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What is the iValue plan and should I subscribe?

The iValue plan is an add-on lifetime subscription at ₹299 one-time. It reduces F&O and intraday brokerage to ₹20/order (from 0.029%/₹49/lot default) and reduces AMC to ₹300/year (from ₹700). It does NOT change delivery brokerage — that requires a Prime plan. For any active F&O trader on ICICI Direct, subscribing to iValue immediately saves money from day one. Payback on F&O savings: within the first few trades. AMC saving alone (₹400/year): pays back in less than 9 months.

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