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What is the ICICI Direct AMC charge?

Standard: ₹700/year for individual demat accounts — the highest AMC in Indian retail broking. With the iValue plan (₹299 one-time): AMC reduces to ₹300/year. Compare: Zerodha ₹300/year, HDFC SKY ₹240/year, Groww ₹0, Shoonya ₹0, ProStocks ₹0, Dhan ₹0, mStock ₹219/quarter or ₹0 with ₹1,299 one-time. If you are not on iValue and are paying ₹700/year, subscribing to iValue immediately reduces AMC by ₹400/year.

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