ICICI Direct (ICICI Securities Ltd) is a listed company on NSE and BSE (L67120MH1995PLC086241), a wholly owned subsidiary of ICICI Bank, with 30+ years of operation. It is SEBI-registered (INZ000183631), NSE member (07730), BSE member (103), MCX member (56250), and both NSDL and CDSL DP. Your demat holdings are held in your personal demat account, independent of ICICI Securities. The combination of ICICI Bank backing, listed company status, ~20.5 lakh active clients, and regulatory compliance makes ICICI Direct one of the two or three safest brokers in India alongside HDFC SKY and Kotak Securities.
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