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ICICI Direct vs Upstox (Compare ICICI Direct and Upstox)

So many brokers are offering stock trading & Demat services in India, which one is best, which one provides the services at the lowest price, provides best mobile trading application, the best research team, etc. All answers to your questions would be available here.

Here we provide side by side comparison between ICICI Direct vs Upstox, Below comparison of ICICI Direct vs Upstox highlights the variations of Brokerage charges & services offered, Compare their ratings, brokerage & AMC charges, Investment choices, Customer Service, Demat Account, features, Platforms, and running offers.

One on One comparison of ICICI Direct vs Upstox is given below:

ICICI Direct

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Upstox

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	ICICI Direct	Upstox

About The Brokers	ICICI Direct : "ICICIdirect.com, an award winning, pioneering online broking platform, The platform not only offers convenient ways to invest in Equity, Derivatives, Currency Futur >>> more	Upstox : "Founded in 2009, Upstox is one of the reliable stock trading brokers with low brokerage and excellent facilities. Two young successful entrepreneurs who opened the co >>> more
Find More Information about the Broker :	ICICI Direct : OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING	Upstox : OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING
Type of Broker	ICICI Direct : Full Service Broker	Upstox : Discount Broker
Promo/offers	ICICI Direct : Special Offer: ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 5 minutes from sell orders + Free trading tips. Open Instant Account Now	Upstox : Special Offer: FREE Account Opening + Rs 1000 brokerage credit + Rs 0 Demat AMC + Pay flat Rs 20 per trade for delivery, Intra-day and F&O. Open Instant Account and start trading today.
Advantage	ICICI Direct : 3-in-1 online trading account. Security of your investment & money 24/7 customer service. Easy-to-use website. Innovative offerings like - Margin, MarginPlus, BTST, SPOT. Derivatives trading,NRI services, mutual funds, IPOs and on-line life insurance. Own DP services Award winning research services Instant payout for your stocks sold (eATM) By Subscribing ICICI Direct Neo Plan you get ZERO BROKERAGE IN FUTURES, RS 20 UNLIMITED PER ORDER BROKERAGE IN OPTIONS AND INTRADAY EQUITY !	Upstox : No Brokerage on Mutual funds. DEMAT AMC free for Life Low cost Brokerage Self-directed, easy to use online learning for all levels Easy to get started with Aadhar based signup Good Brokerage & Margin Calculator Unlike other low-cost brokers, RKSV offer a variety of affordable pricing plans so that you can choose the plan best suited for you
Disadvantage	ICICI Direct : Very High delivery brokerage. Not a good fit for small and penny stock traders. Charges for trading terminal usage. High Minimum Brokerage Charges.	Upstox : No margin funding Does not provide Tips & recommendation Turnover charges on futures and options is higher than competitors Upstox doesn't offer unlimited monthly trading plans. Doesn't offer research based services. Charges on Funds Transfer @ ₹7 per fund transfer.
Why This	ICICI Direct : A Unique 3-in-1 On-line Trading Account, which includes ICICI Bank Account, ICICI Trading Account and ICICI Demat Account, is the key offering for retail stock market investors in India. Security: Instead of transferring monies to a broker's pool or towards deposits, you can manage your own demat and bank accounts when you trade through ICICIdirect.com. It provides you the flexibility to pay only when you trade. Largest Equity E-Broking House with >40 Lac customers. Share trading in both NSE and BSE, innovative offerings like - Margin, MarginPlus, BTST, SPOT, Derivatives trading, overseas trading, mutual funds, IPOs and on-line life insurance. Call-n-Trade: you can place orders securely over the telephone with the Call N Trade service. Award Winning Research	Upstox : Upstox offers zero brokerage on equity mutual fund Investment and a mere ₹20 per transaction on Equity Delivery, intraday and F&O trades. After Market Order (AMO), Cover Order and BO are available on both web and mobile. Trailing-Stop/Stop-Loss (SL) is available in both web and mobile. Zero Demat AMC, Free demat account for life. Offers NRI trading. Offers Mutual Fund Investment, SIP Investement. Upstox is backed by top investors with the likes of Ratan Tata, Kalaari Capital & GVK Davix Upstox offers the best of technology to traders. The Upstox Platform on mobile and web is one of the best platforms for the Indian stock market.
	Open Account	Open Account

ICICI Direct vs Upstox Account Opening & AMC Charges

ICICI Direct Trading Account Opening Fee is Rs 0 (Free) and Upstox Trading Account Opening Fee is Rs 249 . ICICI Direct Demat Account AMC is Rs 300 (from 2nd year) and Upstox Demat Account AMC is Rs 0 (Free) .

