Choose ICICI Direct if: you are an ICICI Bank customer, you want research + branch support + NRI 3-in-1, or you need 50+ products in one place. Choose Zerodha if: cost minimisation is the priority (₹0 delivery vs 0.29%, ₹300/yr AMC vs ₹700), you want the most mature discount platform, Varsity education, GTT orders, or Coin for MF. For pure trading cost: Zerodha wins. For full-service banking integration and research: ICICI Direct wins.
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