) (on premium)

 Currency Options :

NSE Rs 2900 per Cr (0.029%) | BSE Rs 2600 per Cr (0.026%) (on premium)
Commodity Commodity :

Group A - Rs 260 per Cr (0.0026%)

 Commodity :

Group A - Rs 290 per Cr (0.0029%)
Open Account Open Account

ICICI Direct vs Upstox Other Charges

ICICI Direct Minimum Brokerage is Rs 35 per trade (I-Secure Plan) and Call & Trade is Rs 50 per trade . Upstox Minimum Brokerage is 0.05% and Call & Trade is Rs 20 per trade .

ICICI Direct Upstox
Minimum Brokerage Minimum Brokerage :

Rs 35 per trade (I-Secure Plan)

 Minimum Brokerage :

0.05%
Call & Trade Call & Trade :

Rs 50 per trade

 Call & Trade :

Rs 20 per trade
Stamp Duty * Stamp Duty : - Stamp Duty : -
DP Charges (on sell side) DP Charges (on sell side) : - DP Charges (on sell side) :

₹13 plus ₹5.50 (CDSL charges) per scrip.
Other Miscellaneous Charges Other Miscellaneous Charges :

Margin Trading Interest: 0.025% Per day

 Other Miscellaneous Charges :

Auto Square-off Charges: Rs 50
Open Account Open Account

ICICI Direct vs Upstox Features

ICICI Direct and Upstox both offer a host of features, trading tools & platforms to their clients. Their comparative analysis is in the below table:

ICICI Direct Upstox
Trading Platform Trading Platform :

ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App

 Trading Platform :

Upstox Pro Web, Dartstock, NEST Trader, Fox Trader, iOS and Android Algola
Placing orders through charts Placing orders through charts : - Placing orders through charts : -
Trading Alerts Trading Alerts : - Trading Alerts :

Yes
Research and Advice / Trading Tips Research and Advice / Trading Tips : - Research and Advice / Trading Tips :

No
Detailed Education Initiatives Detailed Education Initiatives : - Detailed Education Initiatives :

No
Unique features & Offers Unique features & Offers :

  • Offer 3-in-1 Account.
  • Support in local ICICI Bank branches.
  • Trusted brand.

 Unique features & Offers : -
Referral Program Referral Program : - Referral Program :

1
Margin Against Shares (Equity Cash) * Margin Against Shares (Equity Cash) :

Yes

 Margin Against Shares (Equity Cash) :

No
Margin Against Shares (Equity F&O) * Margin Against Shares (Equity F&O) :

Yes

 Margin Against Shares (Equity F&O) :

Yes
Open Account Open Account

ICICI Direct vs Upstox Demat Account Charges

A comparative table of various demat account charges between ICICI Direct and Upstox is below:

ICICI Direct Upstox
Depository Service Provider Depository Service Provider :

NSDL

 Depository Service Provider :

CDSL
Account Opening Fee Account Opening Fee :

Stamp Duty at actuals

 Account Opening Fee :

Rs 249
Advance Deposit Advance Deposit :

Rs 0 for ICICI Bank customers.

Rs 7500 for Non ICICI BANK customers.

 Advance Deposit :

Nil
AMC AMC :

For Individual account: Rs 700 p.a.

For Corporate account: Rs 1500 p.a.

 AMC :

Rs 0
Dematerialisation Charges Dematerialisation Charges :

Rs 50 Per Demat Request Form and Rs 10 For Each Certificates

 Dematerialisation Charges :

Rs 2.00 per certificate plus courier charges of Rs 35 per demat request
Rematerialisation Charges Rematerialisation Charges :

Rs 25 + CDSL charges at actual

 Rematerialisation Charges :

Rs 25 per certificate or 0.05% of the value whichever is higher.
Transaction Charges (Credit) Transaction Charges (Credit) : - Transaction Charges (Credit) : -
Transaction Charges (debit) Transaction Charges (debit) :

For Normal Market & Off Market sell (0.04% of trans value for each CID)(subject to minimum Rs 30)

For Debt instruments Market & Off Market sell (0.04% of trans value for each CID)(subject to minimum Rs 30 & maximum Rs 25,000 )

 Transaction Charges (debit) :

Rs 13 + Rs 5.50 (CDSL charges) per scrip.
Pledge Creation Charges Pledge Creation Charges :

0.02% or minimum of Rs 35

 Pledge Creation Charges :