	ICICI Direct	Upstox
Trading Account Opening Fee	Trading Account Opening Fee : Rs 0 (Free)	Trading Account Opening Fee : Rs 249
Demat Account Opening Fee	Demat Account Opening Fee : Rs 0 (Free)	Demat Account Opening Fee : Rs 0 (Free)
Demat Account AMC	Demat Account AMC : Rs 300 (from 2nd year)	Demat Account AMC : Rs 0 (Free)
Trading Account AMC	Trading Account AMC : Rs 0 (Free)	Trading Account AMC : Rs 0 (Free)
	Open Account	Open Account

ICICI Direct vs Upstox Brokerage Charges

ICICI Direct Brokerage Charges Equity Delivery is 0.55% and Equity Intraday is 0.275% and Equity Options is Rs 95 per lot . Upstox Brokerage Charges Equity Delivery is Rs 20 per executed order or 2.5% whichever is low and Equity Intraday is Rs 20 per executed order or 0.05% whichever is lower and Equity Options is Rs 20 per executed order .

	ICICI Direct		Upstox
Plan Name	Plan Name : I-Secure Plan	Plan Name : ICICIDirect Neo Plan	Plan Name : Basic Plan
Equity Delivery	Equity Delivery : 0.55%	Equity Delivery : 0.55%	Equity Delivery : Rs 20 per executed order or 2.5% whichever is low
Equity Intraday	Equity Intraday : 0.275%	Equity Intraday : Rs 20 per order	Equity Intraday : Rs 20 per executed order or 0.05% whichever is lower
Equity Future	Equity Future : 0.05%	Equity Future : Rs 0 (Free)	Equity Future : Rs 20 per executed order or 0.05% whichever is lower
Equity Options	Equity Options : Rs 95 per lot	Equity Options : Rs 20 per order	Equity Options : Rs 20 per executed order
Currency Futures	Currency Futures : Rs 20 per order	Currency Futures : Rs 20 per order	Currency Futures : Rs 20 per executed order or 0.05% whichever is lower
Currency Options	Currency Options : Rs 20 per order	Currency Options : Rs 20 per order	Currency Options : Rs 20 per executed order
Monthly Fee	Monthly Fee : NA	Monthly Fee : NA	Monthly Fee : NA
Margin Trading	Margin Trading : 0.05% - 0.03%	Margin Trading : 0.05% - 0.03%	Margin Trading : -
Commodity Futures	Commodity Futures : Rs 20 per order	Commodity Futures : Rs 20 per order	Commodity Futures : Rs 20 per executed order or 0.05% whichever is lower
Commodity Options	Commodity Options : Rs 20 per order	Commodity Options : Rs 20 per order	Commodity Options : Rs 20 per executed order
	Open Account		Open Account

ICICI Direct vs Upstox Exchange Transaction Charges

ICICI Direct Exchange Transaction Charges Equity Future is Rs 180 per Cr (0.0018%) and Equity Options is Rs 5000 per Cr (0.05%) (on premium) . Upstox Exchange Transaction Charges Equity Future is NSE Rs 200 per Cr (0.002%) and Equity Options is NSE Rs 5300 per Cr (0.053%) (on premium) .

	ICICI Direct	Upstox
Equity Delivery	Equity Delivery : NSE Rs 310 per Cr (0.0031%) \| BSE Rs 280 per Cr (0.0028%) (each side)	Equity Delivery : NSE Rs 345 per Cr (0.00345%) \| BSE Rs 300 per Cr (0.003%) (each side)
Equity Intraday	Equity Intraday : NSE Rs 310 per Cr (0.0031%) \| BSE Rs 280 per Cr (0.0028%) (each side)	Equity Intraday : NSE Rs 345 per Cr (0.00345%) \| BSE Rs 300 per Cr (0.003%) (each side)
Equity Future *	Equity Future : Rs 180 per Cr (0.0018%)	Equity Future : NSE Rs 200 per Cr (0.002%)
Equity Options *	Equity Options : Rs 5000 per Cr (0.05%) (on premium)	Equity Options : NSE Rs 5300 per Cr (0.053%) (on premium)
Currency Futures *	Currency Futures : Rs 120 per Cr (0.0012%)	Currency Futures : NSE Rs 130 per Cr (0.0013%) \| BSE Rs 26 per Cr (0.00026%)
Currency Options	Currency Options : Rs 5000 per Cr (0.05%) (on premium)	Currency Options : NSE Rs 2900 per Cr (0.029%) \| BSE Rs 2600 per Cr (0.026%) (on premium)
Commodity	Commodity : Group A - Rs 260 per Cr (0.0026%)	Commodity : Group A - Rs 290 per Cr (0.0029%)
	Open Account	Open Account

ICICI Direct vs Upstox Other Charges

ICICI Direct Minimum Brokerage is Rs 35 per trade (I-Secure Plan) and Call & Trade is Rs 50 per trade . Upstox Minimum Brokerage is 0.05% and Call & Trade is Rs 20 per trade .

	ICICI Direct	Upstox
Minimum Brokerage	Minimum Brokerage : Rs 35 per trade (I-Secure Plan)	Minimum Brokerage : 0.05%
Call & Trade	Call & Trade : Rs 50 per trade	Call & Trade : Rs 20 per trade
Stamp Duty *	Stamp Duty : -	Stamp Duty : -
DP Charges (on sell side)	DP Charges (on sell side) : -	DP Charges (on sell side) : ₹13 plus ₹5.50 (CDSL charges) per scrip.
Other Miscellaneous Charges	Other Miscellaneous Charges : Margin Trading Interest: 0.025% Per day	Other Miscellaneous Charges : Auto Square-off Charges: Rs 50
	Open Account	Open Account

ICICI Direct vs Upstox Features

ICICI Direct and Upstox both offer a host of features, trading tools & platforms to their clients. Their comparative analysis is in the below table:

	ICICI Direct	Upstox
Trading Platform	Trading Platform : ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App	Trading Platform : Upstox Pro Web, Dartstock, NEST Trader, Fox Trader, iOS and Android Algola
Placing orders through charts	Placing orders through charts : -	Placing orders through charts : -
Trading Alerts	Trading Alerts : -	Trading Alerts : Yes
Research and Advice / Trading Tips	Research and Advice / Trading Tips : -	Research and Advice / Trading Tips : No
Detailed Education Initiatives	Detailed Education Initiatives : -	Detailed Education Initiatives : No
Unique features & Offers	Unique features & Offers : Offer 3-in-1 Account. Support in local ICICI Bank branches. Trusted brand.	Unique features & Offers : -
Referral Program	Referral Program : -	Referral Program : 1
Margin Against Shares (Equity Cash) *	Margin Against Shares (Equity Cash) : Yes	Margin Against Shares (Equity Cash) : No
Margin Against Shares (Equity F&O) *	Margin Against Shares (Equity F&O) : Yes	Margin Against Shares (Equity F&O) : Yes
	Open Account	Open Account

ICICI Direct vs Upstox Demat Account Charges

A comparative table of various demat account charges between ICICI Direct and Upstox is below:

	ICICI Direct	Upstox
Depository Service Provider	Depository Service Provider : NSDL	Depository Service Provider : CDSL
Account Opening Fee	Account Opening Fee : Stamp Duty at actuals	Account Opening Fee : Rs 249
Advance Deposit	Advance Deposit : Rs 0 for ICICI Bank customers. Rs 7500 for Non ICICI BANK customers.	Advance Deposit : Nil
AMC	AMC : For Individual account: Rs 700 p.a. For Corporate account: Rs 1500 p.a.	AMC : Rs 0
Dematerialisation Charges	Dematerialisation Charges : Rs 50 Per Demat Request Form and Rs 10 For Each Certificates	Dematerialisation Charges : Rs 2.00 per certificate plus courier charges of Rs 35 per demat request
Rematerialisation Charges	Rematerialisation Charges : Rs 25 + CDSL charges at actual	Rematerialisation Charges : Rs 25 per certificate or 0.05% of the value whichever is higher.
Transaction Charges (Credit)	Transaction Charges (Credit) : -	Transaction Charges (Credit) : -
Transaction Charges (debit)	Transaction Charges (debit) : For Normal Market & Off Market sell (0.04% of trans value for each CID)(subject to minimum Rs 30) For Debt instruments Market & Off Market sell (0.04% of trans value for each CID)(subject to minimum Rs 30 & maximum Rs 25,000 )	Transaction Charges (debit) : Rs 13 + Rs 5.50 (CDSL charges) per scrip.
Pledge Creation Charges	Pledge Creation Charges : 0.02% or minimum of Rs 35	Pledge Creation Charges : 0.02% of the transaction charges subject to a minimum of Rs 50 plus NSDL / CDSL charges at actual.
Pledge Creation Confirmation Charges	Pledge Creation Confirmation Charges : 0.02% or minimum of Rs 35	Pledge Creation Confirmation Charges : 0.02% of the transaction charges subject to a minimum of Rs 50 plus NSDL / CDSL charges at actual.
Pledge Invocation Charges	Pledge Invocation Charges : 0.02% or minimum of Rs 35	Pledge Invocation Charges : 0.05% of the transaction charges subject to a minimum of Rs 50
Failed Instruction Charges	Failed Instruction Charges : -	Failed Instruction Charges : Rs 50 per transaction
Other Charges	Other Charges : Rs 200 for restoring services if account is suspended for non payment of charges.	Other Charges : Demat Rejection Charges: Rs 35 per rejection for every 500 gms. Adhoc / Non periodic statement requests: Rs 25 (Rs 500 for foreign address) per request upto 10 pages. Every additional 5 pages or a portion thereof will be charged at Rs 10 plus courier / postage charges. Cheque Bounce charges: Charges will be applied based on charges as determined by our bankers.
	Open Account	Open Account