0.02% of the transaction charges subject to a minimum of Rs 50 plus NSDL / CDSL charges at actual.
Pledge Creation Confirmation Charges Pledge Creation Confirmation Charges :

0.02% or minimum of Rs 35

 Pledge Creation Confirmation Charges :

0.02% of the transaction charges subject to a minimum of Rs 50 plus NSDL / CDSL charges at actual.
Pledge Invocation Charges Pledge Invocation Charges :

0.02% or minimum of Rs 35

 Pledge Invocation Charges :

0.05% of the transaction charges subject to a minimum of Rs 50
Failed Instruction Charges Failed Instruction Charges : - Failed Instruction Charges :

Rs 50 per transaction
Other Charges Other Charges :

Rs 200 for restoring services if account is suspended for non payment of charges.

 Other Charges :

  1. Demat Rejection Charges: Rs 35 per rejection for every 500 gms.
  2. Adhoc / Non periodic statement requests: Rs 25 (Rs 500 for foreign address) per request upto 10 pages. Every additional 5 pages or a portion thereof will be charged at Rs 10 plus courier / postage charges.
  3. Cheque Bounce charges: Charges will be applied based on charges as determined by our bankers.
Open Account Open Account

ICICI Direct vs Upstox Basic Details

ICICI Direct Year of Incorporation is 2000 and Total Number of Clients is 3135167 and Total Number of Branches is 154 . Upstox Year of Incorporation is 2012 and Total Number of Clients is 5596268 and Total Number of Branches is 4 .

ICICI Direct Upstox
Year of Incorporation Year of Incorporation :

2000

 Year of Incorporation :

2012
Active Exchange Memberships Active Exchange Memberships : - Active Exchange Memberships :

BSE, NSE, MCX
Demat Services Demat Services :

Yes

 Demat Services :

No
Website Website : - Website : www.upstox.com
Contact Details Contact Details : - Contact Details :

+91-22-6130-9999
Total Number of Clients Total Number of Clients :

3,135,167

 Total Number of Clients :

5,596,268
Total Number of Branches Total Number of Branches :

154

 Total Number of Branches :

4
Products * Products : - Products :

Upstox Pro Web,Upstox Pro Mobile, Nest Desktop.
Open Account Open Account

ICICI Direct vs Upstox Orders

Orders

ICICI Direct Upstox
Cover Orders (CO) Cover Orders (CO) :

Yes

 Cover Orders (CO) :

Yes
Bracket orders / One Cancels Other (BO / OCO) Bracket orders / One Cancels Other (BO / OCO) :

No

 Bracket orders / One Cancels Other (BO / OCO) :

No
After Market Orders (AMO) After Market Orders (AMO) :

No

 After Market Orders (AMO) :

Yes
Buy Today Sell Tomorrow (BTST) * Buy Today Sell Tomorrow (BTST) :

Yes

 Buy Today Sell Tomorrow (BTST) :

No
Sell Today Buy Tomorrow (STBT) * Sell Today Buy Tomorrow (STBT) :

No

 Sell Today Buy Tomorrow (STBT) :

No
Good Till Cancelled (GTC) * Good Till Cancelled (GTC) :

Yes

 Good Till Cancelled (GTC) :

Yes
Open Account Open Account

ICICI Direct vs Upstox Research and Advice / Trading Tips

Research and Advice / Trading Tips

ICICI Direct Upstox
Equity Trading Recommendation * Equity Trading Recommendation : - Equity Trading Recommendation :

No
Equity Investment Recommendation * Equity Investment Recommendation : - Equity Investment Recommendation :

No
Recommendation basis risk Profile * Recommendation basis risk Profile : - Recommendation basis risk Profile :

No
Comparison * Comparison : - Comparison :

No
Free Tips * Free Tips :

Yes

 Free Tips :

No
Daily Market report * Daily Market report :

Yes

 Daily Market report :

No
ETF research * ETF research : - ETF research :

No
Quarterly Results * Quarterly Results :

Yes

 Quarterly Results :

No
Open Account Open Account

ICICI Direct vs Upstox Franchisee / Authorized Person related information

Franchisee / Authorized Person related information

ICICI Direct Upstox
Availability for franchisee / AP Availability for franchisee / AP : - Availability for franchisee / AP : -
Investment required for Franchisee / AP Investment required for Franchisee / AP : - Investment required for Franchisee / AP : -
Open Account Open Account