ICICI Direct vs Upstox Basic Details

ICICI Direct Year of Incorporation is 2000 and Total Number of Clients is 2798455 and Total Number of Branches is 154 . Upstox Year of Incorporation is 2012 and Total Number of Clients is 4158649 and Total Number of Branches is 4 .

	ICICI Direct	Upstox
Year of Incorporation	Year of Incorporation : 2000	Year of Incorporation : 2012
Active Exchange Memberships	Active Exchange Memberships : -	Active Exchange Memberships : BSE, NSE, MCX
Demat Services	Demat Services : Yes	Demat Services : No
Website	Website : -	Website : www.upstox.com
Contact Details	Contact Details : -	Contact Details : +91-22-6130-9999
Total Number of Clients	Total Number of Clients : 2,798,455	Total Number of Clients : 4,158,649
Total Number of Branches	Total Number of Branches : 154	Total Number of Branches : 4
Products *	Products : -	Products : Upstox Pro Web,Upstox Pro Mobile, Nest Desktop.
	Open Account	Open Account

ICICI Direct vs Upstox Orders

Orders

	ICICI Direct	Upstox
Cover Orders (CO)	Cover Orders (CO) : Yes	Cover Orders (CO) : Yes
Bracket orders / One Cancels Other (BO / OCO)	Bracket orders / One Cancels Other (BO / OCO) : No	Bracket orders / One Cancels Other (BO / OCO) : No
After Market Orders (AMO)	After Market Orders (AMO) : No	After Market Orders (AMO) : Yes
Buy Today Sell Tomorrow (BTST) *	Buy Today Sell Tomorrow (BTST) : Yes	Buy Today Sell Tomorrow (BTST) : No
Sell Today Buy Tomorrow (STBT) *	Sell Today Buy Tomorrow (STBT) : No	Sell Today Buy Tomorrow (STBT) : No
Good Till Cancelled (GTC) *	Good Till Cancelled (GTC) : Yes	Good Till Cancelled (GTC) : Yes
	Open Account	Open Account

ICICI Direct vs Upstox Research and Advice / Trading Tips

Research and Advice / Trading Tips

	ICICI Direct	Upstox
Equity Trading Recommendation *	Equity Trading Recommendation : -	Equity Trading Recommendation : No
Equity Investment Recommendation *	Equity Investment Recommendation : -	Equity Investment Recommendation : No
Recommendation basis risk Profile *	Recommendation basis risk Profile : -	Recommendation basis risk Profile : No
Comparison *	Comparison : -	Comparison : No
Free Tips *	Free Tips : Yes	Free Tips : No
Daily Market report *	Daily Market report : Yes	Daily Market report : No
ETF research *	ETF research : -	ETF research : No
Quarterly Results *	Quarterly Results : Yes	Quarterly Results : No
	Open Account	Open Account

ICICI Direct vs Upstox Franchisee / Authorized Person related information

Franchisee / Authorized Person related information

	ICICI Direct	Upstox
Availability for franchisee / AP	Availability for franchisee / AP : -	Availability for franchisee / AP : -
Investment required for Franchisee / AP	Investment required for Franchisee / AP : -	Investment required for Franchisee / AP : -
	Open Account	Open Account

ICICI Direct vs Upstox Product & Services

ICICI Direct and Upstox both offer a host of Products & Services for a better trading experience for their clients. Their comparative analysis is in the below table:

	ICICI Direct	Upstox
Delivery Based Trading *	Delivery Based Trading : -	Delivery Based Trading : Yes
Margin Trading *	Margin Trading : Yes	Margin Trading : Yes
Call in Trade *	Call in Trade : -	Call in Trade : Yes
Trading in Both the exchanges *	Trading in Both the exchanges : -	Trading in Both the exchanges : Yes
Limit Order *	Limit Order : -	Limit Order : Yes
3-in-1 On-line Trading Account *	3-in-1 On-line Trading Account : -	3-in-1 On-line Trading Account : No
NRI Services *	NRI Services : Yes	NRI Services : No
SMS Alerts *	SMS Alerts : No	SMS Alerts : No
Offers Multiple Plan *	Offers Multiple Plan : -	Offers Multiple Plan : No
IPO Investment *	IPO Investment : -	IPO Investment : No
Portfolio Analysis *	Portfolio Analysis : -	Portfolio Analysis : Yes
Advanced Charting Features *	Advanced Charting Features : -	Advanced Charting Features : Yes
Brokerage Calculator *	Brokerage Calculator : -	Brokerage Calculator : Yes
Margin Calculator *	Margin Calculator : -	Margin Calculator : Yes
Stop Loss Order *	Stop Loss Order : -	Stop Loss Order : Yes
Bracket Orders & Trailing Stop Loss *	Bracket Orders & Trailing Stop Loss : -	Bracket Orders & Trailing Stop Loss : Yes
Equity Future & Option Trading *	Equity Future & Option Trading : -	Equity Future & Option Trading : Yes
Currency Future & Option Trading *	Currency Future & Option Trading : -	Currency Future & Option Trading : Yes
Market Trading *	Market Trading : -	Market Trading : Yes
Monthly & Yearly Plan *	Monthly & Yearly Plan : -	Monthly & Yearly Plan : No
Aumtomated Trading *	Aumtomated Trading : -	Aumtomated Trading : No
	Open Account	Open Account

ICICI Direct vs Upstox Customer Services

ICICI Direct and Upstox both offer a host of Customer service options to their clients to quickly solve their queries or grievances if any. Their comparative analysis is in the below table:

	ICICI Direct	Upstox
Toll Free Number *	Toll Free Number : -	Toll Free Number : No
Live Chat Facility *	Live Chat Facility : -	Live Chat Facility : Yes
Email Facility *	Email Facility : -	Email Facility : Yes
Branch Offices *	Branch Offices : -	Branch Offices : Yes
Customer Care *	Customer Care : -	Customer Care : Yes
Community Service *	Community Service : -	Community Service : Yes
Relationship Manager *	Relationship Manager : -	Relationship Manager : No
24/7 Support *	24/7 Support : -	24/7 Support : No
	Open Account	Open Account

ICICI Direct vs Upstox Other Investement

ICICI Direct and Upstox both offer a lot of investment avenues apart from Stock trading on their platforms to their clients to make a better trading experience. Their comparative analysis is in the below table:

	ICICI Direct	Upstox
Commodity Trading *	Commodity Trading : -	Commodity Trading : Yes
Investment in ETFs *	Investment in ETFs : -	Investment in ETFs : Yes
Investment in Mutual Funds *	Investment in Mutual Funds : -	Investment in Mutual Funds : Yes
Investment in Bonds *	Investment in Bonds : -	Investment in Bonds : No
Investment in Corporate Debt instruments *	Investment in Corporate Debt instruments : -	Investment in Corporate Debt instruments : No
Insurance Services *	Insurance Services : -	Insurance Services : No
Banking Services *	Banking Services : -	Banking Services : No
	Open Account	Open Account

ICICI Direct vs Upstox Trading Platform

ICICI Direct and Upstox both offer a host of Trading Platform for a better trading experience for their clients. Their comparative analysis is in the below table:

	ICICI Direct	Upstox
Web Platform *	Web Platform : -	Web Platform : Yes
Android Mobile App *	Android Mobile App : -	Android Mobile App : Yes
Desktop Windows *	Desktop Windows : -	Desktop Windows : Yes
Desktop Mac *	Desktop Mac : -	Desktop Mac : No
I-Pad App *	I-Pad App : -	I-Pad App : Yes
Virtual Trading *	Virtual Trading : -	Virtual Trading : No
iPhone Mobile App *	iPhone Mobile App : -	iPhone Mobile App : Yes
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	Open Account	Open Account