ICICI Direct vs Upstox Product & Services

ICICI Direct and Upstox both offer a host of Products & Services for a better trading experience for their clients. Their comparative analysis is in the below table:

ICICI Direct Upstox
Delivery Based Trading * Delivery Based Trading : - Delivery Based Trading :

Yes
Margin Trading * Margin Trading :

Yes

 Margin Trading :

Yes
Call in Trade * Call in Trade : - Call in Trade :

Yes
Trading in Both the exchanges * Trading in Both the exchanges : - Trading in Both the exchanges :

Yes
Limit Order * Limit Order : - Limit Order :

Yes
3-in-1 On-line Trading Account * 3-in-1 On-line Trading Account : - 3-in-1 On-line Trading Account :

No
NRI Services * NRI Services :

Yes

 NRI Services :

No
SMS Alerts * SMS Alerts :

No

 SMS Alerts :

No
Offers Multiple Plan * Offers Multiple Plan : - Offers Multiple Plan :

No
IPO Investment * IPO Investment : - IPO Investment :

No
Portfolio Analysis * Portfolio Analysis : - Portfolio Analysis :

Yes
Advanced Charting Features * Advanced Charting Features : - Advanced Charting Features :

Yes
Brokerage Calculator * Brokerage Calculator : - Brokerage Calculator :

Yes
Margin Calculator * Margin Calculator : - Margin Calculator :

Yes
Stop Loss Order * Stop Loss Order : - Stop Loss Order :

Yes
Bracket Orders & Trailing Stop Loss * Bracket Orders & Trailing Stop Loss : - Bracket Orders & Trailing Stop Loss :

Yes
Equity Future & Option Trading * Equity Future & Option Trading : - Equity Future & Option Trading :

Yes
Currency Future & Option Trading * Currency Future & Option Trading : - Currency Future & Option Trading :

Yes
Market Trading * Market Trading : - Market Trading :

Yes
Monthly & Yearly Plan * Monthly & Yearly Plan : - Monthly & Yearly Plan :

No
Aumtomated Trading * Aumtomated Trading : - Aumtomated Trading :

No
Open Account Open Account

ICICI Direct vs Upstox Customer Services

ICICI Direct and Upstox both offer a host of Customer service options to their clients to quickly solve their queries or grievances if any. Their comparative analysis is in the below table:

ICICI Direct Upstox
Toll Free Number * Toll Free Number : - Toll Free Number :

No
Live Chat Facility * Live Chat Facility : - Live Chat Facility :

Yes
Email Facility * Email Facility : - Email Facility :

Yes
Branch Offices * Branch Offices : - Branch Offices :

Yes
Customer Care * Customer Care : - Customer Care :

Yes
Community Service * Community Service : - Community Service :

Yes
Relationship Manager * Relationship Manager : - Relationship Manager :

No
24/7 Support * 24/7 Support : - 24/7 Support :

No
Open Account Open Account

ICICI Direct vs Upstox Other Investement

ICICI Direct and Upstox both offer a lot of investment avenues apart from Stock trading on their platforms to their clients to make a better trading experience. Their comparative analysis is in the below table:

ICICI Direct Upstox
Commodity Trading * Commodity Trading : - Commodity Trading :

Yes
Investment in ETFs * Investment in ETFs : - Investment in ETFs :

Yes
Investment in Mutual Funds * Investment in Mutual Funds : - Investment in Mutual Funds :

Yes
Investment in Bonds * Investment in Bonds : - Investment in Bonds :

No
Investment in Corporate Debt instruments * Investment in Corporate Debt instruments : - Investment in Corporate Debt instruments :

No
Insurance Services * Insurance Services : - Insurance Services :

No
Banking Services * Banking Services : - Banking Services :

No
Open Account Open Account

ICICI Direct vs Upstox Trading Platform

ICICI Direct and Upstox both offer a host of Trading Platform for a better trading experience for their clients. Their comparative analysis is in the below table:

ICICI Direct Upstox
Web Platform * Web Platform : - Web Platform :

Yes
Android Mobile App * Android Mobile App : - Android Mobile App :

Yes
Desktop Windows * Desktop Windows : - Desktop Windows :

Yes
Desktop Mac * Desktop Mac : - Desktop Mac :

No
I-Pad App * I-Pad App : - I-Pad App :

Yes
Virtual Trading * Virtual Trading : - Virtual Trading :

No
iPhone Mobile App * iPhone Mobile App : - iPhone Mobile App :

Yes
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Open Account Open Account

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